How to use storytelling as a business advantage: Lessons from Four Pillars Gin
Matt Jones is co-founder of Four Pillars Gin—the brand that launched from a $30K crowdfunding campaign and rose to become Australia’s most awarded craft gin before being sold in 2023.
Since then, Matt has authored a bestselling book, advised business leaders, and created the new podcast “Storywork,” which explores howa compelling story is a business’s greatest competitive advantage—especially in the age of AI-generated content.
Cec and Matt unpack the essential ingredients of building a brand that stands out, the role of authentic storytelling in business success, and how founders can harness…
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