Kat Kennan: How Trauma-Informed Marketing Offers a Radical Customer Experience
Marketing often relies on a lot of "tricks" to reach people in this noisy world. But we have an opportunity to be more intentional and responsible in our marketing - and when we do, that leads to increased customer engagement, loyalty, and yes, profit.
Today, I talk with Kat Kennan about trauma-informed marketing and how we can rethink the way we promote our offerings. We talk about what trauma-informed marketing means, why brands need to pay attention, how to avoid cancel culture, and how to rethink old marketing models and get away from fear-based messaging. We discuss how trauma can show…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.