Latest / Fire Footwear: Sneakers Talk (with Matt Frates)

What Makes a Sneaker Company Successful?
It's been heavily debated as to the state of sneaker culture today. Is it dead or is it thriving? We, the sneaker community, love to give our opinions on the success of a sneaker or a sneaker company. When it comes down to it, what are the factors that define success in sneakers?
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The skinny
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