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How Marketing Generalists Use Zero-Party Data in 2026
Episode 53 of The Marketing Career Podcast dives into zero-party data — the data customers willingly share. Lucas and Luna explore why marketers are pivoting from third-party cookies to explicit preference data, citing a 2025 study from Gartner showing brands using zero-party data see 2.5x higher email engagement. They discuss real-world examples like a DTC skincare brand that used a preference quiz to boost repeat purchases by 40 percent, and how generalists can build zero-party data strategies without a data science team. The hosts also explain the ethical edge: zero-party data builds trust…
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