Latest / Hacks and Hobbies with Junaid Ahmed
Jeff Greenfield on Reinventing Marketing Attribution: How AI and Data Are Changing the Game
What if you could finally measure what really drives revenue—without cookies, guesswork, or silos?In this episode, Jeff Greenfield, the authority behind Provalytics, takes us on a riveting journey through the future of marketing measurement.
Get ready for a conversation that shatters the myths of digital attribution, revealing how data and AI can uncover the true impact of every marketing dollar—even in a world without third-party cookies. Jeff opens up about the emotional weight of uprooting the status quo and shares how “being less wrong” might be the most valuable marketing mindset of all…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.