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Adidas Handed Ole Miss The Pen | And 8x What Mississippi State Gets | Ole Miss vs Vanderbilt Week
Every take this week says Ole Miss just got the biggest apparel deal in the league. That's the wrong frame. Adidas made a Godfather offer — seven years, more than $20 million annually per Brett McMurphy — but it's the third one they've made in about a year. Penn State is near $30M. Tennessee's is reported in the $20-30M range. Ole Miss didn't top the sport. Ole Miss joined a tier. And the money isn't even what closed it.
Five days to Vanderbilt. Eight games left and the margin is what's gone.
Stephen Willis explains why creative control — not the dollars — is what made this an offer with no…
The skinny
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