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THE ZOOMER SQUAD: THE TREND OF INTENSE ENDURANCE SPORTS AMONG OLDER ZOOMERS Libby Znaimer is joined by Rudy Buttignol, President of CARP, Anthony Quinn, Chief Operating Officer of CARP, and John Wright, Executive Vice President of Maru Public Opinion. Our panel reacts to disgraced fashion mogul Peter Nygard's 11 year prison sentence and the trend of mid-life Zoomers (ages 45 plus) participating in intense endurance sports like the Ironman, triathlons and various other kinds of activities; clearly this demographic shows no sign of slowing down. And, should Canada institute what is called a…
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