Latest / AI for Founders with Ryan Estes / Zero to $6M ARR with AI SDRs
Transcript
- 0:00Welcome back to AI for Founders. I am Ryan Estes, president of
- 0:04Black T-shirt Gang. Today's episode is electric.
- 0:07My guest is Gaurav Bhattachara, CEO and Co founder of Jiva dot
- 0:12AIA company that's rocketed from zero to 6,000,000 ARR in under
- 0:17nine months. Whoa.
- 0:19Jiva is building AI sales agents that don't just help you
- 0:23prospect. They do all the heavy lifting,
- 0:25finding leads, enriching data, drafting outreach, managing
- 0:28calendars, even prepping you with meeting research.
- 0:31This conversation is for founders, Indy hackers, sales
- 0:34pros, and anyone who's ever gotten customers in the door.
- 0:36Go to market. You'll learn how agentic AI is
- 0:39changing sales, what's broken and e-mail deliverability, and
- 0:43how to replace a half dozen sales tools with one streamlined
- 0:47stack. If sales is oxygen for your
- 0:49startup, this episode is going to feel like pure rocket fuel.
- 0:53Let's get into it. But first, some business AI for
- 0:56founders is brought to you by Kitcaster.
- 0:58You know podcasts aren't just content, their credibility,
- 1:01distribution and community all rolled into one.
- 1:04At Kitcaster, we book founders and CEO's on top podcasts where
- 1:08their ideal customers are already listening.
- 1:10We've landed over 15,000 interviews for our clients,
- 1:13helping them raise millions, close customers and build
- 1:16influence. So if you're a founder and
- 1:17looking to go on podcasts and scale your message without
- 1:20spending a dime on ads, head over to kitcaster.com, grab a
- 1:24demo and tell them Ryan sent you, and we'll get you in the
- 1:27ears of the right people. That's kitcaster.com.
- 1:30Kitcaster by Moburst What's up everybody?
- 1:34Let me hit you with some math that will blow your mind.
- 1:36A wealth manager using Warm Start dot AI grew their assets
- 1:40under management by 8.5 million in three months.
- 1:44Their monthly fee? 500 bucks.
- 1:46That's a 1700% return on investment in three months.
- 1:50And I get it, another AI tool, another monthly subscription.
- 1:54But here's what makes Warm Start different.
- 1:56It's not trying to find you new people to bug.
- 1:58It's helping you reconnect with people who already know you as a
- 2:02founder under. Your biggest asset isn't your
- 2:04product or your website, it's your relationships.
- 2:07But most of us are terrible at nurturing them systematically.
- 2:10Warm Start connects your e-mail, identifies warm contacts, and
- 2:14helps you craft personalized outreach.
- 2:16That doesn't sound like a robot wrote it.
- 2:18The best part? You review every message before
- 2:20it goes out. No automation without
- 2:23permission. If you're ready to stop leaving
- 2:25money in your inbox, try Warm Start dot AI.
- 2:29Use code AIFF for 50 bucks off your first month because the ROI
- 2:35on your existing relationships is probably better than any
- 2:38investment you'll make this year.
- 2:39That's warm. Start dot AI and use code AIFF
- 2:42AI live tonight. Shine stars.
- 2:43Computer Life. AIAI take the flight in the glow
- 2:57with neon bright. What's up G, Thanks for coming
- 3:04on the show. Austin and Ryan, excited to be
- 3:06here. Thanks for having me.
- 3:07Yeah, G is my favorite nickname because I'm a child of the of
- 3:12the 90s. Oh yeah.
- 3:13Called everybody G back in those days.
- 3:15I like that. That's awesome.
- 3:18I'm so excited to hear about the progress that you've made with
- 3:22your company. And what I'd like you to do, if
- 3:24you don't mind, is just kind of introduce us to Jiva dot AI.
- 3:29Yeah, Ryan, Sam Altman has his code, which I love, right?
- 3:32He says that at some point every job becomes a sales job.
- 3:35And I truly believe it. I've been a third time startup
- 3:38founder now, and I feel like more than coding, more than
- 3:41marketing, 99% of my time is selling.
- 3:44And there's a lot of founders out there, entrepreneurs like
- 3:47you. There's also sales reps and I
- 3:49feel like even engineers. And even if you're selling
- 3:53coffee at Starbucks, you're selling everyday.
- 3:56So what we're trying to do is we truly believe that we, we want
- 3:59to make everyone a 10X salesperson.
- 4:01You know, that's the vision that we have.
- 4:02And we're obviously like focused on, you know, selling our
- 4:06product, which actually helps people find leads and rich data,
- 4:10do personalized outreach across LinkedIn, across e-mail, can
- 4:13respond to your emails, can clean up your calendar, give you
- 4:16summaries of your meetings all the way to just booking slots
- 4:19automatically for you. The AI can go back and forth.
- 4:22There's tons of functionality, but all we're trying to do is
- 4:25how do we use AI in the powers of AI and agents to help you
- 4:29become a better salesperson. Now, whether you're an actual
- 4:31salesperson or account executive or BDRSDR, or you're just an
- 4:35indie preneur hacker entrepreneur that is just trying
- 4:38to be a good salesperson, and that's kind of what we do.
- 4:40So I'm taking like my lifelong learnings as a founder and
- 4:44having to learn sales the hard way and trying to say that can
- 4:47we actually give someone a tool that can make their lives easier
- 4:51if if some part of their job is sales?
- 4:54I love it and on multiple ways. One, I'm a lot of things, but at
- 4:58heart I'm a sales dog. Yeah, yeah, I love it.
- 5:01There's nothing I love more than closing deals, I'll tell you
- 5:04that. Totally the most exactly.
- 5:07I would rather if if I could close a deal every morning, I
- 5:10would I would do that for the rest of my life and give up
- 5:12coffee like the dopamine, right? It makes you up.
- 5:18The dopamine is crazy. It's it's the best feeling ever.
- 5:21Yeah, it really is. And sometimes I've actually had
- 5:24kind of like some time for reflection because I, I feel
- 5:29like sometimes I allow my sales or lack of sales a little bit
- 5:33too much credence in my mental state, you know what I mean?
- 5:37Yeah, totally. When it's going really good, I'm
- 5:39really good. When it's challenging, I'm kind
- 5:41of like. I totally got in no.
- 5:43Like, like it. So if I'm, if I'm in a situation
- 5:46where it's challenging and I'm, I'm not really feeling it, This
- 5:49is where Jeeva comes in. So I I'm looking at the the
- 5:52features and the solutions on the website and it's deep.
- 5:56It's very deep. It's very deep.
- 5:59But walk me through I'm a. Let's say I'm a I'm a founder.
- 6:03I'm getting ready for go to market.
- 6:05Everything's in place. All that I got to do now is get
- 6:08leads on my calendar and close deals.
- 6:10How can I use Jeeva to help me? Yeah, totally, totally, Ryan.
- 6:14Actually now that as soon as you said that, what I would say is
- 6:17like actually what we've tried to do is make this product very
- 6:19wide instead of going extremely deep.
- 6:22So I'll give an example. It has a lot of coverage of
- 6:24different tools. So the first thing that as a
- 6:27founder you come in to do is you have to find leads, you have to
- 6:29find the right contacts. So what you can do is you can go
- 6:32to Jeeva AI. Obviously, what we do is we are
- 6:34competing here with Zoom info, right?
- 6:36Or something like even a clay. Now you can in natural language
- 6:39say that, OK, I sell to let's say CRE companies.
- 6:44One of my customers is JLL. Go find me all the other real
- 6:48estate companies, commercial real estate go find all the
- 6:51managing directors of Northeast region and everyone who
- 6:55basically uses sales force in their environment.
- 6:58I'm making a scenario of the agent go in and we'll try it.
- 7:01It's best to find really good quality data for you find the
- 7:04right accounts look alike audiences go build like find the
- 7:08right managing directors and partners and VPS that you might
- 7:10be looking for. Then going to use waterfall
- 7:13enrichment to go find your emails, their cell phones, and
- 7:16then knowing your business, you can feed it stuff like, hey,
- 7:19here's what I do, here's the pin points I solve for, here's what
- 7:22I'm trying to do with my startup, here's the value
- 7:24proposition, here's some proof points that I have or no proof
- 7:27points yet. You know, I'm trying to create
- 7:28something from the ground up. It's going to then create hyper
- 7:32personalized messaging and not like the fake messaging.
- 7:34Like I love that. I love what kind of restaurant
- 7:37you go to or, or something like that.
- 7:38But it's actually going to go do deep research and a persona and
- 7:41a profile and then write really good messaging guy copy that
- 7:45converts. We use something called, you
- 7:47know, psychology of influence in our copy.
- 7:49The AI would also use something called predictability rational.
- 7:52These are like some of the sales methodologies that we use.
- 7:55The copy would be simple, concise and will be personalized
- 7:58to the person reaching out to and kind of a piece to their
- 8:02role, what they do, what's happening in the industry to try
- 8:05and get them to respond across e-mail and LinkedIn.
- 8:08So imagine like what we are trying to do is like it doesn't
- 8:10go as deep as like for example, it does not have like call
- 8:13routing functionality that sales off the outreach would have,
- 8:16right? It would not have like the NACIS
- 8:19codes that zoom in for us, but it just does enough in a very
- 8:22simple way that can help you find leads, enrich data with
- 8:26good emails and cell phones, do deep research on these
- 8:28prospects. Then do personalized outreach
- 8:30across LinkedIn and e-mail. And if you're adding WhatsApp
- 8:33and texting and even AI voice drops in the future.
- 8:36So it can cover all of those aspects for up until the point
- 8:39someone responds. Now, when someone responds,
- 8:41Ryan, it actually plugs into your e-mail.
- 8:43So it would be plugged into your Outlook or Google.
- 8:46It can actually detect a response.
- 8:47If it's a positive response, it's going to draft on your
- 8:50behalf and basically be like, hey, Ryan, thanks for your
- 8:52interest. By the way, it has access to
- 8:54your calendar. So we like Tuesday, 9:00 AM
- 8:56Pacific Time is wide open for me.
- 8:58Can I, can I actually send you an invite at that time or
- 9:00actually go back and forth with the prospect, actually book
- 9:03something on your behalf? So you just, I mean, there's
- 9:06work involved, but 95% of the work should be done by AI.
- 9:10So you hopefully in an ideal world, wake up to meetings or
- 9:13wake up to like good conversations as a business
- 9:15owner, as a founder. Incredible, you know, and
- 9:19agentic solutions have been promised to basically remove,
- 9:24remove friction, right? And there's certain processes
- 9:28that I know I've got that could use agentic support, but I
- 9:31haven't 'cause I'm like, boy, there's a lot of nuance.
- 9:34This is 1 area. So I'm, I'll walk you through
- 9:38kind of my use case. You know, let's say I go to
- 9:41pitch book, I find the data I'm looking for, I bring it down.
- 9:44I take that into Hunter just to double check all the emails,
- 9:47make sure they're cleaned, you know, then I'll take that list.
- 9:50I bring it to instantly. Instantly it's going to push out
- 9:53all the emails and then I'm going to get an e-mail.
- 9:57Somebody responds. Now I take them, I bring them
- 9:59into HubSpot. I send a HubSpot link for my
- 10:03calendar. So my calendar books to HubSpot.
- 10:05Now it's on my Google Calendar. Then I have a call that whole
- 10:09setup. Now, are you telling me that I
- 10:11can basically repeat or replace what I'm doing right now with
- 10:14Jeeva A? 100%, that's exactly right.
- 10:16The only thing that we would not do is we don't have a CRM
- 10:19system, so we're not trying to build HubSpot, but it can go
- 10:22back and forth with HubSpot Sync automatically, but it already
- 10:26has access to your calendar. So it can automatically take the
- 10:29times you're free and and propose those times always,
- 10:32right? So in your sequence, instead of
- 10:33a random time, it'll be like John, by the way, like just
- 10:36reply yes, if you want me to send you a quick report or
- 10:40here's three times that I'm open.
- 10:42So we can actually go back and forth with the prospect from the
- 10:45beginning when you're doing so you can actually replace
- 10:47something like a clay or pitch book for you to get the data.
- 10:51No need for Hunter. We actually partner with Hunter.
- 10:53So I don't want to talk shit about it.
- 10:54Actually like we do waterfall enrichment.
- 10:56So we use Hunter, Prospero, people, data labs, data, Hagma,
- 11:00like all these guys contact out. We do something where it would
- 11:03go and find Ryan's e-mail on Hunter doesn't find it, go to
- 11:06Apollo, doesn't find it, go to Lucia, doesn't find it, go to
- 11:09Crunchbase. So that's kind of what we're
- 11:10doing on emails and cell phones. So it'll do that.
- 11:12Then it's going to send the sequences out on your behalf.
- 11:15And, and, and also can go back and forth and hopefully book
- 11:19meetings where you actually get a calendar invite.
- 11:21That's kind of what you get to that's a step.
- 11:23That's that's the workflow. So it replaces, it obviously
- 11:26doesn't go as deep as like for example, pitchbook would go, but
- 11:30we have the same data. It won't go as deep as Hunter,
- 11:33but we have the same emails, right?
- 11:34It can, it may not have like the ability to warm up emails like
- 11:38instantly does, for example, but we can send out.
- 11:40So we do enough to cook, take and stitch it together.
- 11:43Basically make it make it super easy for founders.
- 11:46Incredible. So the e-mail deliverability is
- 11:49always on crucial. Is this, is this coming off of
- 11:53like your primary domain? What?
- 11:54Where's the emails coming from? It does.
- 11:57OK, so I'm going to give give away the secret sauce here.
- 11:59And and the funny part is I'm like, when I started this
- 12:02company, I was like, man, I'm going to be an AI expert.
- 12:04I'm going to wake up and talk, just think about AI every day.
- 12:07And I'm literally an e-mail deliverability expert.
- 12:09That's all I do. I wake up and I read, read like
- 12:11the rules and stuff. So what ends up happening is if
- 12:14you use like different domains now, so domains have to be
- 12:16warmed up for a long time. Now.
- 12:17I need at least a year for warm up of domains.
- 12:20There was a lot of stuff that instantly introduced, which was
- 12:23amazing like 2 years ago, three years ago, which was like
- 12:25warming up of different emails. You can buy 50 or 100 different
- 12:28inboxes, you can warm it up, you can rotate them.
- 12:31None of that works anymore. And I can tell you just why
- 12:34because what ends up happening, Ryan, is now Microsoft and
- 12:36Google have this check which basically looks for API tags on
- 12:40emails, which means that if you're using any automation,
- 12:43whether it's HubSpot or instantly or Outlook or not
- 12:46Outlook, but like anything that is automated sales law outreach,
- 12:49there's gonna be an API tag. And Google and Microsoft will
- 12:51basically tag it as saying it's machine generated.
- 12:54Doesn't mean if it's AI or not, it's machine generated.
- 12:56More likely it's spam. They're gonna reduce
- 12:59deliverability by 90%. So what ends up happening is if
- 13:02you send use any automation, you're gonna end up, you know,
- 13:0590% of the times the e-mail is not gonna go through no matter
- 13:08what you use. But now actually, if I want, I
- 13:11want you to run this experiment, right?
- 13:12Take 100 emails from even from your primary domain, best
- 13:15domain, whatever you have and send it through instantly or
- 13:18anything and take a hundred same 100 emails, copy paste it, send
- 13:21it manually and you'll see that you'll get like 25% positive
- 13:24response rate. Everything will work if you
- 13:26manually send the emails. It's because of the API attack.
- 13:29So what we do is we, and no one else does this yet, but we just
- 13:32send it to your inbox. We'll send it as a draft and,
- 13:36and we would create the draft. We won't actually send it out.
- 13:39So all you got to do is you just wake up in the morning and hit
- 13:41send, send, send, send on your drafts.
- 13:43And it's basically mimics manual sending on e-mail.
- 13:46So it's still personalized. We do all the work.
- 13:48We'll follow up on your behalf, but we would just have this one
- 13:52unique aspect where you have to do 5 minutes of manual work, but
- 13:55improves the deliverability by 90%, actually helps your domain
- 13:58reputation because you're actually, you're manually
- 13:59sending all that stuff. That's a new way of inbox
- 14:02cracking these days, which basically means take 2 three
- 14:05team members. You don't need multiple emails,
- 14:07you don't need multiple domain. Just manually send them
- 14:09technically. And that way is your
- 14:11deliverability would be great. Your domain is going to be
- 14:14protected because you're manually sending.
- 14:15You're not automate, you're not using automation technically.
- 14:18So that's what we recommend to our customers.
- 14:21Again, I know this is manual. Some people are like, I don't
- 14:23want to like wake up and hit send, but it's like 5-10 minutes
- 14:26takes 5 minutes for me to do a hundred 200 every day.
- 14:29It also increases the limits because now you're not using
- 14:31APIs anymore. So Google has a limit of 5000
- 14:35emails a day. Outlook allows you to do 6000
- 14:37emails a day. You can actually do many more if
- 14:39you can do 200300500A day instead of, you know, only doing
- 14:4350 per inbox basically. So that's like some of the new
- 14:45e-mail deliverability acts that, that that I know about or at
- 14:49least we we kind of prescribe to our customers.
- 14:52Amazing, you know, and I have considered myself a e-mail
- 14:55deliverability expert as well, just out of dire need.
- 14:59Or not, right. Chemical.
- 15:02I know you have a newsletter, right?
- 15:03You're, you have to be like you. You're like, yeah, yeah,
- 15:06absolutely. Well, and, you know, I can speak
- 15:09to that exactly because, yeah, the, you know, we will have
- 15:12issues sometimes with like HubSpot, like meeting
- 15:15notifications going to spam. It's like it's not even coming
- 15:18initiated from our domain at all.
- 15:20It's coming from HubSpot. But Hubspot's getting
- 15:23blacklisted, you know, so it's very, very frustrating.
- 15:26Now, a part of that, though, people are afraid that if it's
- 15:30coming out of their primary domain, there's a chance that
- 15:32they might get blacklisted. But you're saying that like
- 15:34because you're manually throwing it out there that you're not
- 15:38going to or you have a lower chance.
- 15:40Now none of this stuff is like 100% and it changes all the time
- 15:44because I can remember clearly, I think it was like about a year
- 15:48and a half ago when it, it was like Outlook, Gmail and Apple,
- 15:52all of them like really clamped down on these API calls that's.
- 15:55Exactly right. That's exactly right.
- 15:57It's all about AP is it's there's only three things that I
- 16:00think the rule of thumb if you have a old enough domain, which
- 16:03is great, it doesn't matter how reputable it is.
- 16:06It only matters if it's age is important.
- 16:08If you have like a old enough, for example, e-mail, then that's
- 16:12like one more thing that is important.
- 16:14If you have a brand new e-mail, I recommend not like starting it
- 16:17instantly and now just, you know, blasting 500 people.
- 16:21The only other thing that truly matters is if you have less
- 16:23bounce shades and if you basically, you know, send send a
- 16:26lot of emails to people that are bouncing, then that can get you
- 16:29flagged. Besides that, there's no rule.
- 16:31There's no rule of numbers. If you're manually sending it
- 16:33the way that I recommend that I told you there's 99.99999%.
- 16:39There's no way that this would get blocked or blacklisted or
- 16:42any anything. That's what we do with hundreds
- 16:44of people, thousands of people. That's what we recommend and
- 16:46actually much easier because these managing of these
- 16:50different mailboxes is like super painful.
- 16:52At least it's awful. It's absolutely horrible.
- 16:55Yeah, you have to log into them. They keep like getting
- 16:58disconnected time. I've done this like, you know,
- 17:00right before this campaign, I was doing it from other startup
- 17:02and that was super painful and I was very frustrated all the
- 17:06time. Very cool.
- 17:07Okay, so I put in to Jeeva, I add my ICP.
- 17:12It says, okay, we found 100 people right here.
- 17:16It's gonna automatically create emails which populates to drafts
- 17:22on my Google Workspace e-mail account.
- 17:24Then I go in there, go. I go send, send, send, send,
- 17:27send. If they reply back and they're
- 17:28like, hey, that sounds good. Then does Jeeva automatically
- 17:31say, awesome, let's hop on a call.
- 17:33Here's some good times. That's exactly right.
- 17:35It's going to say that now. Now it's going to.
- 17:37It can go back and forth with customers.
- 17:38It has access to your calendar. So basically be like, hey, I'm
- 17:42open from, you know, tomorrow, 3 PM, 4:00 PM on Friday and open
- 17:48at 12:00 PM. If these work, let me know.
- 17:50If not, here's my booking link or something like that.
- 17:52So you can, you can, you can change up the messaging, but
- 17:55it's going to automatically detect it can even detect the
- 17:58time zone the the other person's ad.
- 18:00So we can recommend in Central or Pacific or IST or whatever,
- 18:04whatever time zone they're in just so that we can, it can make
- 18:06scheduling much faster, better. Incredible.
- 18:10So cool. Then from that point I pick up
- 18:12the conversation on on the on the calendar and I'm moving.
- 18:15Is there anything further that GVD goes after that?
- 18:19No. So we have a few things.
- 18:20Basically we have a note taker after that and what the note
- 18:23taker does, there's a couple of things we do with the note
- 18:25taker, which is very innovative. So in, in, in the old days like
- 18:29or in the other note takers, what, what they usually have is
- 18:32they would just give you a summary, right?
- 18:33If they follow you around, if you go on a call with a
- 18:35customer, what we do is we, because we have access to your
- 18:39e-mail as well, we would actually draft an e-mail ready
- 18:42to go. So let's say if I do a meeting
- 18:43with you and GYN, no, take a role, follow you, they can push
- 18:46notes to a HubSpot, a sales force on what we talked about.
- 18:50We can basically take the band and put it in the right fields
- 18:52and stuff like that. We already have the contact
- 18:55data, so we can enrich it for you.
- 18:56We can we can do a really good job there, But what we also do,
- 18:59Ryan, is like on your e-mail, you wake up and a draft will be
- 19:02ready right after the meeting would be like, Hey, G, it was
- 19:04great talking to you. Here's what we discussed.
- 19:06Here's how you can partner with me on my newsletter.
- 19:08Here's how much it cost. Here's here's action items for
- 19:10me, here's action items for you. So you can actually do a follow
- 19:13up e-mail right after that. So we do everything from sorting
- 19:16your inbox, cleaning it up, drafting emails on your behalf,
- 19:19taking notes on your meetings and then following up on
- 19:22meetings for you, putting pushing it to CRM notes and then
- 19:24also like drafting emails. That's like that's all we do as
- 19:28part of like moving deals through the funnel.
- 19:30Like for a long time we've been discussing about building like
- 19:34revenue intelligence type functionalities, helping you
- 19:36close deals faster. We're not there yet.
- 19:38That's not our core focus, but that's what we do throughout the
- 19:41funnels like taking notes, following up for you, drafting
- 19:43emails, like just helping you speak to leaders, everything.
- 19:46How do we get you that lead that you work so hard to to nurture?
- 19:51How can we help you close that faster through the sales cycle?
- 19:53And that those are some of the things we do.
- 19:55All of them are on calendar and e-mail right now.
- 19:58Incredible. That's a heck of a stack.
- 20:00Tell me about the AI inbox. It says triage to reply faster.
- 20:06Yeah. So what we do, Ryan, is
- 20:08basically like imagine you wake up in the morning, we have a few
- 20:12labels in your inbox because we can read your emails.
- 20:14We can say that, OK, this goes to marketing.
- 20:16This should go to, let's say a meeting update needed.
- 20:19This goes to FYI. This needs a comment.
- 20:22This this is actually needed. Like these are the people you
- 20:25need to respond to Look, surgeon Mark to you.
- 20:28It's not FYI. So that's that's number one.
- 20:30So we will just sort your inbox. Make it easy now like this is
- 20:34our most loved feature. Like we we build this recently
- 20:37we rolled it out to all our users free of cost basically,
- 20:39and they loved it. So we productized it.
- 20:42The second thing it does right after that is all the action
- 20:44needed. We already know your tonality,
- 20:47we know your industry, we know your voice, we know how you
- 20:49talk, right, because you're reading your emails.
- 20:51So we understand we have like a persona for you.
- 20:54So on your in your voice and in your tonality, it's going to
- 20:57draft the response based on what ideally we feel you would
- 21:00respond with. And it would, it would basically
- 21:02because it has access to your ICP or leads, stuff like that,
- 21:05you know, from what you fed us all along, or at least like when
- 21:08you created your first campaigns.
- 21:10And it can just draft the response ready to go.
- 21:11All you're doing is just editing it, sending it, editing it,
- 21:14sending it. So you're kind of you're never
- 21:16missing out on an e-mail, never missing out on a deal and saving
- 21:19almost like, I think, I think we did this study like 7.6 hours
- 21:23per week, which is almost one work day.
- 21:25Unbelievable that you're saving just by having AI do your emails
- 21:29for you. So that's, that's like the big
- 21:30benefit of this. And we do something very similar
- 21:32with AI calendar too. And every morning you wake up,
- 21:35Brian, I'll tell you like AI will tell you what are your
- 21:38meetings for the day? Do deep research on everyone and
- 21:40say that, hey, you know, this, this, this, this person
- 21:43basically is a big Dodgers fan, by the way.
- 21:46And, and here's what's going on in the company you're talking to
- 21:49Airbnb. Brian Chesky just did a 10K
- 21:51report. And here's what Airbnb did.
- 21:53Here's what he talked about. Here's how Airbnb is going to
- 21:55use AI in sales, blah, blah, blah, whatever, whatever is
- 21:58important to you about the company.
- 22:00Give you notes every morning about about every company basic
- 22:02base. So you know, like what's going
- 22:04on and what you have to do. So there's like small things
- 22:06that we do here and there, but it's all about like, how do we
- 22:08help you get to your inbox faster?
- 22:11How do we draft responses for you so they're ready to go So
- 22:14you can basically never miss a meeting, never miss a lead.
- 22:17How do we get you help you get to your day faster with meetings
- 22:20and better prepared so you know the context.
- 22:22You can just crush it every meeting you're in.
- 22:24That's all sales, right? In a way like you just go in
- 22:26prepared, you know, if I go in a meeting with let's say John and
- 22:30I already know what John likes and what John talks about and
- 22:33what's going what John CEO is saying, then I can build rapport
- 22:36faster, build trust faster. So and people buy from people
- 22:39they trust. So there's, there's a lot of
- 22:40nuances we do around inbox and calendar that we feel is very,
- 22:44very powerful, very useful, very simple AI features too.
- 22:47Like there's no like secret sauce.
- 22:48If a lot of my investors always say like anyone can copy this, I
- 22:52totally get it. But it's kind of like how it
- 22:53works together, you know, it's like simple workflows, how they
- 22:56work together. People love these features that
- 22:57we have and and I think those are some of our killer features
- 23:01with the AI inbox and calendar. It's awesome.
- 23:04I love it. You know, the the data
- 23:05enrichment, one thing is going to validate you have the right
- 23:08contact information. It's going to go outside and
- 23:11find out the big dodgers for fans and get, you know, Otani's
- 23:14like snack for the week. But enriching the data that's
- 23:19most important to me, which becomes the calendar, the note
- 23:22taker from calls and my CRM data in my inbox.
- 23:26So if you're in all those things, then it can say, you
- 23:29know, and correct me if I'm wrong here, but it's like, hey,
- 23:31you know, you spoke to them three months ago.
- 23:33He spoke to six, six months ago. Here's what might be pressing.
- 23:37And so it kind of creates an internal context.
- 23:40Yeah, that's exactly right. Here's the action items.
- 23:42Your fight calls with these guys already.
- 23:44And here's the last what you mentioned and here's what your
- 23:47actions were, by the way, here's what's happening in the
- 23:49environment that's different, right?
- 23:51Pepsi is getting you know, coming out with like buyback
- 23:54program for their shares. So budgets might be tighter now.
- 23:58Just so just so you know, or something like that, maybe MNA
- 24:00happening all of this, right? Like is what's happening
- 24:03internally and externally and what's some action items that
- 24:06you said you were going to follow up on and you might not
- 24:08have just reminding you. So there's a lot of things that
- 24:11come from your data, come from your come from HubSpot, come
- 24:13from calls and emails that you're on that.
- 24:15If we can kind of combine those two, then we can create like a
- 24:18shared memory and help you help you be better at closing for
- 24:21short. The other thing that we have,
- 24:23you talked about enrichment, right?
- 24:24But we have a really cool feature we call agent search
- 24:27where you can actually search for anything.
- 24:28And behind the scenes, it's a crawling mechanism.
- 24:30It's kind of like how open AI has chat GPTS deep research.
- 24:34You might have used deep research.
- 24:36I, I love that feature. So we built a mini version of
- 24:39it. But what we can do is we can
- 24:40actually go to then URLs as well and can find information.
- 24:43So I'll give you an example. Like we have a customer where
- 24:46they have a sales team and they sell like transportation company
- 24:49and they want to find how many trucks are on their fleet.
- 24:52How many franchisees do they have?
- 24:54What year was this company founded?
- 24:57You know what, what what are some construction projects that
- 24:59are live? I'm making, I'm literally making
- 25:00this hour. Where did Ryan go to school?
- 25:03Right? Like all of this stuff, like
- 25:04whatever is important, you just ask the agent and we're going to
- 25:06go crawl the Internet. Try to find that answer for you,
- 25:09return it to you in a simple way.
- 25:10Now you can have like multiple enriched data.
- 25:13So you have not only do you have leads and emails and cell
- 25:15phones, but you have like what when was this company founded?
- 25:19What you know what it what what boards does the founder state on
- 25:23anything that you want to know how many trucks do they have on
- 25:25fleet? How many franchisees do they
- 25:27have now? How much revenue they make per
- 25:29franchise? You know, when was the last
- 25:31press release? Like any nuanced information
- 25:34that can actually help you do better and close this deal
- 25:36better help qualify this lead faster.
- 25:39Now you can do that, but just like a simple search interface
- 25:42which is which is pretty phenomenal.
- 25:45OK, everyone loves to talk about vision, the pitch, the funding
- 25:48round. But you know what gets 0 love?
- 25:50The actual product build. That magical, terrifying phase
- 25:54where nothing works, the docs are out of date, and you've
- 25:57asked your dev team how's it going?
- 25:59For the 47th time today on Slack, that's where Code Story
- 26:03comes in. It's a podcast for startup
- 26:05founders who know that building The thing is the thing.
- 26:08Hosted by NOAA Labheart, Code Story goes deep with tech
- 26:11leaders who've been through it, shipping real products,
- 26:14surviving messy launches, and figuring out what actually
- 26:17works. And when you're on the edge of
- 26:19chaos, if you're building now or ever plan to, you'll want these
- 26:23stories in your ear balls. Search code story wherever you
- 26:27get your podcasts. Or visit codestory.co.
- 26:30Because founders talk vision, but builders, Builders tell code
- 26:33stories. This episode is brought to you
- 26:39by MO Burst, the AI first growth engine trusted by iconic
- 26:42startups like Calm, Robin Hood, Reddit, Uber and Google.
- 26:48Moburst is a digital, full service, mobile first marketing
- 26:50agency that helps companies to scale and become category
- 26:54leaders. Whether you're finding product
- 26:56market fit or ready to accelerate growth, Moburst
- 26:59delivers creative, data-driven solutions that help with scale
- 27:03and efficiency and impact. At Moburst, we're not just
- 27:07guessing what works. We're predicting it.
- 27:09As an AI first agency, Moburst uses cutting edge tools to
- 27:13analyze user behavior, adapt creative in real time, and cover
- 27:18hidden growth opportunities. The result?
- 27:20Marketing that's faster, smarter, and built to convert
- 27:24from early stage startups to global brands.
- 27:26We've helped hundreds of companies overcome complex
- 27:29challenges, unlock new audiences, and optimize every
- 27:33metric that matters. At MO Burst, we believe that
- 27:36creative thinking, advanced technology, and data are the
- 27:39core drivers of success at scale.
- 27:41If you're serious about scaling your business with precision and
- 27:44purpose, it's time to talk to MO Burst.
- 27:47Visit moburst.com and let's build something category
- 27:50defining together. Incredible.
- 27:53And it also looks like you have additional LinkedIn features
- 27:56that does Outbound. Tell me about those.
- 27:59Yeah, it's multi channel outreach.
- 28:00So Ryan, we can do everything from let's say send a first
- 28:02personized LinkedIn message, write or send a connection,
- 28:06request, personalized connection request, pause for a few days,
- 28:08then open up with a first personalized e-mail to the
- 28:11prospect. Right?
- 28:12Then it can pause. Then it can if they, if it gets
- 28:14accepted, then if it's not, then it's going to nudge the user.
- 28:17If it's accepted and it's going to go to the prospect, then
- 28:20write a first message, pause for a few days, send a second
- 28:22personalized LinkedIn message. It can do it in mail as well.
- 28:25Then it can do like e-mail sequences, like we're also
- 28:28working on features like liking, commenting, sharing on LinkedIn,
- 28:31just like making a multi touch multi campaign right now.
- 28:34So it's emails and LinkedIn messages and connection request.
- 28:38And then emails like those are the two channels that we have
- 28:40for outreach. But we're, we're looking to add
- 28:42commenting, liking posts, doing sharing.
- 28:46We're also looking to add like WhatsApp messaging, AI voice
- 28:49drops, just like make it a multi channel outreach basically
- 28:52because what we've seen is like no one channel works, but multi
- 28:55channel works very well together.
- 28:57If you can do everything or you know some of the other things
- 29:00and the the likelihood the response just just so much
- 29:03higher. It's so cool and I want to get
- 29:06the the features are so dense. Now tell me about the the Chrome
- 29:10extension. Yeah, OK, So Chrome extension
- 29:12doesn't actually do much. It's it's very simple.
- 29:14We don't we don't even do much with it right now.
- 29:16But what we what we launched it for Ryan was 1 is a a lot of
- 29:20folks complain about manually hitting the send button, right.
- 29:23So because we have to create drafts and then they have to go
- 29:26hit send, send, send. So we create a Chrome extension
- 29:28that can look at any GR drafts that are out in your inbox,
- 29:31automatically send them if it's on.
- 29:34The other thing it does is like if you're on LinkedIn, it can
- 29:36just help you find the e-mail and the cell phone for that
- 29:38person. So we haven't actually gone
- 29:40super deep for the Chrome extension.
- 29:41We just want to build something to see if there's appetite.
- 29:43We didn't get, you know, a crazy head view.
- 29:46We had aspirations that Oh yeah, people would love it, they'll
- 29:49use it everywhere. But we saw that people actually
- 29:51don't use it everywhere. So, so we, we kind of start
- 29:53building that. We're still there.
- 29:55We're not doing much with it at least now, but maybe in the
- 29:58future we'll still we'll pick it up and try to add more
- 30:00functionality there. Fantastic, now you have an
- 30:04amazing ascent here. So from what I saw you went zero
- 30:07to 3,000,000 ARR in six months, is that correct?
- 30:10Yeah, 6 now 6,000,000 now. Yeah, exactly.
- 30:13Less than nine months growing super fast and it's been like a
- 30:17journey and I'm not seeing all sunshines and rainbows, but
- 30:19definitely like, you know, my last startup we we granted for
- 30:23five years to get to 1,000,000 and it was very hard.
- 30:25And I feel like there's natural product market fit here also
- 30:28because our market is like all sales people, right.
- 30:30Sales people love buying stuff. That's one.
- 30:33I did not make it easy. You know, the Jai Ryan, whatever
- 30:35can give you the edge to close a deal or close like close your
- 30:39quarter, make your number. I think, I think people have
- 30:41that. They'll just pay their own
- 30:42money. If you have tons of users, we
- 30:44just like pay, pay from their own pocket.
- 30:46Just put a credit card 20 dollars, $50 your PLG plan that
- 30:49does very well. Obviously we have customers that
- 30:51are paying us 5000 two $100,000, but that's like a big focus is
- 30:55PLG for us. The the second thing I would say
- 30:58is that it's incredible pull in the market.
- 31:00I feel like there's like companies like Cursor and
- 31:03Windsurf and Lovable and Replay that have done this exact same
- 31:06thing we're doing, but for developers and software
- 31:08programmers. And we feel there's a market out
- 31:10there to do this for sales people and sellers and and
- 31:13everyone's in a sales job. So I feel like this this has a
- 31:16natural tendency for expansion pretty quickly as well. 100% did
- 31:20you use jiva to grow Jiva from day one and. 100%, yeah, 100% of
- 31:24our pipeline is GYAI sourced. You know, this is like a big
- 31:27push for for us. That's why I was talking about
- 31:29the newsletter that you have because which push for us to
- 31:32like go branch out now, you know, create a pipeline outside
- 31:34of GYAI, they go do marketing, spend some money there, but you
- 31:38don't, you don't always spend on marketing so far.
- 31:41Incredible. So tell me about your your
- 31:43serial entrepreneur when you had the idea and kind of how you
- 31:47financed in the beginning and how long did it take to get to
- 31:50actual product launch? Yeah, Yeah.
- 31:53I mean for this one, Ryan, I have like a really interesting
- 31:55story actually I actually did. This company was called Involve
- 31:58AI before. So we pivoted, we didn't massive
- 32:00pivot. We didn't we didn't do a new
- 32:02company and and with the company had raised a Series A funding.
- 32:06Like, yeah, I had a board, I had investors on and we just
- 32:09couldn't find product market fit.
- 32:10Like we were just we were really struggling.
- 32:12We had a very different idea, different product, small team.
- 32:16Actually, at one point we were fiftyish people.
- 32:18And then then unfortunately I had to lay off 90% of the folks
- 32:20here left with like a 6% team and nothing was working until
- 32:23late last year. Actually went back to the board
- 32:25and I said, you know, guys, you know me, I've tried, we've tried
- 32:28everything and we're just hitting a brick wall now and,
- 32:31and things are not working. We're going to respectfully,
- 32:33whatever money we have, We had very little runway left.
- 32:35We're going to give you your money back and just go do
- 32:38something else. And my board asked me like,
- 32:40what's your next idea? Are you going to go find a job
- 32:42somewhere? Like, you know, and I was like,
- 32:44probably not. I'll probably start another
- 32:45thing. They were like, what are you
- 32:46going to do next? And I said, you know, maybe I'll
- 32:48go towards sales AI because we had built this internally,
- 32:50right? And we were using bits and
- 32:52pieces of AI to do better prospecting, better lead Gen.,
- 32:55better enrichment, better outreach.
- 32:57So I said, you know, maybe there's an opportunity out here.
- 33:00And we called this product internally, we called it R2D2
- 33:03because we're just Star Wars nerds.
- 33:04We called it R2D2. And we were like, let's call
- 33:06R2D2 to do prospecting for us and book meetings for us.
- 33:10So I was like, maybe we'll, maybe we'll go to market with
- 33:12this. And the board was like, we love
- 33:14you and you know, we love your team.
- 33:15You should just keep going, go back you, we'll give you some
- 33:17more money to just extend your runway and keep going.
- 33:20That's what we did. So we called it R2D2 be launched
- 33:22in January of this year basically, or February or like
- 33:26late December last year. Instantly #1 like in 10 days I
- 33:30got a cease and desist from Disney.
- 33:31Like within 10 days they were like, shut it down.
- 33:33We can. You cannot do that.
- 33:34You cannot call, you cannot call yourselves R2D2 or, or pay us
- 33:38$10 million to get. I was like, screw this $10
- 33:41million to pay Disney or like screw with Disney.
- 33:44Yeah. So we changed the name of the
- 33:45company and yeah, the rest is history, you know, so, so Long
- 33:48story short, and like we had already billed this and 90% of
- 33:51the stuff was already there. We just had to package it and
- 33:53make it better. So this is a very different
- 33:56product idea because we had built this over the last six
- 33:59months, a year, just internally. And we just took it kind of like
- 34:02the Slack story. I don't know if you're the Slack
- 34:04story, but Slack was actually a gaming company and they were
- 34:07using Slack to communicate. The developers had built it to
- 34:09just talk to each other. And when the company died,
- 34:12Stuart Burfield, the CEO, was like, maybe I'll just use the
- 34:16the thing that we've built internally and see if there's
- 34:17any market out there for it. And that's exactly what we did.
- 34:20And we found, they found a market, obviously a massive
- 34:22market and I think we've found a market too.
- 34:25Yeah, it's, it's such a classic tale, you know, because I think
- 34:30as founders, we we get really excited by the idea process and
- 34:34you see all the flashing lights and you're like, wow, this would
- 34:36be so cool. And you take it to market and
- 34:39people are like, yeah, it's all right.
- 34:40But everything it took to get it to market, often times that's
- 34:44where the the real jewels are. You know, what did you do
- 34:48different to ship the product? Be like, well, there's, there's
- 34:50the thing that people don't have that you had to make.
- 34:53That's exactly right. That's exactly right.
- 34:55Fascinating. So the company then kicks off
- 34:58January, it's called R2D2. Amazing.
- 35:02And now you've got a $6 million run rate this fast.
- 35:05This is incredible. Now talk to me a little bit
- 35:07about the business model because you have kind of classic
- 35:09pricing, but it's based on credits.
- 35:12So exactly what is a credit? Is a credit a an action?
- 35:16Is a credit a contact lead? That's exactly right.
- 35:20So around what we do is number one, we have like this, this
- 35:23individual pricing and I want to talk about that.
- 35:25That's like our favorite plan is $0.00 a month.
- 35:28You can use it for free forever with a few credits.
- 35:31Then it's 20 bucks, 50 bucks, 100 bucks.
- 35:34The more you use, the more you pay us.
- 35:35And this is for prosumers, individual users and
- 35:38entrepreneurs, indie entrepreneurs, growth hackers.
- 35:41Then obviously we have like a traditional package or the team,
- 35:44right? It's like anywhere from $6000 a
- 35:47year, 12,024 thousand, 36,060 K. So we have these plans that go
- 35:51up. The way that we do it is for
- 35:53prosumers, it's actions. So it's basically it's very
- 35:55simple. You don't want to make it
- 35:57complicated. It's like the more you use, the
- 35:58more you pay for enterprise. Actually we have a really
- 36:01innovative pricing. We call this outcome based
- 36:03pricing where a couple of things. 1 is we have this model
- 36:06where either you can just do it on leads and and like not just
- 36:11the actions, but only when you get a qualified result in.
- 36:14So let's say you find a list of 500 people.
- 36:16Only when you get only the 20 that you select where you go do
- 36:21agent search, you find the right emails, the right cell phones
- 36:24and and you verify it. That's like when we will
- 36:27actually deduct the credit for you.
- 36:28So it's very outcome based pricing that we are working
- 36:31towards. We also have some customers
- 36:32where we're running like a percentage of revenue.
- 36:35So we're saying, saying that, OK, we will not charge you until
- 36:38you, you get revenue and you pay us 3% of all deals that you
- 36:41close. So there's different things
- 36:43we're doing, but we're, we're very focused on trying to go
- 36:46towards this outcome based pricing model, which is new so
- 36:49that we can be innovative and it's working really well for us.
- 36:52So that's kind of how the pricing is built.
- 36:54It's like a, there's a team enterprise section, but which is
- 36:57not on the website, but then there's like an individual
- 36:59package that, you know, very focused on PLG and, and trying
- 37:03to get, and we get a lot of our leads to it.
- 37:05Like every morning, every we get about 100 and 52150 signups on
- 37:09the website organically. And then out of that, I think
- 37:13like out of that 1010 would raise their hand and say that,
- 37:15hey, we could actually be a sales prospect for you because,
- 37:18because we love the product and we want to use it as a team
- 37:21basically. So that's kind of like a big
- 37:24part of our lead Gen. come from that.
- 37:26Amazing. Yeah, I had a great conversation
- 37:29with Mark last week. I just published the episode
- 37:31today. He's from New dot IO and he was
- 37:34really differentiating like outcome pricing versus usage,
- 37:37pricing versus seats. And basically what he's doing is
- 37:41pricing for all the big AI companies.
- 37:44I mean, his logos are insane. It's like Anthropic and Open AI
- 37:49and all these like huge companies.
- 37:50And then that sounds awesome. Totally.
- 37:53Great guy, really cool product and kind of like a whole new
- 37:56category of like pricing because like you said, like outcome
- 38:00pricing is becoming very popular because you, you get what you
- 38:03pay for. But determining what the outcome
- 38:06is can be kind of the hang up. So when it says, if it says 200
- 38:10credits per month, basically that's 200 qualified enriched
- 38:14datas. And then and then the the
- 38:17automation features that is coming through LinkedIn and and
- 38:20inbox is just kind of like that's however else you're going
- 38:23to use it, it doesn't have anything to do with the credits.
- 38:26Yeah, that's exactly right. And only, and and So what we
- 38:28have is basically for it for outreach sequences either per
- 38:32positive response or if it runs through the entire sequence
- 38:37basically and you get no response.
- 38:38That's that's the two things we charge credits for.
- 38:40So let's say if you enroll 100 people and 50 of them responding
- 38:44not interested, we won't charge credits for you.
- 38:46If it bounces, no credits get deducted only if you get 10
- 38:49positive responses means 10 credits.
- 38:51And if you, if, if people run through the entire sequence, you
- 38:54don't get anything. That's, that's also when we
- 38:56charge credit just to, just for, because we pay a lot for
- 38:59consumption. So everywhere the pricing is
- 39:01more towards getting some qualified leads, getting some
- 39:04qualified results and only then we'll charge money for you.
- 39:07I mean, the ideal scenario would be if someone closes a deal, we
- 39:10take a percentage off it. But there's a lot of complexity
- 39:13there because we have to like track to the sales cycle.
- 39:15We also depend on the seller's ability to sell and close a deal
- 39:19and all. Unfortunately that's also like
- 39:22on us basically or at least it's on them.
- 39:25But that would be ideal scenario like if I was a customer, that's
- 39:28what I would want to pay for. I know as a business owner like
- 39:31we can't exactly do that, but we are trying to close us to be as
- 39:36close to results as possible that we can be by running a a
- 39:39solid company and and a profitable business.
- 39:41Model. I'm sure you've thought about it
- 39:43though. How would you show attribution?
- 39:45Is there like a blockchain application here or something?
- 39:48I don't know, I mean, attribution is the hardest one,
- 39:50even if it's like crowd sourced, like if the reps can, you know,
- 39:54manually tag it and make make make it a trust based algorithm.
- 39:57I think that would be 1, but it's very tricky.
- 40:00Attribution is the hardest challenge because let's say, if
- 40:03even if it helped you help close a deal, what is what is it to
- 40:07say that this lead wasn't already existing?
- 40:09There's warm connections there. It's really hard to like both
- 40:12ways, right? It could be.
- 40:14I think it's very hard to attribute it, but imagine if I
- 40:17was coming to you and I said that we will only charge 5% of
- 40:20all deals that you close. And that's how Geo works.
- 40:23I mean, it's a no brainer business model, right?
- 40:24If you're able to do it, then that would that would be such an
- 40:27easy like salary. Why wouldn't someone buy this?
- 40:30So I think a lot about this, but also I think it's baby steps
- 40:33towards that ultimate goal. Yeah, I, I guess one way you
- 40:37could do it is just spin up like a kind of a sister agency that's
- 40:40actually charging for the service.
- 40:42And then you could go to a company and say, hey, we're a
- 40:44fractional, fractional CMO and what we want to get paid on is
- 40:48the the delta of growth. So then you're, you're using the
- 40:52software, but ultimately billing as a service.
- 40:56Yeah. Are there a lot of agencies that
- 40:58are doing that kind of sales agencies that are using it as
- 41:00kind of their, their, their sales tools?
- 41:03Not right now. We, we actually don't have a
- 41:05massive poll in agencies as of now.
- 41:07I don't know why that is. Like maybe we haven't spent a
- 41:10lot of time, effort in marketing.
- 41:11They already have their tools that agencies use, these couple
- 41:14of really popular tools like Instantly and NAN and Clay.
- 41:17Maybe they're already embedded. You haven't done any marketing.
- 41:21What we're trying to do is like make the product so simple that
- 41:23reps can use it. Like that's our entire pitch.
- 41:25It's basically you. And, and I mean, I love agency.
- 41:28We partner with them all the time, but we're basically saying
- 41:30maybe you don't need an agency to do it.
- 41:31Maybe you can just run it on your own, right.
- 41:34That's kind of that's kind of our pitch, our value
- 41:35proposition. Maybe that's why, but we'd love
- 41:38to build a flywheel because we've seen all these tools that
- 41:40are so successful, right? Like Clay is a great example,
- 41:43NAN is a great example, Instantly is a great example.
- 41:46And I think 9090% plus their growth comes from agencies and
- 41:50and consumption. You know, there's a lot of folks
- 41:54that listen to the podcast that are always looking for ideas.
- 41:58Either they're trying to get their first idea out or they're
- 42:01in between ideas. But this is $1,000,000 idea
- 42:04right here. An agency that's using Jiva to
- 42:07go out and sell. Because like, if you're a
- 42:10closer, like if you're out there and you're selling cars or
- 42:13you're out there and you're selling financial products and
- 42:15like, you know how to like, you know how to do that, you can do
- 42:19that to anything and go out there and just just close deals
- 42:23for people. And typically in the past, it's
- 42:25creating, you know, it's, it's creating pipe that's the most
- 42:30challenging. But if you have something that
- 42:31can automate it and really like get the right people on the
- 42:34calls, now your job is just to close, close the deals and
- 42:37that's. Also, I totally agree.
- 42:39I guess that's phenomenal. I feel like, I feel like there's
- 42:42a world out there. I was even thinking that we'll
- 42:44create like an SDR, BDR, AE marketplace that are just like
- 42:48super smart. They know how to use AI, they're
- 42:51good closers, they're good and they'll be trained on Jiva for
- 42:54free. We're thinking, I mean, if I had
- 42:57an infinite amount of money, that's like, I would totally do
- 42:59this. And then what I'll do is like
- 43:01these guys will go to whatever companies, they'll go work for
- 43:04open AI one day they'll go work for get startups and different
- 43:07companies and they, they would take G of it them because
- 43:09they're already trained in G by AI and they know how to use it.
- 43:12So that was like an idea that I had, you know, create like a
- 43:15talent marketplace that we could use as well.
- 43:18And, and, you know, even even like, and also for, for
- 43:21companies they would love to hire SDRS and BDRS and account
- 43:24execs were trained in AI, right? Like they know what to do.
- 43:27They know how to search, they know how to build lists, they
- 43:29know how to prospect, they know how to hunt, they know how to
- 43:32close and just be very effective using AI.
- 43:35Why wouldn't people want to hire them?
- 43:36So I think that was like if if he were Microsoft or had
- 43:39Microsoft level funding or money, like I would definitely
- 43:42spend millions of dollars in spinning up a program like this.
- 43:46Yeah. So is this why you're doing
- 43:48podcasts? Because this is pretty product
- 43:50LED sales and I can tell. I know that you want to do demos
- 43:54and you want to. They were totally, yeah, you
- 43:57know what I mean? It's a huge part of like
- 43:59creating the founder brand. You know, it's new for us.
- 44:01Like we're very product focused. So now getting getting the word
- 44:04out there, I think one of the things that that kind of like
- 44:07always disappoints us is like, I think we're doing really well,
- 44:09but we have competitors who have raised a lot more money than us
- 44:12that they have billboards, they have ads and everything.
- 44:14And we are very lean. So trying our best to like be
- 44:17very capital efficient. So being on podcast and and
- 44:19thanks for the opportunity is awesome, right, Because gives us
- 44:21a forum. Hopefully your listeners will
- 44:23learn something, maybe get inspired by my story, you know,
- 44:27failing and then trying, then finally succeeding.
- 44:29But at the same time, we get, you know, if people are
- 44:31interested in GYI, they can go there and check it out and maybe
- 44:34we'll get some more leads. So so I absolutely.
- 44:37It's so cool. Yeah, it and the the zero to
- 44:406,000,000 ARR in since January is so phenomenal.
- 44:43Tell me how that feels. Did you buy anything cool?
- 44:46Did you buy like a gold chain or something?
- 44:49Awesome. No, dude, that would be awesome.
- 44:51What are you thought about not be a plenty of the idea.
- 44:54I definitely want a gold chain, maybe a 10 million that would
- 44:58that would be awesome. Yeah, but.
- 45:00Human links with some diamond studs.
- 45:02Like that? See that sounds amazing.
- 45:03Get my gold. He would, Yeah.
- 45:05I'm actually missing a tooth here.
- 45:07I haven't had time together. We'll try to.
- 45:10Maybe I'll get like a molar, like a gold, gold molar.
- 45:13That's, oh, that. 'D be awesome, yeah.
- 45:15That sounds awesome. Yeah.
- 45:17No, Ryan, I haven't haven't done any of that.
- 45:19You know, very. I'm thinking like what what cool
- 45:23thing have I done? I actually bought a new MacBook,
- 45:25which I'm really excited about. I bought one of those.
- 45:27Yeah. The the the new, the processor
- 45:30ones, right. The Mt machines, they're very
- 45:32sick from Apple, you know, so I've been very excited about
- 45:36that because I'm, I'm still a software programmer at heart.
- 45:38So I'm always coding and I, you know, and then Zoom is like, I'm
- 45:42sure you've seen this, right? Zoom slows everything down these
- 45:45days, right? You need a good computer.
- 45:46Otherwise, if you're running schemes.
- 45:49Yeah. So, so I think that would be
- 45:50like a good purchase from me. Hey, what else?
- 45:53What else have I bought? Not nothing you can think of.
- 45:58That's a good one, though. I, I actually just bought a new
- 46:00Mac mini and I'm shocked how fast it is.
- 46:05It's, it's great. Amazing.
- 46:08I want to talk a little bit about the future, not only of
- 46:10Jiva, but where you see kind of a pug going with AI.
- 46:13You said once, either you're as close to AI as possible or
- 46:17you're as far away. There is no middle path.
- 46:19That's exactly right. That's crazy.
- 46:20You, you read that, but actually it's not my code.
- 46:23It's it's Sam Altman's brother, Jack Altman, who is, who is an
- 46:27investor. He has a really nice fund called
- 46:30Alt Capital, by the way, and he's awesome.
- 46:33He was ACEO of company called Lattice that I think $5 billion
- 46:37now and and he's doing investing now.
- 46:39But here's this code, which I love, which is like in in
- 46:42today's age or, or at least in the next decade or so, to be
- 46:44hyper successful, mega successful, not like decent
- 46:47average success, like mega successful, you either have to
- 46:50like be as close to AI as possible or as far away from it
- 46:54as possible. Like either are you like, either
- 46:56you're like, you know, a farmer who is, or you know, an A track,
- 46:59an electrician. I don't know what that is, or
- 47:01plumber, or you're like a hardcore AI technician,
- 47:05practitioner, whatever. Right?
- 47:07I think that's those are the only two paths because either
- 47:10it's going to be everywhere. Like either you choose a path
- 47:13and and it's OK, live with it basically, right?
- 47:15You can have acid and and, and Ryan, the way that I said why I
- 47:19say this is because I see a lot of resistance from young folks.
- 47:23I don't know if you're seeing this, but I have a lot of
- 47:25developers I work with and I love them, but they're they're
- 47:28so, you know, stuck up about not using AI because you're just
- 47:31like, oh, it's not good enough. Yeah, but it's, it's literally
- 47:34getting better every single hour.
- 47:35And it's going to be much better than you are, or at least a 90%
- 47:38of task that besides like the creative thinking, right?
- 47:41Being like a product expert, having taste.
- 47:43Yeah, it's not going to have that because you have to prompt
- 47:45it, but at least all of the other parts like writing
- 47:47functions, writing code, it's going to do that for you.
- 47:49Same thing with I think sales. Everyone's like, oh, these
- 47:52emails suck that come out with these AI systems.
- 47:54I hate getting these emails. Oh yeah, sure, but now, right,
- 47:57it's going to get much better. It's going to do everything it's
- 47:59going to get better every day and it's kind of like it's OK,
- 48:02just adopt it and and be, you know, get better at it and and
- 48:05just practice it. I think that's going to be a
- 48:07pretty big edge in the market. Even Sam Altman has a code, but
- 48:10he was saying that Anthropic CEO says that too is basically one
- 48:13of the number one things you can learn is like be well or worse
- 48:16with these AI tools. Like understand how how they
- 48:19work and try as many tools as possible from all these
- 48:21different large companies. Small companies get good at it
- 48:25and some will work, some won't work for you, but you'll kind of
- 48:28understand these systems and how they're built.
- 48:30And I think it's going to be very meaningful skill to have.
- 48:33Like I have a marketer, you know, I used to have like a
- 48:35massive marketing team and they were not producing anything.
- 48:38So I just now have like a small team, like couple of people and
- 48:41they use AI for everything, right?
- 48:42And like from like creating videos to audio to LinkedIn to
- 48:46e-mail, like whatever it is like, right.
- 48:48And you know this right, like there's a hundred tools out
- 48:50there and I just need two people and and that's all you need
- 48:54these days, right? So I feel like that's a skill
- 48:57set in itself, right? If if you're an early adopter of
- 48:59AI and you use it every day, I think you're you're likelihood
- 49:02to get a job, land a job, keep a job, get promoted increases
- 49:06significantly. Yeah, I love that quote.
- 49:09And I, I find that like, personally, I need both.
- 49:12So I am as close to AI as I possibly can get.
- 49:16And I've seen massive leaps like you're talking about, but also
- 49:19as a result, like when I'm away from my desk, boy, I got to be
- 49:23away. You know what I mean?
- 49:25Like I need to be in the woods. I don't want to look at a screen
- 49:27all weekend. Like I used to be able to kind
- 49:29of tinker around on the weekends and do this or that, but I feel
- 49:33like the pace is coming. It's such a, there's like a
- 49:36Monday ramp where like I have to like, Oh yeah, OK, I have to
- 49:40ramp back up to the pace I'm used to now by Tuesday
- 49:42afternoon. Now I'm absolutely flying.
- 49:45And it's, it's great. But I find downtime to be
- 49:48incredibly important. How about you?
- 49:50How do you find time away from the screen?
- 49:52What do you like to do? Jamie, I've I've a lot of dogs.
- 49:55So what I do, Ryan, is I take them, you know, I have a cabin
- 49:57up in Big Bear just loves that. Just just being in the woods,
- 50:01you know, just downtime and being away from the screens.
- 50:04And even if I work there, I feel so good being in nature, looking
- 50:08at trees and listening to birds chirp.
- 50:10I think that's the best. And my dogs can run, roam the
- 50:13free there. So I think that's like a big,
- 50:16big, big benefit and getaway. I'm in, I don't know where you
- 50:20are on, but I'm in California. So I'm very lucky.
- 50:22I'm like 2 hours from the like, oh, I'm not even 2 hours, few
- 50:25few minutes from the beach, 2 hours from the mountain.
- 50:27So be lucky to be here. I like, it's like the California
- 50:31tax that we pay is is worth it In a way it's worth it.
- 50:34Yeah, I'm, I'm just South of Denver, in the foothills.
- 50:38Oh, that's not Denver City. I'm a big nugget.
- 50:42Man, you got to love the Nuggets.
- 50:44You're a big basketball guy, right?
- 50:46I do. I do all the all the sports,
- 50:48yeah, all sports, yeah. I just love watching sports.
- 50:50Going to live games, actually, that's a great, great getaway
- 50:53for me. I say going to live sports, live
- 50:55events, like just with with friends or family is like super
- 50:58fun. I love doing that.
- 50:59I've been doing that since I was a child.
- 51:01I was a big cricket fan growing up in India.
- 51:04But yeah, when I came to the USI started just following
- 51:07everything, baseball, basketball, all the sports here.
- 51:10Yeah, well, and we're just leaving that like, terrible time
- 51:14between end of NBA season and the beginning of NFL season.
- 51:19College football's back. It's like, OK, now baseball
- 51:21starts getting interesting again coming into September.
- 51:25Yeah, it's a good time. It's like, oh, the season's
- 51:27going to start soon, too. NBA starts soon.
- 51:29Soon enough. Yeah.
- 51:30It's like a big lull in the middle, right where you don't
- 51:32know, but everything's ended. I mean, you do.
- 51:35It's sad. It's like, all right, golf, I
- 51:37guess. What are we doing?
- 51:39Yeah. What?
- 51:40What are we, how you doing? Amazing.
- 51:42So looking to the future, let's talk about near future, far
- 51:46future. Where do you see kind of AI
- 51:48developing quickly? Well, if we look at the last two
- 51:51years, what really the strong innovation in AI was chat.
- 51:56You know that a simple chat interface is how people want to
- 51:59use it. Do you see that continuing?
- 52:01Yeah, I think, I think, I think chat's going to become like at
- 52:04least a status quo, like you need it.
- 52:05Otherwise it won't, your application won't work.
- 52:08I do see a world where agents become very, very powerful, very
- 52:11useful. Everyone has them.
- 52:13You have chat, GPD creates your own personal agent.
- 52:16There's tons of tools that create agents for automating and
- 52:19taking decisions. I think the difference between
- 52:21an agentic system and and a normal AI system is that agentic
- 52:24system can actually make decisions on its own and you
- 52:27don't need a lot of human input. Like obviously you can have some
- 52:30human input, but you can basically decide and make edits
- 52:33and make improvements. I think that's the best way of
- 52:35saying it. And and I do see a short term
- 52:38world where some of these tasks get automated more and more and
- 52:43and the adoption curve is slow. Even though I think Brian Chesky
- 52:47was saying this like there's chat GBD so different, but how
- 52:50we live our world is very similar and it's it's going to
- 52:54change sooner rather than later. So I'll say the short term then
- 52:57long term, there's there's a lot of debate about like do you
- 53:00need, do you do you need, do you need a salesperson anymore?
- 53:02Do you need a software engineer anymore?
- 53:04I feel like those two skill sets will never get replaced.
- 53:06I do believe that the world will need tons of software engineers,
- 53:09tons of like sellers, like good sales people.
- 53:12So that's what I am betting on. So I feel like that's going to
- 53:15be, that's going to be important.
- 53:17I don't know what's going to happen like very, very, very far
- 53:20in the future at least like maybe even 203050 years.
- 53:25What I do know is at least in the mid term or short term, AI
- 53:28is going to have a significant impact.
- 53:30It's going to be everywhere in every device, every application,
- 53:33every way that every job is done, from education to how kids
- 53:37learn, personalized learning all the way to, you know, like even
- 53:42like athletes and sports. And I think it's going to truly
- 53:45like affect every aspect of life and get more and more integrated
- 53:49and everything instead of like replacing things completely,
- 53:53right, Like that. I think that would be like my
- 53:55assumption or bet as an example, like industrialization made a
- 53:59lot of jobs like defunct. Basically you need to like move
- 54:03the machine. Now the machine moves on it's
- 54:05own. So I don't think that's AI.
- 54:08What AI does, I think it just go goes deeper and deeper
- 54:11everywhere and how you live and how you do it.
- 54:13Not 100% replacement. At least that's my hypothesis in
- 54:16the short term. Yeah, You know, Jeeva is a great
- 54:19example of productizing agentic work because, you know, I love
- 54:26trying out and demoing all these new tools.
- 54:29But when it comes down to core operations, it's like I've been
- 54:32using Zapier forever and doing automations here and there.
- 54:35But when you look at like the big ones, like what what Jeeva
- 54:38does, it's like, I could sit down with N8N and piece together
- 54:43all these workflows and then it works for three days and then
- 54:46broke, it's broken. And then and then you're pissed
- 54:49and then you just let it go. So, you know, for, for what
- 54:52you're working on, there's a big hunger for these things that are
- 54:55like, it's just out of reach of like really wanting to do a 50
- 54:59step, you know, N8N workflow. That's exactly right.
- 55:03I'm. Trying to think, oh, sorry, go
- 55:04ahead, no. No, that's exactly right.
- 55:06Sorry, I'm getting excited, but that's exactly right.
- 55:08Like our audience is like, like one that level of workflow, but
- 55:12don't want that level of complexity in setting it up.
- 55:14And that's that's kind of who we want to serve and who we serve.
- 55:18It's it's an extraordinary and the, the trajectory your own is
- 55:21insane. What other kind of big workflows
- 55:24like that, not sales maybe that do you think is an opportunity
- 55:28out there that can have a similar growth trajectory?
- 55:31I right, I do. I do feel like there's a lot of
- 55:33back end tasks like it could be with accounting, FBNA analysis,
- 55:37it could be with just back end operational tasks.
- 55:40I feel that's like a truly underserved opportunity.
- 55:43There's a lot of companies and, and I, I know I picked sales and
- 55:46I love it and, and some days I hate it, but I feel so many
- 55:50competitors in Myspace, so many competitors in customer service
- 55:53and marketing, almost like maybe two companies or two good
- 55:57startups that I know that are doing like back end operational
- 56:00work. Basically could be with HR
- 56:03automation, could be with financial operation automation,
- 56:06you name it. But there's a big market out
- 56:09there. There's tons of people who are
- 56:11like in operations doing some level of operations that is
- 56:15manual for any industry. And I think that could be
- 56:17automated pretty quickly and and can be a significant market grab
- 56:21and easy to implement. It's just not as glamorized.
- 56:24So not a lot of people like going there, but I feel like
- 56:28there's a lot like a big opportunity there.
- 56:30Like a truly even MIT came up with a study.
- 56:32I think, I don't know if you saw that.
- 56:33I was talking about like a lot of the sales and marketing
- 56:35adoptions failing in the enterprise, but what is working
- 56:38are these back end office tasks that like no one wants to do.
- 56:43And I think those would be like easy bet for AI to do.
- 56:46But it's not as glamorous. Is it sales?
- 56:48I mean, saving money is one thing, but earning money is a
- 56:51whole different. I totally agree.
- 56:54That's my pitch. It's like, yeah, we could save
- 56:56you a lot of lot of, you know, like with consolidation, we can
- 57:00save you a lot of money on these tools, but it's not about that.
- 57:03Can we help you get 5 more five more customers this month or or
- 57:06next month? I think that so.
- 57:08And that's like my pitch and that's that's what I trained the
- 57:10guys on in my yeah. Well, I couldn't agree more.
- 57:14I mean, it's like there's not a problem that sales can't solve.
- 57:19That's exactly right. Definitely fixes everything.
- 57:21Absolutely cool. You've been so generous with
- 57:24your time. I really appreciate it.
- 57:26G We're going to end with the Founder Challenge question from
- 57:29kickcaster.com. Anybody can take a look at these
- 57:33questions. It's at
- 57:34media.kickcaster.com/founder Dash Challenge.
- 57:39And I do not expect you to remember that anyone who's
- 57:42listening, but I do expect that my note taker will put the link
- 57:47in the show notes. So I'm going to give you 4
- 57:50categories you get to choose from.
- 57:52We're going to go 3 categories. So either it's unfiltered,
- 57:56intriguing or or risky. Oh, I'll take risky.
- 58:01Risky. All right, let's go.
- 58:04What's the wildest thing you've seen on a startup, retreat or
- 58:06off site? Oh man, wildest thing.
- 58:10So so so the the funniest thing is, and this was like my first
- 58:13startup and we had we used to have an Angel investor who had
- 58:17made a lot of money on Twitter. And basically, have you seen
- 58:20that show Silicon Valley where this one guy, basically the
- 58:23investor puts the tequila bottle, the guy who says like
- 58:26doors should open like this. The the rest commas guy, yeah,
- 58:29believe it or not, I'm not going to name this investor, but he
- 58:31reminded, he basically behaved like that.
- 58:33He reminded us of that. And he basically intentionally
- 58:36or, or maybe by mistake, he wanted to get into code base and
- 58:39check it out and he'll delete in 90% of our files like like
- 58:43months worth of work. And and literally the, the
- 58:46episode Silicon Valley episode was afterwards.
- 58:48So when we saw that, I was like, holy shit, this actually
- 58:50happened to me. I think that's like the wildest,
- 58:53funniest thing. Like it was obviously like very
- 58:56disappointing when it happened because months worth of work
- 58:59just literally vanished because of this guy's error.
- 59:02So it's like the that's like what comes to mind as soon as
- 59:04you said that. I love it.
- 59:06I love it. You know TJ Miller, I went to
- 59:07high school with him. He's a great family.
- 59:11He's awesome. I think that guy's hilarious.
- 59:14Awesome. What's the best place for people
- 59:17to contact you online? Yeah, so my email's super easy.
- 59:20It's G at jeeva dot AIG EE VA dot AI.
- 59:24I'm on LinkedIn. Gaurav Bhattacharyya Jeeva AI
- 59:27very very active on e-mail or LinkedIn.
- 59:30Incredible. Gee this has been so so fun.
- 59:33I love talking to sales guys. I love seeing sales products
- 59:36win. Congrats on all your success.
- 59:38Thanks, Ryan. Thank you so much.
- 59:39Thanks for having me you. Bet.
- 59:43Hey founders, let me ask you this.
- 59:45Are you building with AI or getting left behind by it?
- 59:49If you're serious about scaling smarter, faster and bolder, you
- 59:53need to check out AI for founders.co.
- 59:57It's your go to resource for cutting through the noise and
- 1:00:00actually using AI to grow your startup.
- 1:00:03Each week, AI for Founders drops a sharp, no fluff newsletter,
- 1:00:08dives deep with expert guests on the podcast, and hosts monthly
- 1:00:12workshops where you can get your hands dirty with the real tools
- 1:00:15and strategies. Whether you're precede or Series
- 1:00:19B and beyond, launching something new or just staying
- 1:00:22sharp, AI for Founders gives you the edge you need to win in 2025
- 1:00:27and beyond. Hit AI for founders.co to
- 1:00:31subscribe to the newsletter, tune into the podcast, and grab
- 1:00:34your spot in the next workshop. And it's all free.
- 1:00:38Build smarter, move faster, think bolder with AI for
- 1:00:42Founders. Now back to the show.