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Pac-12’s Comeback Through Strategic Choices | Spokane News
The Pac-12’s dramatic comeback from near-collapse hinges on a series of missed chances and bold, late-game moves by key executives and schools like Washington State and Oregon State. Once a storied conference with roots in legends like Jackie Robinson and Tiger Woods, it teetered on extinction after USC and UCLA jumped to the Big Ten in 2022—followed by eight more schools. What could’ve saved it? A smarter media rights deal, better execution of its own network, accepting ESPN’s 2018 lifeline, and embracing expansion when others were growing. One strategic choice after another was ignored—or…
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