7. COVID-19: Critiquing the Federal Response with former HHS Spokesman Bill Pierce, and Busting Coronavirus Myths with Epidemiologist Dr. Maria Sundaram

Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Apr 6, 2020 · 1h 20m

Communicating with the public during a crisis is as critical as it is difficult. And if it's seemed to you like President Donald Trump has been hitting many of the wrong notes during his daily media briefings, you're not alone.

"They threw the plan out, and started to make up a new one, and they didn't need to," says Bill Pierce, who served as a spokesman for the Department of Health and Human Services during the George W. Bush Administration. "There are some basic fundamentals that they should have adhered to and didn't, unfortunately."

In this episode, Pierce taps into his deep expertise in…