Latest / Personal Injury Mastermind w/ Chris Dreyer
402. AI, Custom GPTs & 200 Automations: Inside the Modern B2B PI Firm w/ Michael McCready
Michael McCready is the managing partner of McCready Law, a premier personal injury firm with 16 attorneys, more than 100 staff, and offices across the Midwest. Known for his B2B-first approach, Michael built a referral-driven practice that top advertising firms trust with litigation and casework. He leads the firm remotely from Puerto Rico, where he also runs a consulting LLC.
In this episode, Michael shares the playbook behind his firm’s 200+ automations, how custom GPTs mimic attorney voices, and why he built a system that reports real-time updates to referring attorneys.
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