Latest / The Business of Alignment - Powered by The E1B2 Collective

Why HR Tech Sales Is Broken (And How We Fix It)
Too many HR tech companies are still selling the way they did five or ten years ago—and buyers have changed.
In this episode, I explore why the future of HR technology isn't about sending more emails, making more cold calls, or pushing harder. It's about understanding people better.
I cover..
Why traditional outbound sales tactics are losing effectiveness
How authentic buyer conversations should shape your product roadmap
The difference between selling to HR leaders and actually listening to them
Why honesty creates better outcomes for both buyers and vendors
The hidden cost of poor…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.