How Fin went from weeks to hours of analysis using AI

The Experimentation Edge · Jun 30, 2026 · 23m · transcript

Summary

In this episode of The Experimentation Edge, host Ashley Stirrup sits down with Raunak Kumar, senior manager of GTM analytics at Fin (formerly Intercom), to unpack how experimentation actually works when the data is messy and the traffic is thin. Drawing on nearly 12 years in marketing analytics across Atlassian, Stripe, and Fin, Raunak explains how AI tools like Claude Code have collapsed analysis from weeks to hours and freed his team to clear its experiment backlog, why declining organic search traffic and a 5x jump in untagged ChatGPT referrals are forcing teams to rethink…