Episode 75: Why Are People Paying $25 For SOAP?!
Why is EVERYTHING suddenly “luxury”? 👀 From $56 bars of soap to “fine fragrance mists,” the Dirty Heifers break down the rise of luxury branding in bath & body products — and whether it’s genius marketing or complete nonsense.
We talk: 🧼 Triple-milled soap 💸 $25 acne soap bars 🛁 Bath & Body Works “luxury” rebrand 📦 Packaging psychology ✨ Self-care culture 👀 Why handmade soap is suddenly trendy again
Featuring: Margaret from Warm & Fuzzy Soapery Jessie from Country Lather Soapworks Shauna from Bawauna Bath & Body
If you love soapmaking, small business chaos, skincare trends, handmade products…
The skinny
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