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Unwoke: How to Defeat Cultural Marxism in America · Clay & Buck Recommendations

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  What the book does is two things. It Number one describes how the radical
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  left took over the major institutions in America. So every chapter of the book
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  addresses a different institution. I start with universities, and chapter one is universities.
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  I call universities the Wuhan lab of the woke virus. That's where it
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  was created, that's where it mutated, that's where it spread. From universities,
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  the book goes on to chapter two on K through twelve education, then
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  to journalism, then to government, then to big business, then to big
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  tech, then to entertainment, to movies and TV and sports and music,
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  then to science and the politicization of science. And the last chapter is on
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  China as a central nexus intertwined with all of them. The book explains number
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  one, how these institutions were seized, but number two exactly what your question
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  is. Critically, It lays out a practical battle plan for how we take
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  them back, how we recover these institutions, because if we don't take them
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  back, we're going to lose our country. And you pointed to one of
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  the examples that I describe at great length, which is big business, which
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  and I talk at length about bud Light and Target. In both instances,
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  you had woke executives who didn't give a damn what the customer said, and
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  they essentially tried to force their political ideology on their customers and it blew up
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  in their faces. Both bud Light and Target lost tens of billions of dollars
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  in market cap. And what's powerful about that? In terms of strategies.
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  I argue number one for transparency in Sunlight, but number two for on the
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  cost benefit ledger of going woke, significantly increasing the costs so that rational actors
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  will say no. And I think on big business we are seeing real and
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  meaningful victories. We need to see that across those institutions.