Latest / Omni Talk Retail / 🛒 Frans Muller on Small-Scale Impact & Big-Picture Retail at CGF 2025 | Ahold Delhaize CEO 🌍

Transcript

🛒 Frans Muller on Small-Scale Impact & Big-Picture Retail at CGF 2025 | Ahold Delhaize CEO 🌍 · Omni Talk Retail

• 0:00
  Hello
• 0:00
  everyone,
• 0:00
  this
• 0:00
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:01
  I'm
• 0:02
  Chris
• 0:02
  Walton.
• 0:02
  And
• 0:02
  I'm
• 0:02
  Anne
• 0:03
  Mazinga.
• 0:03
  And
• 0:03
  we
• 0:03
  are
• 0:03
  coming
• 0:04
  to
• 0:04
  you
• 0:04
  live
• 0:04
  from
• 0:04
  the
• 0:04
  Fusion
• 0:05
  Group
• 0:05
  booth
• 0:05
  at
• 0:06
  the
• 0:06
  Consumer
• 0:06
  Goods
• 0:06
  Forum
• 0:07
  in
• 0:08
  Amsterdam.
• 0:08
  It
• 0:08
  is
• 0:09
  the
• 0:09
  last
• 0:09
  day
• 0:09
  of
• 0:10
  the
• 0:10
  conference
• 0:10
  and
• 0:11
  for
• 0:11
  the
• 0:11
  last
• 0:11
  day.
• 0:11
  We
• 0:11
  always
• 0:12
  save
• 0:12
  the
• 0:12
  best
• 0:12
  for
• 0:13
  last.
• 0:13
  And
• 0:13
  so
• 0:13
  we
• 0:13
  have
• 0:14
  the
• 0:14
  man
• 0:14
  about
• 0:14
  town,
• 0:15
  the
• 0:15
  man
• 0:15
  of
• 0:15
  Amsterdam,
• 0:16
  the
• 0:17
  CEO
• 0:17
  of
• 0:17
  Ajo
• 0:17
  Delez,
• 0:18
  Franz
• 0:18
  Muller.
• 0:19
  Franz,
• 0:19
  welcome
• 0:19
  back
• 0:20
  to
• 0:20
  omnitalk.
• 0:21
  Yeah,
• 0:21
  it's
• 0:21
  very
• 0:22
  nice
• 0:22
  to
• 0:22
  be
• 0:22
  here.
• 0:22
  Last
• 0:23
  time
• 0:23
  we
• 0:23
  saw
• 0:23
  each
• 0:23
  other
• 0:23
  and
• 0:24
  Chris
• 0:24
  in
• 0:24
  Vegas.
• 0:26
  So
• 0:26
  it's
• 0:26
  nice
• 0:26
  to
• 0:26
  host
• 0:27
  you
• 0:27
  now
• 0:27
  a
• 0:27
  little
• 0:27
  bit
• 0:27
  here.
• 0:28
  I'll
• 0:28
  say
• 0:29
  what
• 0:29
  a
• 0:29
  great
• 0:29
  job.
• 0:30
  This
• 0:30
  event
• 0:30
  has
• 0:30
  been.
• 0:31
  So,
• 0:31
  so
• 0:32
  well
• 0:32
  organized.
• 0:33
  It's
• 0:33
  been
• 0:33
  so
• 0:33
  much
• 0:34
  fun.
• 0:34
  And
• 0:34
  Amsterdam,
• 0:35
  what
• 0:35
  a
• 0:35
  great
• 0:35
  city.
• 0:36
  Thanks
• 0:36
  for
• 0:36
  having
• 0:36
  us.
• 0:36
  Yeah.
• 0:37
  And
• 0:37
  talking
• 0:37
  about
• 0:37
  the
• 0:37
  organization,
• 0:38
  I'm
• 0:38
  very
• 0:38
  fortunate
• 0:38
  to
• 0:39
  have
• 0:39
  Dirk
• 0:39
  Vanderpoet
• 0:40
  as
• 0:40
  my
• 0:41
  colleague
• 0:41
  on
• 0:41
  the
• 0:41
  manufacturing
• 0:42
  side
• 0:42
  from
• 0:42
  Mondelez
• 0:43
  as
• 0:43
  a
• 0:43
  partner.
• 0:44
  A
• 0:44
  good
• 0:44
  CGF
• 0:45
  organization
• 0:46
  and
• 0:46
  also
• 0:47
  event
• 0:47
  organization
• 0:48
  here.
• 0:48
  And
• 0:49
  you
• 0:49
  have
• 0:49
  noticed
• 0:50
  we
• 0:50
  also
• 0:50
  organize
• 0:50
  the
• 0:50
  weather,
• 0:51
  right?
• 0:52
  Yes,
• 0:52
  it's
• 0:52
  been
• 0:52
  spectacular.
• 0:53
  Those
• 0:54
  are
• 0:54
  the
• 0:54
  five
• 0:54
  days
• 0:55
  in
• 0:55
  the.
• 0:55
  Year
• 0:55
  where
• 0:55
  the
• 0:55
  weather
• 0:56
  come
• 0:56
  to
• 0:56
  Minneapolis
• 0:57
  and
• 0:57
  help
• 0:58
  us
• 0:58
  organize
• 0:58
  our
• 0:59
  weather.
• 1:00
  Is
• 1:00
  that
• 1:00
  possible?
• 1:01
  I
• 1:01
  think
• 1:01
  for
• 1:02
  everything
• 1:02
  is
• 1:02
  a
• 1:02
  price.
• 1:02
  You
• 1:03
  do
• 1:03
  your
• 1:03
  best.
• 1:03
  You
• 1:03
  do
• 1:03
  your
• 1:04
  best.
• 1:04
  Well,
• 1:04
  talk
• 1:05
  just
• 1:05
  a
• 1:05
  little
• 1:05
  bit
• 1:05
  before
• 1:05
  we
• 1:05
  get
• 1:05
  into
• 1:06
  the
• 1:06
  interview
• 1:06
  here
• 1:06
  too
• 1:06
  talk
• 1:07
  a
• 1:07
  little
• 1:07
  bit
• 1:07
  about
• 1:07
  Consumer
• 1:08
  Goods
• 1:08
  Forum
• 1:09
  and
• 1:09
  your
• 1:09
  tenure
• 1:10
  and
• 1:10
  what
• 1:11
  it's
• 1:11
  all
• 1:11
  about
• 1:11
  and
• 1:11
  why
• 1:11
  it
• 1:12
  exists.
• 1:12
  The
• 1:13
  forum
• 1:13
  is
• 1:13
  a
• 1:14
  unique
• 1:15
  association
• 1:15
  bringing
• 1:16
  CEOs
• 1:17
  of
• 1:17
  manufacturers
• 1:18
  and
• 1:18
  retailers
• 1:19
  together,
• 1:20
  a
• 1:20
  very
• 1:20
  nice
• 1:20
  geographical
• 1:21
  spread
• 1:21
  in
• 1:21
  all
• 1:21
  the
• 1:22
  continents
• 1:22
  in
• 1:22
  the
• 1:23
  world.
• 1:24
  And
• 1:24
  it's
• 1:24
  about
• 1:24
  collaboration
• 1:25
  and
• 1:25
  it's
• 1:26
  about
• 1:26
  how
• 1:26
  do
• 1:26
  we
• 1:26
  make
• 1:26
  sure
• 1:27
  that
• 1:27
  this
• 1:27
  industry,
• 1:28
  this
• 1:28
  food
• 1:29
  and
• 1:29
  non
• 1:29
  food
• 1:29
  retail
• 1:30
  industry
• 1:31
  and
• 1:31
  manufacturing
• 1:32
  industry
• 1:32
  is
• 1:32
  getting
• 1:33
  a
• 1:33
  better
• 1:33
  future
• 1:33
  and
• 1:34
  what
• 1:34
  our
• 1:34
  contribution
• 1:35
  is
• 1:35
  here
• 1:35
  to
• 1:36
  make
• 1:36
  this
• 1:36
  a
• 1:36
  better
• 1:37
  planet
• 1:37
  and
• 1:37
  that
• 1:38
  we
• 1:38
  also
• 1:38
  work
• 1:38
  hard
• 1:38
  for
• 1:39
  our
• 1:39
  people.
• 1:40
  So
• 1:40
  a
• 1:40
  lot
• 1:40
  of
• 1:41
  topics
• 1:42
  which
• 1:42
  are
• 1:42
  pre
• 1:42
  competitive
• 1:43
  where
• 1:43
  we
• 1:43
  need
• 1:44
  to
• 1:45
  find
• 1:45
  collaboration
• 1:46
  because
• 1:46
  a
• 1:46
  lot
• 1:46
  of
• 1:46
  things
• 1:46
  are
• 1:47
  big.
• 1:47
  You
• 1:47
  know,
• 1:47
  if
• 1:48
  you
• 1:48
  look
• 1:48
  at
• 1:48
  technology,
• 1:49
  food
• 1:49
  waste,
• 1:50
  climate,
• 1:51
  human
• 1:52
  rights,
• 1:52
  due
• 1:52
  diligence,
• 1:53
  data
• 1:54
  standardization,
• 1:55
  you
• 1:55
  can't
• 1:56
  do
• 1:56
  this
• 1:56
  as
• 1:56
  a
• 1:56
  company
• 1:57
  alone.
• 1:57
  So
• 1:58
  that's
• 1:58
  why
• 1:58
  we
• 1:58
  have
• 1:58
  the
• 1:59
  forum
• 1:59
  here
• 1:59
  to
• 1:59
  do
• 2:00
  this
• 2:00
  together.
• 2:00
  Yeah.
• 2:02
  Well,
• 2:02
  tell
• 2:02
  us
• 2:02
  a
• 2:03
  little
• 2:03
  bit
• 2:03
  about
• 2:04
  Ahold.
• 2:05
  Let's,
• 2:05
  let's
• 2:05
  focus
• 2:06
  on
• 2:06
  your
• 2:06
  business
• 2:07
  specifically.
• 2:08
  One
• 2:08
  of
• 2:08
  the
• 2:08
  things
• 2:09
  that
• 2:09
  I
• 2:09
  think
• 2:09
  you
• 2:09
  do
• 2:09
  a
• 2:10
  really
• 2:10
  good
• 2:10
  job
• 2:10
  here
• 2:10
  of
• 2:11
  showcasing
• 2:11
  is
• 2:12
  how
• 2:12
  you
• 2:13
  really
• 2:13
  focus
• 2:14
  on
• 2:14
  being
• 2:14
  small
• 2:16
  and
• 2:16
  focused
• 2:16
  on
• 2:16
  the
• 2:17
  communities
• 2:17
  that
• 2:17
  you
• 2:17
  serve
• 2:18
  in,
• 2:18
  despite
• 2:19
  how
• 2:19
  big
• 2:20
  Ahold
• 2:20
  is
• 2:21
  as
• 2:21
  a,
• 2:21
  as
• 2:21
  an
• 2:22
  organization.
• 2:22
  Tell
• 2:23
  us
• 2:23
  how
• 2:23
  you
• 2:23
  really
• 2:23
  think
• 2:24
  about
• 2:24
  and
• 2:24
  do
• 2:24
  that
• 2:25
  in
• 2:25
  your
• 2:25
  day
• 2:25
  to.
• 2:25
  Day
• 2:26
  I
• 2:27
  don't
• 2:27
  like
• 2:27
  the
• 2:27
  word
• 2:28
  big.
• 2:30
  I
• 2:30
  don't
• 2:30
  like
• 2:30
  the
• 2:30
  word.
• 2:31
  You
• 2:31
  just
• 2:31
  don't
• 2:32
  like
• 2:32
  the
• 2:32
  word.
• 2:32
  Yeah.
• 2:34
  We
• 2:34
  are
• 2:34
  not
• 2:35
  a
• 2:35
  small
• 2:35
  retailer,
• 2:36
  as
• 2:36
  we
• 2:36
  know,
• 2:36
  both
• 2:36
  in
• 2:37
  Europe
• 2:37
  and
• 2:37
  the
• 2:37
  U.S.
• 2:37
  as
• 2:38
  you
• 2:38
  know,
• 2:38
  with
• 2:39
  400,000
• 2:40
  team
• 2:40
  in
• 2:41
  the
• 2:41
  company,
• 2:41
  $19
• 2:42
  billion,
• 2:42
  19
• 2:43
  billion
• 2:43
  euro
• 2:43
  sales.
• 2:44
  But
• 2:44
  in
• 2:44
  the
• 2:44
  end,
• 2:44
  for
• 2:45
  our
• 2:45
  consumers,
• 2:46
  our
• 2:46
  customers,
• 2:46
  it's
• 2:47
  that
• 2:47
  only
• 2:48
  store
• 2:48
  which
• 2:48
  must
• 2:48
  be
• 2:49
  right.
• 2:49
  365
• 2:50
  days
• 2:50
  a
• 2:51
  year.
• 2:51
  Those
• 2:51
  communities
• 2:52
  who
• 2:52
  would
• 2:52
  like
• 2:52
  to
• 2:53
  see
• 2:53
  us
• 2:53
  giving
• 2:53
  things
• 2:54
  back
• 2:55
  and
• 2:55
  to
• 2:55
  nourish
• 2:56
  the
• 2:56
  communities
• 2:56
  and
• 2:57
  to
• 2:57
  make
• 2:57
  sure
• 2:57
  that
• 2:57
  we
• 2:57
  are
• 2:57
  there
• 2:57
  for
• 2:58
  the
• 2:58
  families
• 2:58
  and
• 2:58
  the
• 2:58
  households.
• 2:59
  And
• 2:59
  that
• 3:00
  makes
• 3:00
  you
• 3:00
  humble.
• 3:01
  And
• 3:01
  that
• 3:01
  if
• 3:01
  we
• 3:02
  don't
• 3:02
  have
• 3:02
  a
• 3:02
  view
• 3:03
  to
• 3:03
  be
• 3:03
  small
• 3:04
  and
• 3:04
  to
• 3:04
  be
• 3:04
  small
• 3:04
  in
• 3:05
  9,500
• 3:05
  stores,
• 3:06
  every
• 3:06
  store,
• 3:06
  again,
• 3:07
  I
• 3:07
  think
• 3:07
  they
• 3:07
  would
• 3:08
  make
• 3:08
  a
• 3:08
  big
• 3:09
  mistake.
• 3:10
  That's
• 3:10
  why
• 3:11
  on
• 3:11
  one
• 3:11
  hand,
• 3:12
  scale
• 3:12
  and
• 3:12
  leverage
• 3:13
  and
• 3:13
  very
• 3:13
  good
• 3:13
  teams.
• 3:14
  But
• 3:14
  in
• 3:14
  the
• 3:14
  end,
• 3:14
  it's
• 3:15
  about
• 3:15
  small
• 3:16
  and
• 3:16
  the
• 3:16
  details.
• 3:16
  Yeah.
• 3:17
  Taking
• 3:17
  that
• 3:17
  and
• 3:18
  figuring
• 3:18
  out
• 3:18
  a
• 3:18
  way
• 3:19
  to
• 3:19
  scale
• 3:19
  that
• 3:19
  and
• 3:20
  so
• 3:20
  that
• 3:20
  it
• 3:20
  feels
• 3:20
  unique
• 3:21
  in
• 3:21
  each
• 3:21
  community.
• 3:22
  Yeah,
• 3:22
  and
• 3:22
  our
• 3:22
  communities
• 3:23
  are
• 3:23
  unique.
• 3:24
  That's
• 3:24
  the
• 3:24
  beauty
• 3:24
  of
• 3:24
  this
• 3:24
  business.
• 3:26
  We
• 3:27
  are
• 3:27
  serving
• 3:27
  70
• 3:28
  million
• 3:28
  customers
• 3:28
  a
• 3:29
  week.
• 3:29
  And
• 3:30
  you
• 3:30
  know,
• 3:30
  in
• 3:30
  the
• 3:30
  communities
• 3:31
  in
• 3:31
  the
• 3:31
  U.S.
• 3:31
  we
• 3:31
  have
• 3:32
  quite
• 3:32
  a
• 3:32
  good
• 3:32
  presence
• 3:32
  in
• 3:33
  the
• 3:33
  U.S.
• 3:33
  as
• 3:33
  you
• 3:33
  know.
• 3:33
  Right.
• 3:34
  All
• 3:34
  those
• 3:34
  communities
• 3:35
  have
• 3:35
  their
• 3:35
  own
• 3:36
  personality,
• 3:36
  their
• 3:37
  own
• 3:37
  DNA,
• 3:38
  their
• 3:38
  own,
• 3:38
  their
• 3:38
  own
• 3:38
  ethnicity,
• 3:39
  their
• 3:40
  own
• 3:40
  income
• 3:40
  levels.
• 3:41
  And
• 3:42
  we
• 3:43
  have
• 3:43
  to
• 3:43
  be
• 3:43
  there
• 3:43
  for
• 3:43
  everybody.
• 3:44
  And
• 3:44
  that
• 3:44
  is
• 3:44
  our
• 3:45
  goal.
• 3:45
  So,
• 3:45
  you
• 3:45
  know,
• 3:46
  part
• 3:46
  of
• 3:46
  what
• 3:47
  you're
• 3:47
  saying
• 3:47
  too
• 3:47
  is
• 3:47
  also
• 3:48
  the
• 3:48
  consumer
• 3:49
  is
• 3:49
  different
• 3:50
  and
• 3:50
  partly
• 3:50
  because
• 3:51
  of
• 3:51
  the
• 3:51
  digital
• 3:51
  interactions
• 3:52
  that
• 3:52
  the
• 3:52
  consumer
• 3:52
  is
• 3:53
  having
• 3:53
  with
• 3:54
  everything
• 3:54
  in
• 3:54
  their
• 3:54
  lives.
• 3:55
  So
• 3:55
  how
• 3:55
  do
• 3:56
  you
• 3:56
  think
• 3:56
  about
• 3:56
  the
• 3:56
  concept
• 3:57
  of
• 3:57
  being
• 3:57
  small,
• 3:57
  but
• 3:58
  yet
• 3:58
  adapting
• 3:58
  the
• 3:59
  store
• 3:59
  and
• 3:59
  the
• 3:59
  digital
• 4:00
  presence
• 4:00
  of
• 4:00
  a
• 4:00
  hole
• 4:01
  to
• 4:01
  the
• 4:01
  everyday
• 4:01
  consumer?
• 4:02
  Yeah,
• 4:03
  I
• 4:03
  think
• 4:03
  we
• 4:03
  learn
• 4:03
  a
• 4:03
  lot
• 4:04
  from
• 4:04
  our
• 4:04
  consumers
• 4:04
  to
• 4:04
  start
• 4:05
  with.
• 4:05
  And
• 4:05
  the
• 4:05
  second
• 4:05
  thing
• 4:06
  is
• 4:06
  to
• 4:06
  be
• 4:06
  very
• 4:06
  good
• 4:07
  in
• 4:07
  your
• 4:08
  digital
• 4:08
  proposition,
• 4:08
  in
• 4:09
  your
• 4:09
  personalization.
• 4:10
  You
• 4:10
  need
• 4:10
  scale
• 4:11
  to
• 4:11
  be
• 4:11
  investing
• 4:11
  in
• 4:12
  technology,
• 4:12
  AI
• 4:12
  and
• 4:13
  data.
• 4:14
  And
• 4:14
  that's
• 4:14
  why
• 4:14
  that
• 4:15
  skill
• 4:15
  helps.
• 4:15
  But
• 4:16
  we
• 4:16
  invest
• 4:16
  a
• 4:16
  lot
• 4:17
  in
• 4:17
  understanding
• 4:18
  our
• 4:18
  customers
• 4:19
  better
• 4:20
  data.
• 4:20
  We
• 4:20
  are
• 4:20
  very
• 4:21
  rich
• 4:21
  on
• 4:21
  data.
• 4:21
  75,
• 4:22
  80%
• 4:22
  of
• 4:23
  our
• 4:23
  sales
• 4:23
  is
• 4:23
  going
• 4:23
  through
• 4:24
  our
• 4:24
  loyalty
• 4:24
  systems.
• 4:25
  So
• 4:25
  we
• 4:26
  know
• 4:26
  a
• 4:26
  lot
• 4:26
  about
• 4:26
  our
• 4:26
  customers
• 4:27
  and
• 4:27
  that
• 4:27
  gives
• 4:28
  us
• 4:28
  the
• 4:28
  opportunity
• 4:28
  and
• 4:29
  the
• 4:29
  obligation
• 4:29
  at
• 4:29
  the
• 4:29
  same
• 4:30
  time
• 4:30
  to
• 4:30
  have
• 4:31
  a
• 4:31
  personalized,
• 4:31
  personalized
• 4:32
  offer,
• 4:32
  which
• 4:32
  is
• 4:32
  really
• 4:33
  making
• 4:33
  sense
• 4:33
  for
• 4:33
  them.
• 4:34
  So
• 4:35
  that
• 4:35
  is
• 4:35
  what
• 4:35
  we
• 4:35
  try
• 4:36
  to
• 4:36
  do.
• 4:36
  And
• 4:37
  our
• 4:37
  African
• 4:38
  American
• 4:38
  communities
• 4:39
  in
• 4:39
  Charlotte
• 4:39
  ask
• 4:40
  for
• 4:40
  different
• 4:40
  type
• 4:41
  of
• 4:41
  menus
• 4:41
  and
• 4:42
  recipes
• 4:42
  and
• 4:42
  these
• 4:43
  kind
• 4:43
  of
• 4:43
  things
• 4:43
  than
• 4:44
  our
• 4:45
  Hispanic
• 4:46
  communities
• 4:46
  in
• 4:47
  Raleigh,
• 4:47
  for
• 4:47
  example.
• 4:48
  Does
• 4:48
  technology
• 4:48
  make
• 4:49
  it
• 4:49
  easier
• 4:49
  to
• 4:49
  be
• 4:50
  small?
• 4:51
  It's
• 4:52
  easier
• 4:52
  to
• 4:53
  be
• 4:53
  small
• 4:54
  because
• 4:55
  it
• 4:55
  connects
• 4:56
  to
• 4:56
  the
• 4:56
  Communities.
• 4:56
  It's
• 4:57
  for
• 4:57
  our
• 4:57
  people
• 4:57
  in
• 4:57
  the
• 4:57
  stores
• 4:58
  better
• 4:58
  to
• 4:58
  understand.
• 4:59
  Our
• 4:59
  people
• 5:00
  in
• 5:00
  the
• 5:00
  stores
• 5:00
  are
• 5:00
  also
• 5:00
  a
• 5:01
  representation
• 5:01
  of
• 5:01
  our
• 5:01
  community
• 5:02
  so
• 5:02
  that
• 5:02
  our
• 5:02
  customers
• 5:03
  feel
• 5:03
  home.
• 5:04
  And
• 5:05
  it's
• 5:06
  nice
• 5:06
  also
• 5:06
  to
• 5:06
  be
• 5:07
  for.
• 5:07
  To
• 5:08
  understand
• 5:08
  for
• 5:09
  who
• 5:09
  you
• 5:09
  work.
• 5:09
  Yeah,
• 5:10
  right.
• 5:10
  And
• 5:10
  to
• 5:11
  focus
• 5:11
  on
• 5:11
  your
• 5:12
  customers
• 5:12
  every
• 5:12
  day
• 5:13
  and
• 5:13
  to
• 5:13
  be
• 5:13
  unique
• 5:13
  for
• 5:14
  them.
• 5:14
  And
• 5:14
  that
• 5:15
  is
• 5:15
  not
• 5:15
  always
• 5:15
  working.
• 5:16
  We're
• 5:16
  not
• 5:17
  always
• 5:17
  perfect.
• 5:18
  But
• 5:18
  I
• 5:18
  think
• 5:18
  it's
• 5:19
  a
• 5:19
  big
• 5:19
  excitement
• 5:19
  for
• 5:19
  our
• 5:20
  customers
• 5:20
  and
• 5:21
  for
• 5:21
  our
• 5:22
  folks,
• 5:22
  our
• 5:22
  associates
• 5:23
  to
• 5:23
  serve
• 5:23
  those
• 5:23
  communities,
• 5:24
  those
• 5:24
  local
• 5:24
  communities
• 5:25
  in
• 5:26
  the
• 5:26
  best
• 5:26
  possible
• 5:26
  way.
• 5:27
  And
• 5:27
  I
• 5:27
  imagine
• 5:28
  using
• 5:28
  technology
• 5:29
  to
• 5:29
  collect
• 5:29
  that
• 5:29
  feedback
• 5:30
  also
• 5:30
  from
• 5:31
  your
• 5:31
  stores
• 5:31
  so
• 5:32
  that
• 5:32
  you
• 5:32
  can
• 5:32
  continue
• 5:33
  to
• 5:33
  make
• 5:33
  sure
• 5:33
  that
• 5:34
  you're
• 5:34
  refining
• 5:34
  that.
• 5:34
  Like
• 5:35
  you're
• 5:35
  talking
• 5:35
  about
• 5:35
  for
• 5:36
  the
• 5:36
  Charlotte
• 5:36
  store,
• 5:36
  for
• 5:36
  the
• 5:37
  Raleigh
• 5:37
  store.
• 5:37
  Yeah.
• 5:37
  And
• 5:38
  the
• 5:38
  customers
• 5:38
  are
• 5:38
  very
• 5:39
  smart.
• 5:40
  Smart
• 5:40
  and
• 5:41
  even
• 5:41
  more
• 5:41
  vocal
• 5:42
  and
• 5:42
  they
• 5:42
  would
• 5:42
  like
• 5:42
  to
• 5:42
  connect.
• 5:43
  And
• 5:43
  the
• 5:44
  thing
• 5:44
  is,
• 5:44
  that's
• 5:44
  true.
• 5:45
  The
• 5:45
  feedback
• 5:45
  comes
• 5:45
  faster
• 5:45
  and
• 5:46
  faster
• 5:46
  too
• 5:46
  every
• 5:46
  day.
• 5:47
  Right.
• 5:47
  If
• 5:47
  you
• 5:47
  have
• 5:47
  very
• 5:47
  honest
• 5:48
  feedback,
• 5:48
  which
• 5:48
  is
• 5:49
  really
• 5:49
  to
• 5:50
  make
• 5:50
  that
• 5:50
  mission
• 5:50
  better
• 5:51
  and
• 5:51
  if
• 5:51
  you
• 5:51
  have
• 5:51
  a
• 5:51
  good
• 5:51
  relationship
• 5:52
  with
• 5:52
  your
• 5:52
  customer
• 5:53
  base,
• 5:53
  then
• 5:53
  they
• 5:54
  give
• 5:55
  the
• 5:55
  feedback
• 5:55
  out
• 5:56
  of
• 5:56
  something
• 5:57
  for
• 5:57
  us
• 5:57
  to
• 5:58
  make
• 5:58
  ourselves
• 5:58
  better.
• 5:59
  Also
• 5:59
  for
• 5:59
  them,
• 5:59
  shopping
• 6:00
  experience
• 6:00
  and
• 6:00
  shop
• 6:01
  journey
• 6:01
  is
• 6:01
  getting
• 6:01
  better.
• 6:02
  So
• 6:02
  it's
• 6:02
  very
• 6:02
  constructive.
• 6:03
  Well,
• 6:03
  Franz,
• 6:04
  I
• 6:04
  want
• 6:04
  to
• 6:04
  talk
• 6:04
  about
• 6:04
  some
• 6:05
  of
• 6:05
  the
• 6:05
  key
• 6:05
  themes
• 6:05
  quickly
• 6:06
  that
• 6:06
  are
• 6:06
  coming
• 6:07
  out
• 6:07
  of
• 6:07
  Consumer
• 6:08
  Goods
• 6:08
  Forum.
• 6:08
  Sustainability
• 6:09
  being
• 6:10
  one
• 6:10
  the
• 6:11
  focus
• 6:11
  on
• 6:11
  collaboration.
• 6:13
  How
• 6:14
  do
• 6:14
  you
• 6:14
  take
• 6:14
  these
• 6:15
  things
• 6:15
  that
• 6:15
  it
• 6:15
  seems
• 6:16
  like
• 6:16
  everybody's
• 6:16
  keen
• 6:17
  to
• 6:17
  start
• 6:17
  to
• 6:17
  work
• 6:18
  on
• 6:18
  when
• 6:18
  they
• 6:18
  leave
• 6:18
  here
• 6:19
  and
• 6:19
  go
• 6:19
  home?
• 6:19
  How
• 6:20
  are
• 6:20
  you
• 6:20
  really
• 6:20
  doing
• 6:21
  those
• 6:21
  things
• 6:21
  right
• 6:21
  now
• 6:22
  at
• 6:22
  ahold
• 6:23
  on
• 6:24
  a
• 6:24
  day
• 6:24
  to
• 6:24
  day
• 6:24
  basis?
• 6:25
  Right
• 6:25
  now,
• 6:25
  yeah.
• 6:26
  So
• 6:26
  we
• 6:26
  always
• 6:27
  come
• 6:27
  back
• 6:27
  here
• 6:27
  because
• 6:28
  we
• 6:28
  have
• 6:28
  so
• 6:28
  many
• 6:28
  good
• 6:29
  speakers
• 6:29
  here
• 6:29
  on
• 6:29
  different
• 6:30
  topics.
• 6:31
  It
• 6:31
  always
• 6:31
  is
• 6:31
  energizing
• 6:32
  and
• 6:32
  you
• 6:32
  come
• 6:33
  away
• 6:33
  with
• 6:33
  a
• 6:33
  lot
• 6:33
  of
• 6:33
  inspiration.
• 6:35
  What
• 6:35
  you
• 6:35
  learn
• 6:35
  from
• 6:36
  other
• 6:36
  companies,
• 6:36
  what
• 6:37
  you
• 6:37
  hear
• 6:37
  from
• 6:37
  experts
• 6:38
  where
• 6:38
  people
• 6:39
  challenge
• 6:40
  you
• 6:40
  on
• 6:40
  certain
• 6:40
  topics
• 6:41
  to
• 6:41
  say,
• 6:42
  shouldn't
• 6:42
  you
• 6:42
  do
• 6:42
  more
• 6:43
  there?
• 6:44
  And
• 6:45
  of
• 6:45
  course
• 6:45
  we're
• 6:46
  all
• 6:46
  in
• 6:46
  business,
• 6:47
  but
• 6:47
  you
• 6:47
  see
• 6:47
  that
• 6:47
  a
• 6:47
  lot
• 6:48
  of
• 6:48
  those
• 6:49
  sustainability
• 6:49
  topics
• 6:50
  also
• 6:50
  have
• 6:50
  a
• 6:51
  very
• 6:51
  strong
• 6:51
  business
• 6:51
  component.
• 6:52
  If
• 6:52
  I
• 6:52
  can
• 6:53
  save
• 6:53
  energy,
• 6:54
  if
• 6:54
  I
• 6:54
  can
• 6:54
  have
• 6:54
  better
• 6:55
  refrigerants,
• 6:56
  if
• 6:56
  I
• 6:56
  have
• 6:56
  a
• 6:56
  better
• 6:57
  allocation
• 6:57
  of
• 6:58
  our
• 6:58
  truck
• 6:58
  and
• 6:58
  our
• 6:58
  network
• 6:59
  and
• 6:59
  demand
• 6:59
  forecasting.
• 7:00
  Because
• 7:00
  AI
• 7:01
  is
• 7:01
  helping
• 7:01
  us.
• 7:01
  Yeah.
• 7:02
  That
• 7:02
  is
• 7:02
  a
• 7:02
  business
• 7:03
  item.
• 7:03
  Saves
• 7:04
  money,
• 7:04
  is
• 7:04
  better
• 7:05
  for
• 7:05
  food,
• 7:05
  waste
• 7:05
  and
• 7:06
  all
• 7:06
  these
• 7:06
  kind
• 7:06
  of
• 7:06
  things.
• 7:06
  So
• 7:07
  we
• 7:07
  come
• 7:07
  back
• 7:07
  away
• 7:08
  here
• 7:08
  with
• 7:08
  a
• 7:08
  lot
• 7:09
  of
• 7:09
  positive
• 7:09
  things
• 7:10
  and.
• 7:10
  But
• 7:10
  also
• 7:10
  a
• 7:11
  few
• 7:11
  things
• 7:11
  where
• 7:11
  wow.
• 7:12
  I
• 7:13
  learned
• 7:13
  from
• 7:13
  other
• 7:13
  companies,
• 7:14
  they
• 7:14
  do
• 7:14
  more
• 7:14
  than
• 7:14
  we
• 7:15
  do
• 7:16
  in
• 7:16
  the
• 7:16
  space
• 7:17
  of
• 7:17
  human
• 7:18
  rights,
• 7:18
  due
• 7:18
  diligence,
• 7:19
  for
• 7:19
  example,
• 7:20
  or
• 7:20
  in
• 7:20
  the
• 7:20
  space
• 7:21
  of
• 7:21
  plastics
• 7:22
  and
• 7:22
  recycling
• 7:23
  and
• 7:24
  a
• 7:24
  better
• 7:25
  philosophy,
• 7:26
  how
• 7:26
  to
• 7:26
  use
• 7:26
  plastic
• 7:27
  how
• 7:27
  to
• 7:27
  design.
• 7:28
  And
• 7:28
  we
• 7:28
  have
• 7:28
  of
• 7:29
  course
• 7:29
  also
• 7:29
  our
• 7:29
  own
• 7:30
  brands.
• 7:31
  We
• 7:31
  are
• 7:32
  very
• 7:32
  proud
• 7:32
  to
• 7:32
  the
• 7:33
  partnership
• 7:33
  with
• 7:33
  the
• 7:33
  national
• 7:33
  brands.
• 7:34
  But
• 7:34
  we
• 7:34
  also
• 7:34
  have
• 7:34
  a
• 7:35
  strong
• 7:35
  own
• 7:35
  brand
• 7:35
  offer
• 7:36
  and
• 7:36
  for
• 7:36
  that
• 7:37
  we
• 7:37
  also
• 7:37
  can
• 7:37
  learn
• 7:38
  a
• 7:38
  lot.
• 7:38
  What
• 7:38
  can
• 7:38
  we
• 7:38
  do
• 7:39
  better
• 7:39
  there?
• 7:39
  Yeah,
• 7:40
  we
• 7:40
  have
• 7:40
  an
• 7:40
  expression
• 7:40
  that
• 7:41
  we
• 7:41
  use
• 7:41
  a
• 7:41
  lot.
• 7:41
  You
• 7:42
  probably
• 7:42
  get
• 7:42
  a
• 7:42
  good
• 7:42
  sense
• 7:42
  of
• 7:42
  how
• 7:43
  good
• 7:43
  is
• 7:43
  your
• 7:43
  good
• 7:43
  when
• 7:43
  you
• 7:44
  come
• 7:44
  to
• 7:44
  a
• 7:44
  conference
• 7:44
  like
• 7:45
  this.
• 7:45
  It
• 7:45
  probably
• 7:46
  helps
• 7:46
  with
• 7:46
  that.
• 7:46
  All
• 7:46
  right,
• 7:47
  well,
• 7:47
  let's
• 7:47
  get
• 7:47
  you
• 7:47
  out
• 7:47
  of
• 7:47
  here
• 7:47
  on
• 7:48
  this
• 7:48
  because
• 7:48
  I
• 7:48
  know
• 7:48
  you're
• 7:48
  a
• 7:48
  busy,
• 7:49
  busy
• 7:49
  man.
• 7:50
  A
• 7:50
  lot
• 7:50
  of
• 7:50
  things
• 7:50
  to
• 7:51
  do,
• 7:51
  a
• 7:51
  lot
• 7:51
  of
• 7:51
  appointments
• 7:51
  to
• 7:52
  make.
• 7:52
  So
• 7:53
  as
• 7:53
  you
• 7:53
  look
• 7:53
  back,
• 7:53
  your
• 7:54
  tenure's
• 7:54
  come
• 7:54
  to
• 7:54
  a
• 7:54
  close.
• 7:55
  You've
• 7:55
  been
• 7:55
  heading
• 7:55
  up
• 7:55
  the
• 7:56
  CGF
• 7:56
  here
• 7:56
  for
• 7:56
  the
• 7:57
  past
• 7:57
  couple
• 7:57
  years.
• 7:57
  Your
• 7:57
  tenure's
• 7:58
  coming
• 7:58
  to
• 7:58
  a
• 7:58
  close.
• 7:58
  You
• 7:59
  passed
• 7:59
  on
• 7:59
  the
• 7:59
  torch
• 7:59
  to
• 8:00
  the
• 8:00
  CEO
• 8:00
  of
• 8:00
  Tesco
• 8:01
  earlier
• 8:01
  this
• 8:01
  morning.
• 8:02
  What
• 8:02
  do
• 8:02
  you
• 8:03
  hope
• 8:03
  your
• 8:03
  legacy
• 8:03
  both
• 8:03
  at
• 8:04
  CGF
• 8:04
  and
• 8:04
  Ahold
• 8:05
  is
• 8:05
  number
• 8:05
  one
• 8:06
  and
• 8:06
  then
• 8:06
  number
• 8:06
  two,
• 8:08
  what
• 8:08
  advice
• 8:08
  would
• 8:09
  you
• 8:09
  have
• 8:09
  for
• 8:09
  other
• 8:10
  global
• 8:10
  retail
• 8:11
  executives
• 8:11
  that
• 8:11
  are
• 8:12
  trying
• 8:13
  to
• 8:13
  figure
• 8:14
  out
• 8:14
  the
• 8:14
  best
• 8:14
  way
• 8:14
  to
• 8:14
  succeed
• 8:15
  or
• 8:15
  make
• 8:15
  an
• 8:15
  impact
• 8:16
  in
• 8:16
  this
• 8:16
  world
• 8:17
  of,
• 8:17
  you
• 8:17
  know,
• 8:17
  where
• 8:18
  global
• 8:18
  sustainability
• 8:18
  is
• 8:19
  a
• 8:19
  top
• 8:19
  priority?
• 8:20
  Yeah,
• 8:20
  I
• 8:21
  think
• 8:21
  it's
• 8:22
  a
• 8:22
  tough
• 8:22
  question,
• 8:22
  Chris.
• 8:23
  Yeah,
• 8:23
  that's
• 8:23
  why,
• 8:24
  that's
• 8:24
  why
• 8:24
  you're
• 8:24
  the
• 8:24
  big
• 8:25
  guy.
• 8:25
  Yeah,
• 8:25
  that's
• 8:25
  why,
• 8:26
  that's
• 8:26
  why
• 8:26
  I'm
• 8:26
  here
• 8:26
  to
• 8:26
  here
• 8:27
  to
• 8:27
  answer
• 8:27
  that
• 8:27
  question.
• 8:28
  But
• 8:28
  on
• 8:28
  the
• 8:28
  Friday
• 8:29
  morning,
• 8:29
  I
• 8:29
  think
• 8:30
  I
• 8:30
  have
• 8:30
  to
• 8:30
  still
• 8:30
  to
• 8:30
  process
• 8:31
  a
• 8:31
  number
• 8:31
  of
• 8:31
  things.
• 8:32
  What
• 8:32
  are
• 8:32
  the
• 8:33
  next
• 8:33
  steps
• 8:33
  here?
• 8:34
  What
• 8:34
  I'm
• 8:34
  very
• 8:35
  happy
• 8:35
  with
• 8:35
  is
• 8:36
  that
• 8:36
  we
• 8:36
  had
• 8:36
  a
• 8:36
  good
• 8:36
  two
• 8:37
  years
• 8:37
  together
• 8:37
  with
• 8:37
  my
• 8:38
  partner
• 8:38
  Dirk
• 8:39
  from
• 8:39
  Mondelez
• 8:40
  Strong
• 8:40
  CGF
• 8:41
  Organization
• 8:41
  and
• 8:42
  I
• 8:42
  think
• 8:43
  we
• 8:43
  made
• 8:43
  a
• 8:43
  nice
• 8:44
  next
• 8:44
  level
• 8:45
  of
• 8:45
  collaboration
• 8:46
  and
• 8:46
  that
• 8:47
  we
• 8:47
  talk
• 8:48
  amongst
• 8:48
  those
• 8:49
  topics
• 8:49
  which
• 8:49
  are
• 8:49
  not
• 8:50
  always
• 8:50
  easy
• 8:50
  to
• 8:51
  understand
• 8:52
  within
• 8:53
  vulnerability
• 8:54
  to
• 8:55
  say
• 8:55
  things
• 8:55
  are
• 8:56
  going
• 8:56
  well,
• 8:56
  but
• 8:56
  a
• 8:56
  few
• 8:56
  things
• 8:57
  still
• 8:57
  to
• 8:57
  be
• 8:57
  done
• 8:57
  that
• 8:58
  we
• 8:58
  can
• 8:58
  share
• 8:58
  with
• 8:59
  the
• 8:59
  membership.
• 8:59
  400
• 9:00
  members.
• 9:00
  Those
• 9:01
  are
• 9:01
  not
• 9:01
  only
• 9:01
  big
• 9:02
  companies.
• 9:02
  Right,
• 9:03
  right.
• 9:03
  Those
• 9:03
  are
• 9:04
  also
• 9:04
  mid
• 9:05
  sized,
• 9:05
  smaller
• 9:05
  companies
• 9:06
  super
• 9:06
  in
• 9:06
  their
• 9:06
  local
• 9:07
  markets
• 9:07
  and
• 9:07
  retail
• 9:08
  manufacturing
• 9:09
  that
• 9:09
  we
• 9:09
  can
• 9:09
  share
• 9:09
  these
• 9:10
  kind
• 9:10
  of
• 9:10
  things
• 9:10
  and
• 9:10
  say
• 9:11
  just
• 9:12
  pick
• 9:12
  up
• 9:12
  the
• 9:12
  learnings
• 9:12
  from
• 9:13
  what
• 9:13
  we
• 9:13
  designed
• 9:14
  and
• 9:14
  what
• 9:14
  we
• 9:14
  invented
• 9:15
  ourselves
• 9:15
  and
• 9:15
  the
• 9:15
  mistakes
• 9:16
  we
• 9:16
  made
• 9:17
  and
• 9:17
  see
• 9:17
  how
• 9:18
  the
• 9:18
  whole
• 9:18
  industry
• 9:18
  gets
• 9:19
  better
• 9:19
  because
• 9:19
  we
• 9:20
  have
• 9:20
  to
• 9:20
  get
• 9:20
  better.
• 9:21
  When
• 9:21
  you
• 9:21
  talk
• 9:21
  about
• 9:21
  food
• 9:22
  waste,
• 9:22
  when
• 9:22
  you
• 9:22
  talk
• 9:22
  about
• 9:22
  plastic
• 9:23
  waste,
• 9:23
  all
• 9:23
  the
• 9:23
  other
• 9:24
  topics
• 9:24
  where
• 9:24
  we
• 9:24
  are
• 9:25
  an
• 9:25
  economic
• 9:25
  effect,
• 9:26
  but
• 9:26
  also
• 9:26
  something
• 9:26
  for
• 9:27
  our
• 9:27
  planet,
• 9:27
  something
• 9:28
  for
• 9:28
  our
• 9:28
  people.
• 9:29
  You
• 9:29
  heard
• 9:29
  this
• 9:29
  morning
• 9:30
  there's
• 9:30
  a
• 9:31
  lot
• 9:31
  of
• 9:31
  things
• 9:31
  what
• 9:31
  technology
• 9:32
  can
• 9:32
  do
• 9:32
  not
• 9:32
  only
• 9:32
  for
• 9:33
  customers,
• 9:33
  but
• 9:33
  also
• 9:33
  for
• 9:34
  associates.
• 9:34
  Right.
• 9:35
  So
• 9:35
  a
• 9:35
  lot
• 9:35
  of
• 9:36
  things
• 9:36
  forward
• 9:37
  looking.
• 9:37
  I'm
• 9:38
  super
• 9:38
  happy
• 9:39
  that
• 9:39
  Both
• 9:39
  Ken
• 9:40
  from
• 9:40
  Tesco
• 9:41
  and
• 9:41
  Ramon
• 9:41
  from
• 9:41
  PepsiCo
• 9:42
  are
• 9:42
  taking
• 9:42
  over.
• 9:43
  Very
• 9:43
  strong
• 9:44
  leaders,
• 9:44
  strong
• 9:45
  companies,
• 9:45
  but
• 9:45
  also
• 9:45
  strong
• 9:46
  believers
• 9:46
  in
• 9:47
  collaboration
• 9:47
  and
• 9:47
  improvement
• 9:48
  and
• 9:49
  always
• 9:49
  strong
• 9:49
  fans
• 9:50
  of
• 9:50
  CGF
• 9:50
  as
• 9:51
  well.
• 9:51
  Well,
• 9:51
  I
• 9:51
  think
• 9:51
  that's
• 9:52
  a
• 9:52
  really
• 9:52
  important
• 9:52
  thing
• 9:52
  and
• 9:53
  something
• 9:53
  that
• 9:53
  you
• 9:53
  deserve
• 9:53
  kudos
• 9:54
  for
• 9:54
  because
• 9:54
  I
• 9:55
  think
• 9:55
  that
• 9:55
  you
• 9:55
  really
• 9:55
  model
• 9:56
  what
• 9:56
  it
• 9:57
  looks
• 9:57
  like
• 9:57
  to
• 9:57
  be
• 9:57
  collaborative,
• 9:58
  to
• 9:59
  get
• 9:59
  in
• 9:59
  front
• 10:00
  of
• 10:00
  and
• 10:00
  be
• 10:00
  vulnerable
• 10:01
  in
• 10:01
  front
• 10:01
  of
• 10:01
  partners.
• 10:02
  And
• 10:02
  you're
• 10:03
  one
• 10:03
  of
• 10:03
  the
• 10:03
  largest
• 10:03
  retail
• 10:04
  organizations
• 10:04
  in
• 10:05
  the
• 10:05
  world.
• 10:05
  So
• 10:05
  I
• 10:06
  really
• 10:06
  appreciate
• 10:07
  that
• 10:07
  and
• 10:07
  want
• 10:07
  to
• 10:07
  make
• 10:07
  sure
• 10:08
  that
• 10:08
  we
• 10:08
  give
• 10:08
  you
• 10:08
  our
• 10:08
  thanks,
• 10:09
  Franz,
• 10:09
  and
• 10:10
  thank
• 10:10
  you
• 10:11
  from
• 10:12
  to
• 10:12
  all
• 10:12
  the
• 10:12
  people
• 10:12
  here
• 10:12
  at
• 10:13
  CGF
• 10:13
  who
• 10:13
  are
• 10:13
  willing
• 10:14
  to
• 10:14
  participate
• 10:14
  in
• 10:15
  that
• 10:15
  way,
• 10:15
  because
• 10:15
  I
• 10:16
  think
• 10:16
  that's
• 10:16
  how
• 10:16
  the
• 10:16
  change
• 10:16
  happens.
• 10:17
  That's
• 10:18
  how
• 10:18
  the
• 10:18
  change
• 10:18
  happens.
• 10:18
  And
• 10:18
  thanks
• 10:19
  for
• 10:19
  having
• 10:19
  me.
• 10:19
  And
• 10:21
  it
• 10:21
  was
• 10:21
  a
• 10:21
  pleasure
• 10:21
  to
• 10:21
  serve
• 10:22
  cgf
• 10:23
  and
• 10:24
  I
• 10:24
  go
• 10:25
  away
• 10:25
  with
• 10:25
  an
• 10:25
  humble
• 10:26
  feeling.
• 10:26
  What
• 10:26
  we
• 10:26
  all
• 10:27
  still
• 10:27
  have
• 10:27
  to
• 10:27
  learn
• 10:27
  and
• 10:28
  have
• 10:28
  to
• 10:28
  do,
• 10:28
  but
• 10:29
  that's
• 10:29
  also
• 10:29
  a
• 10:29
  good
• 10:29
  feel.
• 10:29
  Yes.
• 10:30
  That
• 10:30
  keeps
• 10:30
  you
• 10:31
  young
• 10:31
  at
• 10:31
  the
• 10:31
  same.
• 10:31
  Time,
• 10:31
  keeps
• 10:32
  you
• 10:32
  curious.
• 10:32
  Well,
• 10:33
  thank
• 10:33
  you
• 10:33
  so
• 10:34
  much,
• 10:34
  Franz.
• 10:34
  Thank
• 10:35
  you
• 10:35
  to
• 10:35
  the
• 10:36
  Fusion
• 10:36
  Group
• 10:36
  for
• 10:36
  making
• 10:37
  our
• 10:37
  coverage
• 10:37
  here
• 10:37
  at
• 10:38
  Consumer
• 10:38
  Goods
• 10:38
  Forum
• 10:39
  possible.
• 10:40
  We'll
• 10:40
  be
• 10:40
  around
• 10:41
  for
• 10:41
  just
• 10:41
  a
• 10:41
  couple
• 10:42
  more
• 10:42
  interviews
• 10:43
  today,
• 10:43
  but
• 10:43
  until
• 10:44
  then,
• 10:44
  be
• 10:45
  careful
• 10:45
  out
• 10:45
  there.