Pure Storage’s Andy Martin on Embracing the Subscription-Based Sales Model

Changing Channels · Aug 10, 2021 · 28m

Andy Martin, vice president of global partner sales at Pure Storage, joins Channelnomics’ Changing Channels host Larry Walsh to discuss the challenges and rewards of transitioning to a subscription-based sales model.

The subscription model, under which technology is sold based on access and use rather than as a one-off transaction, is changing the way businesses acquire and consume said technology. It’s also giving customers greater flexibility to plan, utilize, and budget for their technology needs and providing economic benefits to vendors, partners, and customers as they pare down their…