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Why Glossier Built a Billion Dollar Brand Without TV Ads
In this episode, Lucas and Luna dive into how Glossier built a billion-dollar beauty brand without ever running a traditional TV commercial. They explore the company's early strategy of leveraging community feedback on social media, the role of customer co-creation in product development, and how Glossier's minimalist aesthetic turned customers into evangelists. The conversation examines the specific tactics Glossier used to build a loyal following before launching any paid advertising, including their use of Instagram as a focus group and the launch of 'Into The Gloss' as…
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