Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Mavlers' Matt Kelly on Lifecycle Marketing in the AI Era
How many marketing leaders can confidently tell their CEO which specific AI use cases are actually driving revenue right now, and which ones are just running up the bill as experiments?
Agility isn't just about adapting to new tech like AI. It's about building the solid data and operational models that let you connect those innovations directly to business growth.
Today, we are here at CRMC 2026 in Frisco Texas, and we're going to talk about:
- Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue.
- Separating the hype from reality to identify where AI is…
The skinny
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