301. Katie Wilson, Co-founder and CEO of BelliWelli
Today, I'm joined by Katie Wilson, co-founder and CEO of BelliWelli.
Tackling digestive issues, BelliWelli combines fiber, probiotics, and electrolytes in cult-favorite powders and snacks — moving gut care from medicine cabinets to kitchen cupboards.
In this episode, we discuss making fiber fun and accessible for modern consumers.
We also cover:
Millennial women's wellness overwhelm
BelliWelli's product evolution and innovation pipeline
Building a retail-first strategy versus direct-to-consumer
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The skinny
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