JJ Peterson talks marketing for churches
Churches and nonprofits often struggle trying to figure out how to "market" themselves, often lamenting that they are the "best kept secret" in town. Marketing expert JJ Peterson joins the pod to talk about the four different categories of nonprofits, how each kind should market itself, and why non-profits should market and message like a for-profit. JJ also talks about the how the Storybrand framework, and how progressive churches can do a better job getting their message out.
Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their…
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