Latest / Omni Talk Retail / Target’s Dress Code, Aldi Goes All-In With Instacart & Walmart Brings Sparky to ChatGPT | Fast Five

Transcript

Target’s Dress Code, Aldi Goes All-In With Instacart & Walmart Brings Sparky to ChatGPT | Fast Five · Omni Talk Retail

• 0:04
  And
• 0:04
  now
• 0:04
  she's
• 0:04
  playing
• 0:05
  chicken
• 0:05
  with
• 0:05
  REI's
• 0:06
  brand
• 0:06
  reputation.
• 0:07
  You
• 0:07
  don't
• 0:08
  get
• 0:08
  to
• 0:08
  play
• 0:08
  hardball
• 0:08
  with
• 0:08
  employees
• 0:09
  without
• 0:09
  consequences.
• 0:10
  Online
• 0:10
  for
• 0:11
  Aldi
• 0:11
  is
• 0:12
  going
• 0:12
  to
• 0:12
  be
• 0:12
  an
• 0:12
  expensive
• 0:13
  distraction.
• 0:14
  So
• 0:14
  you're
• 0:14
  absolutely
• 0:15
  giving
• 0:15
  up
• 0:15
  the
• 0:15
  control
• 0:16
  and
• 0:16
  long
• 0:16
  term
• 0:17
  that
• 0:17
  matters.
• 0:18
  Doordashing
• 0:19
  it
• 0:19
  is
• 0:19
  now
• 0:19
  part
• 0:19
  of
• 0:19
  our
• 0:19
  lexicon.
• 0:20
  The
• 0:20
  same
• 0:20
  as
• 0:21
  I
• 0:21
  took
• 0:21
  an
• 0:21
  Uber,.
• 0:21
  People
• 0:22
  don't
• 0:22
  want
• 0:22
  to
• 0:22
  complete
• 0:23
  transactions
• 0:23
  inside
• 0:24
  of
• 0:24
  AI.
• 0:27
  Hello
• 0:28
  and
• 0:28
  welcome
• 0:28
  to
• 0:28
  the
• 0:28
  Omnitalk
• 0:29
  Retail
• 0:30
  Fast
• 0:30
  5.
• 0:30
  This
• 0:30
  week
• 0:31
  another
• 0:31
  guest
• 0:31
  host
• 0:32
  host
• 0:32
  from
• 0:32
  J
• 0:32
  recruiting
• 0:33
  services,
• 0:33
  Jenna
• 0:33
  DeFranco
• 0:34
  joined
• 0:35
  me
• 0:35
  to
• 0:35
  break
• 0:35
  down
• 0:35
  the
• 0:35
  headlines.
• 0:36
  And
• 0:36
  I
• 0:37
  loved
• 0:37
  having
• 0:37
  Jenna
• 0:37
  on
• 0:38
  because
• 0:38
  she
• 0:38
  brought
• 0:38
  an
• 0:38
  ear
• 0:39
  to
• 0:39
  the
• 0:39
  ground
• 0:39
  perspective
• 0:40
  on
• 0:40
  Target's
• 0:41
  new
• 0:41
  dress
• 0:41
  code
• 0:42
  and
• 0:42
  also
• 0:42
  the
• 0:42
  labor
• 0:43
  situation
• 0:43
  at
• 0:44
  rei.
• 0:44
  She
• 0:44
  had
• 0:44
  a
• 0:45
  lot
• 0:45
  of
• 0:45
  interesting
• 0:45
  things
• 0:45
  to
• 0:46
  say
• 0:46
  about
• 0:46
  that
• 0:46
  as
• 0:46
  well.
• 0:47
  And
• 0:47
  another
• 0:48
  fun
• 0:48
  fact,
• 0:48
  she
• 0:49
  also
• 0:49
  formerly
• 0:50
  worked
• 0:50
  at
• 0:50
  Aldi,
• 0:51
  so
• 0:51
  her
• 0:51
  perspective
• 0:52
  on
• 0:52
  their
• 0:52
  partnership
• 0:53
  with
• 0:53
  Instacart
• 0:54
  was
• 0:54
  also
• 0:55
  really
• 0:55
  interesting
• 0:55
  for
• 0:56
  me
• 0:56
  to
• 0:56
  hear
• 0:56
  firsthand.
• 0:57
  Plus,
• 0:57
  all
• 0:58
  three
• 0:58
  of
• 0:58
  us,
• 0:58
  Jenna,
• 0:59
  me
• 0:59
  and
• 0:59
  even
• 1:00
  producer
• 1:00
  Ella
• 1:01
  also
• 1:01
  got
• 1:01
  into
• 1:02
  a
• 1:02
  great
• 1:02
  discussion
• 1:02
  at
• 1:03
  the
• 1:03
  end
• 1:03
  of
• 1:03
  the
• 1:03
  show
• 1:04
  about
• 1:04
  how
• 1:04
  we
• 1:04
  all
• 1:05
  actually
• 1:05
  want
• 1:06
  to
• 1:06
  use
• 1:06
  LLMs,
• 1:07
  despite
• 1:07
  what
• 1:08
  we're
• 1:08
  hearing
• 1:08
  in
• 1:09
  the
• 1:09
  media.
• 1:09
  All
• 1:09
  in
• 1:10
  all,
• 1:10
  it
• 1:10
  was
• 1:11
  a
• 1:11
  wonderful
• 1:11
  episode
• 1:11
  today.
• 1:12
  I
• 1:12
  hope
• 1:12
  you
• 1:12
  enjoy
• 1:13
  it.
• 1:13
  And
• 1:13
  now
• 1:14
  let's
• 1:14
  take
• 1:14
  a
• 1:14
  quick
• 1:14
  break
• 1:15
  to
• 1:15
  hear
• 1:15
  from
• 1:15
  all
• 1:16
  our
• 1:16
  wonderful
• 1:16
  partners
• 1:17
  who
• 1:17
  make
• 1:17
  this
• 1:18
  podcast
• 1:18
  possible
• 1:19
  each
• 1:19
  and
• 1:20
  every
• 1:20
  week.
• 1:22
  This
• 1:22
  episode
• 1:22
  of
• 1:22
  The
• 1:22
  OmniTalk
• 1:23
  Retail
• 1:23
  Fast
• 1:24
  5
• 1:24
  is
• 1:24
  brought
• 1:24
  to
• 1:24
  you
• 1:25
  by
• 1:25
  the
• 1:25
  A
• 1:25
  and
• 1:25
  M
• 1:25
  Consumer
• 1:26
  and
• 1:26
  Retail
• 1:26
  Group.
• 1:26
  The
• 1:27
  A
• 1:27
  and
• 1:27
  M
• 1:27
  Consumer
• 1:27
  and
• 1:27
  Retail
• 1:28
  Group
• 1:28
  is
• 1:28
  a
• 1:28
  management
• 1:28
  consulting
• 1:29
  firm
• 1:29
  that
• 1:29
  tackles
• 1:30
  the
• 1:30
  most
• 1:30
  complex
• 1:31
  challenges
• 1:31
  and
• 1:32
  advances
• 1:32
  its
• 1:32
  clients,
• 1:33
  people
• 1:33
  and
• 1:33
  communities
• 1:34
  toward
• 1:35
  their
• 1:35
  maximum
• 1:35
  potential.
• 1:36
  CRG
• 1:37
  brings
• 1:37
  the
• 1:37
  experience,
• 1:38
  tools
• 1:38
  and
• 1:38
  operator
• 1:39
  like
• 1:39
  pragmatism
• 1:40
  to
• 1:40
  help
• 1:40
  retailers
• 1:41
  and
• 1:41
  consumer
• 1:41
  products
• 1:41
  companies
• 1:42
  be
• 1:42
  on
• 1:42
  the
• 1:43
  right
• 1:43
  side
• 1:43
  of
• 1:43
  disruption
• 1:45
  and
• 1:45
  Miracle,
• 1:46
  the
• 1:46
  catalyst
• 1:46
  of
• 1:47
  Commerce.
• 1:47
  Over
• 1:48
  450
• 1:48
  retailers
• 1:49
  are
• 1:49
  opening
• 1:49
  new
• 1:50
  revenue
• 1:50
  streams
• 1:50
  with
• 1:51
  marketplaces,
• 1:51
  dropship
• 1:52
  and
• 1:52
  retail
• 1:52
  media.
• 1:53
  And
• 1:53
  succeeding
• 1:54
  with
• 1:54
  Miracle,
• 1:55
  you
• 1:55
  can
• 1:55
  unlock
• 1:55
  more
• 1:55
  products,
• 1:56
  more
• 1:56
  partners
• 1:56
  and
• 1:57
  more
• 1:57
  profits
• 1:58
  without
• 1:58
  the
• 1:58
  heavy
• 1:58
  lifting.
• 1:59
  So
• 1:59
  what's
• 1:59
  holding
• 2:00
  you
• 2:00
  back?
• 2:00
  Visit
• 2:00
  Miracle.com
• 2:01
  to
• 2:02
  learn
• 2:02
  more.
• 2:02
  That's
• 2:02
  M
• 2:03
  I
• 2:03
  R
• 2:03
  A
• 2:03
  K
• 2:04
  L.com
• 2:05
  and
• 2:06
  Corso.
• 2:06
  Your
• 2:07
  stores
• 2:07
  are
• 2:07
  full
• 2:07
  of
• 2:08
  data,
• 2:08
  but
• 2:08
  are
• 2:09
  your
• 2:09
  teams
• 2:09
  acting
• 2:09
  on
• 2:10
  it?
• 2:10
  Corso
• 2:11
  turns
• 2:11
  retail
• 2:11
  data
• 2:12
  into
• 2:12
  personalized
• 2:13
  daily
• 2:13
  to
• 2:13
  dos
• 2:13
  that
• 2:14
  drive
• 2:14
  sales,
• 2:14
  reduce
• 2:15
  waste
• 2:15
  and
• 2:15
  improve
• 2:16
  execution.
• 2:17
  No
• 2:17
  fluff,
• 2:18
  just
• 2:18
  action.
• 2:18
  Help
• 2:19
  your
• 2:19
  managers
• 2:19
  focus
• 2:20
  on
• 2:20
  what
• 2:20
  matters
• 2:20
  most.
• 2:21
  Visit
• 2:21
  corso.com
• 2:22
  to
• 2:23
  see
• 2:23
  Intelligent
• 2:23
  management
• 2:24
  in
• 2:24
  motion
• 2:25
  and
• 2:25
  Infios.
• 2:26
  At
• 2:26
  Infios,
• 2:27
  they
• 2:27
  unite
• 2:27
  warehousing,
• 2:28
  transportation
• 2:29
  and
• 2:29
  order
• 2:29
  management
• 2:29
  into
• 2:30
  a
• 2:30
  seamless,
• 2:30
  adaptable
• 2:31
  network.
• 2:32
  Infios
• 2:32
  helps
• 2:32
  you
• 2:33
  stay
• 2:33
  ahead
• 2:33
  from
• 2:34
  promise
• 2:34
  to
• 2:34
  delivery
• 2:35
  and
• 2:35
  every
• 2:35
  Step
• 2:35
  in
• 2:36
  between.
• 2:36
  To
• 2:37
  learn
• 2:37
  more,
• 2:37
  visit
• 2:38
  infios.com
• 2:39
  and
• 2:40
  Ocampo
• 2:40
  Capital.
• 2:41
  Ocampo
• 2:41
  Capital
• 2:42
  is
• 2:42
  a
• 2:42
  venture
• 2:42
  capital
• 2:43
  firm
• 2:43
  founded
• 2:43
  by
• 2:44
  retail
• 2:44
  executives
• 2:45
  with
• 2:45
  the
• 2:45
  aim
• 2:45
  of
• 2:45
  helping
• 2:46
  early
• 2:46
  stage
• 2:46
  consumer
• 2:47
  businesses
• 2:47
  succeed
• 2:48
  through
• 2:48
  investment
• 2:49
  and
• 2:49
  operational
• 2:50
  support.
• 2:51
  Learn
• 2:51
  more@ocampo
• 2:52
  capital.com
• 2:54
  and
• 2:54
  finally,
• 2:54
  Voloc
• 2:55
  Volock
• 2:55
  is
• 2:56
  a
• 2:56
  proven
• 2:56
  E
• 2:56
  grocery
• 2:57
  technology
• 2:57
  built
• 2:57
  by
• 2:58
  grocers
• 2:58
  for
• 2:59
  grocers.
• 2:59
  Exactly
• 3:00
  the
• 3:00
  type
• 3:00
  of
• 3:00
  technology
• 3:01
  we
• 3:01
  like
• 3:01
  here
• 3:01
  at
• 3:01
  Omnitalk.
• 3:02
  They
• 3:02
  unite
• 3:03
  proprietary
• 3:03
  software
• 3:04
  with
• 3:04
  right
• 3:04
  size
• 3:05
  automation
• 3:05
  to
• 3:05
  make
• 3:06
  same
• 3:06
  day
• 3:06
  delivery
• 3:07
  profitable.
• 3:07
  To
• 3:08
  Learn
• 3:08
  more,
• 3:08
  visit
• 3:08
  Veloc.com
• 3:10
  that's
• 3:10
  V
• 3:10
  E
• 3:10
  L
• 3:11
  O
• 3:11
  Q.com
• 3:13
  Jenna
• 3:14
  DeFranco,
• 3:14
  the
• 3:14
  managing
• 3:15
  director
• 3:15
  at
• 3:15
  J
• 3:15
  Recruiting
• 3:16
  Services.
• 3:16
  How
• 3:16
  you
• 3:17
  keeping?
• 3:17
  You
• 3:18
  know,
• 3:18
  I'm
• 3:18
  doing
• 3:18
  excellent,
• 3:19
  Chris.
• 3:19
  I'm
• 3:19
  excited
• 3:20
  to
• 3:20
  be
• 3:20
  here.
• 3:20
  We're
• 3:21
  getting
• 3:21
  a
• 3:21
  glimpse
• 3:21
  of
• 3:22
  spring
• 3:22
  here
• 3:22
  in
• 3:22
  Michigan,
• 3:23
  so
• 3:23
  we'll
• 3:24
  see.
• 3:24
  I
• 3:24
  think
• 3:24
  it's
• 3:24
  gonna
• 3:24
  be
• 3:24
  cold
• 3:25
  this
• 3:25
  week,
• 3:25
  but
• 3:25
  I'm
• 3:25
  looking
• 3:26
  forward
• 3:26
  to
• 3:26
  what's
• 3:26
  to
• 3:26
  come
• 3:26
  with
• 3:27
  that.
• 3:27
  Yeah,
• 3:28
  I
• 3:28
  got,
• 3:28
  we
• 3:28
  got
• 3:28
  a
• 3:28
  little
• 3:29
  tease
• 3:29
  here
• 3:29
  in
• 3:29
  Minneapolis
• 3:30
  too.
• 3:30
  We
• 3:30
  got
• 3:30
  like
• 3:30
  a
• 3:31
  70
• 3:31
  degree
• 3:31
  tease
• 3:32
  on
• 3:32
  Sunday.
• 3:32
  And
• 3:32
  now,
• 3:33
  now
• 3:33
  it's
• 3:33
  like
• 3:33
  back
• 3:33
  in
• 3:34
  the
• 3:34
  30s
• 3:34
  and
• 3:34
  40s,
• 3:35
  so.
• 3:35
  Yeah,
• 3:36
  but
• 3:36
  spring
• 3:36
  is
• 3:36
  definitely
• 3:37
  in
• 3:37
  the
• 3:37
  air.
• 3:37
  But
• 3:38
  before
• 3:38
  you
• 3:38
  get
• 3:38
  started,
• 3:38
  you
• 3:39
  know,
• 3:39
  tell
• 3:39
  us
• 3:39
  a
• 3:39
  little
• 3:39
  about
• 3:39
  a
• 3:40
  little
• 3:40
  bit
• 3:40
  about
• 3:40
  yourself.
• 3:40
  I
• 3:41
  mean,
• 3:41
  we've
• 3:41
  had
• 3:41
  Jen
• 3:41
  Han
• 3:42
  on
• 3:42
  many
• 3:42
  times.
• 3:43
  I
• 3:43
  think
• 3:43
  she's
• 3:43
  hosted
• 3:43
  now
• 3:44
  with
• 3:44
  us
• 3:44
  two
• 3:45
  times
• 3:45
  and
• 3:45
  now
• 3:45
  you're
• 3:46
  here.
• 3:46
  So
• 3:46
  tell
• 3:46
  us
• 3:46
  about
• 3:47
  yourself
• 3:47
  because
• 3:47
  you
• 3:48
  know
• 3:48
  from
• 3:48
  looking
• 3:48
  at
• 3:48
  your
• 3:49
  background,
• 3:49
  you're
• 3:49
  also
• 3:49
  an
• 3:50
  operator,
• 3:50
  which
• 3:50
  we
• 3:50
  love.
• 3:51
  Yeah,
• 3:52
  absolutely.
• 3:52
  I'm
• 3:53
  an
• 3:53
  operator
• 3:53
  at
• 3:53
  Hart.
• 3:54
  So
• 3:54
  I
• 3:54
  grew
• 3:54
  my
• 3:55
  early
• 3:55
  career
• 3:55
  at
• 3:55
  Aldi.
• 3:56
  I
• 3:56
  spent
• 3:57
  a
• 3:57
  little
• 3:57
  over
• 3:57
  eight
• 3:57
  years
• 3:57
  in
• 3:58
  two
• 3:58
  different
• 3:58
  disciplines
• 3:59
  there.
• 3:59
  First
• 3:59
  in
• 4:00
  store
• 4:00
  operations
• 4:00
  and
• 4:01
  then
• 4:01
  I
• 4:01
  transitioned
• 4:01
  into
• 4:01
  warehouse
• 4:02
  and
• 4:02
  distribution
• 4:03
  leadership
• 4:04
  and
• 4:04
  then
• 4:04
  I
• 4:04
  moved
• 4:04
  on
• 4:04
  to
• 4:05
  the
• 4:05
  manufacturing
• 4:05
  side
• 4:05
  of
• 4:05
  things.
• 4:06
  I
• 4:06
  was
• 4:06
  a
• 4:06
  Fairlife
• 4:07
  for
• 4:07
  a
• 4:07
  while
• 4:07
  leading
• 4:07
  their
• 4:07
  warehouse
• 4:08
  and
• 4:08
  distribution
• 4:08
  team
• 4:09
  there.
• 4:09
  So
• 4:10
  with
• 4:10
  all
• 4:10
  those
• 4:10
  leadership
• 4:11
  roles,
• 4:11
  it
• 4:11
  naturally
• 4:11
  gave
• 4:12
  me
• 4:12
  a
• 4:12
  lot
• 4:12
  of
• 4:12
  exposure
• 4:13
  to
• 4:13
  that
• 4:13
  talent
• 4:13
  management
• 4:14
  side
• 4:14
  of
• 4:14
  things.
• 4:15
  So
• 4:15
  it's
• 4:15
  a
• 4:15
  really
• 4:16
  natural
• 4:16
  fit
• 4:16
  for
• 4:16
  me
• 4:16
  to
• 4:16
  come
• 4:16
  to
• 4:17
  your
• 4:17
  recruiting
• 4:17
  services
• 4:18
  where
• 4:18
  I
• 4:18
  now
• 4:18
  lead
• 4:18
  the
• 4:19
  operations
• 4:19
  and
• 4:19
  talent
• 4:20
  strategy.
• 4:20
  That's
• 4:20
  great.
• 4:21
  So.
• 4:21
  So
• 4:21
  Jen,
• 4:22
  I'm
• 4:22
  curious
• 4:22
  because
• 4:22
  this
• 4:22
  actually.
• 4:23
  And
• 4:23
  producer,
• 4:23
  I'll
• 4:24
  have
• 4:24
  you
• 4:24
  come
• 4:24
  on
• 4:24
  here
• 4:24
  too.
• 4:25
  This
• 4:25
  actually
• 4:25
  caused
• 4:26
  us
• 4:26
  some
• 4:26
  consternation.
• 4:27
  You
• 4:27
  know,
• 4:27
  we
• 4:27
  had
• 4:28
  Jen
• 4:28
  with
• 4:28
  two
• 4:28
  ends,
• 4:29
  Jenna,
• 4:29
  which
• 4:29
  is
• 4:30
  J
• 4:30
  E
• 4:30
  N
• 4:30
  N
• 4:30
  A.
• 4:31
  Are
• 4:31
  there
• 4:32
  other
• 4:32
  gens
• 4:33
  or
• 4:33
  Jenny's
• 4:33
  at
• 4:34
  J
• 4:34
  Recruiting
• 4:34
  Services.
• 4:35
  Are
• 4:35
  you
• 4:35
  the
• 4:35
  only
• 4:35
  two?
• 4:36
  Like,
• 4:36
  I'm
• 4:36
  just
• 4:36
  curious,
• 4:37
  like
• 4:37
  how
• 4:37
  hard
• 4:38
  is
• 4:38
  it
• 4:38
  to
• 4:38
  keep
• 4:38
  everything
• 4:38
  straight
• 4:39
  in
• 4:39
  the
• 4:39
  office?
• 4:40
  Honestly,
• 4:40
  I
• 4:41
  think
• 4:41
  if
• 4:41
  we
• 4:41
  had
• 4:41
  another
• 4:42
  one,
• 4:42
  it
• 4:42
  might
• 4:42
  make
• 4:43
  it
• 4:43
  less
• 4:43
  confusing.
• 4:44
  Like,
• 4:44
  we
• 4:44
  need
• 4:44
  a
• 4:44
  Jenny
• 4:45
  in
• 4:45
  our
• 4:45
  office
• 4:45
  right
• 4:45
  now.
• 4:46
  But
• 4:46
  no,
• 4:46
  it's
• 4:47
  just
• 4:47
  two
• 4:47
  of
• 4:47
  us
• 4:47
  with
• 4:48
  the
• 4:48
  same
• 4:48
  name.
• 4:48
  And
• 4:49
  honestly,
• 4:49
  you
• 4:49
  won't
• 4:50
  believe
• 4:50
  how
• 4:50
  many
• 4:50
  people
• 4:50
  we
• 4:51
  work
• 4:51
  with
• 4:51
  that
• 4:51
  speak
• 4:52
  to
• 4:52
  both
• 4:52
  of
• 4:52
  us
• 4:52
  separately
• 4:53
  and
• 4:54
  they
• 4:54
  don't
• 4:54
  realize
• 4:54
  we're
• 4:55
  different
• 4:55
  people.
• 4:55
  So
• 4:55
  it's
• 4:56
  like,
• 4:56
  well,
• 4:56
  I
• 4:56
  already
• 4:56
  told
• 4:56
  you
• 4:57
  this
• 4:57
  and
• 4:57
  no,
• 4:57
  they
• 4:58
  didn't.
• 4:58
  It's
• 4:58
  a
• 4:58
  different
• 4:58
  person.
• 5:00
  That
• 5:00
  literally
• 5:01
  happened
• 5:01
  to
• 5:01
  us,
• 5:01
  didn't
• 5:01
  it?
• 5:02
  Didn't
• 5:02
  it?
• 5:02
  Ella's
• 5:03
  like,
• 5:03
  is
• 5:03
  Jen,
• 5:04
  Jenna
• 5:04
  or
• 5:04
  what's
• 5:05
  going
• 5:05
  on
• 5:05
  here?
• 5:05
  Yeah,
• 5:06
  I
• 5:06
  had
• 5:06
  to
• 5:06
  text
• 5:06
  Chris
• 5:07
  separately
• 5:07
  and
• 5:07
  I
• 5:08
  was
• 5:08
  like,
• 5:08
  is
• 5:08
  this
• 5:08
  actually
• 5:08
  the
• 5:09
  guest?
• 5:09
  Am
• 5:09
  I
• 5:09
  sending
• 5:10
  the
• 5:10
  right
• 5:10
  invite?
• 5:11
  But
• 5:11
  Jenna,
• 5:11
  before
• 5:12
  we
• 5:12
  jump
• 5:13
  in,
• 5:13
  you
• 5:13
  need
• 5:13
  to
• 5:13
  tell
• 5:14
  Chris
• 5:14
  about
• 5:14
  your
• 5:14
  last
• 5:15
  names
• 5:15
  too.
• 5:15
  So
• 5:16
  Ella
• 5:17
  and
• 5:17
  I
• 5:17
  were
• 5:17
  talking
• 5:17
  before
• 5:18
  we
• 5:18
  started
• 5:18
  here,
• 5:18
  and
• 5:19
  so
• 5:19
  the
• 5:19
  funny
• 5:19
  thing
• 5:19
  is
• 5:20
  Jen
• 5:20
  and
• 5:20
  I
• 5:20
  had
• 5:20
  the
• 5:21
  same
• 5:21
  maiden
• 5:22
  name.
• 5:22
  So
• 5:22
  before
• 5:22
  we
• 5:22
  got
• 5:22
  married,
• 5:23
  we
• 5:23
  were.
• 5:23
  Both
• 5:23
  shut
• 5:23
  the
• 5:23
  front
• 5:24
  door
• 5:25
  crazy.
• 5:25
  And.
• 5:26
  And
• 5:26
  I've
• 5:27
  always
• 5:27
  been
• 5:27
  Jen.
• 5:27
  Honestly,
• 5:28
  my
• 5:28
  friends
• 5:28
  call
• 5:29
  me
• 5:29
  Jen.
• 5:29
  And
• 5:29
  I
• 5:30
  transitioned
• 5:30
  into
• 5:30
  Jenna
• 5:31
  at
• 5:31
  work
• 5:31
  because
• 5:32
  Jen
• 5:32
  and
• 5:33
  I
• 5:33
  had
• 5:33
  a
• 5:33
  very
• 5:33
  similar
• 5:33
  career
• 5:34
  path.
• 5:34
  So
• 5:34
  we
• 5:34
  worked
• 5:35
  at
• 5:35
  Aldi
• 5:35
  separate
• 5:36
  times.
• 5:36
  We
• 5:36
  didn't
• 5:36
  know
• 5:37
  each
• 5:37
  other
• 5:37
  well.
• 5:37
  But
• 5:37
  I
• 5:37
  came
• 5:38
  in
• 5:38
  after
• 5:38
  her
• 5:39
  and
• 5:39
  I
• 5:39
  pretty
• 5:40
  much
• 5:40
  followed
• 5:40
  in
• 5:40
  her
• 5:41
  footsteps
• 5:41
  and
• 5:41
  took
• 5:41
  a
• 5:41
  lot
• 5:42
  of
• 5:42
  her
• 5:42
  stores.
• 5:42
  So
• 5:42
  everyone
• 5:43
  thought,
• 5:43
  oh,
• 5:43
  Jen
• 5:43
  Johnson's
• 5:44
  coming
• 5:44
  back.
• 5:44
  And
• 5:45
  it
• 5:45
  was
• 5:45
  me
• 5:46
  the
• 5:47
  whole
• 5:47
  time.
• 5:47
  It's
• 5:48
  been
• 5:48
  very
• 5:48
  confusing
• 5:48
  my
• 5:48
  entire
• 5:49
  career.
• 5:49
  Yeah,
• 5:50
  right?
• 5:50
  It's
• 5:50
  got
• 5:50
  to
• 5:51
  be
• 5:51
  crazy.
• 5:51
  So
• 5:51
  I
• 5:51
  can
• 5:51
  understand
• 5:52
  why
• 5:52
  you
• 5:52
  guys
• 5:52
  go.
• 5:52
  Why
• 5:52
  you
• 5:53
  go
• 5:53
  by
• 5:53
  Jenna
• 5:53
  and
• 5:53
  she
• 5:53
  goes
• 5:54
  by
• 5:54
  Jen.
• 5:54
  All
• 5:54
  right,
• 5:55
  Ella.
• 5:55
  The
• 5:55
  other
• 5:55
  reason,
• 5:55
  Ella,
• 5:56
  I
• 5:56
  want
• 5:56
  to
• 5:56
  bring
• 5:56
  you
• 5:56
  in
• 5:56
  here
• 5:57
  is
• 5:57
  because
• 5:57
  I
• 5:57
  wanted
• 5:57
  to
• 5:58
  actually
• 5:58
  call
• 5:58
  you
• 5:58
  out
• 5:59
  and,
• 5:59
  and
• 6:00
  give
• 6:00
  you
• 6:00
  kudos.
• 6:00
  Because,
• 6:01
  Ella,
• 6:01
  for
• 6:02
  everyone
• 6:02
  that
• 6:03
  that's
• 6:03
  listening,
• 6:03
  Ella
• 6:04
  was
• 6:04
  out
• 6:04
  at
• 6:04
  grocery
• 6:04
  shop
• 6:05
  or
• 6:05
  not.
• 6:05
  Grocery
• 6:05
  shop.
• 6:06
  Yeah.
• 6:06
  Shop
• 6:06
  talk.
• 6:07
  Thank
• 6:07
  you,
• 6:07
  Ella.
• 6:07
  Shop
• 6:08
  talk.
• 6:08
  Spring
• 6:08
  and
• 6:09
  Ella.
• 6:09
  And
• 6:09
  I
• 6:10
  was
• 6:10
  like,
• 6:10
  ella,
• 6:10
  you
• 6:11
  know,
• 6:11
  and
• 6:11
  she
• 6:11
  was
• 6:11
  too
• 6:12
  busy
• 6:12
  doing
• 6:12
  other
• 6:12
  stuff.
• 6:13
  And
• 6:13
  so
• 6:13
  I
• 6:13
  was
• 6:13
  like,
• 6:13
  ella,
• 6:14
  you
• 6:14
  know
• 6:14
  I
• 6:14
  didn't
• 6:14
  run
• 6:14
  into
• 6:14
  you.
• 6:15
  And
• 6:15
  she's
• 6:15
  like,
• 6:15
  she
• 6:15
  said
• 6:15
  to
• 6:16
  me,
• 6:16
  chris,
• 6:16
  the
• 6:16
  reason
• 6:16
  I
• 6:17
  didn't
• 6:17
  run
• 6:17
  into
• 6:17
  you
• 6:17
  is
• 6:18
  I
• 6:18
  couldn't
• 6:18
  find
• 6:18
  you.
• 6:18
  There
• 6:18
  were
• 6:18
  too
• 6:19
  many
• 6:19
  bald
• 6:19
  men
• 6:19
  with
• 6:20
  beards.
• 6:20
  And
• 6:21
  I
• 6:21
  was
• 6:21
  like,
• 6:21
  that's
• 6:22
  so
• 6:22
  great.
• 6:23
  So
• 6:23
  every
• 6:24
  time
• 6:24
  I
• 6:24
  turned
• 6:25
  around,
• 6:25
  you
• 6:25
  guys,
• 6:26
  there
• 6:26
  was
• 6:26
  a
• 6:26
  bald
• 6:27
  head.
• 6:27
  And
• 6:27
  I
• 6:27
  almost
• 6:28
  ran
• 6:28
  up
• 6:28
  being
• 6:28
  like,.
• 6:28
  Boss,
• 6:29
  hey,
• 6:29
  what's
• 6:30
  up?
• 6:30
  Not
• 6:31
  Chris.
• 6:32
  Which
• 6:32
  is
• 6:33
  such
• 6:33
  a
• 6:33
  great,
• 6:34
  great
• 6:34
  story.
• 6:35
  So
• 6:35
  I
• 6:35
  just
• 6:35
  wanted
• 6:35
  to,
• 6:36
  I
• 6:36
  just
• 6:36
  want
• 6:36
  to
• 6:36
  signal
• 6:36
  you
• 6:37
  out
• 6:37
  and
• 6:37
  let
• 6:37
  the
• 6:37
  audience
• 6:38
  know
• 6:38
  that
• 6:38
  we
• 6:39
  can
• 6:39
  be
• 6:39
  self
• 6:39
  deprecating
• 6:40
  and
• 6:40
  fun
• 6:40
  here
• 6:40
  at
• 6:41
  Omnitok.
• 6:42
  All
• 6:42
  right,
• 6:42
  Jenna,
• 6:43
  so
• 6:44
  let's
• 6:44
  get
• 6:44
  right
• 6:44
  to
• 6:44
  it.
• 6:45
  So,
• 6:45
  you
• 6:45
  know,
• 6:45
  part
• 6:46
  of
• 6:46
  the
• 6:46
  reason
• 6:46
  we
• 6:46
  have
• 6:46
  you
• 6:46
  all
• 6:47
  on
• 6:47
  each
• 6:47
  and
• 6:47
  every
• 6:48
  month
• 6:48
  from
• 6:48
  J
• 6:49
  Recruiting
• 6:49
  Services
• 6:50
  is
• 6:50
  we
• 6:50
  ask
• 6:51
  you
• 6:51
  to
• 6:51
  help
• 6:51
  us
• 6:51
  hand
• 6:52
  out
• 6:52
  our
• 6:52
  monthly
• 6:52
  Omni
• 6:53
  Star
• 6:53
  Award,
• 6:53
  which
• 6:53
  I
• 6:54
  love.
• 6:54
  I
• 6:55
  love
• 6:55
  doing
• 6:55
  it
• 6:55
  because
• 6:56
  you
• 6:56
  are
• 6:57
  far
• 6:57
  closer
• 6:57
  to
• 6:58
  the
• 6:58
  ground
• 6:58
  in
• 6:58
  terms
• 6:59
  of
• 6:59
  knowing
• 6:59
  which
• 6:59
  retail
• 7:00
  operators
• 7:00
  are
• 7:00
  really
• 7:01
  making
• 7:01
  the
• 7:01
  grade
• 7:02
  at
• 7:02
  their
• 7:02
  organizations
• 7:03
  and,
• 7:03
  and
• 7:03
  who's
• 7:04
  really
• 7:04
  leading
• 7:05
  retail
• 7:05
  as
• 7:06
  we
• 7:06
  look
• 7:06
  forward.
• 7:06
  So
• 7:07
  for
• 7:07
  those
• 7:07
  new
• 7:07
  to
• 7:08
  the
• 7:08
  podcast,
• 7:08
  maybe
• 7:08
  you're
• 7:08
  listening
• 7:09
  for
• 7:09
  the
• 7:09
  first
• 7:09
  time.
• 7:10
  Our
• 7:10
  Omnistar
• 7:11
  Award
• 7:11
  is
• 7:11
  the
• 7:11
  award
• 7:11
  we
• 7:12
  give
• 7:12
  out
• 7:12
  each
• 7:12
  month
• 7:12
  in
• 7:12
  partnership
• 7:13
  with
• 7:13
  Corso
• 7:14
  to
• 7:14
  recognize
• 7:14
  the
• 7:15
  top
• 7:15
  omnichannel
• 7:16
  operators
• 7:16
  out
• 7:16
  there.
• 7:16
  Not
• 7:17
  the
• 7:17
  pundits,
• 7:18
  not
• 7:18
  the
• 7:18
  so
• 7:19
  called
• 7:19
  experts.
• 7:19
  God
• 7:19
  knows
• 7:20
  there's
• 7:20
  a
• 7:20
  lot
• 7:20
  of
• 7:20
  those.
• 7:21
  But
• 7:21
  the
• 7:21
  real
• 7:22
  life
• 7:22
  retail
• 7:22
  operators
• 7:23
  making
• 7:23
  a
• 7:23
  difference
• 7:24
  in
• 7:24
  their
• 7:24
  organizations.
• 7:25
  And
• 7:25
  for
• 7:25
  those
• 7:26
  unfamiliar,
• 7:26
  Corso's
• 7:27
  AI
• 7:27
  copilot
• 7:28
  coaches
• 7:28
  retail
• 7:29
  leaders
• 7:29
  to
• 7:29
  optimize
• 7:29
  store
• 7:30
  performance
• 7:30
  at
• 7:30
  every
• 7:31
  level,
• 7:31
  transform
• 7:32
  retail
• 7:32
  operations
• 7:33
  from
• 7:33
  data
• 7:33
  overload
• 7:34
  into
• 7:35
  data
• 7:35
  powered.
• 7:36
  So,
• 7:36
  Jenna,
• 7:36
  without
• 7:37
  further
• 7:37
  ado,
• 7:38
  who
• 7:38
  is
• 7:38
  this
• 7:38
  month's
• 7:39
  Omni
• 7:39
  Star?
• 7:40
  I
• 7:40
  love
• 7:40
  this
• 7:40
  one.
• 7:41
  So
• 7:41
  this
• 7:41
  month's
• 7:41
  Omni
• 7:42
  star
• 7:42
  is
• 7:42
  Christy
• 7:43
  Maurer,
• 7:43
  the
• 7:43
  owner
• 7:44
  of
• 7:44
  Maurer's
• 7:44
  Urban
• 7:45
  Market.
• 7:45
  So
• 7:46
  Christie's
• 7:46
  right
• 7:46
  in
• 7:46
  the
• 7:46
  middle
• 7:47
  of
• 7:47
  preparing
• 7:47
  for
• 7:48
  a
• 7:48
  grand
• 7:48
  opening
• 7:48
  for
• 7:49
  her
• 7:49
  new
• 7:49
  Urban
• 7:49
  market
• 7:49
  in
• 7:50
  Madison,
• 7:50
  which
• 7:51
  of
• 7:51
  course
• 7:51
  is
• 7:51
  no
• 7:51
  small
• 7:52
  fee
• 7:52
  on
• 7:52
  its
• 7:52
  own.
• 7:52
  But
• 7:53
  at
• 7:53
  the
• 7:53
  same
• 7:53
  time,
• 7:54
  she
• 7:54
  was
• 7:54
  just
• 7:54
  named
• 7:55
  the
• 7:55
  next
• 7:55
  president
• 7:55
  of
• 7:55
  the
• 7:55
  wga.
• 7:57
  And
• 7:57
  honestly,
• 7:58
  I
• 7:58
  think
• 7:58
  that
• 7:58
  tells
• 7:58
  you
• 7:58
  everything
• 7:59
  you
• 7:59
  need
• 7:59
  to
• 7:59
  know
• 7:59
  about
• 7:59
  her.
• 8:00
  She's
• 8:00
  one
• 8:01
  of
• 8:01
  those
• 8:01
  leaders
• 8:01
  that
• 8:01
  just
• 8:02
  is
• 8:02
  doing
• 8:02
  the
• 8:03
  work
• 8:03
  and
• 8:03
  building
• 8:04
  in
• 8:04
  the
• 8:04
  independent
• 8:05
  space,
• 8:05
  staying
• 8:05
  incredibly
• 8:06
  close
• 8:06
  to
• 8:06
  her
• 8:06
  community
• 8:07
  and
• 8:07
  creating
• 8:07
  a
• 8:08
  culture
• 8:08
  where
• 8:08
  employees
• 8:09
  actually
• 8:09
  want
• 8:09
  to
• 8:09
  be
• 8:10
  so.
• 8:10
  And
• 8:10
  that
• 8:10
  combination
• 8:11
  is
• 8:11
  rare.
• 8:12
  We
• 8:12
  talk
• 8:13
  about
• 8:13
  values
• 8:13
  a
• 8:13
  lot
• 8:13
  in
• 8:14
  retail,
• 8:14
  but
• 8:14
  Christy's
• 8:14
  someone
• 8:15
  who
• 8:15
  actually
• 8:15
  is
• 8:15
  operationalizing
• 8:16
  them
• 8:17
  and
• 8:17
  how
• 8:17
  she
• 8:17
  leads
• 8:17
  her
• 8:17
  team
• 8:18
  and
• 8:18
  how
• 8:18
  she
• 8:18
  shows
• 8:18
  up
• 8:19
  for
• 8:19
  customers
• 8:19
  and
• 8:20
  she's
• 8:20
  growing
• 8:20
  her
• 8:20
  business.
• 8:21
  So
• 8:21
  for
• 8:21
  all
• 8:22
  those
• 8:22
  reasons,
• 8:22
  Christie
• 8:23
  Maurer
• 8:23
  is
• 8:23
  our
• 8:23
  Omni
• 8:23
  Star
• 8:24
  this
• 8:24
  month.
• 8:25
  That's
• 8:25
  really
• 8:25
  cool.
• 8:25
  That's
• 8:26
  really
• 8:26
  cool.
• 8:26
  It's
• 8:26
  exciting
• 8:27
  to
• 8:27
  see,
• 8:27
  you
• 8:27
  know,
• 8:28
  specifically
• 8:28
  somebody
• 8:29
  from
• 8:29
  a
• 8:29
  regional
• 8:29
  grocer
• 8:30
  win
• 8:30
  the
• 8:30
  award
• 8:31
  this
• 8:31
  month.
• 8:31
  So,
• 8:32
  so
• 8:32
  kudos
• 8:32
  to
• 8:32
  Chrissy
• 8:33
  and,
• 8:34
  and
• 8:34
  congratulations.
• 8:35
  That's
• 8:36
  fantastic.
• 8:36
  All
• 8:37
  right,
• 8:37
  well,
• 8:37
  Jenna,
• 8:38
  let's
• 8:39
  get
• 8:39
  to
• 8:39
  the
• 8:39
  headlines.
• 8:40
  In
• 8:40
  this
• 8:40
  week's
• 8:40
  Fast5.
• 8:41
  We've
• 8:41
  got
• 8:41
  news
• 8:41
  on
• 8:41
  Aldi
• 8:42
  launching
• 8:42
  a
• 8:42
  brand
• 8:43
  new
• 8:43
  nationwide
• 8:44
  digital
• 8:44
  experience
• 8:45
  powered
• 8:45
  entirely
• 8:46
  by
• 8:46
  Instacart.
• 8:47
  Rei,
• 8:48
  facing
• 8:48
  a
• 8:48
  potentially
• 8:49
  damaging
• 8:49
  labor
• 8:50
  boycott
• 8:50
  of
• 8:50
  its
• 8:51
  biggest
• 8:51
  sales
• 8:51
  event
• 8:51
  of
• 8:52
  the
• 8:52
  year,
• 8:53
  DoorDash,
• 8:53
  adding
• 8:53
  four
• 8:54
  more
• 8:54
  apparel
• 8:55
  retailers
• 8:55
  to
• 8:55
  its
• 8:56
  on
• 8:56
  demand
• 8:56
  delivery
• 8:57
  platform.
• 8:58
  Walmart,
• 8:58
  embedding
• 8:59
  its
• 8:59
  Sparky
• 8:59
  AI
• 9:00
  assistant
• 9:00
  directly
• 9:01
  into
• 9:01
  ChatGPT.
• 9:02
  And
• 9:02
  Adam
• 9:03
  Plom
• 9:03
  joins
• 9:04
  us
• 9:04
  for
• 9:04
  five
• 9:04
  insightful
• 9:05
  minutes
• 9:05
  on
• 9:05
  what
• 9:05
  to
• 9:06
  expect
• 9:06
  at
• 9:06
  the
• 9:06
  upcoming
• 9:07
  Shop
• 9:08
  Talk
• 9:08
  Europe
• 9:08
  conference
• 9:09
  in
• 9:09
  Barcelona,
• 9:10
  which
• 9:10
  yours
• 9:11
  truly
• 9:11
  will
• 9:11
  be
• 9:11
  at
• 9:12
  in
• 9:12
  June.
• 9:13
  But
• 9:13
  we
• 9:13
  begin
• 9:14
  today
• 9:14
  with
• 9:14
  what
• 9:14
  could
• 9:14
  be
• 9:15
  a
• 9:15
  shift
• 9:15
  in
• 9:15
  the
• 9:15
  right
• 9:16
  direction
• 9:16
  from
• 9:17
  Target.
• 9:17
  At
• 9:17
  least
• 9:17
  we're
• 9:18
  going
• 9:18
  to
• 9:18
  explore
• 9:18
  whether
• 9:19
  that
• 9:19
  is
• 9:19
  the
• 9:19
  case.
• 9:20
  Headline
• 9:21
  number
• 9:21
  one
• 9:21
  Target
• 9:22
  is
• 9:22
  boosting
• 9:23
  its
• 9:23
  employee
• 9:23
  discount
• 9:24
  and
• 9:24
  reportedly
• 9:24
  rolling
• 9:25
  out
• 9:25
  a
• 9:25
  new
• 9:25
  dress
• 9:26
  code
• 9:26
  for
• 9:26
  store
• 9:26
  workers.
• 9:27
  According
• 9:28
  to
• 9:28
  chain
• 9:28
  storage.
• 9:28
  Beginning
• 9:29
  April
• 9:29
  12,
• 9:29
  target
• 9:30
  team
• 9:30
  members
• 9:30
  will
• 9:31
  receive
• 9:31
  a
• 9:31
  new
• 9:31
  20%
• 9:32
  discount
• 9:33
  on
• 9:33
  all
• 9:33
  adult
• 9:34
  owned
• 9:34
  brand
• 9:35
  apparel
• 9:35
  on
• 9:36
  top
• 9:36
  of
• 9:36
  the
• 9:36
  existing
• 9:36
  10%
• 9:37
  everyday
• 9:38
  discount
• 9:38
  and
• 9:38
  20%
• 9:39
  wellness
• 9:39
  discount.
• 9:40
  The
• 9:40
  dress
• 9:41
  code
• 9:41
  update
• 9:41
  set
• 9:41
  to
• 9:42
  go
• 9:42
  into
• 9:42
  effect
• 9:42
  this
• 9:42
  summer
• 9:43
  will
• 9:43
  require
• 9:43
  store
• 9:43
  workers
• 9:44
  to
• 9:44
  wear
• 9:44
  sleeved
• 9:45
  red
• 9:45
  shirts,
• 9:45
  solid
• 9:46
  or
• 9:46
  patterned,
• 9:47
  along
• 9:47
  with
• 9:48
  blue
• 9:48
  denim
• 9:48
  or
• 9:48
  khaki
• 9:49
  pants,
• 9:49
  shorts
• 9:50
  or
• 9:50
  skirts.
• 9:51
  Previously,
• 9:51
  the
• 9:51
  policy
• 9:52
  was
• 9:52
  more
• 9:52
  relaxed
• 9:53
  about
• 9:53
  colors
• 9:53
  and
• 9:54
  patterns.
• 9:55
  Employees
• 9:55
  who
• 9:55
  don't
• 9:56
  want
• 9:56
  to
• 9:56
  wear
• 9:56
  a
• 9:56
  plain
• 9:56
  red
• 9:57
  shirt
• 9:57
  can
• 9:57
  opt
• 9:57
  for
• 9:57
  a
• 9:58
  company
• 9:58
  provided
• 9:58
  red
• 9:59
  vest
• 9:59
  worn
• 10:00
  over
• 10:00
  any
• 10:01
  sleeved
• 10:01
  shirt.
• 10:02
  All
• 10:02
  team
• 10:02
  members
• 10:02
  will
• 10:03
  receive
• 10:03
  one
• 10:03
  free
• 10:04
  red
• 10:04
  shirt
• 10:04
  and
• 10:04
  a
• 10:04
  one
• 10:05
  time
• 10:05
  50%
• 10:05
  discount
• 10:06
  on
• 10:06
  a
• 10:06
  denim
• 10:07
  purchase.
• 10:08
  Jenna,
• 10:08
  you're
• 10:08
  new
• 10:08
  to
• 10:09
  the
• 10:09
  program
• 10:09
  so
• 10:10
  we
• 10:10
  figured
• 10:10
  why
• 10:10
  not
• 10:11
  start
• 10:11
  you
• 10:11
  off
• 10:11
  with
• 10:12
  the
• 10:12
  A
• 10:12
  and
• 10:12
  M,
• 10:13
  put
• 10:13
  you
• 10:13
  on
• 10:13
  the
• 10:13
  spot
• 10:13
  question.
• 10:14
  So
• 10:14
  we're
• 10:14
  going
• 10:14
  to
• 10:14
  baptize
• 10:15
  you
• 10:15
  by
• 10:15
  fire
• 10:15
  here,
• 10:16
  Jenna.
• 10:17
  And
• 10:17
  here
• 10:17
  is
• 10:17
  the
• 10:17
  question
• 10:18
  as
• 10:18
  Target
• 10:19
  looks
• 10:19
  to
• 10:19
  re
• 10:19
  establish
• 10:20
  and
• 10:20
  reconnect
• 10:20
  with
• 10:20
  some
• 10:21
  of
• 10:21
  its
• 10:21
  old
• 10:21
  mojo.
• 10:23
  These
• 10:23
  are
• 10:23
  their
• 10:23
  words,
• 10:24
  not
• 10:24
  mine.
• 10:24
  Are
• 10:25
  these
• 10:25
  dress
• 10:26
  code
• 10:26
  standards
• 10:27
  foundational
• 10:27
  necessities
• 10:28
  or
• 10:28
  lipstick
• 10:29
  over
• 10:29
  the
• 10:29
  problem?
• 10:31
  So
• 10:31
  I
• 10:31
  like
• 10:31
  both
• 10:32
  these
• 10:32
  moves
• 10:32
  in
• 10:32
  theory,
• 10:33
  but
• 10:33
  one
• 10:34
  of
• 10:34
  the
• 10:35
  the
• 10:35
  one
• 10:35
  thing
• 10:35
  with
• 10:35
  this
• 10:35
  is
• 10:36
  that
• 10:36
  execution
• 10:37
  matters
• 10:37
  more
• 10:37
  than
• 10:37
  intent
• 10:38
  situations.
• 10:39
  So
• 10:39
  I
• 10:40
  think
• 10:40
  the
• 10:40
  discount
• 10:40
  increase
• 10:41
  is
• 10:41
  smart,
• 10:41
  especially
• 10:42
  tied
• 10:42
  to
• 10:42
  own
• 10:42
  brands.
• 10:43
  That's
• 10:43
  margin
• 10:43
  friendly
• 10:44
  and
• 10:44
  it
• 10:44
  reinforces
• 10:45
  in
• 10:45
  internal
• 10:45
  brand
• 10:46
  advocacy.
• 10:47
  But
• 10:47
  let's
• 10:47
  be
• 10:47
  honest,
• 10:48
  employees
• 10:48
  don't
• 10:49
  get
• 10:49
  excited
• 10:49
  about
• 10:49
  apparel
• 10:50
  discounts.
• 10:50
  It's
• 10:51
  not
• 10:51
  something
• 10:51
  that
• 10:51
  we're
• 10:51
  selling
• 10:52
  in
• 10:52
  the
• 10:52
  talent
• 10:52
  industry
• 10:53
  and
• 10:53
  the
• 10:54
  clients
• 10:54
  that
• 10:54
  we
• 10:54
  have
• 10:55
  as
• 10:55
  a
• 10:55
  big
• 10:55
  thing,
• 10:55
  I
• 10:55
  mean
• 10:56
  maybe
• 10:56
  once
• 10:56
  in
• 10:56
  a
• 10:56
  while
• 10:56
  but,
• 10:58
  but
• 10:58
  I
• 10:58
  think
• 10:58
  Target
• 10:58
  set
• 10:59
  up
• 10:59
  well
• 10:59
  for
• 10:59
  that.
• 10:59
  If
• 10:59
  if
• 11:00
  their
• 11:00
  employees
• 11:00
  already
• 11:00
  want
• 11:00
  to
• 11:01
  wear
• 11:01
  their
• 11:01
  product,
• 11:01
  that's
• 11:02
  a
• 11:02
  great
• 11:02
  selling
• 11:02
  point.
• 11:03
  So
• 11:03
  I
• 11:03
  think
• 11:03
  this
• 11:04
  dress
• 11:04
  code
• 11:04
  piece
• 11:05
  feels
• 11:05
  like
• 11:05
  Target
• 11:05
  trying
• 11:05
  to
• 11:06
  regain
• 11:06
  some
• 11:06
  operational
• 11:07
  control
• 11:07
  in
• 11:07
  stores,
• 11:08
  which
• 11:08
  feels
• 11:09
  like
• 11:09
  the
• 11:09
  right
• 11:09
  move
• 11:09
  for
• 11:10
  the
• 11:10
  customer
• 11:10
  experience
• 11:11
  and
• 11:11
  even
• 11:11
  operationally
• 11:12
  with
• 11:12
  leadership.
• 11:13
  It's
• 11:13
  never
• 11:14
  an
• 11:14
  easy
• 11:14
  task
• 11:14
  to
• 11:15
  monitor
• 11:15
  dress
• 11:15
  code
• 11:16
  when
• 11:16
  there's
• 11:16
  ambiguity,
• 11:18
  but
• 11:18
  from
• 11:18
  an
• 11:18
  employee
• 11:19
  standpoint,
• 11:19
  I
• 11:19
  think
• 11:19
  it
• 11:20
  could
• 11:20
  feel
• 11:20
  like
• 11:20
  a
• 11:20
  step
• 11:20
  backwards
• 11:21
  at
• 11:21
  times
• 11:22
  in
• 11:22
  flexibility
• 11:22
  and
• 11:23
  autonomy.
• 11:23
  So
• 11:23
  it
• 11:24
  certainly
• 11:24
  is
• 11:24
  going
• 11:24
  to
• 11:24
  depend
• 11:25
  on
• 11:25
  how
• 11:25
  it's
• 11:25
  rolled
• 11:25
  out
• 11:25
  within
• 11:26
  the
• 11:26
  stores.
• 11:26
  If
• 11:26
  it's
• 11:27
  done
• 11:27
  right,
• 11:27
  I
• 11:27
  think
• 11:27
  the
• 11:28
  employees
• 11:28
  will
• 11:28
  enjoy
• 11:28
  it,
• 11:28
  that
• 11:29
  there's
• 11:29
  consistency
• 11:30
  and
• 11:30
  clarity
• 11:30
  there.
• 11:31
  So
• 11:31
  biggest
• 11:32
  risk,
• 11:32
  if
• 11:32
  morale
• 11:33
  is
• 11:33
  shaky,
• 11:33
  it
• 11:34
  lands
• 11:34
  on
• 11:34
  a
• 11:34
  more
• 11:34
  rules,
• 11:35
  not
• 11:35
  more
• 11:36
  clarity.
• 11:37
  But
• 11:37
  I
• 11:37
  think
• 11:37
  it's
• 11:37
  smart
• 11:38
  operationally
• 11:38
  overall.
• 11:39
  So
• 11:39
  if
• 11:39
  it
• 11:40
  works
• 11:40
  for
• 11:40
  the
• 11:40
  store
• 11:40
  leadership
• 11:41
  and
• 11:41
  as
• 11:41
  long
• 11:41
  as
• 11:41
  they
• 11:41
  reinforce
• 11:42
  the
• 11:42
  why
• 11:42
  and
• 11:43
  not
• 11:43
  just
• 11:43
  the
• 11:43
  Google.
• 11:44
  So.
• 11:45
  Net.
• 11:45
  Net.
• 11:45
  You
• 11:45
  like
• 11:46
  it?
• 11:46
  I
• 11:46
  think
• 11:47
  so,
• 11:47
  yeah.
• 11:47
  Yeah,
• 11:48
  you
• 11:48
  like
• 11:48
  it.
• 11:48
  But
• 11:49
  that's
• 11:49
  interesting.
• 11:49
  So
• 11:49
  from
• 11:49
  a
• 11:49
  talent
• 11:50
  perspective,
• 11:50
  which
• 11:50
  is
• 11:50
  why
• 11:51
  we
• 11:51
  have
• 11:51
  you
• 11:51
  on
• 11:51
  the
• 11:51
  show,
• 11:53
  you
• 11:53
  don't,
• 11:53
  you
• 11:53
  don't
• 11:53
  see
• 11:54
  it
• 11:54
  as
• 11:54
  a
• 11:54
  big
• 11:54
  differentiating
• 11:55
  play
• 11:55
  for
• 11:56
  like,
• 11:56
  you
• 11:56
  know,
• 11:56
  keeping
• 11:57
  someone
• 11:57
  to.
• 11:57
  Getting
• 11:57
  someone
• 11:58
  to
• 11:58
  work
• 11:58
  at
• 11:58
  Target
• 11:58
  or
• 11:58
  keeping
• 11:59
  them
• 11:59
  there.
• 12:00
  In
• 12:00
  fact,
• 12:00
  we're
• 12:01
  kind
• 12:01
  of
• 12:01
  on
• 12:01
  the
• 12:01
  negative
• 12:02
  side
• 12:02
  of
• 12:02
  that.
• 12:02
  Right?
• 12:03
  Yeah,
• 12:03
  it
• 12:03
  could
• 12:04
  be.
• 12:04
  I
• 12:04
  think
• 12:04
  it
• 12:04
  could
• 12:04
  be.
• 12:04
  I,
• 12:05
  I
• 12:05
  think
• 12:05
  what
• 12:06
  we're
• 12:06
  selling
• 12:06
  in
• 12:06
  a
• 12:06
  talent
• 12:07
  perspective
• 12:07
  is,
• 12:08
  is
• 12:08
  culture
• 12:09
  and
• 12:09
  compensation
• 12:10
  and
• 12:10
  benefits
• 12:10
  and
• 12:11
  different
• 12:11
  things
• 12:11
  like
• 12:11
  that.
• 12:11
  So
• 12:12
  this
• 12:12
  is
• 12:12
  a
• 12:12
  small
• 12:12
  piece
• 12:12
  of
• 12:12
  that.
• 12:13
  It's
• 12:13
  not
• 12:13
  something
• 12:13
  that
• 12:13
  we
• 12:14
  wouldn't
• 12:14
  try
• 12:14
  to
• 12:14
  sell
• 12:15
  if
• 12:15
  we
• 12:15
  were.
• 12:15
  We
• 12:15
  were
• 12:16
  targeting
• 12:16
  something
• 12:16
  like
• 12:17
  this.
• 12:18
  But
• 12:18
  I
• 12:18
  think
• 12:18
  that's
• 12:19
  not
• 12:19
  a
• 12:19
  reason
• 12:19
  why
• 12:20
  someone
• 12:20
  goes
• 12:20
  or
• 12:20
  stays
• 12:21
  within
• 12:21
  a
• 12:21
  company.
• 12:22
  Yeah,
• 12:23
  yeah.
• 12:23
  And
• 12:23
  it
• 12:23
  still
• 12:23
  could
• 12:23
  potentially,
• 12:24
  to
• 12:24
  your
• 12:24
  point,
• 12:24
  it
• 12:25
  still
• 12:25
  could
• 12:25
  potentially
• 12:25
  be
• 12:25
  a
• 12:26
  reason.
• 12:26
  Somebody
• 12:26
  leaves,
• 12:26
  they're
• 12:27
  like,
• 12:27
  you
• 12:27
  know
• 12:27
  what?
• 12:27
  I
• 12:27
  just
• 12:27
  don't
• 12:28
  want
• 12:28
  to
• 12:28
  do
• 12:28
  this
• 12:28
  anymore.
• 12:29
  And,
• 12:29
  you
• 12:29
  know,
• 12:29
  I
• 12:29
  actually,
• 12:30
  to
• 12:30
  that
• 12:30
  point,
• 12:30
  I
• 12:31
  actually,
• 12:31
  I
• 12:31
  actually
• 12:31
  quit.
• 12:32
  Whenever
• 12:32
  I
• 12:32
  get
• 12:32
  a
• 12:32
  store
• 12:33
  like
• 12:33
  this,
• 12:33
  I
• 12:33
  always
• 12:33
  create
• 12:33
  my
• 12:33
  old
• 12:34
  friends
• 12:34
  in,
• 12:35
  in
• 12:35
  the
• 12:35
  field
• 12:35
  and
• 12:35
  I'm
• 12:35
  like,
• 12:36
  yeah,
• 12:36
  what's,
• 12:36
  what's
• 12:36
  the
• 12:36
  mood
• 12:37
  on
• 12:37
  this?
• 12:37
  And
• 12:37
  overall,
• 12:38
  it
• 12:38
  was
• 12:38
  generally
• 12:38
  positive,
• 12:39
  I
• 12:39
  think,
• 12:39
  you
• 12:39
  know,
• 12:40
  but
• 12:40
  he,
• 12:40
  you
• 12:40
  know,
• 12:40
  the
• 12:40
  people
• 12:41
  I
• 12:41
  talked
• 12:41
  to
• 12:41
  also
• 12:41
  said,
• 12:42
  like,
• 12:42
  you
• 12:42
  know,
• 12:42
  but
• 12:42
  of
• 12:43
  course,
• 12:43
  you,
• 12:43
  you
• 12:43
  know,
• 12:43
  it's
• 12:43
  at
• 12:44
  the
• 12:44
  store
• 12:44
  level.
• 12:44
  You
• 12:44
  have
• 12:44
  people
• 12:44
  that
• 12:45
  are
• 12:45
  complaining.
• 12:45
  Some
• 12:45
  people
• 12:46
  are
• 12:46
  for
• 12:46
  it,
• 12:46
  some
• 12:46
  people
• 12:46
  are
• 12:47
  complaining.
• 12:47
  You
• 12:47
  never
• 12:47
  know
• 12:47
  what's
• 12:48
  actually
• 12:48
  going
• 12:48
  to
• 12:48
  happen.
• 12:48
  And
• 12:49
  chances
• 12:49
  are,
• 12:50
  usually
• 12:50
  from
• 12:50
  my
• 12:50
  experience,
• 12:50
  like,
• 12:51
  that
• 12:51
  stuff
• 12:51
  just
• 12:51
  all
• 12:51
  washes
• 12:52
  out
• 12:52
  at
• 12:52
  the
• 12:52
  end
• 12:52
  and
• 12:52
  it
• 12:53
  doesn't
• 12:53
  really
• 12:53
  make
• 12:53
  that
• 12:53
  big
• 12:53
  of
• 12:54
  a
• 12:54
  difference
• 12:54
  because
• 12:54
  this
• 12:54
  isn't
• 12:54
  something
• 12:55
  that's
• 12:56
  that
• 12:57
  sizable
• 12:58
  that
• 12:58
  you're
• 12:58
  going
• 12:58
  to
• 12:58
  get
• 12:58
  really
• 12:59
  upset
• 12:59
  and
• 12:59
  probably
• 13:00
  leave,
• 13:00
  I
• 13:00
  wouldn't
• 13:00
  think.
• 13:00
  Jenna,
• 13:01
  you're
• 13:01
  shaking
• 13:01
  your
• 13:01
  head.
• 13:01
  Yeah,
• 13:02
  that's
• 13:02
  probably
• 13:02
  the
• 13:02
  case.
• 13:04
  But
• 13:04
  I
• 13:04
  think
• 13:04
  I
• 13:04
  agree
• 13:04
  with
• 13:05
  you.
• 13:05
  Like,
• 13:05
  and
• 13:05
  fundamentally,
• 13:06
  I
• 13:06
  like,
• 13:06
  I
• 13:06
  like
• 13:06
  both
• 13:06
  these
• 13:07
  moves
• 13:07
  because
• 13:07
  there
• 13:07
  are
• 13:07
  two
• 13:08
  moves
• 13:08
  here,
• 13:08
  right?
• 13:08
  I
• 13:08
  mean,
• 13:09
  there's
• 13:09
  the
• 13:09
  extra
• 13:09
  discount
• 13:10
  on
• 13:10
  apparel.
• 13:10
  Like,
• 13:10
  I'm
• 13:11
  kind
• 13:11
  of
• 13:11
  like,
• 13:11
  as
• 13:11
  I'm
• 13:11
  sitting
• 13:11
  here,
• 13:12
  I'm
• 13:12
  like,
• 13:12
  yeah,
• 13:12
  what's
• 13:13
  taking
• 13:13
  so
• 13:13
  long?
• 13:13
  Why
• 13:14
  not
• 13:14
  you?
• 13:14
  The
• 13:14
  category
• 13:15
  100
• 13:15
  has
• 13:16
  the
• 13:16
  margin,
• 13:16
  so
• 13:17
  you
• 13:17
  should
• 13:17
  get
• 13:17
  a
• 13:17
  better
• 13:17
  discount
• 13:18
  on
• 13:18
  that
• 13:18
  than
• 13:18
  you
• 13:18
  get
• 13:18
  on,
• 13:19
  say,
• 13:19
  food
• 13:19
  and
• 13:20
  your
• 13:20
  everyday
• 13:20
  essentials.
• 13:21
  And
• 13:22
  especially
• 13:22
  now
• 13:22
  when
• 13:23
  you're
• 13:23
  asking
• 13:23
  the
• 13:23
  employees
• 13:24
  to
• 13:24
  dress
• 13:24
  a
• 13:24
  certain
• 13:25
  way
• 13:25
  for
• 13:25
  the
• 13:25
  job,
• 13:25
  I
• 13:26
  think
• 13:26
  that,
• 13:26
  you
• 13:26
  know,
• 13:26
  that's
• 13:26
  a.
• 13:27
  That's
• 13:27
  a
• 13:27
  benefit.
• 13:28
  And
• 13:28
  so.
• 13:28
  So
• 13:29
  that's
• 13:29
  one
• 13:29
  on
• 13:29
  the
• 13:29
  employee
• 13:29
  discount.
• 13:30
  The
• 13:30
  dress
• 13:30
  code
• 13:30
  changes,
• 13:31
  I
• 13:31
  think,
• 13:31
  are
• 13:31
  also
• 13:31
  a
• 13:32
  good
• 13:32
  step
• 13:32
  in
• 13:32
  the
• 13:33
  right
• 13:33
  direction.
• 13:34
  The
• 13:34
  one
• 13:34
  misgiving
• 13:35
  I
• 13:35
  have
• 13:35
  on
• 13:35
  this,
• 13:35
  Jen,
• 13:36
  and
• 13:36
  I'm
• 13:36
  curious
• 13:36
  to
• 13:36
  get
• 13:36
  your
• 13:37
  thoughts
• 13:37
  on
• 13:37
  this,
• 13:37
  is
• 13:38
  I
• 13:38
  only
• 13:39
  think
• 13:39
  you
• 13:39
  get
• 13:39
  one
• 13:39
  shot
• 13:40
  at
• 13:40
  this.
• 13:40
  And
• 13:41
  so
• 13:41
  I
• 13:41
  think
• 13:42
  I.
• 13:42
  If
• 13:43
  it
• 13:43
  were
• 13:43
  me,
• 13:43
  I
• 13:43
  would
• 13:44
  have
• 13:44
  gone
• 13:44
  back
• 13:44
  to
• 13:44
  red
• 13:45
  and
• 13:45
  khaki
• 13:46
  because
• 13:46
  it
• 13:47
  was
• 13:47
  a
• 13:47
  defining
• 13:48
  look.
• 13:48
  And
• 13:49
  again,
• 13:50
  in
• 13:50
  talking
• 13:50
  to
• 13:50
  my
• 13:50
  former
• 13:51
  colleagues,
• 13:51
  they
• 13:52
  said,
• 13:52
  like,
• 13:52
  you
• 13:52
  know,
• 13:53
  people
• 13:53
  are
• 13:53
  having
• 13:53
  trouble
• 13:54
  discerning
• 13:55
  who
• 13:55
  the
• 13:55
  target
• 13:55
  employees
• 13:56
  are
• 13:56
  from
• 13:57
  the
• 13:57
  average
• 13:57
  shoppers.
• 13:58
  And
• 13:58
  I
• 13:58
  think
• 13:58
  the
• 13:58
  red
• 13:58
  and
• 13:58
  khaki
• 13:59
  makes
• 14:00
  that
• 14:00
  much
• 14:00
  more
• 14:00
  simplified,
• 14:01
  because
• 14:01
  even
• 14:01
  as
• 14:01
  I
• 14:01
  was
• 14:02
  reading
• 14:02
  the
• 14:02
  headline,
• 14:02
  I'm
• 14:02
  still
• 14:02
  like,
• 14:03
  there's
• 14:03
  a
• 14:03
  lot
• 14:03
  of
• 14:03
  areas
• 14:03
  of
• 14:04
  gray
• 14:04
  here.
• 14:04
  Like,
• 14:05
  what
• 14:05
  qualifies
• 14:05
  as
• 14:05
  blue
• 14:06
  denim.
• 14:06
  There's,
• 14:06
  like,
• 14:07
  lots
• 14:07
  of
• 14:07
  shades
• 14:07
  of
• 14:07
  blue,
• 14:08
  right?
• 14:08
  Like,
• 14:08
  you
• 14:08
  know,
• 14:08
  how
• 14:09
  do
• 14:09
  you
• 14:09
  think
• 14:09
  about
• 14:09
  that?
• 14:09
  Or,
• 14:10
  like,
• 14:10
  the
• 14:10
  vest
• 14:11
  over
• 14:11
  a
• 14:11
  shirt?
• 14:11
  Like,
• 14:11
  am
• 14:12
  I
• 14:12
  really
• 14:12
  going
• 14:12
  to
• 14:12
  pay
• 14:12
  attention
• 14:13
  to
• 14:13
  that?
• 14:13
  And
• 14:14
  so,
• 14:14
  yeah,
• 14:14
  I
• 14:14
  mean,
• 14:14
  to
• 14:15
  me,
• 14:15
  the
• 14:15
  other
• 14:15
  thing
• 14:15
  I'd
• 14:15
  say,
• 14:15
  too,
• 14:16
  is
• 14:17
  red
• 14:17
  and
• 14:17
  khaki.
• 14:18
  It
• 14:18
  was
• 14:18
  really
• 14:18
  defining.
• 14:19
  It
• 14:19
  was
• 14:19
  dorky
• 14:20
  as
• 14:20
  hell.
• 14:20
  I
• 14:21
  hated
• 14:21
  wearing
• 14:21
  it
• 14:22
  out
• 14:22
  to
• 14:22
  a
• 14:22
  restaurant
• 14:23
  whenever
• 14:23
  I'd,
• 14:23
  you
• 14:24
  know,
• 14:24
  do
• 14:24
  my
• 14:24
  store
• 14:24
  visits
• 14:25
  and
• 14:25
  have
• 14:25
  to
• 14:25
  go
• 14:25
  get
• 14:25
  food
• 14:25
  somewhere.
• 14:26
  But
• 14:27
  even
• 14:27
  though
• 14:27
  it
• 14:27
  felt.
• 14:28
  I
• 14:28
  felt
• 14:28
  like
• 14:28
  a
• 14:28
  massive
• 14:29
  dork,
• 14:29
  especially
• 14:29
  in
• 14:30
  an
• 14:30
  airport,
• 14:30
  whenever
• 14:30
  I
• 14:30
  see
• 14:30
  somebody
• 14:31
  red
• 14:31
  and
• 14:31
  khaki
• 14:31
  now
• 14:31
  in
• 14:31
  the
• 14:32
  airport,
• 14:32
  I'm
• 14:32
  always
• 14:32
  like,
• 14:32
  oh,
• 14:32
  my
• 14:32
  God.
• 14:33
  But
• 14:33
  anyway,
• 14:34
  I
• 14:34
  took
• 14:35
  pride
• 14:36
  in
• 14:36
  wearing
• 14:36
  it
• 14:37
  every
• 14:37
  single
• 14:37
  day.
• 14:38
  And
• 14:38
  that
• 14:39
  pride
• 14:39
  is
• 14:39
  important
• 14:40
  culturally,
• 14:40
  and
• 14:41
  that
• 14:41
  pride
• 14:41
  needs
• 14:42
  to
• 14:42
  come
• 14:42
  back.
• 14:42
  And
• 14:43
  I
• 14:43
  worry
• 14:44
  that
• 14:44
  Target
• 14:45
  isn't
• 14:45
  going
• 14:45
  to
• 14:45
  get
• 14:45
  a
• 14:45
  second
• 14:46
  chance
• 14:46
  at
• 14:46
  that.
• 14:47
  So
• 14:47
  it's
• 14:47
  a
• 14:47
  right
• 14:47
  move
• 14:48
  in
• 14:48
  the
• 14:48
  right
• 14:48
  direction,
• 14:49
  but
• 14:49
  I
• 14:49
  don't
• 14:49
  think
• 14:49
  it's
• 14:49
  the
• 14:50
  first
• 14:50
  full
• 14:50
  move
• 14:50
  that
• 14:50
  needed
• 14:51
  to
• 14:51
  be
• 14:51
  made.
• 14:51
  But,
• 14:51
  Jenna,
• 14:51
  what
• 14:52
  do
• 14:52
  you
• 14:52
  think?
• 14:52
  You
• 14:52
  think
• 14:52
  I'm
• 14:52
  crazy?
• 14:53
  No,
• 14:54
  I
• 14:54
  think
• 14:54
  you're
• 14:54
  right.
• 14:54
  I
• 14:55
  mean,
• 14:55
  I
• 14:55
  think
• 14:55
  that's
• 14:55
  more
• 14:56
  defining.
• 14:56
  Like,
• 14:56
  you
• 14:57
  said,
• 14:57
  you
• 14:57
  could
• 14:57
  have
• 14:58
  light
• 14:58
  denim,
• 14:58
  you
• 14:58
  could
• 14:58
  have
• 14:59
  dark
• 14:59
  denim.
• 14:59
  You
• 14:59
  could
• 14:59
  have.
• 14:59
  And
• 15:00
  where's
• 15:00
  the
• 15:00
  line?
• 15:00
  Like,
• 15:01
  they're
• 15:01
  saying
• 15:01
  certain,
• 15:02
  but
• 15:02
  where
• 15:02
  is
• 15:02
  the
• 15:02
  line?
• 15:02
  There's
• 15:02
  so
• 15:03
  much
• 15:03
  ambiguity
• 15:03
  there
• 15:04
  in
• 15:05
  that
• 15:05
  iconic
• 15:06
  one
• 15:06
  of
• 15:06
  the.
• 15:06
  What
• 15:07
  you
• 15:07
  mentioned
• 15:07
  of
• 15:08
  trying
• 15:08
  to
• 15:09
  figure
• 15:09
  out
• 15:09
  who's
• 15:09
  the
• 15:09
  employees
• 15:10
  in
• 15:10
  the
• 15:10
  store,
• 15:10
  that
• 15:11
  really
• 15:11
  would
• 15:11
  help
• 15:11
  define
• 15:12
  it.
• 15:12
  So
• 15:12
  I
• 15:12
  agree.
• 15:12
  But
• 15:13
  we'll
• 15:13
  see
• 15:13
  how
• 15:13
  it
• 15:14
  goes.
• 15:14
  Yeah,
• 15:15
  we'll
• 15:15
  see
• 15:15
  how
• 15:15
  it
• 15:15
  goes.
• 15:15
  At
• 15:16
  least,
• 15:16
  at
• 15:16
  least
• 15:16
  they're
• 15:16
  trying
• 15:17
  to
• 15:17
  do
• 15:17
  something.
• 15:18
  Trying
• 15:18
  to
• 15:18
  do
• 15:18
  something
• 15:18
  which
• 15:18
  seems
• 15:19
  like
• 15:19
  it's
• 15:19
  moving
• 15:19
  in
• 15:20
  the
• 15:20
  right
• 15:20
  direction.
• 15:20
  So
• 15:20
  give
• 15:21
  them
• 15:21
  kudos
• 15:21
  for
• 15:21
  that.
• 15:21
  And
• 15:22
  God
• 15:22
  knows
• 15:22
  I
• 15:22
  haven't
• 15:22
  given
• 15:23
  Target
• 15:23
  a
• 15:23
  lot
• 15:23
  of
• 15:24
  kudos
• 15:24
  in
• 15:24
  the
• 15:25
  last
• 15:25
  few
• 15:25
  years,
• 15:25
  have
• 15:25
  I?
• 15:26
  Have
• 15:26
  I,
• 15:26
  producer
• 15:26
  ELLA
• 15:27
  no,
• 15:27
  Chris,
• 15:28
  no,
• 15:28
  you
• 15:28
  have
• 15:28
  not.
• 15:29
  No.
• 15:30
  So,
• 15:31
  So
• 15:31
  I
• 15:31
  don't.
• 15:31
  So
• 15:31
  I
• 15:31
  don't,
• 15:32
  I
• 15:32
  don't,
• 15:32
  I
• 15:32
  don't
• 15:32
  dish
• 15:32
  out
• 15:33
  praise
• 15:33
  lightly.
• 15:33
  All
• 15:34
  right,
• 15:34
  headline
• 15:34
  number
• 15:35
  two.
• 15:36
  All
• 15:36
  right,
• 15:36
  headline
• 15:37
  number
• 15:37
  two.
• 15:38
  This
• 15:38
  is
• 15:38
  a
• 15:39
  fun
• 15:39
  one
• 15:39
  for
• 15:39
  me.
• 15:39
  So
• 15:39
  Aldi,
• 15:40
  US
• 15:40
  and
• 15:40
  Instacart
• 15:41
  have
• 15:41
  launched
• 15:42
  a
• 15:42
  fully
• 15:42
  redesigned
• 15:43
  Aldi
• 15:43
  website
• 15:43
  and
• 15:44
  mobile
• 15:44
  app
• 15:44
  powered
• 15:44
  by
• 15:45
  Instacart
• 15:45
  Storefront
• 15:46
  Pro
• 15:46
  enterprise
• 15:47
  commerce
• 15:47
  platform.
• 15:48
  According
• 15:48
  to
• 15:49
  an
• 15:49
  Instacart
• 15:49
  press
• 15:49
  release,
• 15:50
  the
• 15:50
  redesigned
• 15:51
  experiences
• 15:51
  are
• 15:52
  available
• 15:52
  now
• 15:52
  across
• 15:53
  the
• 15:53
  United
• 15:53
  States
• 15:53
  and
• 15:54
  deliver
• 15:54
  personalized
• 15:55
  product
• 15:55
  recommendation,
• 15:56
  enhanced
• 15:56
  product
• 15:57
  discovery
• 15:58
  and
• 15:58
  expanded
• 15:58
  meal
• 15:59
  planning
• 15:59
  support
• 15:59
  through
• 16:00
  Shoppable
• 16:00
  Recipes.
• 16:01
  The
• 16:01
  platform
• 16:02
  runs
• 16:02
  on
• 16:02
  Instacart
• 16:03
  Storefront
• 16:03
  Pro,
• 16:03
  an
• 16:04
  enterprise
• 16:04
  grade
• 16:04
  solution
• 16:05
  that
• 16:05
  unifies
• 16:06
  a
• 16:06
  retailer's
• 16:06
  website,
• 16:07
  mobile
• 16:07
  app
• 16:07
  and
• 16:07
  in
• 16:08
  store
• 16:08
  digital
• 16:08
  touchpoints
• 16:09
  into
• 16:09
  one
• 16:09
  integrated
• 16:10
  system
• 16:11
  combining
• 16:11
  AI
• 16:12
  powered
• 16:12
  product
• 16:13
  discovery
• 16:13
  with
• 16:14
  fulfillment.
• 16:14
  Aldi
• 16:15
  joins
• 16:15
  more
• 16:15
  than
• 16:15
  380
• 16:16
  grocery
• 16:17
  retailers
• 16:17
  using
• 16:17
  the
• 16:18
  Storefront
• 16:19
  platform.
• 16:20
  Instacart
• 16:20
  is
• 16:20
  also
• 16:21
  Aldi's
• 16:21
  exclusive
• 16:22
  fulfillment
• 16:22
  partner
• 16:23
  for
• 16:23
  delivery
• 16:23
  and
• 16:23
  curbside
• 16:24
  pickup,
• 16:24
  offering
• 16:25
  speeds
• 16:25
  as
• 16:25
  fast
• 16:26
  as
• 16:26
  one
• 16:26
  hour
• 16:26
  in
• 16:26
  many
• 16:27
  markets.
• 16:27
  Aldi
• 16:28
  first
• 16:28
  partnered
• 16:28
  with
• 16:28
  Instacart
• 16:29
  for
• 16:29
  Marketplace
• 16:29
  delivery
• 16:30
  in
• 16:30
  2017
• 16:31
  and
• 16:31
  Instacart
• 16:31
  began
• 16:32
  powering
• 16:32
  fulfillment
• 16:33
  in
• 16:33
  2019.
• 16:35
  Chris
• 16:35
  Aldi
• 16:36
  is
• 16:36
  America's
• 16:36
  fastest
• 16:37
  growing
• 16:37
  grocer,
• 16:37
  but
• 16:38
  built
• 16:38
  on
• 16:39
  a
• 16:39
  model
• 16:39
  of
• 16:39
  simplicity
• 16:40
  and
• 16:40
  low
• 16:40
  cost.
• 16:41
  So
• 16:41
  are
• 16:41
  you
• 16:42
  buying
• 16:42
  or
• 16:42
  selling
• 16:43
  Aldi
• 16:43
  going
• 16:43
  all
• 16:44
  in
• 16:44
  with
• 16:44
  Instacart
• 16:45
  as
• 16:45
  a
• 16:45
  service,
• 16:45
  exclusive
• 16:46
  digital
• 16:46
  partner
• 16:47
  as
• 16:47
  the
• 16:47
  right
• 16:47
  term,
• 16:48
  right
• 16:48
  long
• 16:48
  term
• 16:49
  play
• 16:49
  for
• 16:49
  the
• 16:49
  brand?
• 16:49
  Or
• 16:50
  is
• 16:50
  Aldi
• 16:50
  ceding
• 16:50
  too
• 16:51
  much
• 16:51
  control
• 16:51
  of
• 16:51
  its
• 16:51
  destiny
• 16:52
  to
• 16:52
  a
• 16:52
  third
• 16:52
  party?
• 16:53
  Oh,
• 16:54
  wow,
• 16:54
  that's
• 16:54
  a
• 16:54
  great
• 16:54
  question.
• 16:55
  I
• 16:55
  can't
• 16:55
  wait
• 16:55
  to
• 16:55
  hear
• 16:55
  what
• 16:56
  you
• 16:56
  think
• 16:56
  given
• 16:56
  that
• 16:56
  you
• 16:57
  used
• 16:57
  to
• 16:57
  work
• 16:57
  at
• 16:57
  Aldi.
• 16:58
  But
• 16:58
  you
• 16:58
  know,
• 16:59
  overall,
• 16:59
  Jenna,
• 17:00
  I
• 17:00
  think
• 17:00
  I'm,
• 17:00
  I
• 17:00
  think
• 17:01
  I'm
• 17:01
  buying,
• 17:01
  I
• 17:01
  think
• 17:01
  I'm
• 17:02
  buying
• 17:02
  this.
• 17:03
  You
• 17:03
  know,
• 17:03
  I,
• 17:04
  I,
• 17:04
  but
• 17:04
  I
• 17:05
  will
• 17:05
  say
• 17:05
  this
• 17:05
  with
• 17:05
  a
• 17:05
  big,
• 17:06
  big
• 17:06
  caveat,
• 17:07
  you
• 17:07
  know,
• 17:07
  for
• 17:08
  those
• 17:08
  listening,
• 17:08
  I
• 17:09
  love
• 17:09
  this
• 17:09
  move
• 17:09
  for
• 17:10
  Aldi
• 17:11
  and
• 17:11
  Aldi
• 17:11
  alone
• 17:12
  because
• 17:12
  Aldi
• 17:13
  is
• 17:13
  all
• 17:13
  about
• 17:14
  price
• 17:15
  and
• 17:15
  that
• 17:15
  is
• 17:16
  why
• 17:16
  it's
• 17:16
  growing
• 17:17
  to
• 17:17
  the
• 17:17
  extent
• 17:17
  that
• 17:18
  it
• 17:18
  is.
• 17:18
  You
• 17:18
  said
• 17:18
  it's
• 17:18
  the
• 17:18
  fastest
• 17:19
  growing
• 17:19
  grocer
• 17:20
  right
• 17:20
  now.
• 17:20
  That's
• 17:20
  true.
• 17:21
  And
• 17:21
  so
• 17:21
  like,
• 17:22
  and
• 17:22
  it's
• 17:22
  because
• 17:22
  it's
• 17:22
  about
• 17:23
  price
• 17:23
  and
• 17:23
  the
• 17:23
  simplicity
• 17:24
  of
• 17:24
  the
• 17:24
  experience.
• 17:25
  So
• 17:25
  online
• 17:26
  is
• 17:26
  an.
• 17:27
  Online
• 17:27
  for
• 17:28
  Aldi
• 17:28
  is
• 17:28
  likely
• 17:29
  going
• 17:29
  to
• 17:29
  be
• 17:29
  an
• 17:29
  expensive
• 17:30
  distraction
• 17:31
  to
• 17:31
  them
• 17:32
  and
• 17:32
  it
• 17:32
  will
• 17:33
  never
• 17:33
  be
• 17:33
  the
• 17:33
  core
• 17:34
  of
• 17:34
  what
• 17:34
  Aldi
• 17:35
  offers
• 17:36
  its
• 17:36
  best
• 17:36
  people,
• 17:36
  it's
• 17:37
  customers.
• 17:38
  And
• 17:38
  Aldi's
• 17:39
  job
• 17:39
  is
• 17:39
  to
• 17:39
  limit
• 17:40
  distractions
• 17:40
  and
• 17:41
  constantly
• 17:41
  reinvest
• 17:43
  whatever
• 17:43
  they
• 17:43
  can
• 17:44
  into
• 17:44
  offering
• 17:45
  great
• 17:45
  prices.
• 17:45
  That's
• 17:46
  how
• 17:46
  they
• 17:46
  think
• 17:46
  about
• 17:46
  their
• 17:47
  business.
• 17:47
  That
• 17:47
  is
• 17:47
  what
• 17:48
  it
• 17:48
  does
• 17:48
  best.
• 17:48
  So.
• 17:49
  So
• 17:49
  offloading
• 17:49
  its
• 17:50
  E
• 17:50
  commerce
• 17:50
  front
• 17:50
  end
• 17:51
  and
• 17:51
  delivery
• 17:51
  and
• 17:51
  pickup
• 17:52
  to
• 17:52
  a
• 17:52
  third
• 17:52
  party
• 17:52
  like
• 17:52
  Instacart,
• 17:53
  that
• 17:54
  takes
• 17:54
  the
• 17:54
  headache
• 17:55
  off
• 17:55
  the
• 17:55
  plate,
• 17:56
  allows
• 17:56
  them
• 17:56
  to
• 17:56
  compete
• 17:57
  as
• 17:57
  they
• 17:57
  always
• 17:57
  have.
• 17:58
  And,
• 17:59
  but
• 17:59
  sadly,
• 18:00
  and
• 18:00
  this
• 18:00
  is
• 18:00
  where
• 18:00
  the
• 18:00
  caveat
• 18:01
  comes
• 18:01
  in,
• 18:01
  I
• 18:01
  don't
• 18:01
  think
• 18:02
  that
• 18:02
  same
• 18:02
  calculus
• 18:03
  works
• 18:03
  for
• 18:03
  regional
• 18:03
  grocers
• 18:04
  because
• 18:05
  their
• 18:05
  value
• 18:05
  tends
• 18:06
  to
• 18:06
  come
• 18:06
  from
• 18:07
  multiple
• 18:07
  dimensions.
• 18:08
  It's
• 18:09
  never
• 18:09
  just
• 18:09
  about
• 18:09
  price
• 18:10
  for
• 18:10
  them.
• 18:10
  And
• 18:11
  so
• 18:11
  they
• 18:11
  have
• 18:11
  to
• 18:11
  think
• 18:11
  about
• 18:12
  how
• 18:12
  do
• 18:12
  they
• 18:12
  control
• 18:12
  their
• 18:13
  destiny
• 18:13
  more,
• 18:14
  you
• 18:14
  know,
• 18:15
  how
• 18:15
  they
• 18:15
  need
• 18:15
  to
• 18:15
  think
• 18:16
  about
• 18:16
  how
• 18:16
  they
• 18:16
  keep
• 18:16
  more
• 18:17
  control
• 18:17
  over
• 18:17
  their
• 18:18
  destiny
• 18:18
  going
• 18:18
  forward.
• 18:19
  And
• 18:20
  of
• 18:20
  course
• 18:20
  the
• 18:20
  front
• 18:20
  end
• 18:20
  is
• 18:21
  very
• 18:21
  different
• 18:21
  from
• 18:21
  who
• 18:21
  does
• 18:21
  your
• 18:22
  shipping,
• 18:22
  your
• 18:22
  picking
• 18:23
  and
• 18:23
  packing
• 18:23
  and
• 18:23
  all
• 18:23
  that.
• 18:24
  But
• 18:24
  it's
• 18:24
  not
• 18:25
  as
• 18:25
  easy
• 18:25
  an
• 18:25
  equation
• 18:25
  for
• 18:26
  them
• 18:26
  as
• 18:26
  it
• 18:26
  is
• 18:26
  for
• 18:26
  Aldi.
• 18:27
  But
• 18:27
  Jenna,
• 18:27
  what
• 18:27
  do
• 18:28
  you
• 18:28
  think?
• 18:28
  Yeah,
• 18:29
  I
• 18:29
  think
• 18:29
  so
• 18:29
  too.
• 18:30
  I'm
• 18:30
  buying
• 18:30
  this
• 18:30
  as
• 18:30
  well,
• 18:31
  but
• 18:31
  I
• 18:31
  agree
• 18:31
  only
• 18:32
  because
• 18:32
  it's
• 18:32
  Aldi.
• 18:33
  They
• 18:33
  went
• 18:33
  on
• 18:34
  two
• 18:34
  things,
• 18:34
  simplicity
• 18:35
  and
• 18:35
  price.
• 18:35
  And
• 18:36
  they're
• 18:36
  better
• 18:36
  than
• 18:36
  anyone
• 18:37
  at
• 18:37
  it.
• 18:37
  But
• 18:38
  building
• 18:38
  a
• 18:39
  best
• 18:39
  in
• 18:39
  class
• 18:39
  digital
• 18:40
  experience
• 18:40
  in
• 18:40
  house
• 18:41
  would
• 18:41
  completely
• 18:42
  distract
• 18:42
  them
• 18:42
  from
• 18:42
  that.
• 18:43
  So
• 18:43
  I
• 18:43
  think
• 18:43
  this
• 18:43
  is
• 18:44
  a
• 18:44
  stay
• 18:44
  in
• 18:44
  your
• 18:44
  lane
• 18:44
  move.
• 18:45
  Let
• 18:45
  Instacart
• 18:45
  handle
• 18:46
  the
• 18:46
  complexity
• 18:46
  and
• 18:47
  the
• 18:47
  logistics
• 18:47
  and
• 18:47
  the
• 18:47
  tech
• 18:48
  and
• 18:48
  then
• 18:48
  Aldi
• 18:49
  can
• 18:49
  continue
• 18:49
  focusing
• 18:50
  on
• 18:50
  that
• 18:50
  cost
• 18:50
  leadership
• 18:51
  like
• 18:51
  you
• 18:51
  said.
• 18:52
  But
• 18:52
  there
• 18:52
  is
• 18:53
  a
• 18:53
  trade
• 18:53
  off.
• 18:53
  They're
• 18:53
  absolutely
• 18:54
  giving
• 18:54
  up
• 18:54
  the
• 18:54
  control
• 18:55
  of
• 18:55
  the
• 18:55
  customer
• 18:55
  data
• 18:56
  and
• 18:56
  experience
• 18:57
  to
• 18:57
  a
• 18:57
  degree.
• 18:57
  And
• 18:58
  long
• 18:58
  term
• 18:58
  that
• 18:59
  matters.
• 18:59
  So
• 19:00
  I
• 19:00
  think
• 19:00
  short
• 19:00
  term
• 19:00
  is
• 19:01
  a
• 19:01
  huge
• 19:01
  win.
• 19:02
  I'm
• 19:02
  only
• 19:02
  on
• 19:02
  board,
• 19:03
  I
• 19:03
  think,
• 19:03
  because
• 19:03
  it's
• 19:04
  Aldi.
• 19:04
  Like
• 19:04
  you
• 19:05
  said,
• 19:05
  not
• 19:05
  every
• 19:05
  grocer
• 19:06
  can
• 19:06
  do
• 19:06
  this.
• 19:06
  Most
• 19:07
  don't
• 19:07
  have
• 19:07
  Aldi's
• 19:08
  brand
• 19:08
  clarity.
• 19:09
  And
• 19:09
  but
• 19:10
  for
• 19:10
  Aldi,
• 19:10
  I
• 19:10
  think
• 19:10
  that's
• 19:11
  a,
• 19:11
  it's
• 19:11
  a
• 19:11
  disciplined
• 19:11
  strategy
• 19:12
  and
• 19:12
  it's
• 19:12
  the
• 19:12
  right
• 19:12
  move.
• 19:13
  Yeah,
• 19:14
  Jen,
• 19:14
  I'm
• 19:14
  curious
• 19:14
  too.
• 19:15
  I
• 19:15
  don't
• 19:15
  know
• 19:15
  if
• 19:15
  you
• 19:15
  know
• 19:15
  this
• 19:16
  or
• 19:16
  even
• 19:16
  can
• 19:16
  share
• 19:16
  it,
• 19:16
  but
• 19:17
  like,
• 19:17
  do
• 19:17
  you
• 19:17
  have
• 19:17
  any
• 19:17
  idea
• 19:17
  of,
• 19:17
  like,
• 19:18
  I'm
• 19:18
  curious,
• 19:18
  like,
• 19:19
  what
• 19:19
  percent
• 19:19
  of
• 19:20
  all
• 19:20
  these
• 19:20
  businesses
• 19:21
  actually
• 19:21
  digitally
• 19:22
  penetrated
• 19:22
  too?
• 19:22
  Like,
• 19:22
  I
• 19:23
  got
• 19:23
  to
• 19:23
  think
• 19:23
  it's
• 19:23
  less
• 19:23
  than
• 19:24
  the
• 19:24
  average,
• 19:25
  you
• 19:25
  know,
• 19:25
  the
• 19:25
  average
• 19:26
  grocer
• 19:26
  out
• 19:26
  there,
• 19:26
  but
• 19:27
  I
• 19:27
  don't
• 19:27
  know.
• 19:27
  Yeah,
• 19:28
  you
• 19:28
  know,
• 19:28
  I
• 19:28
  don't
• 19:28
  know
• 19:28
  the
• 19:28
  details
• 19:29
  behind
• 19:29
  it.
• 19:29
  It's
• 19:30
  been
• 19:30
  a
• 19:30
  little
• 19:30
  while
• 19:30
  since
• 19:30
  I've
• 19:30
  been
• 19:31
  there.
• 19:31
  I
• 19:31
  was
• 19:31
  there
• 19:31
  when
• 19:32
  they
• 19:32
  started
• 19:32
  Instacart
• 19:33
  in
• 19:33
  2017,
• 19:34
  and
• 19:34
  it
• 19:34
  was
• 19:34
  a
• 19:34
  fun
• 19:35
  rollout,
• 19:35
  but,
• 19:36
  you
• 19:37
  know,
• 19:37
  I
• 19:37
  don't
• 19:37
  know
• 19:37
  how
• 19:37
  much
• 19:37
  it's
• 19:38
  grown
• 19:38
  since
• 19:38
  then.
• 19:39
  Yeah.
• 19:39
  Yeah.
• 19:39
  But
• 19:40
  I
• 19:40
  think
• 19:40
  that
• 19:40
  that
• 19:40
  hypothesis
• 19:41
  at
• 19:41
  least
• 19:41
  seems.
• 19:41
  Seems
• 19:42
  rational
• 19:42
  to
• 19:42
  me.
• 19:43
  I
• 19:43
  think.
• 19:43
  So
• 19:43
  basically.
• 19:44
  So
• 19:44
  basically,
• 19:44
  we're
• 19:44
  pretty
• 19:45
  aligned
• 19:45
  on
• 19:45
  this
• 19:45
  show
• 19:45
  so
• 19:46
  far.
• 19:46
  No,
• 19:46
  no
• 19:47
  big,
• 19:47
  no
• 19:48
  big
• 19:48
  disagreements
• 19:48
  here.
• 19:49
  Jedi.
• 19:49
  I
• 19:49
  don't.
• 19:49
  I
• 19:49
  don't
• 19:50
  know.
• 19:50
  We're
• 19:50
  gonna
• 19:50
  have
• 19:50
  to
• 19:50
  see
• 19:50
  if
• 19:50
  we
• 19:51
  can't.
• 19:51
  Can't.
• 19:51
  So
• 19:52
  find
• 19:52
  some
• 19:52
  area
• 19:52
  to.
• 19:53
  To
• 19:53
  get
• 19:53
  into
• 19:54
  some
• 19:54
  debate
• 19:54
  here.
• 19:54
  All
• 19:54
  right,
• 19:55
  headline
• 19:55
  number
• 19:55
  three.
• 19:56
  Although
• 19:56
  I
• 19:56
  don't
• 19:56
  know
• 19:56
  if
• 19:56
  we
• 19:56
  will
• 19:57
  when
• 19:57
  I
• 19:57
  think
• 19:57
  about
• 19:57
  these
• 19:57
  headlines,
• 19:58
  because
• 19:58
  these
• 19:58
  headlines,
• 19:58
  I
• 19:58
  imagine,
• 19:59
  were
• 19:59
  cut
• 19:59
  from
• 20:00
  the
• 20:00
  same
• 20:00
  cloth
• 20:00
  on
• 20:00
  a
• 20:00
  lot
• 20:00
  of
• 20:00
  these.
• 20:01
  All
• 20:01
  right,
• 20:01
  headline
• 20:01
  number
• 20:02
  three,
• 20:02
  this
• 20:02
  one's
• 20:02
  interesting.
• 20:03
  The
• 20:03
  REI
• 20:04
  union
• 20:04
  has
• 20:04
  voted
• 20:04
  to
• 20:04
  authorize
• 20:05
  a
• 20:05
  boycott
• 20:06
  of
• 20:06
  REI's
• 20:06
  annual
• 20:07
  anniversary
• 20:07
  sale,
• 20:08
  the
• 20:08
  co
• 20:08
  op's
• 20:09
  biggest
• 20:09
  revenue
• 20:09
  event
• 20:09
  of
• 20:10
  the
• 20:10
  year,
• 20:10
  with
• 20:10
  the
• 20:10
  final
• 20:10
  decision
• 20:11
  expected
• 20:11
  by
• 20:12
  May
• 20:12
  1
• 20:12
  following
• 20:13
  REI's
• 20:14
  decision
• 20:14
  to
• 20:14
  declare
• 20:15
  an
• 20:15
  impasse
• 20:15
  in
• 20:16
  contract
• 20:16
  negotiations
• 20:17
  and
• 20:17
  begin
• 20:18
  unilaterally
• 20:19
  cutting
• 20:19
  benefits
• 20:20
  and
• 20:20
  wages.
• 20:20
  It's
• 20:20
  the
• 20:21
  never
• 20:21
  good
• 20:21
  when
• 20:21
  you
• 20:21
  have
• 20:21
  to
• 20:21
  read
• 20:22
  a
• 20:22
  headline
• 20:22
  like
• 20:22
  that.
• 20:23
  According
• 20:23
  to
• 20:23
  retail
• 20:24
  dive,
• 20:24
  workers
• 20:24
  at
• 20:24
  11
• 20:25
  of
• 20:25
  REI's
• 20:26
  roughly
• 20:26
  190
• 20:27
  stores
• 20:28
  voted
• 20:28
  by
• 20:28
  an
• 20:29
  overwhelming
• 20:29
  majority
• 20:30
  to
• 20:30
  authorize
• 20:31
  the
• 20:31
  boycott
• 20:31
  after
• 20:31
  REI
• 20:32
  declared
• 20:32
  an
• 20:32
  impasse
• 20:33
  in
• 20:33
  February
• 20:33
  and
• 20:34
  began
• 20:34
  implementing
• 20:34
  cuts
• 20:35
  to
• 20:35
  benefits,
• 20:35
  starting
• 20:36
  wages
• 20:36
  and
• 20:36
  raises,
• 20:37
  moves
• 20:38
  the
• 20:38
  union
• 20:39
  has
• 20:39
  called
• 20:39
  unilateral
• 20:40
  and
• 20:40
  illegal.
• 20:41
  The
• 20:42
  breakdown
• 20:42
  followed
• 20:42
  a
• 20:42
  January
• 20:43
  quote,
• 20:43
  last
• 20:44
  best
• 20:44
  and
• 20:44
  final
• 20:45
  offer
• 20:45
  from
• 20:46
  REI
• 20:46
  that
• 20:46
  the
• 20:47
  union
• 20:47
  rejected
• 20:47
  unanimously.
• 20:49
  REI
• 20:49
  says
• 20:49
  the
• 20:49
  union
• 20:50
  has
• 20:50
  yet
• 20:50
  to
• 20:50
  make
• 20:50
  a
• 20:50
  counter
• 20:51
  proposal
• 20:51
  that
• 20:51
  would
• 20:52
  restart
• 20:52
  talks.
• 20:53
  REI's
• 20:54
  anniversary
• 20:54
  sale,
• 20:55
  for
• 20:55
  those
• 20:55
  that
• 20:55
  may
• 20:55
  be
• 20:56
  not
• 20:56
  as
• 20:56
  familiar
• 20:57
  with
• 20:57
  it,
• 20:57
  runs
• 20:58
  for
• 20:58
  about
• 20:58
  10
• 20:58
  days
• 20:59
  leading
• 20:59
  up
• 20:59
  to
• 20:59
  Memorial
• 20:59
  Day
• 21:00
  and
• 21:00
  represents
• 21:00
  the
• 21:00
  retailer's
• 21:01
  highest
• 21:01
  traffic
• 21:01
  highest
• 21:02
  sales
• 21:02
  event
• 21:02
  of
• 21:02
  the
• 21:03
  year.
• 21:03
  The
• 21:04
  boycott
• 21:04
  would
• 21:04
  apply
• 21:04
  to
• 21:05
  both
• 21:05
  in
• 21:05
  store
• 21:05
  and
• 21:06
  online
• 21:06
  shopping
• 21:06
  across
• 21:07
  all
• 21:07
  REI
• 21:07
  locations,
• 21:08
  not
• 21:08
  just
• 21:09
  unionized
• 21:09
  stores.
• 21:10
  It
• 21:10
  is
• 21:11
  also
• 21:11
  important
• 21:11
  to
• 21:12
  note,
• 21:12
  I
• 21:13
  should
• 21:13
  say,
• 21:13
  that
• 21:13
  the
• 21:13
  union
• 21:14
  showed
• 21:14
  a
• 21:14
  real
• 21:14
  muscle
• 21:15
  in
• 21:15
  2025
• 21:16
  when
• 21:16
  it
• 21:16
  directed
• 21:17
  115,000
• 21:18
  co
• 21:18
  op
• 21:18
  members
• 21:19
  to
• 21:19
  vote
• 21:19
  down
• 21:19
  all
• 21:20
  three
• 21:20
  of
• 21:20
  REI's
• 21:21
  board
• 21:21
  nominees.
• 21:22
  A
• 21:22
  sign
• 21:22
  that
• 21:23
  customers
• 21:23
  may
• 21:23
  be
• 21:23
  willing
• 21:24
  to
• 21:24
  follow
• 21:24
  the
• 21:25
  workers
• 21:25
  leads
• 21:26
  again.
• 21:27
  Jenna.
• 21:27
  REI
• 21:27
  built
• 21:28
  its
• 21:28
  brand
• 21:28
  on
• 21:28
  progressive
• 21:29
  values
• 21:29
  and
• 21:29
  community
• 21:30
  trust,
• 21:30
  and
• 21:31
  now
• 21:31
  it's
• 21:31
  staring
• 21:31
  down
• 21:31
  a
• 21:32
  boycott
• 21:32
  at
• 21:32
  its
• 21:32
  most
• 21:33
  important
• 21:33
  sales
• 21:34
  event.
• 21:34
  Does
• 21:34
  this
• 21:34
  boycott
• 21:35
  have
• 21:35
  real
• 21:35
  teeth?
• 21:36
  And
• 21:36
  what
• 21:36
  does
• 21:37
  the
• 21:37
  situation
• 21:37
  tell
• 21:38
  you
• 21:38
  about
• 21:38
  the
• 21:38
  limits
• 21:38
  of
• 21:39
  values
• 21:39
  based
• 21:39
  retail?
• 21:40
  When
• 21:40
  the
• 21:40
  financial
• 21:41
  pressures
• 21:41
  get
• 21:42
  real,
• 21:43
  Yeah,.
• 21:44
  I
• 21:44
  think
• 21:45
  this
• 21:45
  one
• 21:45
  has
• 21:45
  real
• 21:45
  teeth
• 21:46
  more
• 21:46
  than
• 21:46
  most
• 21:46
  Boycotts.
• 21:47
  I.
• 21:48
  Yeah,
• 21:48
  I
• 21:48
  think
• 21:48
  REI's
• 21:49
  customer
• 21:49
  base
• 21:49
  is
• 21:50
  so
• 21:50
  deeply
• 21:50
  values
• 21:51
  driven
• 21:51
  and
• 21:51
  probably
• 21:52
  more
• 21:52
  than
• 21:52
  almost
• 21:52
  any
• 21:53
  other
• 21:53
  retailer.
• 21:54
  And
• 21:54
  you,
• 21:54
  when
• 21:54
  you
• 21:54
  build
• 21:55
  a
• 21:55
  brand
• 21:55
  that's
• 21:55
  built
• 21:56
  on
• 21:56
  community
• 21:56
  and
• 21:57
  trust
• 21:57
  and
• 21:57
  doing
• 21:57
  the
• 21:58
  right
• 21:58
  thing,
• 21:58
  you
• 21:59
  don't
• 21:59
  get
• 21:59
  to
• 21:59
  play
• 21:59
  hardball
• 22:00
  with
• 22:00
  employees
• 22:00
  without
• 22:00
  consequences.
• 22:02
  So
• 22:02
  the
• 22:02
  fact
• 22:02
  that
• 22:03
  members
• 22:03
  are
• 22:03
  already
• 22:03
  rejecting
• 22:04
  board
• 22:04
  nominees
• 22:05
  last
• 22:05
  year
• 22:05
  is
• 22:06
  a
• 22:06
  huge
• 22:06
  signal.
• 22:07
  I
• 22:07
  don't
• 22:07
  think
• 22:08
  that's
• 22:08
  noise.
• 22:08
  That's
• 22:08
  organized,
• 22:09
  values
• 22:10
  aligned
• 22:10
  pushback
• 22:11
  and
• 22:11
  values
• 22:12
  branding
• 22:12
  works
• 22:12
  until
• 22:13
  it
• 22:13
  gets
• 22:13
  tested
• 22:13
  financially.
• 22:14
  And
• 22:14
  I
• 22:14
  think
• 22:14
  that's.
• 22:15
  This
• 22:15
  is
• 22:15
  that
• 22:15
  test.
• 22:16
  So
• 22:17
  I
• 22:17
  think
• 22:17
  the
• 22:17
  biggest
• 22:17
  risk
• 22:18
  for
• 22:18
  REI
• 22:18
  is
• 22:18
  losing
• 22:19
  credibility,
• 22:19
  not
• 22:19
  just
• 22:20
  revenue.
• 22:20
  And
• 22:20
  credibility
• 22:21
  is
• 22:21
  way
• 22:21
  harder
• 22:22
  to
• 22:22
  win
• 22:22
  back.
• 22:23
  And
• 22:23
  it's
• 22:23
  not
• 22:23
  just
• 22:23
  a
• 22:24
  labor
• 22:24
  issue,
• 22:24
  it's
• 22:24
  a
• 22:24
  brand
• 22:25
  identity
• 22:25
  crisis.
• 22:26
  And
• 22:26
  those
• 22:26
  are
• 22:26
  really
• 22:26
  the
• 22:27
  hardest
• 22:27
  to
• 22:27
  navigate.
• 22:28
  Do
• 22:28
  you
• 22:28
  think
• 22:28
  that,
• 22:29
  that
• 22:30
  values
• 22:30
  based
• 22:30
  retailing
• 22:31
  can
• 22:31
  actually
• 22:31
  work
• 22:31
  in
• 22:32
  the
• 22:32
  long
• 22:32
  term
• 22:32
  or
• 22:32
  do
• 22:32
  you
• 22:33
  think
• 22:33
  it
• 22:33
  always
• 22:33
  will
• 22:33
  come
• 22:33
  under
• 22:34
  financial
• 22:34
  pressure?
• 22:35
  That's
• 22:35
  a
• 22:35
  great
• 22:35
  question.
• 22:36
  I
• 22:36
  think
• 22:36
  it
• 22:36
  can
• 22:37
  work.
• 22:37
  I
• 22:37
  think
• 22:37
  there's
• 22:38
  going
• 22:38
  to
• 22:38
  be
• 22:38
  financial
• 22:38
  pressure
• 22:39
  at
• 22:39
  times.
• 22:39
  Sure.
• 22:40
  If
• 22:40
  you
• 22:40
  navigate
• 22:41
  it
• 22:41
  correctly
• 22:42
  and
• 22:42
  there's
• 22:43
  a
• 22:43
  way
• 22:43
  to
• 22:43
  do
• 22:43
  that.
• 22:44
  It's
• 22:44
  going
• 22:44
  to
• 22:44
  be
• 22:44
  hard
• 22:44
  to
• 22:44
  navigate
• 22:45
  this
• 22:45
  one,
• 22:45
  but
• 22:45
  I
• 22:46
  do
• 22:46
  think
• 22:46
  it
• 22:46
  can
• 22:46
  work.
• 22:46
  I
• 22:46
  think
• 22:47
  it,
• 22:48
  when
• 22:48
  you're
• 22:48
  very
• 22:48
  values
• 22:49
  based,
• 22:49
  you
• 22:50
  get
• 22:50
  such
• 22:50
  a
• 22:50
  loyal
• 22:50
  customer
• 22:51
  base
• 22:52
  and
• 22:52
  I
• 22:53
  don't
• 22:53
  think
• 22:53
  it's
• 22:54
  always
• 22:54
  guaranteed
• 22:55
  to
• 22:55
  fall
• 22:55
  apart.
• 22:57
  In
• 22:57
  this
• 22:57
  case,
• 22:57
  they're
• 22:57
  just
• 22:57
  going
• 22:58
  to
• 22:58
  have
• 22:58
  to
• 22:58
  navigate
• 22:58
  from
• 22:59
  here.
• 22:59
  Yeah,
• 23:00
  100%
• 23:00
  agree.
• 23:00
  That's
• 23:01
  why
• 23:01
  I
• 23:01
  asked
• 23:01
  the
• 23:01
  question
• 23:02
  the
• 23:02
  way
• 23:02
  that
• 23:02
  I
• 23:02
  did,
• 23:03
  because
• 23:03
  I
• 23:03
  wanted
• 23:03
  to
• 23:03
  see
• 23:04
  the
• 23:04
  nuance
• 23:04
  to
• 23:04
  it.
• 23:05
  Yeah.
• 23:06
  I
• 23:06
  don't
• 23:06
  think
• 23:07
  it's
• 23:08
  a
• 23:08
  mutually
• 23:08
  exclusive
• 23:08
  thing.
• 23:09
  I
• 23:09
  think
• 23:09
  you
• 23:10
  can
• 23:10
  be
• 23:10
  a
• 23:10
  values
• 23:10
  based
• 23:11
  retailer
• 23:11
  and
• 23:11
  not
• 23:11
  face
• 23:12
  the
• 23:12
  financial
• 23:12
  pressures.
• 23:13
  But
• 23:13
  the
• 23:13
  thing
• 23:13
  you
• 23:13
  have
• 23:13
  to
• 23:14
  keep
• 23:14
  in
• 23:14
  mind
• 23:14
  is
• 23:14
  why
• 23:14
  do
• 23:14
  you
• 23:15
  exist
• 23:15
  in
• 23:16
  the
• 23:16
  first
• 23:16
  place?
• 23:16
  And
• 23:17
  that,
• 23:17
  to
• 23:17
  me
• 23:17
  is
• 23:17
  where,
• 23:18
  you
• 23:18
  know,
• 23:18
  I
• 23:18
  look
• 23:18
  at
• 23:18
  rei's
• 23:19
  leadership.
• 23:19
  I
• 23:19
  mean,
• 23:19
  they've
• 23:20
  just,
• 23:20
  I,
• 23:20
  I
• 23:21
  don't,
• 23:21
  I,
• 23:21
  they,
• 23:21
  to
• 23:22
  me,
• 23:22
  they
• 23:22
  just
• 23:22
  seem
• 23:22
  like
• 23:22
  they're
• 23:22
  screwing
• 23:23
  things
• 23:23
  up
• 23:23
  royally.
• 23:24
  And
• 23:24
  it
• 23:24
  doesn't
• 23:24
  surprise
• 23:25
  me
• 23:25
  one
• 23:25
  bit.
• 23:25
  You
• 23:26
  know,
• 23:26
  this
• 23:26
  is
• 23:26
  where
• 23:26
  I'm
• 23:27
  going
• 23:27
  to
• 23:27
  get
• 23:27
  really
• 23:27
  candid
• 23:27
  because
• 23:28
  the
• 23:28
  c,
• 23:28
  the
• 23:29
  current
• 23:29
  CEO,
• 23:30
  she
• 23:30
  flamed
• 23:30
  out
• 23:30
  at
• 23:31
  Athleta
• 23:31
  really
• 23:31
  quick.
• 23:32
  Like
• 23:32
  it
• 23:32
  was,
• 23:32
  it
• 23:33
  was
• 23:33
  a
• 23:33
  quick
• 23:34
  tenure
• 23:34
  and
• 23:35
  not
• 23:35
  very
• 23:35
  successful
• 23:36
  tenure.
• 23:37
  And
• 23:37
  now,
• 23:38
  you
• 23:38
  know,
• 23:38
  I
• 23:38
  mean,
• 23:38
  she's
• 23:39
  the
• 23:39
  one
• 23:39
  in
• 23:39
  charge
• 23:39
  now,
• 23:39
  and
• 23:40
  now
• 23:40
  she's
• 23:40
  playing
• 23:40
  chicken,
• 23:41
  essentially
• 23:41
  with
• 23:41
  REI's
• 23:42
  brand
• 23:42
  reputation.
• 23:44
  That's
• 23:44
  a
• 23:44
  big,
• 23:44
  bold
• 23:45
  move.
• 23:45
  And
• 23:45
  so
• 23:47
  I'm
• 23:47
  with
• 23:47
  you,
• 23:47
  Jenna.
• 23:48
  I
• 23:48
  just
• 23:48
  don't,
• 23:48
  I
• 23:49
  don't
• 23:49
  think
• 23:49
  playing
• 23:49
  hardball,
• 23:50
  which
• 23:50
  is
• 23:50
  what
• 23:50
  it
• 23:51
  seems
• 23:51
  like
• 23:51
  they're
• 23:51
  doing
• 23:52
  is
• 23:53
  the
• 23:53
  right
• 23:53
  way
• 23:53
  to
• 23:53
  go
• 23:54
  for
• 23:54
  a
• 23:55
  company
• 23:55
  like
• 23:55
  REI
• 23:56
  in
• 23:56
  the
• 23:56
  long
• 23:56
  run.
• 23:57
  Yeah,
• 23:57
  agreed.
• 23:58
  All
• 23:58
  right,
• 23:58
  well,
• 23:59
  let's
• 23:59
  bring
• 23:59
  Adam
• 23:59
  Plom
• 24:00
  onto
• 24:00
  today's
• 24:01
  program.
• 24:10
  Joining
• 24:11
  us
• 24:11
  for
• 24:11
  today's
• 24:11
  5
• 24:12
  insightful
• 24:12
  minutes
• 24:13
  conversation
• 24:13
  is
• 24:13
  Adam
• 24:14
  Plom.
• 24:14
  Adam
• 24:15
  is
• 24:15
  the
• 24:15
  vice
• 24:15
  president
• 24:15
  and
• 24:16
  head
• 24:16
  of
• 24:16
  content
• 24:17
  for
• 24:17
  Shop
• 24:17
  Talk
• 24:18
  Europe,
• 24:18
  and
• 24:19
  he
• 24:19
  is
• 24:19
  here
• 24:19
  to
• 24:19
  give
• 24:19
  us
• 24:19
  a
• 24:19
  preview
• 24:20
  of
• 24:20
  what
• 24:20
  to
• 24:21
  expect
• 24:21
  at
• 24:21
  the
• 24:22
  upcoming
• 24:22
  Shop
• 24:23
  Talk
• 24:23
  Europe
• 24:23
  conference
• 24:24
  in
• 24:24
  Barcelona
• 24:25
  from
• 24:25
  June
• 24:25
  9
• 24:26
  to
• 24:26
  June
• 24:26
  11.
• 24:27
  Adam,
• 24:27
  let's
• 24:28
  start
• 24:28
  with
• 24:28
  this.
• 24:29
  What
• 24:29
  makes
• 24:29
  Shop
• 24:30
  Talk
• 24:30
  Europe
• 24:30
  so
• 24:31
  special
• 24:31
  and
• 24:31
  unique
• 24:32
  in
• 24:32
  the
• 24:32
  conference
• 24:33
  circuit?
• 24:34
  Fun.
• 24:34
  That's
• 24:35
  a
• 24:35
  good
• 24:35
  place
• 24:35
  to
• 24:35
  start.
• 24:35
  I
• 24:36
  think
• 24:37
  what
• 24:37
  makes
• 24:37
  Shop
• 24:37
  Talk
• 24:38
  Europe
• 24:38
  special,
• 24:38
  in
• 24:38
  my
• 24:38
  opinion,
• 24:39
  is,
• 24:39
  is
• 24:39
  the
• 24:39
  fact
• 24:39
  we're
• 24:40
  really
• 24:40
  pan
• 24:40
  European.
• 24:41
  I
• 24:42
  think
• 24:42
  a
• 24:42
  lot
• 24:42
  of
• 24:42
  events
• 24:42
  have
• 24:43
  really
• 24:43
  strong
• 24:44
  sort
• 24:44
  of,
• 24:44
  you
• 24:44
  know,
• 24:44
  national
• 24:45
  strongholds,
• 24:45
  if
• 24:46
  you
• 24:46
  like,
• 24:46
  but
• 24:46
  we
• 24:47
  really
• 24:48
  bring
• 24:48
  together
• 24:48
  every
• 24:48
  major
• 24:49
  European
• 24:50
  country
• 24:50
  across
• 24:50
  the
• 24:50
  European
• 24:51
  ecosystem.
• 24:52
  And
• 24:52
  then
• 24:52
  I
• 24:52
  think,
• 24:53
  you
• 24:53
  know,
• 24:53
  what
• 24:53
  adds
• 24:53
  to
• 24:53
  that
• 24:54
  is
• 24:54
  what
• 24:54
  makes
• 24:54
  Shop
• 24:54
  Talk
• 24:55
  as
• 24:55
  a
• 24:55
  brand
• 24:55
  really
• 24:56
  unique,
• 24:56
  which
• 24:56
  is
• 24:56
  that
• 24:57
  we
• 24:57
  bring
• 24:57
  together
• 24:57
  the
• 24:57
  full
• 24:58
  ecosystem.
• 24:59
  So
• 24:59
  retailers,
• 25:00
  grocers,
• 25:01
  brands,
• 25:01
  startups,
• 25:02
  tech
• 25:02
  investors,
• 25:03
  media
• 25:03
  analysts,
• 25:04
  et
• 25:04
  cetera,
• 25:04
  that,
• 25:05
  that
• 25:05
  full
• 25:05
  ecosystem.
• 25:07
  And
• 25:08
  within
• 25:08
  that,
• 25:08
  within
• 25:08
  the
• 25:09
  retailer
• 25:09
  and
• 25:09
  brand
• 25:09
  community,
• 25:10
  you
• 25:10
  know,
• 25:11
  it's
• 25:11
  the
• 25:11
  full
• 25:12
  set
• 25:12
  of
• 25:12
  verticals.
• 25:13
  So
• 25:13
  it's,
• 25:13
  it's,
• 25:13
  it's
• 25:14
  apparel
• 25:14
  to
• 25:14
  cpg,
• 25:16
  jewelry
• 25:16
  to
• 25:16
  beauty.
• 25:17
  You
• 25:17
  know,
• 25:17
  everyone's
• 25:18
  included
• 25:19
  in
• 25:19
  that
• 25:19
  respect.
• 25:19
  And
• 25:19
  so
• 25:20
  I
• 25:20
  think
• 25:20
  bringing
• 25:21
  together
• 25:21
  that
• 25:21
  full
• 25:22
  ecosystem
• 25:23
  at
• 25:23
  the
• 25:23
  scale
• 25:24
  that
• 25:24
  we
• 25:24
  do,
• 25:24
  four
• 25:24
  and
• 25:24
  a
• 25:25
  half
• 25:25
  thousand
• 25:25
  attendees
• 25:26
  in
• 25:26
  June,
• 25:27
  one
• 25:27
  in
• 25:27
  three
• 25:27
  are
• 25:28
  going
• 25:28
  to
• 25:28
  be
• 25:28
  C
• 25:28
  level,
• 25:29
  is
• 25:29
  what
• 25:29
  makes
• 25:29
  it
• 25:29
  really
• 25:30
  unique,
• 25:30
  that,
• 25:30
  that
• 25:30
  quality
• 25:31
  and
• 25:31
  quantity.
• 25:31
  I
• 25:32
  guess
• 25:32
  to
• 25:32
  simmer
• 25:32
  it
• 25:33
  down
• 25:34
  from
• 25:34
  a
• 25:34
  content
• 25:35
  perspective,
• 25:35
  I'm
• 25:35
  biased.
• 25:36
  You
• 25:36
  have
• 25:36
  head
• 25:36
  of
• 25:36
  content,
• 25:36
  as
• 25:37
  you
• 25:37
  said,
• 25:37
  but,
• 25:37
  you
• 25:37
  know,
• 25:38
  fully
• 25:38
  editorially.
• 25:38
  Driven.
• 25:39
  We
• 25:39
  have
• 25:39
  60
• 25:40
  sessions,
• 25:40
  180
• 25:41
  speakers
• 25:41
  at
• 25:41
  VP
• 25:42
  level,
• 25:42
  plus
• 25:43
  65%
• 25:44
  ish
• 25:44
  or
• 25:44
  C
• 25:44
  level.
• 25:45
  So,
• 25:46
  yeah,
• 25:46
  I
• 25:47
  think
• 25:47
  that's
• 25:47
  what,
• 25:47
  what
• 25:48
  makes
• 25:48
  us
• 25:48
  special,
• 25:49
  in
• 25:49
  my
• 25:49
  opinion.
• 25:50
  Yeah,
• 25:50
  yeah.
• 25:51
  And
• 25:51
  you
• 25:51
  didn't
• 25:51
  even
• 25:51
  mention
• 25:51
  Barcelona
• 25:52
  in
• 25:52
  June
• 25:52
  in
• 25:53
  that
• 25:53
  whole
• 25:53
  thing,
• 25:53
  too,
• 25:54
  which
• 25:54
  is
• 25:54
  also
• 25:54
  a
• 25:54
  true
• 25:55
  thing.
• 25:55
  So.
• 25:55
  So,
• 25:56
  you
• 25:56
  know,
• 25:56
  with
• 25:56
  that
• 25:56
  said,
• 25:56
  I
• 25:57
  think
• 25:57
  that's
• 25:57
  a
• 25:57
  good
• 25:57
  segue
• 25:57
  here.
• 25:58
  So,
• 25:58
  like,
• 25:58
  what
• 25:58
  are
• 25:58
  you
• 25:58
  most
• 25:58
  excited
• 25:59
  about?
• 25:59
  Like,
• 25:59
  if
• 25:59
  you
• 25:59
  had
• 25:59
  to
• 25:59
  pinpoint
• 26:00
  one
• 26:00
  thing
• 26:00
  about
• 26:01
  this
• 26:01
  year's
• 26:01
  conference,
• 26:02
  what
• 26:02
  are
• 26:02
  you
• 26:02
  most
• 26:02
  excited
• 26:02
  about?
• 26:03
  Funny,
• 26:03
  because
• 26:03
  I
• 26:03
  think
• 26:04
  if
• 26:04
  you'd
• 26:04
  asked
• 26:04
  me
• 26:04
  this
• 26:05
  two
• 26:05
  weeks
• 26:05
  ago,
• 26:06
  my
• 26:06
  answer
• 26:06
  would
• 26:06
  have
• 26:06
  been
• 26:06
  different.
• 26:07
  But
• 26:07
  off
• 26:07
  the
• 26:07
  back
• 26:07
  of
• 26:08
  Shop
• 26:08
  Talk
• 26:08
  Spring
• 26:09
  in
• 26:09
  Las
• 26:09
  Vegas
• 26:10
  last
• 26:10
  week,
• 26:11
  we
• 26:12
  had
• 26:12
  our
• 26:12
  own
• 26:12
  roadshow
• 26:13
  event
• 26:13
  in
• 26:13
  Amsterdam
• 26:14
  last
• 26:14
  week
• 26:14
  as
• 26:15
  well.
• 26:15
  I
• 26:15
  think
• 26:15
  it's
• 26:15
  the.
• 26:16
  There's
• 26:16
  two
• 26:16
  things
• 26:16
  for
• 26:17
  me.
• 26:17
  One,
• 26:17
  it's
• 26:17
  kind
• 26:17
  of
• 26:17
  the
• 26:17
  moment
• 26:18
  in
• 26:18
  time,
• 26:18
  it
• 26:18
  feels
• 26:19
  like
• 26:20
  it
• 26:20
  feels
• 26:20
  more
• 26:21
  needed
• 26:21
  than
• 26:21
  ever,
• 26:21
  I
• 26:22
  think,
• 26:22
  for
• 26:22
  the
• 26:22
  industry.
• 26:22
  I
• 26:23
  know
• 26:23
  it's
• 26:23
  a
• 26:23
  bit
• 26:23
  of
• 26:23
  a
• 26:23
  cliche.
• 26:24
  Ben
• 26:24
  Miller
• 26:24
  called
• 26:24
  this
• 26:25
  out
• 26:25
  himself
• 26:25
  on
• 26:25
  the
• 26:25
  Key
• 26:26
  Takeaways
• 26:26
  podcast
• 26:27
  about,
• 26:27
  you
• 26:27
  know,
• 26:28
  unprecedented,
• 26:28
  unprecedented
• 26:29
  rate
• 26:29
  of
• 26:30
  change.
• 26:30
  We
• 26:30
  always
• 26:30
  talk
• 26:30
  about
• 26:31
  that,
• 26:31
  but
• 26:31
  it
• 26:31
  really
• 26:31
  feels
• 26:32
  like
• 26:32
  that
• 26:32
  at
• 26:32
  the
• 26:32
  moment.
• 26:32
  Like
• 26:33
  last
• 26:33
  year's
• 26:33
  show
• 26:34
  was
• 26:34
  just
• 26:34
  on
• 26:34
  the
• 26:34
  cusp
• 26:35
  of
• 26:35
  tariffs,
• 26:36
  but
• 26:36
  this
• 26:36
  year
• 26:37
  already
• 26:37
  we've
• 26:37
  had,
• 26:38
  you
• 26:38
  know,
• 26:38
  we've
• 26:38
  had
• 26:38
  war,
• 26:39
  we've
• 26:39
  had
• 26:39
  trade
• 26:40
  disruptions,
• 26:40
  there's
• 26:41
  technological
• 26:41
  advancements
• 26:42
  like
• 26:42
  we've
• 26:42
  never
• 26:42
  seen
• 26:42
  before.
• 26:43
  And
• 26:43
  so
• 26:43
  it
• 26:44
  feels
• 26:44
  needed
• 26:44
  and
• 26:45
  timely
• 26:45
  for
• 26:45
  the
• 26:45
  industry.
• 26:46
  But
• 26:46
  I
• 26:46
  think
• 26:47
  above
• 26:47
  all
• 26:48
  else,
• 26:48
  there
• 26:48
  seems
• 26:48
  to
• 26:49
  be
• 26:49
  a
• 26:49
  change
• 26:49
  in
• 26:50
  tone
• 26:50
  in
• 26:50
  conversation.
• 26:51
  And
• 26:51
  I
• 26:51
  think
• 26:51
  this
• 26:52
  was
• 26:52
  really
• 26:52
  felt
• 26:52
  last
• 26:53
  week
• 26:53
  in
• 26:53
  Las
• 26:53
  Vegas,
• 26:53
  which
• 26:54
  is
• 26:54
  that
• 26:55
  everyone's
• 26:55
  open
• 26:55
  to
• 26:56
  sharing
• 26:56
  more
• 26:56
  than
• 26:57
  they've
• 26:57
  ever
• 26:57
  been
• 26:57
  willing
• 26:58
  to
• 26:58
  share.
• 26:58
  I
• 26:58
  think
• 26:58
  in
• 26:58
  a
• 26:59
  way
• 26:59
  that's
• 26:59
  kind
• 26:59
  of,
• 26:59
  here's
• 27:00
  what
• 27:00
  we're
• 27:00
  trying
• 27:00
  when
• 27:01
  it
• 27:01
  comes
• 27:01
  to
• 27:01
  AI
• 27:02
  or
• 27:02
  otherwise.
• 27:03
  Here's
• 27:04
  what's
• 27:04
  worked,
• 27:04
  here's
• 27:04
  what
• 27:05
  hasn't.
• 27:05
  And
• 27:06
  we'd
• 27:06
  love
• 27:06
  to
• 27:07
  talk
• 27:07
  about
• 27:07
  the
• 27:07
  future.
• 27:07
  We
• 27:07
  kind
• 27:08
  of
• 27:08
  can't
• 27:08
  because
• 27:08
  we
• 27:08
  don't
• 27:08
  really
• 27:09
  know
• 27:09
  what
• 27:09
  it's
• 27:09
  going
• 27:09
  to
• 27:09
  look
• 27:09
  like.
• 27:10
  So
• 27:10
  I
• 27:10
  think
• 27:10
  it's
• 27:10
  always
• 27:11
  an
• 27:11
  abstract
• 27:11
  excitement
• 27:12
  for
• 27:12
  me.
• 27:12
  I'm
• 27:12
  intrigued
• 27:13
  to
• 27:13
  see,
• 27:13
  like,
• 27:13
  how
• 27:13
  that
• 27:14
  plays
• 27:14
  out
• 27:14
  in
• 27:14
  Europe,
• 27:15
  especially
• 27:15
  when
• 27:16
  there's
• 27:16
  this
• 27:16
  kind
• 27:17
  of
• 27:17
  undertone
• 27:18
  in
• 27:18
  Europe
• 27:18
  at
• 27:18
  the
• 27:18
  moment.
• 27:19
  And
• 27:19
  it's
• 27:19
  kind
• 27:19
  of
• 27:19
  funny
• 27:19
  for
• 27:20
  me
• 27:20
  as
• 27:20
  a
• 27:20
  Brit
• 27:20
  to
• 27:21
  say
• 27:21
  this
• 27:21
  on
• 27:21
  a
• 27:21
  podcast
• 27:22
  with
• 27:22
  kind
• 27:22
  of
• 27:22
  a
• 27:23
  largely
• 27:23
  American
• 27:23
  audience,
• 27:24
  but
• 27:24
  there
• 27:24
  is
• 27:24
  this
• 27:24
  kind
• 27:24
  of
• 27:25
  united
• 27:25
  European
• 27:26
  sentiment
• 27:27
  at
• 27:27
  the
• 27:27
  moment
• 27:27
  around
• 27:29
  in
• 27:29
  Europe
• 27:29
  for
• 27:30
  growth,
• 27:30
  as
• 27:30
  a
• 27:30
  retailer,
• 27:31
  for
• 27:31
  innovation,
• 27:32
  for
• 27:32
  tech.
• 27:32
  And
• 27:32
  like,
• 27:33
  how
• 27:33
  does
• 27:33
  that
• 27:33
  play
• 27:34
  out?
• 27:34
  And
• 27:34
  we
• 27:34
  hear
• 27:34
  that
• 27:35
  a
• 27:35
  lot
• 27:35
  in
• 27:35
  one
• 27:36
  to
• 27:36
  one
• 27:36
  conversations.
• 27:37
  But
• 27:37
  will
• 27:38
  people
• 27:38
  say
• 27:38
  that
• 27:38
  on
• 27:39
  stage,
• 27:39
  will
• 27:39
  they
• 27:39
  say
• 27:39
  it
• 27:40
  in
• 27:40
  a
• 27:40
  larger
• 27:40
  group
• 27:40
  setting
• 27:41
  that
• 27:41
  there's
• 27:41
  this
• 27:41
  kind
• 27:41
  of
• 27:42
  European
• 27:43
  sovereignty
• 27:44
  conversation
• 27:44
  taking
• 27:45
  place,
• 27:45
  which
• 27:45
  is,
• 27:45
  which
• 27:45
  is
• 27:46
  really
• 27:46
  quite
• 27:47
  interesting.
• 27:48
  Right,
• 27:48
  right.
• 27:48
  So
• 27:49
  I'm
• 27:49
  curious
• 27:49
  that,
• 27:49
  like,
• 27:49
  how
• 27:50
  do
• 27:50
  you,
• 27:50
  I
• 27:50
  mean,
• 27:50
  your
• 27:51
  head
• 27:51
  of
• 27:51
  content
• 27:51
  for
• 27:52
  the,
• 27:52
  for
• 27:52
  the
• 27:52
  conference,
• 27:53
  like,
• 27:53
  how
• 27:54
  do
• 27:54
  you
• 27:54
  take
• 27:54
  all
• 27:54
  of
• 27:55
  that
• 27:55
  and
• 27:55
  then,
• 27:57
  you
• 27:57
  know,
• 27:57
  go
• 27:57
  about
• 27:57
  thinking
• 27:58
  about
• 27:58
  and
• 27:58
  designing
• 27:59
  the
• 27:59
  overall
• 28:00
  content
• 28:00
  plan
• 28:01
  for
• 28:01
  the
• 28:01
  show?
• 28:01
  Like,
• 28:02
  take
• 28:02
  us
• 28:02
  through
• 28:02
  that,
• 28:02
  Adam.
• 28:03
  Yeah,
• 28:03
  absolutely.
• 28:04
  So
• 28:05
  it's
• 28:05
  not
• 28:05
  easy,
• 28:06
  I
• 28:06
  would
• 28:06
  say.
• 28:07
  So
• 28:07
  we,
• 28:07
  the
• 28:07
  moment
• 28:07
  the
• 28:08
  show
• 28:08
  finishes
• 28:09
  in
• 28:09
  25,
• 28:10
  we
• 28:10
  then
• 28:10
  start
• 28:11
  researching
• 28:11
  for
• 28:11
  26.
• 28:13
  We
• 28:13
  spend
• 28:13
  the
• 28:13
  summer
• 28:14
  having
• 28:14
  research
• 28:14
  calls
• 28:15
  with
• 28:15
  people
• 28:15
  who
• 28:16
  are
• 28:16
  at
• 28:16
  the
• 28:16
  show,
• 28:16
  people
• 28:16
  who
• 28:17
  weren't.
• 28:18
  We
• 28:18
  obviously
• 28:18
  do
• 28:18
  our
• 28:18
  own
• 28:19
  desktop
• 28:19
  research
• 28:19
  and
• 28:20
  we
• 28:20
  build
• 28:20
  our
• 28:20
  kind
• 28:20
  of
• 28:21
  editorial
• 28:21
  view
• 28:21
  of
• 28:22
  what's
• 28:22
  important
• 28:22
  for
• 28:23
  the
• 28:23
  industry
• 28:23
  for
• 28:23
  the
• 28:23
  year
• 28:23
  ahead,
• 28:25
  I
• 28:25
  would
• 28:25
  say
• 28:25
  that's
• 28:25
  even
• 28:26
  harder
• 28:26
  than
• 28:26
  ever
• 28:26
  because
• 28:27
  us
• 28:27
  writing
• 28:28
  a
• 28:28
  program
• 28:28
  in
• 28:29
  September
• 28:29
  is
• 28:29
  quite
• 28:29
  funny
• 28:30
  because
• 28:31
  come
• 28:31
  June,
• 28:31
  the
• 28:32
  next
• 28:32
  year,
• 28:32
  you
• 28:32
  know,
• 28:32
  a
• 28:32
  lot's
• 28:33
  changed,
• 28:33
  but
• 28:33
  we
• 28:33
  still
• 28:34
  have
• 28:34
  to
• 28:34
  finesse
• 28:34
  it
• 28:34
  and
• 28:35
  change
• 28:35
  it
• 28:35
  and
• 28:35
  create
• 28:35
  a
• 28:36
  program
• 28:36
  that
• 28:37
  we
• 28:37
  stand
• 28:37
  by
• 28:38
  editorially.
• 28:39
  And
• 28:39
  I
• 28:39
  think
• 28:41
  what's
• 28:41
  interesting
• 28:42
  is
• 28:42
  that
• 28:42
  what
• 28:42
  we
• 28:42
  build
• 28:42
  in
• 28:43
  some
• 28:43
  form
• 28:43
  in
• 28:44
  the
• 28:44
  summer
• 28:44
  into
• 28:45
  September
• 28:45
  the
• 28:45
  year
• 28:45
  before
• 28:46
  is
• 28:46
  still
• 28:46
  resembled
• 28:47
  by
• 28:47
  the
• 28:48
  time
• 28:48
  we
• 28:48
  get
• 28:48
  to
• 28:48
  June
• 28:48
  the
• 28:48
  following
• 28:49
  year,
• 28:49
  because
• 28:49
  we
• 28:49
  don't
• 28:50
  have
• 28:51
  that
• 28:51
  pressure
• 28:52
  of
• 28:52
  pay
• 28:52
  to
• 28:53
  play
• 28:53
  content
• 28:53
  and
• 28:53
  other
• 28:53
  things
• 28:54
  that
• 28:54
  play
• 28:54
  at
• 28:54
  Shop
• 28:55
  Talk.
• 28:55
  But
• 28:55
  I
• 28:55
  think
• 28:56
  it
• 28:56
  has
• 28:56
  forced
• 28:57
  us
• 28:57
  to
• 28:57
  do
• 28:57
  a
• 28:57
  few
• 28:57
  different
• 28:57
  things
• 28:58
  this
• 28:58
  year.
• 28:58
  So
• 28:59
  Shop
• 28:59
  Talk
• 28:59
  Europe,
• 28:59
  for
• 29:00
  the
• 29:00
  first
• 29:00
  time
• 29:00
  we
• 29:01
  have
• 29:01
  a
• 29:01
  track
• 29:01
  dedicated
• 29:02
  to
• 29:02
  AI,
• 29:03
  which
• 29:04
  is
• 29:04
  kind
• 29:04
  of,
• 29:04
  you
• 29:05
  know,
• 29:05
  I
• 29:05
  think
• 29:05
  expected
• 29:05
  in
• 29:06
  the
• 29:06
  current
• 29:06
  era.
• 29:07
  But
• 29:07
  we,
• 29:07
  we
• 29:07
  felt
• 29:07
  that
• 29:08
  was
• 29:08
  necessary.
• 29:09
  And
• 29:09
  we
• 29:09
  also
• 29:09
  have
• 29:09
  a
• 29:10
  track,
• 29:10
  a
• 29:11
  stage
• 29:11
  dedicated
• 29:11
  to
• 29:12
  media
• 29:12
  and
• 29:12
  marketing,
• 29:13
  so
• 29:13
  retail
• 29:14
  media,
• 29:14
  social
• 29:14
  commerce,
• 29:15
  disruptions
• 29:16
  in
• 29:16
  discovery,
• 29:17
  you
• 29:17
  know,
• 29:17
  AI
• 29:18
  driven
• 29:18
  content
• 29:18
  and
• 29:19
  creative
• 29:19
  and
• 29:19
  things
• 29:19
  like
• 29:20
  that.
• 29:20
  And
• 29:20
  so
• 29:21
  we
• 29:21
  had
• 29:21
  to
• 29:22
  kind
• 29:22
  of
• 29:22
  get
• 29:22
  those
• 29:23
  pillars
• 29:23
  right
• 29:24
  because
• 29:24
  I
• 29:24
  think
• 29:24
  that's
• 29:24
  what
• 29:24
  the
• 29:25
  audience
• 29:25
  are
• 29:25
  really,
• 29:26
  really
• 29:26
  looking
• 29:26
  for.
• 29:26
  But
• 29:27
  then
• 29:28
  we've
• 29:28
  had
• 29:28
  to
• 29:28
  be
• 29:28
  really
• 29:28
  careful.
• 29:29
  I
• 29:29
  think
• 29:29
  the
• 29:29
  European
• 29:30
  audience
• 29:30
  in
• 29:30
  particular
• 29:31
  have
• 29:31
  been
• 29:31
  really
• 29:31
  keen
• 29:32
  to
• 29:32
  impress
• 29:32
  upon
• 29:32
  us
• 29:33
  that
• 29:34
  they
• 29:34
  don't
• 29:34
  want
• 29:34
  to
• 29:34
  hear
• 29:35
  just
• 29:35
  AI.
• 29:36
  They
• 29:36
  want
• 29:36
  to
• 29:36
  hear
• 29:36
  AI
• 29:37
  in
• 29:37
  the
• 29:37
  right
• 29:37
  way,
• 29:38
  but
• 29:38
  also
• 29:38
  not
• 29:38
  at
• 29:38
  the
• 29:39
  cost
• 29:39
  of
• 29:40
  in
• 29:40
  store
• 29:40
  content
• 29:41
  and
• 29:41
  kind
• 29:41
  of
• 29:41
  that
• 29:41
  emotional
• 29:42
  connection
• 29:42
  to
• 29:43
  consumers
• 29:43
  type
• 29:44
  of
• 29:44
  conversation.
• 29:46
  Not
• 29:46
  with
• 29:47
  skipping
• 29:47
  the
• 29:48
  data
• 29:48
  foundation
• 29:49
  conversation
• 29:49
  without
• 29:50
  neglecting
• 29:51
  the
• 29:51
  human
• 29:52
  conversation,
• 29:53
  the
• 29:53
  balance
• 29:53
  around,
• 29:54
  yes,
• 29:54
  AI,
• 29:55
  but
• 29:55
  how
• 29:55
  does
• 29:56
  that
• 29:56
  happen?
• 29:57
  How
• 29:57
  do
• 29:57
  you
• 29:57
  build
• 29:57
  co
• 29:58
  intelligence
• 29:58
  with
• 29:58
  humans
• 29:59
  internally
• 29:59
  and
• 29:59
  externally?
• 30:00
  So
• 30:01
  this
• 30:01
  year's
• 30:01
  felt
• 30:01
  really
• 30:02
  interesting
• 30:02
  because
• 30:02
  there's
• 30:03
  really
• 30:03
  clear
• 30:03
  themes
• 30:04
  emerging,
• 30:04
  but
• 30:04
  also
• 30:05
  that
• 30:05
  sort
• 30:05
  of
• 30:05
  undertone
• 30:06
  of
• 30:06
  yes,
• 30:06
  but
• 30:07
  we
• 30:07
  want
• 30:07
  that,
• 30:08
  but
• 30:08
  we
• 30:08
  also
• 30:08
  want
• 30:08
  it
• 30:08
  in
• 30:09
  the
• 30:09
  right
• 30:09
  way
• 30:09
  and
• 30:10
  not
• 30:10
  at
• 30:10
  the
• 30:10
  cost
• 30:11
  of
• 30:11
  other
• 30:11
  things.
• 30:11
  So
• 30:12
  that's
• 30:12
  kind
• 30:13
  of
• 30:13
  what
• 30:13
  we've
• 30:13
  set
• 30:13
  out
• 30:13
  to
• 30:14
  achieve
• 30:14
  this
• 30:14
  year.
• 30:14
  And
• 30:15
  you
• 30:15
  know,
• 30:16
  I
• 30:16
  guess
• 30:16
  it's
• 30:16
  not
• 30:16
  for
• 30:16
  me
• 30:16
  to
• 30:17
  decide
• 30:17
  if
• 30:17
  we've
• 30:17
  done
• 30:17
  it
• 30:17
  properly,
• 30:18
  but
• 30:18
  it
• 30:18
  feels
• 30:19
  in
• 30:19
  a
• 30:19
  good
• 30:19
  place
• 30:20
  right
• 30:20
  now,
• 30:21
  especially
• 30:21
  off
• 30:21
  the
• 30:21
  back
• 30:21
  of
• 30:22
  Las
• 30:22
  Vegas
• 30:22
  last
• 30:22
  week
• 30:22
  again,
• 30:23
  where
• 30:23
  I
• 30:23
  guess
• 30:24
  the
• 30:24
  sentiment
• 30:24
  feels
• 30:24
  about
• 30:25
  right
• 30:25
  to
• 30:25
  what
• 30:25
  we're
• 30:26
  aiming
• 30:26
  for
• 30:26
  in
• 30:26
  June.
• 30:27
  So,
• 30:27
  Adam,
• 30:27
  that
• 30:28
  those
• 30:28
  are
• 30:28
  really
• 30:29
  good
• 30:29
  points.
• 30:29
  It
• 30:29
  makes
• 30:29
  me
• 30:29
  really
• 30:30
  excited
• 30:30
  for
• 30:30
  the
• 30:30
  conference.
• 30:30
  So
• 30:30
  I
• 30:31
  want
• 30:31
  to
• 30:31
  get
• 30:31
  you
• 30:31
  out
• 30:31
  on
• 30:31
  this
• 30:31
  because
• 30:31
  you
• 30:32
  mentioned
• 30:32
  it,
• 30:32
  AI,
• 30:33
  you
• 30:33
  know,
• 30:33
  and
• 30:33
  AI
• 30:34
  is,
• 30:34
  I
• 30:34
  think,
• 30:34
  the
• 30:34
  root
• 30:35
  of
• 30:35
  what
• 30:35
  you're,
• 30:36
  what
• 30:36
  you've
• 30:36
  been
• 30:36
  talking
• 30:37
  about,
• 30:37
  right?
• 30:37
  It's
• 30:37
  why,
• 30:38
  it's
• 30:38
  why
• 30:38
  people
• 30:38
  are
• 30:38
  looking
• 30:39
  for
• 30:39
  answers.
• 30:39
  It's
• 30:40
  why,
• 30:40
  you
• 30:40
  know,
• 30:40
  why
• 30:41
  things
• 30:41
  are
• 30:41
  changing
• 30:42
  in
• 30:42
  terms
• 30:42
  of
• 30:42
  what
• 30:42
  you're
• 30:43
  excited
• 30:43
  about.
• 30:43
  You
• 30:43
  know,
• 30:44
  when
• 30:44
  you,
• 30:44
  if
• 30:44
  I
• 30:44
  ask
• 30:44
  you
• 30:44
  today
• 30:45
  versus
• 30:45
  last
• 30:45
  month
• 30:45
  and
• 30:46
  so,
• 30:46
  so
• 30:47
  dig
• 30:47
  into
• 30:48
  that
• 30:48
  for
• 30:48
  me
• 30:48
  before
• 30:48
  I
• 30:48
  let
• 30:49
  you
• 30:49
  go.
• 30:49
  Like
• 30:50
  when
• 30:50
  you,
• 30:50
  when
• 30:51
  we
• 30:51
  say
• 30:51
  AI,
• 30:52
  what
• 30:52
  will
• 30:52
  we
• 30:52
  and
• 30:53
  won't
• 30:53
  we
• 30:53
  be
• 30:53
  discussing
• 30:54
  at
• 30:54
  Shop
• 30:54
  Talk
• 30:55
  Europe
• 30:55
  around
• 30:55
  AI?
• 30:57
  Yeah,
• 30:57
  it's
• 30:57
  really
• 30:57
  interesting.
• 30:58
  I
• 30:58
  think
• 30:58
  what
• 30:58
  won't
• 30:59
  we
• 30:59
  be
• 30:59
  discussing
• 30:59
  is,
• 31:00
  is
• 31:00
  a
• 31:00
  really
• 31:00
  interesting
• 31:01
  point.
• 31:01
  I
• 31:01
  think
• 31:01
  just
• 31:02
  to
• 31:02
  step
• 31:02
  back
• 31:02
  briefly.
• 31:03
  Our
• 31:03
  overall
• 31:03
  event
• 31:03
  theme
• 31:04
  for
• 31:04
  this
• 31:04
  year
• 31:04
  in
• 31:05
  Barcelona
• 31:05
  is,
• 31:06
  is
• 31:06
  actually
• 31:06
  where
• 31:07
  AI
• 31:07
  and
• 31:07
  human
• 31:08
  ingenuity
• 31:08
  meet
• 31:09
  or
• 31:09
  take
• 31:10
  center
• 31:10
  stage
• 31:10
  is
• 31:10
  kind
• 31:10
  of
• 31:10
  how
• 31:10
  we're
• 31:11
  framing
• 31:11
  it.
• 31:12
  And
• 31:12
  the
• 31:13
  reason
• 31:13
  for
• 31:13
  that
• 31:13
  again
• 31:14
  is
• 31:14
  through
• 31:14
  that
• 31:14
  research
• 31:15
  last
• 31:15
  summer
• 31:15
  where
• 31:16
  the,
• 31:17
  you
• 31:17
  know,
• 31:17
  our
• 31:17
  community
• 31:17
  have
• 31:18
  told
• 31:18
  us,
• 31:18
  yes,
• 31:18
  AI,
• 31:19
  we
• 31:19
  need
• 31:19
  to
• 31:19
  be
• 31:19
  hearing
• 31:20
  about
• 31:20
  it,
• 31:20
  in
• 31:20
  some
• 31:20
  cases
• 31:21
  we
• 31:21
  need
• 31:21
  to
• 31:21
  be
• 31:22
  hearing
• 31:22
  about
• 31:22
  it
• 31:22
  to
• 31:22
  even
• 31:22
  justify
• 31:23
  coming
• 31:23
  to
• 31:23
  an
• 31:24
  event
• 31:24
  right
• 31:24
  now,
• 31:25
  but
• 31:25
  not
• 31:25
  at
• 31:25
  the
• 31:25
  cost
• 31:26
  of
• 31:26
  all
• 31:26
  of
• 31:26
  the
• 31:27
  other
• 31:27
  stuff.
• 31:27
  And
• 31:27
  so
• 31:28
  what
• 31:28
  that
• 31:28
  means
• 31:29
  for
• 31:29
  us
• 31:29
  is
• 31:29
  that
• 31:29
  we're,
• 31:30
  we're
• 31:31
  keeping
• 31:31
  it
• 31:31
  sort
• 31:31
  of
• 31:31
  confined
• 31:32
  to
• 31:32
  that,
• 31:32
  that
• 31:33
  one
• 31:33
  stage,
• 31:33
  that
• 31:33
  one
• 31:33
  track
• 31:34
  and
• 31:34
  we're
• 31:35
  approaching
• 31:35
  it
• 31:35
  in
• 31:35
  a
• 31:35
  few
• 31:35
  different
• 31:36
  ways.
• 31:36
  First
• 31:36
  of
• 31:36
  all,
• 31:36
  we're
• 31:36
  gentic,
• 31:37
  you
• 31:37
  know,
• 31:38
  that's
• 31:38
  top
• 31:38
  of
• 31:38
  the
• 31:38
  list
• 31:38
  for
• 31:39
  everybody.
• 31:39
  So
• 31:40
  in
• 31:40
  particular
• 31:41
  agentic
• 31:41
  commerce.
• 31:42
  I
• 31:42
  would
• 31:42
  say
• 31:42
  agentic
• 31:43
  AI
• 31:43
  is
• 31:43
  definitely
• 31:43
  relevant
• 31:44
  and
• 31:44
  coming
• 31:44
  up
• 31:45
  and
• 31:45
  we'll
• 31:45
  cover
• 31:45
  that.
• 31:45
  But
• 31:45
  agentic
• 31:46
  commerce
• 31:46
  is
• 31:46
  front
• 31:46
  of
• 31:47
  mind
• 31:47
  for
• 31:47
  everybody.
• 31:47
  And
• 31:48
  so
• 31:48
  yeah,
• 31:48
  we've
• 31:48
  got
• 31:49
  a
• 31:49
  couple
• 31:49
  of
• 31:49
  sessions
• 31:49
  dedicated
• 31:50
  to
• 31:50
  that
• 31:50
  from
• 31:50
  a
• 31:51
  what's
• 31:52
  here,
• 31:52
  what's
• 31:52
  real,
• 31:53
  what's
• 31:53
  happening
• 31:54
  now
• 31:54
  conversation
• 31:55
  with
• 31:55
  maybe
• 31:56
  a
• 31:56
  nod
• 31:56
  to
• 31:56
  the
• 31:56
  future,
• 31:57
  but
• 31:57
  really
• 31:58
  what
• 31:58
  is
• 31:59
  this
• 31:59
  world
• 31:59
  looking
• 31:59
  like?
• 32:00
  And
• 32:00
  that's
• 32:00
  from
• 32:00
  a
• 32:00
  retailer
• 32:01
  and
• 32:01
  brand
• 32:01
  perspective,
• 32:01
  but
• 32:02
  also
• 32:02
  a
• 32:02
  platform
• 32:02
  perspective.
• 32:03
  And
• 32:04
  then
• 32:04
  I
• 32:04
  guess
• 32:04
  building
• 32:04
  on
• 32:04
  that,
• 32:05
  there's
• 32:05
  another
• 32:05
  session
• 32:05
  which
• 32:06
  is
• 32:06
  focused
• 32:06
  on
• 32:07
  how
• 32:07
  retailers
• 32:08
  and
• 32:08
  brands
• 32:08
  show
• 32:08
  up
• 32:09
  in
• 32:09
  the
• 32:09
  sort
• 32:09
  of
• 32:09
  era
• 32:10
  of,
• 32:10
  let's
• 32:10
  call
• 32:10
  it
• 32:11
  AI
• 32:11
  search
• 32:12
  in
• 32:12
  anticipation
• 32:13
  of
• 32:13
  AI
• 32:14
  commerce.
• 32:14
  So
• 32:14
  you
• 32:14
  know,
• 32:14
  a
• 32:14
  lot
• 32:15
  of
• 32:15
  retailers
• 32:15
  and
• 32:16
  brands
• 32:16
  are
• 32:16
  talking
• 32:16
  to
• 32:16
  us
• 32:17
  about
• 32:17
  how
• 32:17
  they
• 32:18
  are
• 32:18
  focused
• 32:18
  on
• 32:18
  their
• 32:19
  product
• 32:19
  data
• 32:19
  or
• 32:19
  how
• 32:20
  they're
• 32:20
  focusing
• 32:20
  on
• 32:20
  increased
• 32:21
  PR
• 32:21
  and
• 32:21
  communications
• 32:22
  or
• 32:23
  more
• 32:23
  influencer
• 32:24
  campaigns,
• 32:24
  anything
• 32:24
  really
• 32:25
  to
• 32:25
  make
• 32:26
  sure
• 32:26
  that
• 32:26
  they
• 32:27
  appear
• 32:27
  regularly
• 32:28
  and
• 32:28
  highly
• 32:29
  on
• 32:29
  LLM
• 32:30
  based
• 32:30
  searches.
• 32:30
  So
• 32:31
  we're,
• 32:31
  we're
• 32:31
  really
• 32:31
  digging
• 32:32
  to
• 32:32
  that.
• 32:33
  And
• 32:33
  then
• 32:33
  I
• 32:33
  think,
• 32:34
  you
• 32:34
  know,
• 32:34
  beyond
• 32:35
  that,
• 32:36
  the
• 32:36
  overarching
• 32:36
  thing
• 32:37
  for
• 32:37
  us
• 32:37
  is,
• 32:37
  is
• 32:37
  use
• 32:38
  cases.
• 32:38
  And
• 32:39
  so
• 32:39
  whether
• 32:39
  it's
• 32:39
  traditional
• 32:40
  AI,
• 32:40
  generative
• 32:41
  AI,
• 32:41
  agentic
• 32:42
  AI
• 32:43
  and
• 32:43
  whether
• 32:43
  it's
• 32:43
  at
• 32:44
  the
• 32:44
  point
• 32:44
  of
• 32:45
  cx,
• 32:46
  whether
• 32:46
  it's
• 32:46
  at
• 32:46
  the
• 32:46
  point
• 32:47
  of
• 32:47
  E
• 32:47
  commerce,
• 32:47
  marketing
• 32:48
  operations,
• 32:49
  supply
• 32:49
  chain,
• 32:50
  any
• 32:50
  of
• 32:50
  those
• 32:50
  places,
• 32:51
  anything
• 32:51
  we
• 32:51
  cover
• 32:52
  from
• 32:52
  there
• 32:52
  on
• 32:53
  is
• 32:54
  things
• 32:54
  that
• 32:54
  Retailers
• 32:55
  and
• 32:55
  brands
• 32:56
  have
• 32:56
  done
• 32:57
  or
• 32:57
  are
• 32:58
  doing
• 32:58
  and
• 32:58
  what
• 32:59
  the
• 32:59
  results
• 32:59
  have
• 33:00
  been
• 33:00
  from
• 33:00
  that
• 33:00
  and
• 33:00
  in
• 33:01
  some
• 33:01
  cases
• 33:01
  maybe
• 33:01
  what's
• 33:01
  not
• 33:02
  worked
• 33:02
  as
• 33:02
  well.
• 33:02
  I
• 33:02
  think
• 33:02
  people
• 33:02
  are
• 33:03
  always
• 33:03
  keen
• 33:03
  to
• 33:03
  hear
• 33:03
  about
• 33:03
  that,
• 33:04
  but
• 33:04
  it's,
• 33:04
  it's
• 33:05
  really,
• 33:05
  really
• 33:05
  case
• 33:05
  study
• 33:06
  and
• 33:06
  use
• 33:06
  case
• 33:06
  driven.
• 33:08
  But
• 33:08
  again,
• 33:08
  back
• 33:08
  to
• 33:09
  my
• 33:09
  other
• 33:09
  point,
• 33:09
  we,
• 33:09
  we're
• 33:10
  also
• 33:10
  making
• 33:10
  sure
• 33:10
  that
• 33:10
  we're
• 33:11
  almost
• 33:11
  not,
• 33:13
  not
• 33:13
  jumping
• 33:13
  the
• 33:13
  gun
• 33:14
  somewhat.
• 33:14
  So
• 33:14
  there's
• 33:14
  a
• 33:14
  session
• 33:15
  on,
• 33:15
  you
• 33:15
  know,
• 33:15
  sort
• 33:15
  of
• 33:16
  data
• 33:16
  readiness
• 33:17
  for
• 33:17
  AI.
• 33:17
  So,
• 33:18
  you
• 33:18
  know,
• 33:18
  for
• 33:18
  some
• 33:19
  that
• 33:19
  in
• 33:19
  the
• 33:19
  audience
• 33:19
  are
• 33:19
  not
• 33:20
  as
• 33:20
  a
• 33:20
  mature
• 33:21
  a
• 33:21
  business,
• 33:21
  you
• 33:21
  know,
• 33:21
  how
• 33:22
  do
• 33:22
  you
• 33:22
  make
• 33:22
  sure
• 33:22
  your
• 33:22
  data
• 33:22
  is
• 33:23
  ready
• 33:24
  to
• 33:24
  deliver
• 33:24
  value
• 33:25
  from
• 33:25
  AI
• 33:25
  projects?
• 33:26
  You
• 33:26
  know,
• 33:26
  the
• 33:26
  whole
• 33:26
  garbage
• 33:26
  in,
• 33:27
  garbage
• 33:27
  out
• 33:27
  type
• 33:27
  of
• 33:28
  conversation
• 33:28
  which
• 33:28
  has
• 33:29
  been
• 33:29
  around
• 33:29
  for
• 33:29
  a
• 33:29
  long
• 33:29
  time
• 33:30
  but
• 33:30
  feels
• 33:30
  even
• 33:31
  more
• 33:31
  pertinent
• 33:31
  right
• 33:32
  now.
• 33:32
  And
• 33:32
  then,
• 33:32
  and
• 33:32
  then
• 33:32
  the
• 33:33
  human
• 33:33
  side.
• 33:34
  Yeah,
• 33:34
  we're
• 33:34
  looking
• 33:34
  at
• 33:35
  kind
• 33:35
  of
• 33:35
  the
• 33:35
  workforce
• 33:35
  of
• 33:36
  the
• 33:36
  future,
• 33:36
  if
• 33:36
  you
• 33:36
  like,
• 33:36
  which
• 33:37
  is
• 33:37
  how
• 33:38
  do
• 33:38
  you
• 33:38
  bring
• 33:39
  in
• 33:39
  AI
• 33:39
  capabilities
• 33:40
  internally
• 33:41
  and
• 33:42
  what
• 33:42
  does
• 33:42
  that
• 33:42
  mean
• 33:43
  for
• 33:43
  the
• 33:44
  human
• 33:44
  workforce?
• 33:44
  And
• 33:45
  in
• 33:45
  some
• 33:45
  cases
• 33:45
  that
• 33:46
  may
• 33:46
  mean
• 33:46
  that
• 33:46
  some
• 33:47
  roles
• 33:47
  disappear
• 33:48
  or
• 33:48
  change
• 33:49
  beyond
• 33:49
  recognition.
• 33:49
  It
• 33:50
  may
• 33:50
  mean
• 33:50
  that
• 33:50
  some
• 33:50
  roles
• 33:51
  are
• 33:51
  massively
• 33:52
  disrupted
• 33:52
  or
• 33:52
  some
• 33:52
  roles
• 33:53
  emerge
• 33:53
  that
• 33:53
  didn't
• 33:54
  previously
• 33:54
  exist.
• 33:54
  But
• 33:55
  we're
• 33:55
  really
• 33:55
  trying
• 33:55
  to,
• 33:56
  we're
• 33:57
  trying
• 33:57
  to
• 33:57
  have
• 33:57
  a
• 33:57
  really
• 33:57
  well
• 33:57
  rounded
• 33:58
  conversation
• 33:58
  about
• 33:59
  it
• 33:59
  rather
• 33:59
  than
• 33:59
  just
• 34:00
  what
• 34:01
  might
• 34:01
  the
• 34:01
  future
• 34:01
  of
• 34:02
  AI
• 34:02
  and
• 34:02
  retail
• 34:03
  look
• 34:03
  like?
• 34:03
  Because
• 34:03
  I
• 34:03
  think
• 34:03
  people
• 34:04
  have
• 34:04
  heard
• 34:04
  a
• 34:04
  lot
• 34:04
  of
• 34:04
  that
• 34:04
  and
• 34:06
  that's
• 34:06
  not
• 34:06
  what
• 34:06
  they're
• 34:07
  going
• 34:07
  to
• 34:07
  get
• 34:07
  the
• 34:07
  value
• 34:07
  from
• 34:08
  this
• 34:08
  year,
• 34:08
  in
• 34:08
  my
• 34:08
  opinion.
• 34:09
  Yeah,
• 34:10
  and
• 34:10
  I
• 34:10
  think
• 34:10
  that's
• 34:10
  what
• 34:10
  you
• 34:10
  guys
• 34:11
  do
• 34:11
  best
• 34:11
  too,
• 34:11
  is
• 34:11
  you
• 34:12
  try
• 34:12
  to
• 34:12
  keep
• 34:12
  it
• 34:12
  real
• 34:12
  with
• 34:13
  what
• 34:13
  is,
• 34:13
  what
• 34:14
  is
• 34:14
  real.
• 34:14
  Tangible
• 34:15
  takeaways
• 34:16
  that
• 34:16
  the
• 34:16
  conference
• 34:17
  goers
• 34:17
  can
• 34:18
  take
• 34:18
  back
• 34:18
  to
• 34:18
  their
• 34:18
  jobs
• 34:19
  and,
• 34:19
  and
• 34:19
  make
• 34:19
  themselves
• 34:20
  better.
• 34:20
  That's
• 34:20
  what
• 34:20
  you
• 34:20
  guys
• 34:21
  do
• 34:21
  so
• 34:21
  well
• 34:21
  from
• 34:21
  a
• 34:21
  content
• 34:22
  perspective.
• 34:22
  Well,
• 34:23
  thank
• 34:23
  you,
• 34:23
  Adam.
• 34:23
  That
• 34:24
  was
• 34:24
  great
• 34:24
  stuff
• 34:24
  and
• 34:24
  I
• 34:24
  can't
• 34:25
  personally,
• 34:25
  I
• 34:25
  can't
• 34:25
  wait
• 34:26
  to
• 34:26
  see
• 34:26
  you
• 34:26
  in
• 34:26
  Barcelona.
• 34:27
  Likewise,
• 34:27
  looking
• 34:27
  forward
• 34:28
  to
• 34:28
  it.
• 34:28
  See
• 34:28
  you
• 34:28
  then.
• 34:32
  All
• 34:32
  right,
• 34:32
  leading
• 34:33
  into
• 34:33
  headline
• 34:33
  number
• 34:34
  four,
• 34:34
  four
• 34:35
  apparel
• 34:35
  retailers,
• 34:36
  Urban
• 34:36
  Outfitter,
• 34:37
  Steve
• 34:37
  Madden,
• 34:38
  Dolce
• 34:38
  Vita,
• 34:38
  a
• 34:38
  Steve
• 34:39
  Madden
• 34:39
  brand,
• 34:39
  and
• 34:40
  rally
• 34:40
  house
• 34:40
  are
• 34:41
  set
• 34:41
  to
• 34:41
  launch
• 34:41
  on
• 34:41
  DoorDash.
• 34:42
  According
• 34:43
  to
• 34:43
  Chain
• 34:43
  Storage,
• 34:44
  the
• 34:44
  four
• 34:44
  brands
• 34:45
  are
• 34:45
  expected
• 34:46
  to
• 34:46
  go
• 34:46
  live
• 34:46
  on
• 34:46
  DoorDash
• 34:47
  during
• 34:47
  spring
• 34:47
  of
• 34:48
  2026,
• 34:49
  significantly
• 34:49
  expanding
• 34:50
  the
• 34:50
  platform's
• 34:50
  apparel
• 34:51
  selection
• 34:51
  and
• 34:51
  giving
• 34:52
  customers
• 34:52
  access
• 34:52
  to
• 34:53
  fashion
• 34:53
  and
• 34:53
  fan
• 34:53
  gear
• 34:54
  via
• 34:54
  on
• 34:54
  demand
• 34:54
  delivery.
• 34:55
  The
• 34:56
  announcements
• 34:56
  come
• 34:56
  shortly
• 34:57
  after
• 34:57
  Footlocker.
• 34:58
  Footlocker
• 34:58
  launched
• 34:59
  on
• 34:59
  DoorDash
• 34:59
  in
• 35:00
  March
• 35:00
  of
• 35:00
  2026.
• 35:01
  More
• 35:02
  than
• 35:02
  30%
• 35:02
  of
• 35:02
  DoorDash's
• 35:03
  monthly
• 35:03
  active
• 35:04
  US
• 35:04
  users
• 35:05
  are
• 35:05
  already
• 35:05
  shopping
• 35:06
  across
• 35:06
  grocery
• 35:06
  and
• 35:07
  retail
• 35:07
  categories
• 35:08
  on
• 35:08
  the
• 35:08
  platform,
• 35:08
  which
• 35:09
  could
• 35:09
  be
• 35:09
  a
• 35:09
  signal
• 35:09
  of
• 35:09
  a
• 35:10
  genuine
• 35:10
  behavioral
• 35:10
  shift
• 35:11
  underway
• 35:11
  beyond
• 35:11
  restaurant
• 35:12
  delivery
• 35:12
  on
• 35:12
  the
• 35:13
  platform.
• 35:13
  Chris,
• 35:14
  is
• 35:14
  apparel
• 35:15
  on
• 35:16
  apparel
• 35:16
  on
• 35:16
  DoorDash
• 35:17
  a
• 35:17
  real
• 35:17
  durable
• 35:18
  retail
• 35:18
  channel
• 35:18
  for
• 35:18
  apparel
• 35:19
  brands
• 35:19
  or
• 35:19
  is
• 35:19
  it
• 35:20
  more
• 35:20
  of
• 35:20
  a
• 35:20
  novelty?
• 35:20
  That
• 35:20
  sounds
• 35:21
  great
• 35:21
  in
• 35:21
  a
• 35:21
  press
• 35:21
  release.
• 35:22
  Oh,
• 35:23
  wow,
• 35:24
  yeah,
• 35:25
  great
• 35:25
  question.
• 35:25
  Let
• 35:26
  me
• 35:26
  think
• 35:26
  about
• 35:26
  that
• 35:26
  for
• 35:26
  a
• 35:26
  sec.
• 35:27
  I
• 35:27
  mean,
• 35:27
  I
• 35:27
  think,
• 35:28
  I
• 35:29
  think
• 35:29
  it
• 35:29
  most
• 35:29
  definitely
• 35:30
  is
• 35:31
  a
• 35:31
  real
• 35:31
  durable
• 35:32
  retail
• 35:32
  channel.
• 35:32
  And
• 35:33
  I
• 35:33
  mean
• 35:33
  it's
• 35:33
  kind
• 35:33
  of,
• 35:34
  I
• 35:34
  mean,
• 35:35
  in
• 35:35
  some
• 35:35
  ways
• 35:35
  it
• 35:35
  seems
• 35:35
  self
• 35:36
  evident
• 35:36
  in
• 35:36
  the
• 35:36
  number
• 35:36
  you
• 35:36
  just
• 35:37
  quoted
• 35:37
  to
• 35:37
  me
• 35:37
  because
• 35:37
  if
• 35:37
  that
• 35:37
  number
• 35:38
  is
• 35:38
  real,
• 35:38
  that
• 35:38
  30%
• 35:39
  of
• 35:39
  DoorDash
• 35:40
  users
• 35:40
  are
• 35:40
  cross
• 35:40
  shopping
• 35:41
  already.
• 35:42
  Now
• 35:42
  granted,
• 35:43
  it's
• 35:43
  like
• 35:43
  what
• 35:43
  are
• 35:43
  they
• 35:44
  cross
• 35:44
  shopping
• 35:44
  for?
• 35:44
  Is
• 35:45
  what
• 35:45
  I'd
• 35:45
  want
• 35:45
  to
• 35:45
  know
• 35:45
  more
• 35:46
  about.
• 35:46
  But
• 35:47
  you
• 35:47
  know,
• 35:47
  that,
• 35:47
  that
• 35:47
  tells
• 35:48
  me
• 35:48
  that
• 35:48
  there's
• 35:48
  potentially
• 35:49
  a
• 35:49
  there
• 35:49
  there.
• 35:49
  But,
• 35:50
  you
• 35:50
  know,
• 35:51
  you
• 35:51
  know,
• 35:51
  but
• 35:52
  even
• 35:52
  when
• 35:52
  I
• 35:52
  think
• 35:52
  about
• 35:52
  that
• 35:52
  and
• 35:53
  I
• 35:53
  step
• 35:53
  back,
• 35:53
  you
• 35:53
  know,
• 35:53
  I've
• 35:54
  talked
• 35:54
  on
• 35:54
  this
• 35:54
  show
• 35:55
  numerous,
• 35:56
  numerous
• 35:56
  times
• 35:57
  about
• 35:57
  how
• 35:58
  the
• 35:58
  Dash
• 35:58
  pass
• 35:59
  particularly
• 35:59
  is
• 36:00
  the
• 36:00
  number
• 36:01
  one
• 36:01
  membership
• 36:02
  I
• 36:02
  would
• 36:02
  want
• 36:02
  to
• 36:02
  give
• 36:02
  up
• 36:03
  the
• 36:03
  least.
• 36:03
  I'd
• 36:03
  give
• 36:04
  up
• 36:04
  prime
• 36:04
  before
• 36:05
  that.
• 36:05
  I'd
• 36:05
  give
• 36:05
  up
• 36:05
  Walmart
• 36:06
  plus
• 36:06
  before
• 36:06
  it.
• 36:07
  And
• 36:07
  so
• 36:07
  I
• 36:07
  think
• 36:08
  that
• 36:08
  shows
• 36:08
  you
• 36:08
  just
• 36:08
  how
• 36:08
  powerful
• 36:09
  doordash
• 36:09
  can
• 36:10
  be
• 36:10
  in
• 36:10
  terms
• 36:10
  of
• 36:10
  creating
• 36:11
  kind
• 36:11
  of
• 36:11
  the,
• 36:12
  the
• 36:12
  next
• 36:12
  gen
• 36:12
  marketplace
• 36:13
  across
• 36:14
  many
• 36:14
  categories.
• 36:15
  And
• 36:15
  the
• 36:15
  other
• 36:15
  point
• 36:15
  I'll
• 36:16
  mention
• 36:17
  is
• 36:18
  Sarah
• 36:18
  Engel
• 36:19
  of
• 36:19
  January
• 36:19
  Digital.
• 36:20
  When
• 36:20
  I
• 36:20
  interviewed
• 36:20
  her
• 36:20
  on
• 36:21
  stage
• 36:21
  at
• 36:21
  Shop
• 36:21
  Talk
• 36:22
  last
• 36:22
  week,
• 36:23
  she
• 36:23
  had
• 36:23
  a
• 36:23
  really
• 36:23
  good
• 36:24
  point.
• 36:24
  She
• 36:24
  said
• 36:24
  like,
• 36:25
  you
• 36:25
  know,
• 36:25
  she
• 36:25
  needed
• 36:26
  some,
• 36:26
  I
• 36:26
  think
• 36:26
  she,
• 36:26
  I
• 36:27
  think
• 36:27
  she
• 36:27
  actually
• 36:27
  needed
• 36:27
  maybe
• 36:28
  some
• 36:28
  piece
• 36:28
  of
• 36:28
  clothing.
• 36:28
  I
• 36:28
  can't
• 36:29
  remember.
• 36:29
  So,
• 36:29
  but
• 36:30
  she
• 36:30
  said
• 36:30
  like
• 36:30
  I
• 36:30
  doordashed
• 36:31
  it.
• 36:31
  And
• 36:31
  I
• 36:32
  was
• 36:32
  like,
• 36:32
  yeah,
• 36:32
  you're
• 36:32
  right.
• 36:33
  Like
• 36:33
  that's,
• 36:33
  that's
• 36:34
  a
• 36:34
  really
• 36:34
  interesting
• 36:36
  phenomenon
• 36:36
  that's
• 36:36
  starting
• 36:37
  to
• 36:37
  happen.
• 36:37
  Is
• 36:37
  that
• 36:38
  doordashing?
• 36:38
  It
• 36:38
  is
• 36:38
  now
• 36:39
  part
• 36:39
  of
• 36:39
  our
• 36:39
  lexicon.
• 36:40
  The
• 36:40
  same
• 36:40
  as
• 36:40
  like
• 36:40
  I
• 36:41
  took
• 36:41
  an
• 36:41
  Uber,
• 36:41
  you
• 36:42
  know,
• 36:42
  and
• 36:42
  I
• 36:42
  don't,
• 36:42
  I
• 36:43
  don't,
• 36:43
  I
• 36:43
  don't
• 36:43
  even
• 36:43
  say
• 36:43
  that
• 36:43
  about
• 36:44
  Amazon.
• 36:44
  I
• 36:44
  don't
• 36:44
  say
• 36:44
  I
• 36:44
  Amazon
• 36:45
  did
• 36:45
  or
• 36:45
  I
• 36:46
  primed
• 36:46
  it,
• 36:46
  you
• 36:47
  know,
• 36:47
  but
• 36:47
  I
• 36:47
  do
• 36:48
  say
• 36:48
  that
• 36:48
  about
• 36:48
  doordash.
• 36:49
  And
• 36:49
  so,
• 36:50
  so
• 36:50
  that
• 36:50
  tells
• 36:50
  me
• 36:51
  that,
• 36:51
  you
• 36:51
  know,
• 36:52
  this
• 36:53
  platform
• 36:55
  can
• 36:55
  be
• 36:56
  much
• 36:56
  more
• 36:56
  powerful
• 36:57
  than
• 36:57
  we
• 36:57
  think
• 36:57
  in
• 36:57
  the
• 36:57
  long
• 36:58
  run.
• 36:58
  So
• 36:58
  I
• 36:58
  wouldn't
• 36:58
  discount
• 36:59
  this,
• 36:59
  this
• 36:59
  headline
• 37:00
  at
• 37:00
  all.
• 37:00
  Everyone
• 37:01
  but
• 37:01
  Jenna,
• 37:02
  what
• 37:02
  do
• 37:02
  you
• 37:02
  think?
• 37:02
  Do
• 37:02
  you
• 37:02
  use
• 37:02
  doordash?
• 37:04
  What?
• 37:04
  To
• 37:04
  what
• 37:04
  degree
• 37:04
  do
• 37:04
  you
• 37:05
  use
• 37:05
  doordash?
• 37:05
  And
• 37:05
  you
• 37:06
  know,
• 37:06
  how
• 37:06
  do
• 37:06
  you
• 37:06
  think
• 37:06
  about
• 37:07
  it?
• 37:07
  Yeah,
• 37:07
  I'm
• 37:08
  a
• 37:08
  big
• 37:08
  doordash
• 37:08
  user
• 37:09
  for
• 37:09
  sure.
• 37:10
  I
• 37:10
  have
• 37:10
  little
• 37:10
  kids
• 37:11
  at
• 37:11
  home.
• 37:11
  I'm
• 37:11
  delivering
• 37:12
  everything.
• 37:12
  That's,
• 37:13
  that's
• 37:13
  groceries,
• 37:13
  that's
• 37:14
  food.
• 37:14
  I'm
• 37:14
  Delivering
• 37:15
  everything.
• 37:15
  So
• 37:15
  doordash
• 37:16
  is
• 37:16
  a
• 37:16
  big,
• 37:16
  big
• 37:16
  component
• 37:17
  in
• 37:17
  our
• 37:17
  house.
• 37:17
  Wow.
• 37:17
  Okay,
• 37:18
  So
• 37:20
  I
• 37:20
  think
• 37:20
  we,
• 37:20
  I
• 37:20
  think
• 37:20
  you're
• 37:21
  right.
• 37:21
  We're
• 37:21
  gonna
• 37:21
  be
• 37:21
  on
• 37:21
  the
• 37:21
  same
• 37:21
  page
• 37:21
  with
• 37:22
  a
• 37:22
  lot
• 37:22
  of
• 37:22
  these
• 37:22
  headlines.
• 37:23
  So
• 37:23
  I
• 37:23
  have
• 37:24
  to
• 37:24
  agree.
• 37:24
  I
• 37:24
  think,
• 37:25
  I
• 37:25
  don't
• 37:25
  think
• 37:25
  people
• 37:26
  need
• 37:26
  apparel
• 37:26
  in
• 37:27
  an
• 37:27
  hour,
• 37:27
  but
• 37:27
  behavior
• 37:28
  shifting
• 37:28
  convenience
• 37:29
  is
• 37:29
  winning
• 37:29
  in
• 37:29
  every
• 37:29
  category
• 37:30
  and
• 37:30
  doordash
• 37:31
  already
• 37:31
  owns
• 37:31
  that
• 37:31
  relationship.
• 37:32
  So
• 37:33
  that
• 37:33
  stat,
• 37:33
  like
• 37:33
  you
• 37:33
  said
• 37:33
  about
• 37:34
  cross
• 37:34
  shopping
• 37:35
  is
• 37:35
  the
• 37:35
  key.
• 37:35
  And
• 37:36
  maybe
• 37:36
  they're
• 37:36
  cross
• 37:37
  shopping
• 37:37
  other
• 37:37
  industries,
• 37:38
  but
• 37:38
  once
• 37:39
  consumers
• 37:39
  are
• 37:39
  in
• 37:39
  the
• 37:39
  ecosystem,
• 37:40
  adding
• 37:40
  categories
• 37:41
  is
• 37:41
  easy.
• 37:42
  So
• 37:43
  I
• 37:43
  don't
• 37:43
  think
• 37:43
  this
• 37:43
  is
• 37:43
  about
• 37:43
  replacing
• 37:44
  traditional
• 37:44
  E
• 37:45
  commerce.
• 37:45
  It's
• 37:45
  about
• 37:46
  capturing
• 37:46
  incremental
• 37:47
  demand.
• 37:48
  I
• 37:48
  would
• 37:48
  certainly
• 37:48
  be
• 37:49
  one
• 37:49
  to
• 37:49
  get
• 37:49
  a
• 37:49
  last
• 37:49
  minute
• 37:50
  outfit
• 37:50
  or
• 37:50
  game
• 37:51
  day
• 37:51
  gear
• 37:51
  or
• 37:52
  something
• 37:52
  like
• 37:52
  that.
• 37:53
  So
• 37:53
  I
• 37:53
  don't
• 37:53
  think
• 37:53
  it's
• 37:54
  going
• 37:54
  to
• 37:54
  be
• 37:54
  a
• 37:54
  primary
• 37:54
  channel,
• 37:55
  but
• 37:55
  it's
• 37:55
  absolutely,
• 37:56
  I
• 37:56
  think
• 37:56
  a
• 37:56
  meaningful
• 37:57
  secondary
• 37:58
  channel
• 37:58
  and
• 37:58
  brands
• 37:58
  that
• 37:59
  ignore
• 37:59
  it
• 37:59
  are
• 37:59
  going
• 37:59
  to
• 37:59
  miss
• 37:59
  easy
• 38:00
  wins.
• 38:01
  Yeah,
• 38:01
  that,
• 38:01
  that's
• 38:02
  the,
• 38:02
  the
• 38:02
  game
• 38:03
  day
• 38:03
  thing
• 38:03
  that
• 38:03
  they
• 38:03
  talked
• 38:04
  about
• 38:04
  in
• 38:04
  the
• 38:04
  headline
• 38:05
  in
• 38:05
  the
• 38:05
  story
• 38:05
  too.
• 38:06
  That's
• 38:06
  really
• 38:06
  interesting
• 38:06
  too.
• 38:07
  So
• 38:07
  like
• 38:07
  you're
• 38:07
  a
• 38:07
  Spartan
• 38:07
  fan,
• 38:08
  right?
• 38:08
  You're
• 38:08
  a
• 38:08
  Michigan
• 38:08
  Stater
• 38:09
  too?
• 38:09
  Jen.
• 38:10
  Jen.
• 38:10
  Jen.
• 38:10
  Jen's
• 38:11
  also
• 38:11
  Michigan
• 38:11
  Stater
• 38:12
  from
• 38:12
  Jay
• 38:12
  Recruiting.
• 38:13
  So
• 38:13
  like,
• 38:14
  could
• 38:14
  you
• 38:14
  see
• 38:14
  the
• 38:15
  use
• 38:15
  case?
• 38:15
  Because
• 38:15
  I
• 38:15
  think
• 38:15
  I
• 38:15
  could
• 38:16
  where
• 38:16
  like,
• 38:16
  okay,
• 38:17
  I'm,
• 38:17
  it's
• 38:17
  game
• 38:18
  day,
• 38:18
  you
• 38:18
  know.
• 38:19
  Well,
• 38:19
  unfortunately
• 38:19
  there
• 38:20
  isn't
• 38:20
  a
• 38:20
  game
• 38:20
  for
• 38:20
  the
• 38:20
  Spartans
• 38:21
  this
• 38:21
  week.
• 38:21
  Not
• 38:21
  to,
• 38:22
  not
• 38:22
  to,
• 38:22
  you
• 38:22
  know,
• 38:24
  but
• 38:24
  I
• 38:25
  kind
• 38:25
  of
• 38:25
  had
• 38:25
  to.
• 38:26
  But
• 38:26
  let's
• 38:26
  say
• 38:26
  there
• 38:26
  was
• 38:26
  a
• 38:26
  game.
• 38:27
  I
• 38:27
  could
• 38:27
  see
• 38:27
  you
• 38:27
  like
• 38:28
  going
• 38:28
  on
• 38:28
  doordash
• 38:28
  to
• 38:29
  get
• 38:29
  food
• 38:29
  for
• 38:29
  the
• 38:29
  party
• 38:30
  that
• 38:30
  you're
• 38:30
  throwing
• 38:30
  the
• 38:31
  game
• 38:31
  watching
• 38:31
  party
• 38:31
  and
• 38:32
  then
• 38:32
  being
• 38:32
  like.
• 38:33
  And
• 38:33
  then
• 38:33
  they're
• 38:33
  going
• 38:34
  to
• 38:34
  serve
• 38:34
  up
• 38:34
  an
• 38:34
  ad
• 38:34
  for
• 38:35
  Michigan
• 38:35
  State
• 38:36
  apparel
• 38:36
  that
• 38:36
  you
• 38:36
  can
• 38:36
  have
• 38:37
  delivered
• 38:37
  to
• 38:37
  your
• 38:37
  house
• 38:37
  very
• 38:38
  quickly.
• 38:38
  Like
• 38:38
  that's
• 38:39
  a
• 38:39
  use
• 38:39
  case
• 38:39
  you
• 38:39
  could
• 38:39
  see,
• 38:40
  right?
• 38:40
  Absolutely.
• 38:41
  I
• 38:41
  even
• 38:41
  think
• 38:42
  about
• 38:42
  for
• 38:42
  my
• 38:42
  kids,
• 38:42
  we're
• 38:43
  going
• 38:43
  out
• 38:43
  tailgating
• 38:43
  and
• 38:43
  I'm
• 38:44
  like,
• 38:44
  oh
• 38:44
  no,
• 38:44
  all
• 38:44
  of
• 38:44
  their
• 38:45
  sparty
• 38:45
  outfits
• 38:45
  don't
• 38:45
  fit
• 38:46
  anymore.
• 38:46
  I
• 38:46
  could
• 38:46
  easily.
• 38:47
  It's
• 38:47
  a
• 38:48
  quick
• 38:48
  thing,
• 38:48
  so.
• 38:49
  Right,
• 38:49
  right.
• 38:49
  Yes,
• 38:50
  of
• 38:50
  course.
• 38:50
  No
• 38:50
  one
• 38:50
  would
• 38:50
  really
• 38:51
  want
• 38:51
  to
• 38:51
  put
• 38:51
  their
• 38:51
  kids
• 38:51
  in
• 38:51
  sporty
• 38:52
  gear,
• 38:52
  but
• 38:52
  once
• 38:52
  you
• 38:52
  get
• 38:53
  past
• 38:53
  that,
• 38:54
  anything's
• 38:55
  on
• 38:55
  the
• 38:55
  table.
• 38:55
  Right?
• 38:56
  But
• 38:56
  yeah,
• 38:56
  I
• 38:56
  mean
• 38:56
  that's,
• 38:57
  that's
• 38:57
  what
• 38:57
  they're
• 38:57
  going
• 38:57
  for
• 38:58
  here,
• 38:58
  right,
• 38:58
  Jenna?
• 38:58
  Yeah.
• 38:59
  So
• 38:59
  yeah.
• 38:59
  So
• 38:59
  it's
• 38:59
  really,
• 38:59
  it's
• 39:00
  really,
• 39:00
  it's,
• 39:00
  it's
• 39:00
  actually
• 39:01
  really
• 39:01
  interesting
• 39:01
  like
• 39:02
  how
• 39:02
  lockstep
• 39:02
  we
• 39:03
  are
• 39:03
  on
• 39:03
  these
• 39:03
  headlines.
• 39:03
  All
• 39:03
  right,
• 39:04
  headline
• 39:04
  number
• 39:04
  five.
• 39:05
  Walmart
• 39:05
  has
• 39:05
  debuted
• 39:06
  an
• 39:06
  in
• 39:06
  store
• 39:06
  app
• 39:06
  experience
• 39:07
  inside
• 39:07
  ChatGPT
• 39:09
  backed
• 39:09
  by
• 39:09
  its
• 39:10
  Sparky
• 39:10
  commerce
• 39:11
  agent.
• 39:12
  According
• 39:12
  to
• 39:12
  Retail
• 39:12
  Dive,
• 39:13
  the
• 39:13
  revamped
• 39:13
  walmart
• 39:14
  experience
• 39:14
  inside
• 39:15
  ChatGPT
• 39:15
  keeps
• 39:16
  the
• 39:16
  entire
• 39:16
  transaction
• 39:17
  on
• 39:18
  Walmart's
• 39:18
  own
• 39:18
  infrastructure.
• 39:19
  Users
• 39:20
  log
• 39:20
  into
• 39:20
  their
• 39:20
  Walmart
• 39:21
  account,
• 39:21
  their
• 39:22
  baskets
• 39:22
  sync
• 39:23
  across
• 39:23
  the
• 39:23
  Walmart
• 39:24
  app,
• 39:24
  website
• 39:25
  and
• 39:25
  chatgpt
• 39:26
  and
• 39:26
  checkout
• 39:26
  happens
• 39:27
  through
• 39:27
  Walmart,
• 39:28
  not
• 39:28
  through
• 39:28
  OpenAI.
• 39:29
  That's
• 39:29
  the
• 39:29
  key
• 39:29
  point
• 39:29
  here.
• 39:31
  The
• 39:31
  move
• 39:31
  also
• 39:32
  follows
• 39:32
  a
• 39:32
  frank
• 39:33
  admission
• 39:33
  from
• 39:33
  Walmart's
• 39:34
  EVP
• 39:34
  Daniel
• 39:35
  Danker,
• 39:36
  that
• 39:36
  OpenAI's
• 39:37
  instant
• 39:37
  checkout
• 39:37
  was,
• 39:38
  quote,
• 39:38
  unsatisfying.
• 39:40
  That's
• 39:40
  a
• 39:40
  big
• 39:40
  omission
• 39:41
  because
• 39:41
  conversion
• 39:42
  rates
• 39:42
  for
• 39:42
  products
• 39:43
  sold
• 39:43
  directly
• 39:43
  inside
• 39:44
  the
• 39:44
  chatbot
• 39:44
  were
• 39:45
  running
• 39:45
  three
• 39:45
  times
• 39:46
  lower
• 39:46
  than
• 39:47
  for
• 39:47
  products
• 39:47
  that
• 39:47
  required
• 39:48
  click
• 39:49
  out
• 39:49
  to
• 39:49
  Walmart's
• 39:50
  own
• 39:50
  site.
• 39:50
  Oh
• 39:50
  boy.
• 39:51
  Walmart,
• 39:51
  it
• 39:51
  should
• 39:52
  be
• 39:52
  noted,
• 39:52
  had
• 39:52
  made
• 39:52
  approximately
• 39:53
  200,000
• 39:54
  products
• 39:54
  available
• 39:55
  inside
• 39:55
  Chat
• 39:55
  GPT
• 39:56
  via
• 39:56
  instant
• 39:56
  checkout
• 39:57
  since
• 39:57
  November.
• 39:58
  But
• 39:58
  the
• 39:58
  feature
• 39:59
  struggled
• 39:59
  with
• 39:59
  accuracy
• 40:00
  because
• 40:00
  product
• 40:01
  availability,
• 40:02
  estimated
• 40:02
  delivery
• 40:03
  times
• 40:03
  and
• 40:03
  shipping
• 40:04
  costs
• 40:04
  were
• 40:05
  often
• 40:05
  wrong
• 40:05
  because
• 40:06
  OpenAI
• 40:06
  was
• 40:07
  scraping
• 40:07
  Walmart's
• 40:07
  site
• 40:08
  rather
• 40:09
  than
• 40:09
  connecting
• 40:09
  to
• 40:10
  live
• 40:10
  inventory
• 40:11
  data.
• 40:12
  Surprisingly
• 40:13
  lot
• 40:14
  here
• 40:14
  folks.
• 40:15
  Surprisingly,
• 40:15
  OpenAI
• 40:16
  said
• 40:16
  it
• 40:16
  is
• 40:16
  also
• 40:17
  ending
• 40:17
  instant
• 40:17
  checkout
• 40:18
  in
• 40:18
  its
• 40:18
  current
• 40:18
  form.
• 40:19
  Not
• 40:19
  surprised.
• 40:20
  And
• 40:20
  expanding
• 40:20
  its
• 40:21
  agentic
• 40:21
  commerce
• 40:22
  protocol,
• 40:22
  AKA
• 40:23
  the
• 40:23
  ACP
• 40:23
  that
• 40:24
  everyone
• 40:24
  keeps
• 40:24
  talking
• 40:24
  about,
• 40:25
  to
• 40:25
  focus
• 40:25
  on
• 40:25
  product
• 40:25
  discovery
• 40:26
  while
• 40:27
  giving
• 40:27
  merchants
• 40:27
  full
• 40:28
  control
• 40:29
  over
• 40:29
  their
• 40:29
  own
• 40:29
  checkout
• 40:30
  experience.
• 40:31
  Wow,
• 40:31
  that
• 40:32
  is
• 40:32
  a
• 40:32
  big
• 40:32
  shift
• 40:33
  to
• 40:33
  what
• 40:33
  we
• 40:33
  had
• 40:33
  been
• 40:33
  talking
• 40:33
  about
• 40:34
  previously
• 40:34
  on
• 40:34
  old
• 40:35
  shows.
• 40:35
  All
• 40:35
  right
• 40:36
  Jenna,
• 40:37
  Walmart
• 40:37
  pretty
• 40:38
  much
• 40:38
  just
• 40:38
  admitted
• 40:38
  that
• 40:38
  conversion
• 40:39
  rates
• 40:39
  inside
• 40:40
  its
• 40:40
  AI
• 40:40
  inside
• 40:41
  AI
• 40:41
  chatbots
• 40:42
  like
• 40:42
  OpenAI
• 40:43
  are
• 40:43
  three
• 40:44
  times
• 40:44
  lower
• 40:44
  than
• 40:44
  when
• 40:45
  people
• 40:45
  go
• 40:45
  to
• 40:45
  their
• 40:45
  own
• 40:45
  site.
• 40:46
  So.
• 40:47
  But
• 40:47
  do
• 40:47
  you
• 40:47
  as
• 40:48
  a
• 40:48
  user
• 40:48
  find
• 40:49
  any
• 40:49
  value
• 40:49
  in
• 40:49
  a
• 40:50
  self
• 40:50
  contained
• 40:51
  GPT
• 40:51
  experience?
• 40:52
  And
• 40:52
  producer
• 40:53
  Ella,
• 40:53
  get
• 40:53
  ready
• 40:53
  too
• 40:53
  because
• 40:54
  I
• 40:54
  wanted
• 40:54
  to
• 40:54
  bring
• 40:54
  you
• 40:54
  in
• 40:55
  on
• 40:55
  this
• 40:55
  one
• 40:55
  as
• 40:55
  well.
• 40:55
  But
• 40:55
  Jenna,
• 40:56
  what
• 40:56
  do
• 40:56
  you
• 40:56
  think
• 40:56
  first?
• 40:58
  Yeah,
• 40:58
  I
• 40:58
  I
• 40:59
  think
• 40:59
  this
• 40:59
  actually
• 40:59
  validates
• 41:00
  what
• 41:00
  a
• 41:00
  lot
• 41:00
  of
• 41:00
  us
• 41:01
  suspected,
• 41:01
  at
• 41:01
  least
• 41:01
  I
• 41:02
  have
• 41:02
  is
• 41:02
  is
• 41:02
  people
• 41:03
  don't
• 41:03
  necessarily
• 41:04
  want
• 41:04
  to
• 41:04
  complete
• 41:05
  transactions
• 41:05
  inside
• 41:05
  of
• 41:05
  AI
• 41:06
  and
• 41:06
  I'm
• 41:06
  one
• 41:06
  of
• 41:06
  those.
• 41:07
  Discovery
• 41:07
  yes,
• 41:08
  checkout
• 41:09
  not
• 41:09
  really.
• 41:10
  And
• 41:10
  a
• 41:10
  three
• 41:10
  times
• 41:10
  lower
• 41:10
  conversion
• 41:11
  rate
• 41:11
  is
• 41:11
  pretty
• 41:11
  telling.
• 41:12
  I
• 41:13
  think
• 41:13
  from
• 41:13
  a
• 41:13
  user
• 41:13
  perspective
• 41:14
  I
• 41:14
  don't
• 41:14
  see
• 41:15
  the
• 41:15
  huge
• 41:15
  advantage
• 41:15
  if
• 41:16
  I'm
• 41:16
  ready
• 41:16
  to
• 41:16
  buy.
• 41:17
  I
• 41:17
  trust
• 41:17
  the
• 41:17
  retailer's
• 41:18
  app
• 41:18
  and
• 41:18
  site
• 41:19
  more
• 41:19
  anyways
• 41:20
  and
• 41:20
  it
• 41:20
  feels
• 41:20
  like
• 41:20
  an
• 41:20
  extra
• 41:21
  step
• 41:21
  versus
• 41:22
  a
• 41:22
  better
• 41:22
  experience.
• 41:23
  So
• 41:23
  I
• 41:24
  think
• 41:24
  what
• 41:24
  this
• 41:24
  really
• 41:24
  signals
• 41:25
  is
• 41:25
  we're
• 41:25
  still
• 41:25
  very
• 41:25
  early
• 41:26
  in
• 41:26
  agentic
• 41:27
  commerce.
• 41:28
  This
• 41:28
  is
• 41:28
  more
• 41:28
  about
• 41:29
  search
• 41:29
  evolution
• 41:29
  than
• 41:30
  transaction
• 41:30
  evolution,
• 41:31
  but
• 41:32
  I
• 41:32
  think
• 41:32
  it's
• 41:32
  smart
• 41:32
  for
• 41:33
  Walmart
• 41:33
  to
• 41:33
  test
• 41:33
  and
• 41:33
  learn.
• 41:35
  I
• 41:35
  think
• 41:35
  the
• 41:35
  real
• 41:35
  opportunity
• 41:36
  is
• 41:36
  owning
• 41:36
  the
• 41:36
  experience
• 41:37
  end
• 41:37
  to
• 41:37
  end
• 41:37
  and
• 41:38
  really
• 41:38
  it's
• 41:38
  don't
• 41:38
  outsource
• 41:39
  the
• 41:39
  last
• 41:39
  mile
• 41:39
  of
• 41:39
  consumer
• 41:40
  version.
• 41:41
  Yeah,
• 41:41
  I
• 41:41
  agree
• 41:42
  with
• 41:42
  you
• 41:42
  this
• 41:42
  one.
• 41:43
  This
• 41:44
  whole
• 41:44
  world
• 41:44
  and
• 41:45
  landscape
• 41:45
  is
• 41:45
  just
• 41:45
  really,
• 41:46
  it's,
• 41:47
  it's
• 41:47
  confounding
• 41:48
  to
• 41:48
  me
• 41:48
  in
• 41:48
  terms
• 41:48
  of
• 41:48
  how
• 41:48
  it's
• 41:49
  starting
• 41:49
  to
• 41:49
  play
• 41:49
  out,
• 41:49
  because
• 41:50
  I
• 41:50
  think
• 41:50
  it,
• 41:51
  there's
• 41:51
  a
• 41:51
  number.
• 41:51
  I
• 41:52
  agree
• 41:52
  with
• 41:52
  everything
• 41:52
  you
• 41:52
  said
• 41:53
  and
• 41:53
  the
• 41:53
  things
• 41:53
  that
• 41:53
  I
• 41:54
  thought
• 41:54
  about
• 41:54
  when
• 41:54
  I
• 41:54
  read
• 41:54
  this
• 41:54
  article
• 41:55
  is
• 41:56
  number
• 41:56
  one,
• 41:56
  which
• 41:56
  I
• 41:57
  think
• 41:57
  is
• 41:57
  important
• 41:57
  to
• 41:57
  say.
• 41:58
  The
• 41:58
  world
• 41:58
  of
• 41:59
  truly
• 41:59
  agentic
• 42:00
  commerce,
• 42:00
  where
• 42:00
  you're
• 42:01
  having
• 42:01
  an
• 42:01
  agent
• 42:01
  doing
• 42:02
  the
• 42:02
  shopping
• 42:02
  for
• 42:02
  you,
• 42:03
  is
• 42:04
  really
• 42:04
  far
• 42:04
  out.
• 42:05
  Like,
• 42:05
  we
• 42:05
  can't
• 42:05
  even
• 42:06
  get
• 42:06
  checkout
• 42:06
  right,
• 42:07
  you
• 42:07
  know,
• 42:07
  right
• 42:07
  now,
• 42:07
  folks.
• 42:08
  So
• 42:09
  and
• 42:09
  so
• 42:09
  that
• 42:10
  tells
• 42:10
  me
• 42:10
  that
• 42:10
  really
• 42:11
  what
• 42:11
  we're
• 42:11
  talking
• 42:11
  about
• 42:11
  right
• 42:12
  now
• 42:12
  in
• 42:12
  the
• 42:12
  near
• 42:13
  term
• 42:13
  is
• 42:13
  we're
• 42:14
  looking
• 42:14
  at
• 42:14
  a
• 42:14
  shift
• 42:14
  in
• 42:15
  how
• 42:15
  search
• 42:15
  commerce
• 42:16
  is
• 42:16
  done.
• 42:16
  Because
• 42:16
  I
• 42:16
  think
• 42:16
  that's
• 42:16
  what
• 42:17
  you're
• 42:17
  saying,
• 42:17
  Jenna,
• 42:17
  right?
• 42:17
  Like,
• 42:18
  yeah,
• 42:18
  I
• 42:18
  want
• 42:18
  to
• 42:18
  use
• 42:18
  chat
• 42:19
  GPT
• 42:19
  to
• 42:19
  search
• 42:20
  for
• 42:20
  products,
• 42:20
  but
• 42:20
  then
• 42:20
  I
• 42:20
  want
• 42:21
  it
• 42:21
  to
• 42:21
  land
• 42:21
  me
• 42:21
  on
• 42:21
  the
• 42:21
  Walmart
• 42:22
  site
• 42:22
  because
• 42:22
  that's
• 42:22
  where
• 42:22
  I'm
• 42:23
  going
• 42:23
  to
• 42:23
  have
• 42:23
  confidence
• 42:23
  and,
• 42:24
  you
• 42:24
  know,
• 42:24
  I'll
• 42:24
  just
• 42:24
  check
• 42:24
  out
• 42:25
  through
• 42:25
  them.
• 42:26
  The
• 42:26
  second
• 42:27
  thing
• 42:27
  it
• 42:27
  tells
• 42:27
  me,
• 42:27
  though,
• 42:27
  is
• 42:27
  I
• 42:28
  still
• 42:28
  have
• 42:28
  a
• 42:28
  lot
• 42:29
  of
• 42:29
  questions,
• 42:29
  as
• 42:29
  I
• 42:30
  did
• 42:30
  when
• 42:30
  Target
• 42:30
  did
• 42:31
  the
• 42:31
  same
• 42:31
  thing
• 42:31
  back
• 42:31
  in
• 42:31
  the
• 42:32
  holidays
• 42:32
  of
• 42:32
  putting
• 42:33
  the,
• 42:33
  if
• 42:33
  putting
• 42:34
  the
• 42:34
  app
• 42:34
  inside
• 42:34
  ChatGPT
• 42:35
  T
• 42:36
  is
• 42:36
  the
• 42:36
  right
• 42:36
  move
• 42:37
  because,
• 42:37
  Jenna,
• 42:37
  like
• 42:37
  you
• 42:37
  said,
• 42:37
  it's
• 42:38
  disjointed.
• 42:39
  If
• 42:39
  I
• 42:39
  want
• 42:39
  to
• 42:39
  ask
• 42:40
  the
• 42:40
  LLM
• 42:40
  to
• 42:40
  take
• 42:40
  me
• 42:41
  to
• 42:41
  Walmart,
• 42:41
  can
• 42:41
  I
• 42:42
  just
• 42:42
  as
• 42:42
  easily
• 42:42
  open
• 42:42
  the
• 42:43
  Walmart
• 42:43
  app
• 42:43
  on
• 42:44
  my
• 42:44
  phone
• 42:44
  and
• 42:44
  use
• 42:45
  Sparking
• 42:45
  within
• 42:46
  it?
• 42:46
  So
• 42:46
  I
• 42:46
  don't
• 42:46
  really
• 42:47
  get
• 42:47
  the
• 42:48
  added
• 42:48
  value
• 42:49
  and
• 42:50
  that
• 42:50
  would
• 42:50
  probably
• 42:50
  just
• 42:51
  convert
• 42:51
  higher
• 42:51
  because
• 42:52
  I'm
• 42:52
  already
• 42:52
  intending
• 42:52
  to
• 42:52
  go
• 42:53
  to
• 42:53
  that
• 42:53
  Walmart
• 42:53
  app
• 42:53
  to
• 42:54
  begin
• 42:54
  with.
• 42:54
  So.
• 42:55
  So
• 42:55
  I
• 42:55
  don't
• 42:55
  really
• 42:56
  get
• 42:56
  that
• 42:56
  unless
• 42:57
  it,
• 42:57
  you
• 42:57
  know,
• 42:58
  unless
• 42:58
  it
• 42:58
  can
• 42:58
  like
• 42:58
  filter
• 42:59
  everything
• 42:59
  out
• 42:59
  for
• 42:59
  me
• 43:00
  against
• 43:00
  Walmart
• 43:00
  and
• 43:01
  everyone
• 43:01
  else.
• 43:01
  If
• 43:02
  I'm
• 43:02
  having
• 43:02
  to
• 43:02
  contain
• 43:02
  myself
• 43:03
  in
• 43:03
  the
• 43:03
  Walmart
• 43:04
  experience,
• 43:05
  that
• 43:05
  doesn't
• 43:05
  seem
• 43:05
  like
• 43:06
  it
• 43:06
  provides
• 43:06
  any
• 43:06
  utility
• 43:07
  to
• 43:07
  me,
• 43:07
  again,
• 43:08
  you
• 43:08
  know,
• 43:08
  provided
• 43:09
  what
• 43:09
  the
• 43:09
  LLMs
• 43:10
  are
• 43:10
  supposed
• 43:10
  to
• 43:10
  do.
• 43:11
  So
• 43:11
  I
• 43:11
  don't.
• 43:12
  The
• 43:12
  problem
• 43:12
  I
• 43:12
  have
• 43:12
  with
• 43:13
  this
• 43:14
  is
• 43:14
  I
• 43:14
  don't
• 43:14
  get
• 43:14
  what
• 43:15
  the
• 43:15
  incentive
• 43:16
  is
• 43:16
  other
• 43:16
  than
• 43:17
  just
• 43:17
  dipping
• 43:17
  your
• 43:18
  toes
• 43:18
  in
• 43:18
  the
• 43:18
  water.
• 43:18
  And
• 43:19
  I
• 43:19
  don't
• 43:19
  really
• 43:19
  see
• 43:19
  the
• 43:19
  value
• 43:20
  of
• 43:20
  the
• 43:21
  experimentation
• 43:21
  to
• 43:22
  dip
• 43:22
  your
• 43:22
  toes
• 43:22
  in
• 43:22
  the
• 43:23
  water.
• 43:23
  And
• 43:23
  so
• 43:23
  I
• 43:23
  would
• 43:23
  just,
• 43:24
  I
• 43:24
  would
• 43:24
  instead
• 43:25
  just
• 43:25
  probably
• 43:25
  focus
• 43:25
  on
• 43:26
  getting
• 43:26
  ready
• 43:26
  for
• 43:26
  the
• 43:27
  ACP
• 43:28
  and
• 43:28
  its
• 43:29
  improvements
• 43:29
  that
• 43:29
  happen
• 43:30
  once
• 43:30
  that
• 43:30
  comes
• 43:30
  about.
• 43:31
  But
• 43:31
  I,
• 43:32
  I
• 43:32
  don't
• 43:32
  know.
• 43:32
  Ella,
• 43:33
  bring
• 43:33
  you
• 43:33
  back
• 43:34
  in
• 43:34
  here,
• 43:34
  Jenna,
• 43:34
  I'm
• 43:34
  curious,
• 43:35
  like,
• 43:35
  how,
• 43:35
  how
• 43:35
  do
• 43:36
  you
• 43:36
  guys,
• 43:36
  how
• 43:36
  are
• 43:37
  you
• 43:37
  actually
• 43:37
  using
• 43:37
  chat
• 43:38
  GPT
• 43:38
  to
• 43:38
  shop,
• 43:39
  Ella?
• 43:39
  Yeah,
• 43:40
  well,
• 43:40
  a
• 43:41
  couple
• 43:41
  things
• 43:41
  here.
• 43:41
  I
• 43:41
  feel
• 43:41
  like
• 43:42
  I
• 43:42
  keep
• 43:42
  hearing
• 43:42
  retailers
• 43:43
  implementing
• 43:44
  their
• 43:45
  sites,
• 43:45
  going
• 43:45
  directly
• 43:46
  into
• 43:46
  ChatGPT,
• 43:46
  but
• 43:47
  I
• 43:47
  personally
• 43:47
  have
• 43:47
  still
• 43:47
  yet
• 43:48
  to
• 43:48
  see
• 43:48
  it.
• 43:48
  First
• 43:48
  of
• 43:49
  all,
• 43:49
  like,
• 43:49
  I
• 43:49
  don't
• 43:49
  know
• 43:49
  where
• 43:50
  hard
• 43:51
  to
• 43:51
  find.
• 43:51
  I
• 43:51
  know
• 43:51
  Target
• 43:52
  when
• 43:52
  that
• 43:52
  was
• 43:52
  a
• 43:52
  big
• 43:53
  headline,
• 43:53
  I
• 43:53
  could
• 43:53
  not
• 43:53
  find
• 43:54
  it
• 43:54
  to
• 43:54
  save
• 43:54
  my
• 43:54
  life.
• 43:56
  And
• 43:56
  I
• 43:56
  feel
• 43:56
  like
• 43:56
  going
• 43:56
  back
• 43:56
  to
• 43:57
  Shop
• 43:57
  Talk.
• 43:57
  Chris.
• 43:58
  There
• 43:58
  was
• 43:58
  a
• 43:58
  lot
• 43:58
  of
• 43:58
  talk
• 43:58
  about
• 43:59
  invisible
• 43:59
  AI
• 44:00
  and
• 44:00
  how
• 44:01
  the
• 44:01
  best
• 44:01
  rollout
• 44:01
  might
• 44:02
  just
• 44:02
  be
• 44:02
  making
• 44:02
  the
• 44:02
  user
• 44:03
  experience
• 44:03
  within
• 44:03
  your
• 44:04
  own
• 44:04
  site
• 44:05
  better
• 44:06
  because
• 44:06
  that's
• 44:06
  what
• 44:06
  people
• 44:07
  want.
• 44:07
  I
• 44:07
  mean,
• 44:07
  I
• 44:07
  agree,
• 44:08
  Jenna.
• 44:08
  We're
• 44:08
  using
• 44:09
  ChatGPT
• 44:09
  for
• 44:10
  discovery
• 44:11
  and
• 44:11
  inspiration
• 44:11
  and
• 44:12
  trying
• 44:12
  to
• 44:12
  find,
• 44:12
  oh,
• 44:13
  I
• 44:13
  can
• 44:13
  compare
• 44:13
  this
• 44:14
  to
• 44:14
  this,
• 44:14
  and
• 44:14
  why
• 44:14
  would
• 44:15
  I
• 44:15
  buy
• 44:15
  this?
• 44:16
  And
• 44:16
  then
• 44:16
  ultimately
• 44:17
  going
• 44:17
  back
• 44:17
  to
• 44:17
  the
• 44:17
  site
• 44:17
  and
• 44:18
  making
• 44:18
  that
• 44:18
  final
• 44:18
  decision.
• 44:19
  So
• 44:19
  I
• 44:20
  completely
• 44:20
  agree
• 44:20
  with
• 44:21
  both
• 44:21
  of
• 44:21
  you.
• 44:22
  Yeah.
• 44:22
  And
• 44:22
  that's
• 44:22
  what
• 44:22
  I've
• 44:22
  always
• 44:23
  said
• 44:23
  on
• 44:23
  the
• 44:23
  show.
• 44:23
  I've
• 44:23
  always
• 44:23
  said,
• 44:24
  like,
• 44:24
  I
• 44:24
  would
• 44:24
  be
• 44:24
  focusing
• 44:25
  on
• 44:25
  bolstering
• 44:26
  natural
• 44:27
  language
• 44:27
  church
• 44:27
  on
• 44:27
  my
• 44:28
  own
• 44:28
  site
• 44:28
  before
• 44:29
  anything
• 44:29
  for
• 44:30
  that
• 44:30
  reason.
• 44:30
  I
• 44:30
  think
• 44:31
  that's
• 44:31
  right,
• 44:31
  Ella.
• 44:31
  I
• 44:32
  think
• 44:32
  we're
• 44:32
  getting
• 44:32
  to
• 44:32
  the
• 44:33
  answers
• 44:33
  here,
• 44:33
  you
• 44:33
  know,
• 44:34
  over
• 44:34
  the,
• 44:34
  over
• 44:34
  the
• 44:34
  past
• 44:35
  few
• 44:35
  months.
• 44:35
  Jenna,
• 44:36
  any
• 44:36
  final
• 44:36
  thoughts
• 44:37
  here
• 44:37
  before
• 44:37
  we
• 44:37
  go
• 44:37
  to
• 44:37
  the
• 44:38
  lightning
• 44:38
  round?
• 44:38
  Yeah,
• 44:39
  I
• 44:39
  mean,
• 44:39
  you
• 44:40
  mentioned,
• 44:40
  like,
• 44:40
  what's
• 44:40
  the
• 44:40
  point
• 44:41
  of
• 44:41
  it?
• 44:41
  I
• 44:41
  guess
• 44:41
  I
• 44:41
  could
• 44:42
  say
• 44:42
  there's,
• 44:42
  there's
• 44:42
  maybe
• 44:43
  something
• 44:43
  to
• 44:43
  early
• 44:43
  adoption
• 44:44
  for
• 44:45
  a
• 44:45
  company
• 44:45
  like
• 44:45
  Walmart.
• 44:46
  Sure.
• 44:47
  And
• 44:47
  in
• 44:47
  testing
• 44:47
  the
• 44:48
  waters
• 44:48
  a
• 44:48
  little
• 44:48
  bit.
• 44:49
  Uh,
• 44:49
  but
• 44:50
  again,
• 44:50
  I
• 44:50
  think
• 44:50
  my
• 44:50
  bottom
• 44:51
  line
• 44:51
  is,
• 44:51
  is
• 44:51
  I
• 44:52
  trust
• 44:52
  the
• 44:52
  website
• 44:52
  and
• 44:53
  I,
• 44:53
  I
• 44:53
  don't
• 44:53
  know
• 44:53
  that
• 44:53
  I
• 44:54
  need
• 44:54
  it
• 44:54
  to
• 44:54
  be
• 44:54
  completely
• 44:55
  integrated
• 44:55
  that
• 44:55
  way.
• 44:56
  Yeah,
• 44:56
  right.
• 44:57
  Yeah.
• 44:57
  If
• 44:57
  I
• 44:57
  want
• 44:57
  to
• 44:57
  go
• 44:57
  to
• 44:57
  Walmart,
• 44:57
  I'll
• 44:58
  just
• 44:58
  go
• 44:58
  to
• 44:58
  Walmart.
• 44:58
  Yeah,
• 44:59
  that's
• 44:59
  my,
• 44:59
  that's.
• 44:59
  That's
• 45:00
  my.
• 45:00
  That's.
• 45:00
  That's
• 45:00
  how
• 45:01
  I
• 45:01
  look
• 45:01
  at
• 45:01
  this
• 45:01
  story.
• 45:01
  All
• 45:01
  right,
• 45:02
  well,
• 45:02
  let's
• 45:02
  head
• 45:02
  to
• 45:02
  the
• 45:02
  right
• 45:03
  lightning
• 45:03
  round,
• 45:04
  Jenna.
• 45:04
  I'm
• 45:05
  going
• 45:05
  to
• 45:05
  go
• 45:05
  back
• 45:05
  to
• 45:05
  the
• 45:06
  Michigan
• 45:06
  State.
• 45:07
  So
• 45:07
  with
• 45:07
  your
• 45:07
  boss's
• 45:08
  beloved
• 45:08
  Michigan
• 45:09
  State
• 45:09
  Spartans
• 45:10
  out
• 45:10
  of
• 45:10
  the
• 45:10
  tourney
• 45:10
  and
• 45:11
  your
• 45:11
  beloved
• 45:11
  Michigan
• 45:12
  State
• 45:12
  sponsor,
• 45:12
  the
• 45:12
  attorney,
• 45:13
  on
• 45:13
  whom
• 45:14
  would
• 45:14
  you
• 45:14
  place
• 45:14
  your
• 45:14
  money
• 45:15
  to
• 45:15
  take
• 45:15
  this
• 45:16
  year's
• 45:16
  March
• 45:16
  Madness
• 45:17
  tournament?
• 45:18
  Yeah,
• 45:18
  well,
• 45:18
  I
• 45:19
  have
• 45:19
  to,
• 45:19
  I
• 45:19
  have
• 45:19
  to.
• 45:19
  A
• 45:19
  little
• 45:20
  plug
• 45:20
  here
• 45:20
  about
• 45:20
  go
• 45:21
  green
• 45:21
  because
• 45:21
  it's
• 45:21
  definitely
• 45:22
  my
• 45:22
  beloved
• 45:22
  Spartans
• 45:23
  as
• 45:23
  well.
• 45:24
  But
• 45:24
  as
• 45:24
  much
• 45:24
  as
• 45:25
  I
• 45:25
  hate
• 45:25
  to
• 45:25
  admit
• 45:25
  it,
• 45:25
  I
• 45:25
  never
• 45:26
  put
• 45:26
  MSU
• 45:26
  in
• 45:27
  my
• 45:27
  top
• 45:27
  picks
• 45:27
  because
• 45:27
  then
• 45:28
  I'm
• 45:28
  not
• 45:28
  double
• 45:28
  disappointed.
• 45:30
  So
• 45:30
  they're
• 45:31
  never
• 45:31
  in
• 45:31
  my
• 45:31
  top.
• 45:31
  So
• 45:32
  that
• 45:32
  didn't
• 45:33
  shoot
• 45:33
  my
• 45:33
  bracket
• 45:34
  that
• 45:34
  way.
• 45:34
  But
• 45:35
  I'm
• 45:36
  from
• 45:36
  Michigan,
• 45:37
  so
• 45:37
  a
• 45:37
  lot
• 45:37
  of
• 45:37
  people
• 45:37
  say
• 45:38
  that
• 45:38
  if
• 45:38
  it's
• 45:38
  not
• 45:38
  msu.
• 45:39
  It
• 45:39
  might
• 45:39
  as
• 45:40
  well
• 45:40
  be
• 45:40
  a
• 45:40
  U
• 45:40
  of
• 45:40
  M.
• 45:41
  But
• 45:41
  I'm
• 45:41
  not
• 45:41
  that
• 45:41
  person.
• 45:42
  I'm
• 45:42
  a
• 45:42
  sparty
• 45:43
  through
• 45:43
  and
• 45:43
  through,
• 45:43
  so
• 45:43
  it
• 45:44
  feels
• 45:44
  right
• 45:44
  for
• 45:45
  Michigan.
• 45:47
  See,
• 45:47
  Yukon
• 45:47
  always
• 45:48
  feels
• 45:48
  dangerous
• 45:48
  in
• 45:48
  March.
• 45:49
  But
• 45:49
  I
• 45:49
  have
• 45:49
  to
• 45:49
  go
• 45:50
  with
• 45:50
  Illinois.
• 45:50
  I
• 45:50
  mentioned
• 45:51
  my
• 45:51
  bracket
• 45:51
  is
• 45:51
  pretty
• 45:52
  shot,
• 45:52
  but
• 45:53
  in
• 45:53
  most
• 45:53
  areas.
• 45:53
  But
• 45:54
  I
• 45:54
  did
• 45:54
  have
• 45:54
  Illinois
• 45:55
  winning
• 45:55
  it
• 45:55
  from
• 45:55
  day
• 45:55
  one,
• 45:56
  so
• 45:56
  I'm
• 45:56
  gonna
• 45:56
  stick
• 45:56
  with
• 45:57
  my
• 45:57
  gut.
• 45:57
  It's
• 45:57
  gonna
• 45:57
  be
• 45:57
  Illinois.
• 45:58
  Wow.
• 45:59
  You
• 45:59
  picked
• 45:59
  Illinois
• 45:59
  to
• 46:00
  win.
• 46:00
  Wow.
• 46:00
  No
• 46:01
  Zona,
• 46:01
  huh?
• 46:02
  No,
• 46:02
  no.
• 46:03
  My
• 46:03
  home
• 46:03
  state.
• 46:04
  No
• 46:04
  love
• 46:04
  for
• 46:04
  Zona.
• 46:05
  Oh,
• 46:05
  my
• 46:05
  God.
• 46:06
  Sorry.
• 46:06
  No
• 46:07
  love.
• 46:07
  All
• 46:08
  right,
• 46:08
  okay.
• 46:08
  We'll
• 46:08
  see.
• 46:09
  We'll
• 46:09
  see
• 46:09
  how
• 46:09
  it
• 46:09
  goes.
• 46:09
  I'm
• 46:09
  pulled
• 46:10
  for
• 46:10
  the
• 46:10
  Wildcats
• 46:10
  this
• 46:11
  year.
• 46:11
  Yeah.
• 46:12
  All
• 46:12
  right,
• 46:13
  question
• 46:13
  number
• 46:13
  two
• 46:14
  for
• 46:14
  Chris.
• 46:14
  I'm
• 46:15
  sticking
• 46:15
  with
• 46:15
  the
• 46:15
  March
• 46:15
  Madness.
• 46:16
  Where
• 46:16
  does
• 46:16
  the
• 46:17
  tournament
• 46:17
  rank
• 46:17
  for
• 46:18
  you
• 46:18
  in
• 46:18
  all
• 46:18
  sporting
• 46:19
  events?
• 46:19
  Are
• 46:19
  you
• 46:19
  more
• 46:19
  of
• 46:20
  a
• 46:20
  football
• 46:20
  guy,
• 46:20
  PGA
• 46:21
  tournament
• 46:21
  follower,
• 46:22
  or
• 46:22
  is
• 46:22
  this
• 46:22
  your
• 46:23
  moment?
• 46:24
  Wow.
• 46:24
  That's
• 46:25
  a
• 46:25
  really,
• 46:25
  really
• 46:25
  good
• 46:26
  question.
• 46:26
  I.
• 46:27
  I
• 46:28
  actually
• 46:28
  am
• 46:28
  a
• 46:28
  big
• 46:28
  basketball
• 46:29
  guy.
• 46:29
  So,
• 46:29
  like,
• 46:29
  if.
• 46:30
  If
• 46:30
  I
• 46:30
  think
• 46:30
  about
• 46:30
  the
• 46:31
  answer
• 46:31
  to
• 46:31
  that
• 46:31
  question,
• 46:31
  I
• 46:32
  think
• 46:32
  it's.
• 46:32
  It's
• 46:33
  probably
• 46:33
  March
• 46:33
  Madness
• 46:34
  number
• 46:34
  one
• 46:35
  followed
• 46:35
  very,
• 46:35
  very
• 46:36
  closely.
• 46:36
  Like,
• 46:36
  for
• 46:36
  me,
• 46:36
  it's
• 46:37
  like
• 46:37
  1A
• 46:37
  1B
• 46:38
  with
• 46:38
  the
• 46:38
  NBA
• 46:39
  final,
• 46:39
  and
• 46:40
  it
• 46:40
  probably
• 46:40
  depends
• 46:40
  on,
• 46:41
  like,
• 46:41
  who's
• 46:41
  playing
• 46:42
  it
• 46:42
  to
• 46:42
  actually
• 46:42
  determine
• 46:43
  which
• 46:43
  one
• 46:43
  actually
• 46:44
  takes
• 46:44
  the
• 46:44
  top
• 46:44
  spot.
• 46:45
  You
• 46:46
  know,
• 46:46
  like,
• 46:46
  depending,
• 46:46
  you
• 46:47
  know,
• 46:47
  like,
• 46:47
  last
• 46:47
  year
• 46:48
  was
• 46:48
  Oklahoma
• 46:48
  City
• 46:48
  and
• 46:49
  Indiana,
• 46:49
  and,
• 46:49
  like,
• 46:49
  I
• 46:50
  kind
• 46:50
  of
• 46:50
  watched
• 46:50
  it,
• 46:50
  but,
• 46:50
  like,
• 46:51
  I
• 46:51
  didn't
• 46:51
  care
• 46:51
  that
• 46:51
  much,
• 46:51
  you
• 46:52
  know,
• 46:52
  versus,
• 46:52
  like,
• 46:52
  say,
• 46:52
  when
• 46:53
  Golden
• 46:53
  State's
• 46:53
  in
• 46:53
  it,
• 46:53
  then
• 46:53
  I'm
• 46:54
  locked
• 46:54
  in
• 46:54
  on
• 46:54
  it.
• 46:54
  But.
• 46:55
  But
• 46:56
  the
• 46:56
  other
• 46:56
  thing
• 46:56
  I'd
• 46:56
  say,
• 46:56
  too,
• 46:57
  is,
• 46:57
  like,
• 46:57
  you
• 46:57
  have
• 46:57
  to
• 46:57
  think
• 46:57
  about
• 46:57
  the
• 46:58
  World
• 46:58
  cup
• 46:58
  too.
• 46:58
  But
• 46:58
  that's
• 46:59
  only
• 46:59
  four
• 46:59
  years.
• 46:59
  So
• 46:59
  I'd
• 47:00
  probably
• 47:00
  put
• 47:00
  the
• 47:00
  World
• 47:00
  cup
• 47:01
  as,
• 47:01
  like,
• 47:01
  the
• 47:01
  thing
• 47:01
  that
• 47:02
  I
• 47:02
  get
• 47:02
  most
• 47:03
  excited
• 47:03
  about
• 47:03
  now,
• 47:04
  which
• 47:04
  is
• 47:04
  weird
• 47:04
  to
• 47:04
  say,
• 47:05
  but
• 47:05
  I'm
• 47:05
  not
• 47:05
  a
• 47:05
  soccer
• 47:06
  guy.
• 47:06
  I
• 47:06
  just
• 47:06
  love
• 47:06
  the
• 47:06
  World
• 47:07
  Cup.
• 47:07
  But.
• 47:07
  But,
• 47:08
  yeah.
• 47:08
  So
• 47:08
  I'd
• 47:08
  say
• 47:09
  March
• 47:09
  madness
• 47:09
  in
• 47:10
  the
• 47:10
  NBA
• 47:10
  Finals.
• 47:10
  All
• 47:11
  right.
• 47:11
  Jeopardy.
• 47:12
  Is
• 47:13
  celebrating
• 47:13
  its
• 47:13
  62nd
• 47:14
  birthday.
• 47:15
  Wow.
• 47:15
  By
• 47:16
  offering
• 47:16
  $6,200
• 47:17
  in
• 47:17
  a
• 47:17
  shot
• 47:18
  on
• 47:18
  the
• 47:18
  show.
• 47:18
  For
• 47:18
  a
• 47:18
  fan
• 47:19
  who
• 47:19
  can
• 47:19
  ace
• 47:19
  the
• 47:20
  test,
• 47:20
  they're
• 47:21
  calling
• 47:21
  it
• 47:21
  Jepar
• 47:22
  Day.
• 47:23
  I
• 47:23
  bet.
• 47:23
  Produce.
• 47:23
  Oh,
• 47:24
  loves
• 47:24
  that
• 47:24
  one.
• 47:24
  Jenna,
• 47:25
  where
• 47:25
  does
• 47:25
  Jeopardy.
• 47:26
  Rank
• 47:26
  in
• 47:26
  your
• 47:26
  all
• 47:26
  time
• 47:27
  game
• 47:27
  show
• 47:27
  rankings?
• 47:28
  Please
• 47:28
  remember
• 47:28
  to
• 47:29
  phrase
• 47:29
  your
• 47:29
  answer
• 47:29
  in
• 47:30
  the
• 47:30
  form
• 47:30
  of
• 47:30
  a
• 47:30
  question.
• 47:32
  Okay.
• 47:34
  What
• 47:34
  is
• 47:35
  slightly
• 47:35
  overrated
• 47:36
  but
• 47:36
  still
• 47:37
  a
• 47:37
  classic?
• 47:39
  I
• 47:40
  respect
• 47:40
  it
• 47:40
  more
• 47:41
  than
• 47:41
  I
• 47:41
  enjoy
• 47:41
  it.
• 47:42
  I.
• 47:42
  I
• 47:42
  grew
• 47:43
  up
• 47:43
  watching
• 47:43
  Wheel
• 47:43
  of
• 47:43
  Fortune
• 47:44
  with
• 47:44
  my
• 47:44
  dad,
• 47:44
  and
• 47:44
  that's
• 47:44
  like
• 47:45
  a
• 47:45
  memory
• 47:45
  of
• 47:45
  mine.
• 47:46
  And
• 47:47
  Jeopardy.
• 47:47
  Came
• 47:47
  on
• 47:47
  right
• 47:47
  after,
• 47:48
  so.
• 47:48
  But
• 47:49
  typically,
• 47:49
  I
• 47:49
  didn't
• 47:50
  make
• 47:50
  it
• 47:50
  through
• 47:50
  jeopardy.
• 47:51
  If
• 47:51
  I'm
• 47:51
  gonna
• 47:51
  be
• 47:51
  honest.
• 47:52
  Um,
• 47:52
  I
• 47:52
  think
• 47:52
  it's
• 47:53
  smart,
• 47:53
  it's
• 47:53
  iconic,
• 47:54
  and
• 47:54
  it's
• 47:54
  not
• 47:55
  exactly
• 47:55
  entertaining
• 47:56
  in
• 47:56
  the
• 47:56
  same
• 47:56
  way
• 47:56
  as
• 47:56
  others,
• 47:57
  in
• 47:57
  my
• 47:57
  opinion.
• 47:58
  But
• 47:58
  it
• 47:58
  is
• 47:59
  also
• 47:59
  one
• 47:59
  of
• 47:59
  the
• 47:59
  game
• 47:59
  shows
• 48:00
  that
• 48:00
  have
• 48:00
  stayed
• 48:00
  consistent
• 48:01
  over
• 48:01
  the
• 48:01
  years
• 48:01
  without
• 48:01
  feeling
• 48:02
  outdated.
• 48:03
  So
• 48:03
  I
• 48:03
  guess
• 48:04
  I'm
• 48:04
  going
• 48:04
  to
• 48:04
  rank
• 48:04
  it
• 48:05
  just
• 48:05
  outside
• 48:05
  my
• 48:05
  top
• 48:06
  three.
• 48:07
  I
• 48:07
  think
• 48:07
  it's
• 48:07
  more
• 48:07
  of
• 48:07
  a
• 48:07
  must
• 48:08
  respect
• 48:08
  than
• 48:08
  a
• 48:09
  must
• 48:09
  watch
• 48:09
  for
• 48:09
  me
• 48:10
  though.
• 48:10
  Okay.
• 48:11
  Okay.
• 48:11
  So
• 48:11
  is
• 48:12
  Wheel
• 48:12
  of
• 48:12
  Fortune
• 48:12
  your
• 48:12
  number
• 48:13
  one?
• 48:14
  Oh,
• 48:14
  I
• 48:14
  don't
• 48:14
  know
• 48:15
  how
• 48:15
  I
• 48:15
  would
• 48:15
  rank
• 48:15
  all
• 48:15
  these.
• 48:16
  Yeah,
• 48:16
  I
• 48:16
  think
• 48:16
  so
• 48:16
  because
• 48:17
  it's
• 48:17
  such
• 48:17
  a
• 48:17
  core
• 48:17
  memory
• 48:17
  of
• 48:18
  mine.
• 48:18
  Like
• 48:18
  my
• 48:18
  dad
• 48:18
  and
• 48:18
  I
• 48:19
  always
• 48:19
  watched
• 48:19
  it.
• 48:19
  My
• 48:19
  grandpa
• 48:20
  and
• 48:20
  I
• 48:20
  always
• 48:20
  watched
• 48:20
  it.
• 48:20
  So
• 48:21
  I
• 48:21
  think.
• 48:21
  So
• 48:21
  those
• 48:22
  are
• 48:22
  the
• 48:22
  two
• 48:22
  that
• 48:22
  always
• 48:23
  come
• 48:23
  to
• 48:23
  mind
• 48:23
  for
• 48:23
  me.
• 48:23
  Like
• 48:24
  you
• 48:24
  say
• 48:24
  game
• 48:24
  shows,
• 48:25
  it's
• 48:25
  like
• 48:25
  those
• 48:25
  two
• 48:25
  and
• 48:26
  then
• 48:26
  maybe
• 48:26
  press
• 48:27
  your
• 48:27
  luck
• 48:27
  from
• 48:27
  the
• 48:27
  80s,
• 48:28
  which
• 48:28
  I
• 48:28
  just
• 48:29
  watched
• 48:29
  this
• 48:29
  crazy
• 48:29
  like
• 48:30
  YouTube
• 48:30
  clip
• 48:30
  on
• 48:31
  the
• 48:31
  guy
• 48:31
  that
• 48:32
  like
• 48:32
  cheated
• 48:32
  press
• 48:33
  your
• 48:33
  luck
• 48:33
  and
• 48:33
  won
• 48:33
  like
• 48:33
  hundreds
• 48:34
  of
• 48:34
  thousand
• 48:34
  dollars.
• 48:34
  He
• 48:35
  was
• 48:35
  like
• 48:35
  a
• 48:35
  notorious
• 48:36
  scammer.
• 48:36
  But
• 48:37
  anyway,
• 48:37
  yeah,
• 48:38
  friends
• 48:38
  of
• 48:38
  Omnitot,
• 48:39
  go,
• 48:39
  go
• 48:39
  find
• 48:39
  that,
• 48:40
  that
• 48:40
  story.
• 48:40
  It's
• 48:40
  pretty,
• 48:41
  pretty
• 48:41
  crazy.
• 48:41
  The
• 48:41
  guy,
• 48:42
  that's
• 48:42
  the
• 48:42
  guy
• 48:42
  that
• 48:43
  cheated
• 48:43
  press
• 48:43
  your
• 48:43
  luck.
• 48:44
  Okay,
• 48:45
  Chris,
• 48:45
  spring
• 48:45
  break
• 48:46
  is
• 48:46
  upon
• 48:46
  us.
• 48:46
  If
• 48:47
  you
• 48:47
  had
• 48:47
  to
• 48:47
  make
• 48:47
  a
• 48:47
  last
• 48:47
  minute
• 48:48
  trip,
• 48:48
  no
• 48:49
  planning,
• 48:49
  no
• 48:49
  logistics,
• 48:50
  what's
• 48:50
  your
• 48:50
  destination
• 48:51
  and
• 48:51
  are
• 48:52
  you
• 48:52
  going
• 48:52
  to
• 48:52
  be
• 48:52
  relaxing
• 48:53
  or
• 48:53
  going
• 48:53
  full
• 48:53
  activity
• 48:54
  mode?
• 48:55
  Oh,
• 48:56
  man.
• 48:56
  You
• 48:56
  know,
• 48:56
  it's
• 48:57
  funny.
• 48:57
  Very
• 48:57
  apropos
• 48:58
  question.
• 48:58
  So
• 48:59
  I
• 48:59
  used
• 48:59
  to
• 48:59
  think
• 48:59
  it
• 48:59
  was
• 48:59
  Hawaii
• 49:00
  until
• 49:01
  I
• 49:01
  went
• 49:01
  there
• 49:01
  amid
• 49:02
  100
• 49:02
  year
• 49:02
  storms
• 49:03
  a
• 49:03
  couple
• 49:03
  weeks
• 49:03
  ago
• 49:03
  and
• 49:04
  didn't
• 49:04
  see
• 49:04
  the
• 49:04
  sun
• 49:05
  at
• 49:05
  all.
• 49:05
  So.
• 49:05
  And
• 49:06
  it's
• 49:06
  really
• 49:06
  far
• 49:06
  to
• 49:07
  get
• 49:07
  to.
• 49:07
  So
• 49:08
  I
• 49:08
  think
• 49:08
  for
• 49:08
  spring
• 49:08
  break,
• 49:09
  I
• 49:09
  don't,
• 49:09
  I
• 49:09
  don't,
• 49:09
  I
• 49:09
  don't
• 49:10
  know
• 49:10
  that
• 49:10
  I
• 49:10
  do
• 49:10
  Hawaii
• 49:11
  again,
• 49:12
  especially
• 49:12
  at
• 49:12
  that
• 49:13
  time
• 49:13
  of
• 49:13
  year.
• 49:14
  So.
• 49:14
  But
• 49:14
  I
• 49:14
  think
• 49:15
  if
• 49:15
  I
• 49:15
  had
• 49:15
  the
• 49:15
  kids,
• 49:16
  actually
• 49:16
  the
• 49:16
  place
• 49:16
  I
• 49:16
  want
• 49:17
  to
• 49:17
  go
• 49:17
  is
• 49:17
  D.C.
• 49:18
  i
• 49:18
  think
• 49:18
  D.C.
• 49:19
  with
• 49:19
  the
• 49:19
  kids
• 49:19
  when
• 49:19
  they're
• 49:19
  like
• 49:20
  10,
• 49:20
  12
• 49:20
  years
• 49:20
  old
• 49:20
  is
• 49:21
  like
• 49:21
  perfect.
• 49:22
  But
• 49:22
  as
• 49:23
  an
• 49:23
  adult,
• 49:24
  if
• 49:24
  I
• 49:24
  was
• 49:24
  having
• 49:25
  a
• 49:25
  spring
• 49:25
  break
• 49:25
  as
• 49:25
  an
• 49:25
  adult,
• 49:26
  this
• 49:26
  is
• 49:26
  going
• 49:26
  to
• 49:26
  surprise
• 49:27
  everybody.
• 49:27
  I
• 49:27
  think
• 49:27
  I'd
• 49:28
  say
• 49:28
  London.
• 49:28
  I
• 49:28
  just
• 49:29
  love
• 49:29
  London.
• 49:30
  London
• 49:30
  is
• 49:31
  so
• 49:31
  cool.
• 49:31
  And
• 49:32
  I
• 49:32
  get
• 49:32
  to
• 49:32
  go
• 49:33
  out
• 49:33
  there
• 49:33
  for
• 49:33
  the
• 49:33
  retail
• 49:34
  technology
• 49:34
  show
• 49:34
  in
• 49:34
  a
• 49:35
  couple
• 49:35
  weeks
• 49:35
  at
• 49:35
  the
• 49:35
  end
• 49:35
  of
• 49:36
  April
• 49:36
  too.
• 49:36
  So
• 49:36
  I'm
• 49:37
  pretty
• 49:37
  pumped
• 49:37
  about
• 49:37
  that.
• 49:38
  But
• 49:38
  what
• 49:38
  would
• 49:38
  yours
• 49:38
  be,
• 49:38
  Jenna?
• 49:39
  Wow.
• 49:39
  Well,
• 49:40
  last
• 49:40
  minute
• 49:40
  trip
• 49:40
  to
• 49:40
  London,
• 49:41
  that's
• 49:41
  a
• 49:41
  big
• 49:41
  one.
• 49:43
  Mine's
• 49:43
  really,
• 49:44
  it's
• 49:44
  a
• 49:44
  go
• 49:44
  to
• 49:44
  for
• 49:45
  me
• 49:45
  all
• 49:45
  the
• 49:45
  time.
• 49:45
  So
• 49:45
  I'd
• 49:46
  have
• 49:46
  to
• 49:46
  pick
• 49:46
  something
• 49:46
  that
• 49:46
  I'm
• 49:47
  used
• 49:47
  To,
• 49:47
  I
• 49:47
  think,
• 49:48
  for
• 49:48
  last
• 49:48
  minute,
• 49:48
  because
• 49:49
  I
• 49:49
  need
• 49:49
  a
• 49:49
  little
• 49:49
  bit
• 49:49
  of,
• 49:49
  like,
• 49:50
  if
• 49:50
  I'm
• 49:50
  not
• 49:50
  planning
• 49:51
  it,
• 49:51
  I
• 49:51
  need
• 49:51
  to
• 49:51
  know
• 49:51
  what
• 49:51
  I'm
• 49:52
  doing.
• 49:52
  So
• 49:52
  Anna
• 49:53
  Maria
• 49:53
  island,
• 49:54
  or
• 49:54
  maybe
• 49:55
  if
• 49:55
  it's
• 49:56
  summer,
• 49:56
  Northern
• 49:56
  Michigan,
• 49:57
  because
• 49:57
  I
• 49:58
  grew
• 49:58
  up
• 49:58
  there,
• 49:58
  but
• 49:58
  I
• 49:58
  think
• 49:59
  Anna
• 49:59
  Maria
• 49:59
  island,
• 50:00
  if
• 50:00
  it's
• 50:00
  like
• 50:00
  a
• 50:00
  spring
• 50:00
  break,
• 50:00
  because
• 50:01
  that's
• 50:01
  just.
• 50:01
  It's
• 50:01
  my
• 50:01
  favorite
• 50:02
  place
• 50:02
  in
• 50:02
  the
• 50:02
  world,
• 50:02
  so.
• 50:03
  Nice.
• 50:04
  Nice,
• 50:04
  nice.
• 50:04
  There's
• 50:04
  lots
• 50:05
  of
• 50:05
  songs
• 50:05
  about
• 50:05
  northern
• 50:06
  Michigan.
• 50:06
  All
• 50:06
  right.
• 50:07
  Hello.
• 50:07
  Let's.
• 50:08
  Right.
• 50:08
  All
• 50:08
  right.
• 50:08
  Produce.
• 50:09
  Ella,
• 50:09
  come
• 50:09
  on
• 50:09
  in.
• 50:10
  Which
• 50:10
  headline
• 50:11
  won
• 50:11
  this
• 50:11
  show
• 50:11
  for
• 50:12
  you
• 50:12
  this
• 50:12
  week?
• 50:12
  I
• 50:12
  don't
• 50:12
  have
• 50:13
  any
• 50:13
  idea.
• 50:13
  This
• 50:14
  one.
• 50:14
  Man.
• 50:15
  I'm
• 50:15
  gonna
• 50:15
  get
• 50:15
  this
• 50:15
  one
• 50:15
  wrong.
• 50:16
  I
• 50:16
  know
• 50:16
  it.
• 50:19
  I'm
• 50:20
  gonna
• 50:20
  go
• 50:20
  with
• 50:22
  rei.
• 50:24
  I
• 50:24
  missed
• 50:25
  it.
• 50:25
  I
• 50:25
  knew
• 50:25
  I
• 50:25
  missed
• 50:25
  it.
• 50:26
  Yep,
• 50:26
  yep.
• 50:27
  Streak
• 50:27
  is
• 50:27
  over.
• 50:28
  The
• 50:28
  king
• 50:28
  is
• 50:28
  dead.
• 50:30
  The
• 50:30
  winner
• 50:31
  is
• 50:31
  Doordash.
• 50:32
  Entering
• 50:32
  a
• 50:33
  Paris
• 50:34
  shoot.
• 50:35
  This
• 50:35
  feels
• 50:36
  like
• 50:36
  the
• 50:36
  ultimate
• 50:37
  frictionless
• 50:37
  experience,
• 50:38
  and
• 50:38
  I'm
• 50:38
  just
• 50:39
  shocked
• 50:39
  that
• 50:39
  we're
• 50:40
  this
• 50:40
  point
• 50:41
  where
• 50:41
  we
• 50:41
  can
• 50:42
  deliver
• 50:43
  clothes.
• 50:44
  That
• 50:44
  is
• 50:44
  so
• 50:44
  wild.
• 50:46
  I'm
• 50:46
  thinking
• 50:47
  about
• 50:47
  my.
• 50:47
  My
• 50:48
  brain
• 50:48
  goes
• 50:48
  to
• 50:49
  when
• 50:49
  I
• 50:49
  am
• 50:49
  at,
• 50:50
  let's
• 50:50
  say,
• 50:50
  a
• 50:50
  work
• 50:51
  conference
• 50:51
  and
• 50:51
  I
• 50:51
  spill
• 50:52
  on
• 50:52
  my
• 50:52
  pants.
• 50:52
  How
• 50:53
  amazing
• 50:53
  it
• 50:53
  would
• 50:53
  be
• 50:54
  to
• 50:55
  order
• 50:55
  a
• 50:55
  pair
• 50:56
  of
• 50:56
  pants
• 50:56
  and
• 50:56
  not
• 50:56
  be
• 50:56
  embarrassed
• 50:57
  the
• 50:57
  rest
• 50:57
  of
• 50:57
  the
• 50:57
  day.
• 50:58
  I
• 50:59
  think
• 50:59
  this
• 50:59
  is
• 50:59
  really
• 51:00
  interesting
• 51:01
  to
• 51:01
  see
• 51:01
  how
• 51:01
  this
• 51:01
  is
• 51:02
  going
• 51:02
  to
• 51:02
  play
• 51:02
  out.
• 51:03
  I
• 51:03
  think
• 51:03
  about
• 51:03
  how
• 51:05
  Doordash
• 51:06
  itself
• 51:06
  seemed
• 51:06
  crazy
• 51:07
  Right
• 51:07
  when
• 51:07
  it
• 51:07
  came
• 51:07
  out.
• 51:07
  Right.
• 51:07
  And
• 51:08
  same
• 51:08
  with
• 51:08
  Uber.
• 51:09
  And
• 51:10
  to
• 51:10
  now
• 51:10
  know
• 51:11
  that
• 51:11
  that
• 51:11
  is
• 51:11
  a
• 51:12
  universal
• 51:12
  experience
• 51:13
  that
• 51:13
  everyone
• 51:13
  just
• 51:13
  does
• 51:14
  automatically,
• 51:14
  and
• 51:15
  it's
• 51:15
  something
• 51:15
  that
• 51:15
  we
• 51:15
  didn't
• 51:16
  know
• 51:16
  we
• 51:16
  need,
• 51:16
  but
• 51:16
  we
• 51:16
  needed.
• 51:17
  I
• 51:17
  kind
• 51:18
  of
• 51:18
  think
• 51:18
  this
• 51:18
  might
• 51:18
  be
• 51:19
  in
• 51:19
  that
• 51:19
  same
• 51:20
  realm.
• 51:20
  Okay,
• 51:21
  so,
• 51:21
  Ella,
• 51:21
  so
• 51:21
  I
• 51:21
  picked
• 51:22
  up
• 51:22
  a
• 51:22
  couple
• 51:22
  things
• 51:22
  there.
• 51:23
  One,
• 51:23
  did
• 51:23
  you
• 51:24
  have
• 51:24
  an
• 51:24
  accident
• 51:24
  at
• 51:25
  a
• 51:25
  recent
• 51:25
  conference
• 51:25
  where
• 51:26
  you
• 51:26
  spilled
• 51:26
  on
• 51:26
  yourself?
• 51:27
  I
• 51:27
  did
• 51:28
  not,
• 51:28
  but
• 51:28
  that's
• 51:28
  one
• 51:28
  of
• 51:29
  my
• 51:29
  biggest
• 51:29
  fears.
• 51:30
  You
• 51:30
  did
• 51:30
  not.
• 51:30
  You're
• 51:30
  so.
• 51:31
  You're
• 51:31
  just.
• 51:31
  You're
• 51:31
  just
• 51:31
  preparing
• 51:32
  for
• 51:32
  the
• 51:32
  day
• 51:33
  when
• 51:33
  you
• 51:33
  eventually
• 51:34
  do
• 51:34
  that.
• 51:35
  Absolutely.
• 51:35
  So
• 51:35
  you
• 51:36
  could
• 51:36
  see
• 51:36
  the
• 51:36
  use
• 51:37
  case
• 51:37
  arising
• 51:38
  in
• 51:38
  which
• 51:38
  one
• 51:39
  would
• 51:39
  need
• 51:39
  to
• 51:39
  doordash
• 51:40
  themselves
• 51:41
  a
• 51:41
  new
• 51:41
  pair
• 51:41
  of
• 51:41
  pants.
• 51:42
  Very
• 51:42
  quickly,
• 51:43
  especially
• 51:43
  for
• 51:44
  someone
• 51:44
  as
• 51:44
  clumsy
• 51:45
  and
• 51:45
  just
• 51:45
  random
• 51:46
  as
• 51:46
  me.
• 51:46
  That
• 51:47
  would
• 51:47
  happen
• 51:47
  to
• 51:47
  me.
• 51:48
  Yes.
• 51:50
  That
• 51:50
  is
• 51:50
  so.
• 51:50
  I've
• 51:51
  had
• 51:51
  that
• 51:51
  happen
• 51:51
  to
• 51:51
  me
• 51:51
  before.
• 51:52
  So
• 51:52
  I
• 51:52
  could
• 51:53
  absolutely
• 51:53
  see
• 51:54
  the
• 51:54
  use
• 51:54
  case.
• 51:55
  Yeah.
• 51:55
  Yeah.
• 51:56
  It
• 51:56
  happens
• 51:56
  to
• 51:56
  me
• 51:56
  every
• 51:57
  day.
• 51:57
  I
• 51:57
  just
• 51:57
  choose
• 51:57
  to
• 51:58
  ignore
• 51:58
  it.
• 52:01
  I'm
• 52:01
  notorious
• 52:01
  for
• 52:01
  spilling
• 52:02
  coffee
• 52:02
  on
• 52:03
  everything.
• 52:03
  Like,
• 52:04
  literally
• 52:04
  everything.
• 52:05
  I
• 52:05
  just.
• 52:06
  I
• 52:06
  spill
• 52:06
  a
• 52:06
  coffee
• 52:07
  cup
• 52:07
  every
• 52:07
  week.
• 52:08
  All
• 52:08
  right,
• 52:08
  well,
• 52:08
  that
• 52:08
  was
• 52:08
  a
• 52:08
  fun
• 52:09
  show,
• 52:09
  Jenna.
• 52:09
  Thanks
• 52:10
  for
• 52:10
  being
• 52:10
  with
• 52:10
  us.
• 52:10
  It
• 52:10
  was
• 52:11
  great
• 52:11
  to
• 52:11
  have
• 52:11
  you.
• 52:11
  And
• 52:11
  happy
• 52:12
  birthday
• 52:12
  today
• 52:12
  to
• 52:13
  Barry
• 52:13
  Sonnefeld,
• 52:14
  Asa
• 52:14
  Butterfield
• 52:15
  and
• 52:15
  to
• 52:15
  the
• 52:16
  woman
• 52:16
  who
• 52:16
  played
• 52:16
  Robbie
• 52:17
  Benson's
• 52:17
  love
• 52:18
  interest
• 52:18
  in
• 52:18
  One
• 52:18
  on
• 52:19
  One
• 52:19
  Another
• 52:19
  Basketball
• 52:20
  Reference,
• 52:20
  which
• 52:20
  is
• 52:20
  the
• 52:21
  greatest
• 52:21
  basketball
• 52:22
  movie
• 52:22
  filmed
• 52:23
  in
• 52:23
  the
• 52:23
  1970s.
• 52:24
  For
• 52:24
  those
• 52:24
  that
• 52:24
  may
• 52:24
  be
• 52:25
  unfamiliar,
• 52:25
  check.
• 52:25
  Check
• 52:25
  it
• 52:26
  out
• 52:26
  the
• 52:26
  wonderful
• 52:27
  Annetto
• 52:28
  tool.
• 52:28
  And
• 52:28
  remember,
• 52:29
  if
• 52:29
  you
• 52:29
  can
• 52:29
  only
• 52:29
  read
• 52:29
  or
• 52:29
  listen
• 52:30
  to
• 52:30
  one
• 52:30
  retail
• 52:30
  blog
• 52:30
  in
• 52:31
  the
• 52:31
  business,
• 52:31
  make
• 52:31
  it
• 52:31
  omnitalk.
• 52:32
  Our
• 52:32
  Fast
• 52:32
  five
• 52:32
  Podcast
• 52:33
  is
• 52:33
  the
• 52:33
  quickest,
• 52:33
  fastest
• 52:33
  rundown
• 52:34
  of
• 52:34
  all
• 52:34
  the
• 52:35
  week's
• 52:35
  top
• 52:35
  news
• 52:35
  in
• 52:35
  our
• 52:35
  daily
• 52:36
  newsletter.
• 52:36
  The
• 52:36
  Retail
• 52:36
  Daily
• 52:37
  Minute
• 52:37
  tells
• 52:37
  you
• 52:37
  all
• 52:37
  you
• 52:38
  need
• 52:38
  to
• 52:38
  know
• 52:38
  each
• 52:38
  day
• 52:39
  to
• 52:39
  stay
• 52:39
  on
• 52:39
  top
• 52:39
  of
• 52:39
  your
• 52:40
  game
• 52:40
  as
• 52:40
  a
• 52:40
  retail
• 52:40
  executive
• 52:41
  and
• 52:41
  also
• 52:41
  regularly
• 52:42
  feature
• 52:42
  special
• 52:42
  content
• 52:43
  that
• 52:43
  is
• 52:44
  exclusive
• 52:44
  to
• 52:44
  us
• 52:44
  and
• 52:44
  that
• 52:45
  we
• 52:45
  all
• 52:45
  take
• 52:45
  a
• 52:45
  ton
• 52:45
  of
• 52:45
  pride
• 52:46
  in
• 52:46
  doing
• 52:46
  just
• 52:46
  for
• 52:46
  you.
• 52:47
  Thanks
• 52:47
  as
• 52:47
  always
• 52:48
  for
• 52:48
  listening
• 52:48
  in.
• 52:48
  Please
• 52:48
  remember
• 52:48
  to
• 52:49
  like
• 52:49
  and
• 52:49
  leave
• 52:49
  us
• 52:49
  a
• 52:49
  review
• 52:50
  wherever
• 52:50
  you
• 52:50
  happen
• 52:50
  to
• 52:50
  listen
• 52:51
  to
• 52:51
  your
• 52:51
  podcast
• 52:51
  or
• 52:52
  on
• 52:52
  YouTube.
• 52:52
  You
• 52:52
  can
• 52:53
  follow
• 52:53
  us
• 52:53
  today
• 52:53
  by
• 52:53
  simply
• 52:54
  going
• 52:54
  to
• 52:54
  YouTube.com
• 52:55
  Amitalk
• 52:56
  Detail
• 52:57
  Jenna,
• 52:58
  if
• 52:58
  people
• 52:58
  want
• 52:58
  to
• 52:58
  get
• 52:59
  in
• 52:59
  touch
• 52:59
  with
• 52:59
  you
• 53:00
  with
• 53:00
  Jen
• 53:01
  at
• 53:01
  the
• 53:01
  J
• 53:02
  Recruiting
• 53:02
  Services,
• 53:03
  what's
• 53:03
  the
• 53:03
  best
• 53:03
  way
• 53:03
  for
• 53:03
  them
• 53:04
  to
• 53:04
  do
• 53:04
  that?
• 53:04
  Yeah,
• 53:05
  we're
• 53:05
  all
• 53:05
  really
• 53:06
  active
• 53:06
  on
• 53:06
  LinkedIn,
• 53:06
  so
• 53:07
  Jenna
• 53:07
  DeFranco
• 53:08
  on
• 53:08
  LinkedIn
• 53:08
  is
• 53:08
  great.
• 53:09
  Our
• 53:09
  J
• 53:09
  Recruiting
• 53:10
  Services
• 53:10
  page
• 53:10
  also
• 53:10
  has
• 53:11
  a
• 53:11
  lot
• 53:11
  of
• 53:11
  valuable
• 53:11
  information
• 53:12
  on
• 53:12
  it,
• 53:12
  so
• 53:12
  LinkedIn
• 53:13
  is
• 53:13
  probably
• 53:13
  the
• 53:13
  best
• 53:13
  bet.
• 53:15
  All
• 53:15
  right,
• 53:16
  well,
• 53:16
  there
• 53:16
  you
• 53:16
  have
• 53:16
  it
• 53:17
  folks.
• 53:17
  So
• 53:17
  until
• 53:18
  next
• 53:18
  week,
• 53:19
  stay
• 53:20
  well.
• 53:20
  And
• 53:20
  on
• 53:20
  behalf
• 53:21
  of
• 53:21
  all
• 53:21
  of
• 53:21
  us
• 53:21
  at
• 53:21
  Omnitok,
• 53:22
  on
• 53:22
  behalf
• 53:22
  of
• 53:22
  me,
• 53:23
  Jenna
• 53:24
  producer
• 53:24
  Ella,
• 53:25
  as
• 53:25
  always,
• 53:25
  be
• 53:25
  careful
• 53:26
  out
• 53:26
  there.