Taste, Price, Then Purpose: Matriark Foods on Messaging That Moves Product (and Impact)

Winning With Better Food · Nov 3, 2026 · 30m

In this episode, Erin Boyd Kappelhof speaks with Anna Hammond about Matriark Foods, a food systems transformation company that upcycles vegetable byproducts and farm surplus into ingredients and food products. Anna shares how her work in public housing inspired the business, why reducing food waste and expanding access to healthy food remain central to its mission, and how Matriark serves manufacturers, food service companies, retailers, food banks, and Food is Medicine programs. They also discuss the challenge of communicating a complex value proposition, why buyer needs like taste and price…