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Beyond Yield: Who Pays for a Better Crop?
At World Agri-Tech in London, Direct Driller's own Tom Allen-Stevens joined KWS, KPMG and the University of Warwick to ask whether nutrition and quality, not tonnes, are the next big value for farmers. The answer depends on who carries the risk.
Written by Chris Fellows. Read the full article with pictures: https://directdriller.com/beyond-yield-who-pays-for-a-better-crop/
Read in a digital version of Chris Fellows' own voice, created with his permission. Text as published in Direct Driller Magazine, Issue 38, October 2026.
The skinny
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