Creating Awareness: Do Your Best Prospects Know You’re Alive?

Top Secrets of Marketing & Sales · Mar 22, 2022 · 5m

If there's one ability necessary to begin creating an environment in which the people best suited to doing business with you have an opportunity to do so, it's not bonding, it's not rapport-building and it's not schmoozing. It all starts with awareness. Simply letting people know you're alive. One of the biggest issues that I've always had with so much of the common, boilerplate sales training that takes place in the world is that so much of it starts in the middle. Even people who are highly successful at sales, and those who have earned a whole lot of money training salespeople how to do…