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KROQ-FM Renaming, Strategy Insights, and NAB Show 2026 Highlights · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech daily podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, and today we have an exciting lineup for you.
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  We'll be discussing the renaming of KROQ's performance venue, a strategic lesson from
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  "Good to Great," key themes from the NAB Show, and highlights from Telos Alliance.
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  KROQ-FM, based in Los Angeles and owned by Audacy, has renamed its Wilshire Boulevard
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  performance venue to the In-N-Out Burger Sound Space at KROQ.
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  This change comes from a new partnership with the fast-food chain In-N-Out Burger.
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  The venue, located in the Miracle Mile district, will continue hosting live
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  broadcasts, concerts, and events, with some featuring on-site food service from an In-N-Out
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  Cookout Truck.
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  The relaunch features a performance by indie rock band Bleachers, and the venue has hosted
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  over 170 performances since its opening in 2011.
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  In our ongoing series, "Good to Great," Ken Benson shares Lesson Number Seven: Focus on
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  strategy, not the competition.
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  While monitoring rivals is part of the job, excessive focus can weaken a station's
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  strategic clarity.
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  Strong radio brands define a clear identity and execute it consistently, rather than reacting
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  to competitors.
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  This approach forces others to adjust, positioning the station as a market leader.
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  The takeaway?
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  Build a distinct strategy and let competitors react to you.
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  Karen Chupka, NAB Executive Vice President, highlighted key themes for the NAB Show 2026.
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  A major focus is on artificial intelligence, with its presence doubling from last year.
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  The "creator economy" also takes center stage, with expanded programming for podcasters and
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  video creators.
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  Sports media is evolving rapidly, driven by new production technologies and distribution
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  models.
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  Additionally, the show emphasizes cloud-based production and streaming distribution, while
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  international attendance has reached twenty-two percent.
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  At the 2026 NAB Show in Las Vegas, Frank Foti, executive chairman at Telos Alliance, showcased
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  the Omnia XII audio processor and Axia Pulsar console.
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  The Omnia XII is designed to enhance loudness control, clarity, and on-air consistency.
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  Meanwhile, the Axia Pulsar console represents a move towards compact, touchscreen-driven audio
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  over Internet Protocol systems, suitable for flexible production environments.
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  These innovations highlight Telos Alliance's commitment to advancing broadcast technology.
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  That's all for today's RedTech daily podcast, powered by artificial intelligence.
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  For more information on these stories, visit our website at redtech.pro to read the full
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  articles.
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  I'm Marguerite Clark, and thank you for listening.