Mitsui Sumitomo Marine: Rediscovering Value Through Customer Insight
This episode discusses Mitsui Sumitomo Insurance's marketing strategy centered on customer understanding. It explains how the company, despite being well-established, recognized a need to better grasp customer perspectives beyond traditional sales channels.
By actively listening to customer feedback, they identified that their 24/7 accident response, initially considered commonplace internally, was perceived as a significant source of reassurance by customers.
This led to the definition of a core value, "the reassurance of always being watched over," which became the foundation for their…
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