Inside Mercedes-Benz’s Biggest Product Push Ever with North American CEO Jason Hoff | The Merge 2025
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Recorded live at the Alliance for Automotive Innovation's the Merge 2025, this episode of Auto Collabs features Jason Hoff, CEO of Mercedes-Benz North America, sharing a clear look at where the brand is headed—and what that means for dealers. Hoff outlines the largest product launch cycle in Mercedes-Benz history, with nearly 40 models set to debut over the next three years, spanning both electric and internal combustion powertrains. His message is straightforward: customers want choice, and Mercedes intends to meet them where they are.
The conversation also dives into the…
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