Latest / Forge Fire Protocol Podcast / Stop Sitting on Your Business Idea: Join the $10 Million Challenge

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Stop Sitting on Your Business Idea: Join the $10 Million Challenge · Forge Fire Protocol Podcast

• 0:02
  Imagine breaking free from the grind and building a business that lights you up, ignites with purpose, and delivers the ultimate reward.
• 0:12
  Forge Fire Protocol gives ambitious entrepreneurs the proven five-step system to choose the right business, launch it successfully, scale it strategically, and exit on your terms.
• 0:26
  Turning vision into lasting wealth, forged in fire, built for legacy.
• 0:35
  All right, welcome back to the Forge Fire Protocol Podcast.
• 0:38
  We are excited for today.
• 0:40
  We're always excited.
• 0:41
  We get so many different things happening all over the place.
• 0:45
  It's kind of wild, but today we're going to talk about some cool stuff with the next challenge that's coming out.
• 0:53
  But I do want to say before we even go there, before we start any of that, make sure that you're liking the podcast.
• 0:59
  Share the podcast.
• 1:00
  right?
• 1:01
  Make it a favorite, depending on what channel that you're on, but definitely subscribe because you don't want to miss an episode.
• 1:09
  You don't want to miss, we're going to be announcing the next dates for the next challenge today, and we're going to go into why it matters, all of that great stuff, but that stuff you don't want to miss.
• 1:19
  You want to be part of that.
• 1:20
  So like it, favorite, share it, and let's get this thing going.
• 1:26
  Did I miss anything there, Mike?
• 1:27
  I
• 1:29
  Yeah, no, I agree wholeheartedly.
• 1:31
  It's just what we have coming is really going to be impactful.
• 1:34
  So I'm just excited to get to it.
• 1:36
  Yes, indeed.
• 1:37
  So, and you were just talking about just a minute ago before we actually kicked this off about some of the things that why it matters to people.
• 1:45
  Yeah.
• 1:46
  That's what we're doing this.
• 1:46
  So every time I meet with someone in any business, the first thoughts that I go into ahead of that meeting and during that meeting is pretty blunt.
• 1:54
  It's number one.
• 1:55
  Why do you care?
• 1:57
  Why should you,
• 1:58
  spend any time doing this and how does it benefit you?
• 2:01
  Okay.
• 2:02
  How can it make either your day, your life, your job, your whatever, how can it make it better?
• 2:06
  How can we serve you?
• 2:09
  Okay.
• 2:09
  And that is the laser focus.
• 2:11
  And I, we've had a podcast on the challenge and what we're doing on the challenge.
• 2:16
  And the challenge is remarkable, but I think a lot of people are sitting out there.
• 2:20
  I don't think I know because I've been talking to a lot of people about this.
• 2:23
  The amount of people that come up to me with ideas,
• 2:28
  And that's pretty much it.
• 2:29
  It's like, you know, it'd be pretty cool if someone did this.
• 2:31
  I'm like, why don't you do it?
• 2:32
  Oh, I don't know.
• 2:33
  I don't know how to do that.
• 2:34
  I don't...
• 2:35
  I got a job.
• 2:35
  I got this.
• 2:36
  I got that.
• 2:37
  Whatever.
• 2:37
  There's a million and one excuses and I'm not saying they're not valid.
• 2:42
  But again, we've talked about this, like how again, now that's...
• 2:44
  I was taught by an entrepreneur that how selfish that is to keep great ideas in and not share them because you're not serving people who really need your help.
• 2:54
  And if you've thought of a solution...
• 2:56
  you it's your job or your duty to almost to share that information now you don't have to be the guy who runs the business you can be just the idea guy that's right and have someone else that can run the business for you you can but you should profit from that if it's your idea and you came up with this it's your baby so i think that's what people don't realize there's so many people out there right now who have brilliant ideas they're never going to vet it they're never going to
• 3:22
  do much with it.
• 3:23
  I'd say I would guess that probably 80% of them, if not more, maybe even higher, possibly as high as 95% of them.
• 3:28
  Yeah.
• 3:31
  I mean, yeah.
• 3:31
  So, I mean, if that, if that's you, if you ever sit there and you're the guy, again, I had a friend who I hadn't seen in years and he was telling someone, someone else I knew had bumped into him and he's like, oh, I saw him in Boston.
• 3:43
  And I'm like, oh, I haven't seen him.
• 3:44
  Like I talked to him on Facebook, but I haven't seen him in like 20 years.
• 3:47
  Is he doing well?
• 3:48
  And he's like, yeah, he's doing really well.
• 3:50
  He was talking about you.
• 3:51
  He's like, ever since you were a kid, he's like, you always had these crazy ideas.
• 3:56
  And I was like, you have no idea how big of a compliment that is.
• 3:59
  Huge, huge.
• 4:00
  And by the way, those are the people we're looking for, right?
• 4:03
  We want the people with the ideas.
• 4:05
  Agree, Stephen?
• 4:07
  Yes, exactly.
• 4:09
  First of all, I got a little banged up today.
• 4:10
  I had some minor surgery done, but it was just above my eye.
• 4:14
  So it's left me kind of black and blue.
• 4:17
  Hey, you're looking better than you did a few days ago.
• 4:19
  It's all good, man.
• 4:22
  So really, to get to it, what we're looking at with the Forge Fire and our challenge, and it's really to claim your breakthrough.
• 4:31
  You know, we want to break that branch of that someday feeling and force immediate market certainty.
• 4:39
  And that's what this is about.
• 4:40
  This is about doing it quick and fast.
• 4:43
  And we've...
• 4:44
  That's why we have the challenge.
• 4:45
  And really the biggest lie holding entrepreneurs back is that timing has to be perfect before they execute.
• 4:53
  And the challenge shatters that analysis and that paralysis, that analysis of paralysis by deploying the 7-2-L market test we have in the beginning that demands proof of customer pain and in pre-sale commitment right now.
• 5:07
  And the challenge is to leap to that, to leap that forward.
• 5:09
  Yeah.
• 5:11
  We've designed it so participation is easy.
• 5:15
  It's not a challenge.
• 5:17
  Yeah.
• 5:19
  Well said.
• 5:21
  You know, I got to say this because going back to something that you just said, Mike, too, and actually both of you.
• 5:25
  But yes.
• 5:27
  So yesterday I had a meeting.
• 5:29
  I'm always, you know, moving things forward, doing something.
• 5:32
  Right.
• 5:32
  So I had a meeting with a person who wonderful, wonderful gal, wonderful woman.
• 5:38
  Yeah.
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  She has, she built a photography business in our area.
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  I had no idea it was her, by the way.
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  This is, she built this years ago.
• 5:49
  It was such a big brand and name that as soon as she said it, I was like, oh yeah, oh, definitely know about them.
• 5:57
  Right.
• 5:57
  And she's like, that's me.
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  And I had no idea.
• 6:00
  Right.
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  So I didn't even know, but, but it was the brand that I knew.
• 6:04
  I didn't know the person.
• 6:06
  It was, it was kind of interesting, but we had a great conversation.
• 6:09
  And we talked about ideas, right?
• 6:11
  Because she's asking, so what are you doing these days?
• 6:14
  Because she knows that I've always launched companies and I do different things.
• 6:17
  And she's done about a couple of my companies.
• 6:20
  But so I'm really helping people to launch ideas, right?
• 6:26
  One of the biggest challenges out there
• 6:29
  is that people have ideas and this goes to part of what you were just saying there steven um people have ideas but they don't know if they're valid they don't know how to test if they're valid they don't know uh how to make them uh launch or get them to launch they and most people are afraid if it's not perfect and that's what you said steven right if if either the timing isn't perfect or the idea isn't perfect
• 6:55
  I'm going to break this down super easy for everybody.
• 7:00
  Nothing's perfect.
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  And it's not going to be.
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  So who cares?
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  Stop it.
• 7:06
  That's the easiest thing I can say.
• 7:08
  Because what you need to do is first, very first thing is validate.
• 7:14
  If you get an idea, do not die with that idea still in your heart, in your mind.
• 7:20
  get that idea out so as i'm talking with her this is this whole story ties in but as i'm talking with her yesterday we're going through and you know she's asking me about my company so one of the companies i told her about was crusher right now she she does very little photography now um just because of
• 7:38
  the, you know, the physical beating that a professional photographer can take on their body, which I, again, one of those things you don't think about, right?
• 7:46
  We don't know about every, every situation.
• 7:48
  So, so she, one of the things she does is she does a lot of social media.
• 7:53
  So it was perfect.
• 7:55
  And I asked her about this and she says, you know, that is fantastic.
• 7:59
  She says, there's something, can you do this?
• 8:03
  And she's asking me, I'm not going to say what it was,
• 8:07
  only because we're going to do it together.
• 8:10
  All right.
• 8:10
  So, but it is something that she said, and I'm like, yeah, I can do that.
• 8:15
  Because I know we can build it, right, with our tools and what we have.
• 8:20
  The question first is, does it have legs, right?
• 8:24
  Can we validate it?
• 8:26
  And so it is going to be a feature, provided it's validated, it will be a feature in Crusher, right?
• 8:33
  But there's, there's,
• 8:36
  There's so many ideas, people have all kinds of ideas.
• 8:38
  So she's talking about that one.
• 8:39
  And then she said, well done, you can do that.
• 8:42
  What about, so I am trying to, cause she also does Medicare, Medicaid.
• 8:46
  She does a few different things.
• 8:48
  It's like, I'm trying to, I can't pay people to promote what I do because then if they're not licensed for insurance, right?
• 8:58
  Simple thing.
• 9:00
  And she says, but I wanna figure out a way to,
• 9:04
  help a whole bunch of people to be able to refer me.
• 9:07
  They're always asking, every time I help somebody, they're like, hey, how can I help you?
• 9:11
  What can I do to help?
• 9:13
  And so we put together a system, and here's how cool this is.
• 9:16
  I want you to, I'm not going to, again, I'm not going to share her idea, right?
• 9:20
  And what we came up with together live, because it's going to go live, but we mapped out a great way to do it, just in our discussions, right?
• 9:30
  And then she's like, well,
• 9:33
  The only thing is, I don't know, there's no way to get something like that done before October 15th.
• 9:38
  Right.
• 9:39
  Which is their their big day when she's she's all out because of open enrollment and everything.
• 9:43
  Yeah.
• 9:44
  I said, oh, yeah, I can.
• 9:46
  What we just talked about, I can have done less than a week.
• 9:49
  And she looks at me and she's like, really, we can do that.
• 9:53
  And then so I said, OK, so we're going to do that.
• 9:57
  So she asked me how much it is.
• 9:59
  how much it would be to do that.
• 10:00
  And so then I said to her, okay, well, what, I mean, this would be thousands of dollars to create, but, tell me about your agency.
• 10:11
  She's got 250 people in the agency that do what she does all across the country.
• 10:19
  Right.
• 10:19
  And so I said, all right, well, two things, help me to bring one of my companies into the agency to help, but two,
• 10:29
  What if we take and build this?
• 10:33
  What you're talking about, would it make sense for the other 250 agents?
• 10:37
  Yes, 100%.
• 10:38
  Well, let's take care of that.
• 10:39
  Let's help them all.
• 10:41
  All right.
• 10:42
  And quite frankly, I would then take that and bring it to other agencies and other types of insurance companies.
• 10:49
  So what we developed just in that conversation, and I'm saying this because I want you all to think about
• 10:56
  You all, everybody that's out there that's listening to this, you have ideas that come up and you're just not sure how to bring them to fruition.
• 11:04
  Right.
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  And but what we did yesterday, just the two of us, we strategize, we mastermind.
• 11:10
  We created two different products.
• 11:13
  In a matter of drinking a coffee.
• 11:18
  And both of those potentially have some serious legs.
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  So.
• 11:24
  there's so much opportunity out there.
• 11:27
  And I can't tell you what those two things are, but you'll hear about them soon, provided they pass the validation test.
• 11:34
  I think that's...
• 11:37
  If you watch anything, I don't know what everyone out in our community does, but I would expect if they're here, they're paying attention to what's going on in the entrepreneurial world.
• 11:44
  Okay?
• 11:44
  And I'm not talking about just VC or funding.
• 11:47
  I'm talking more from almost the innovative side or the people bringing new things to light or bringing new versions of things to light.
• 11:54
  And what you're seeing, obviously, is AI has completely changed the game in terms of rapid iteration.
• 12:00
  We've talked about that extensively in the past.
• 12:04
  But what you need to understand is what Don was just talking about is, what did you guys meet for about an hour, Bob Park?
• 12:11
  Yeah, it actually ended up being about an hour and a half in the end.
• 12:14
  Actually, somebody else came into the coffee shop that we knew.
• 12:16
  We were both talking to him.
• 12:17
  He's another business owner.
• 12:19
  And I'm meeting with him next week separately.
• 12:22
  He and his wife came in.
• 12:23
  So it did last a little bit longer.
• 12:25
  But Bob Park, let's say 60-90 minutes.
• 12:27
  Okay, so 60-90 minutes is basically your strategy session.
• 12:31
  In a strategy session, you put together the blueprint for what you're going to create, not for one product, but two.
• 12:37
  Okay, so now you get to run them through 72-hour market tests, get your initial validation.
• 12:43
  Once your validation is complete, if you're green on both...
• 12:46
  Then that part's done.
• 12:48
  Now you have the exit value designs already built in.
• 12:51
  Now you already have your goal of the $10 million exit in three to five years, AKA the challenge is already in place.
• 12:58
  So you've already got your end point and you've got validation from your front.
• 13:02
  I was listening to someone today talking about how you build a bridge and it had nothing to do with, it was an architectural conversation.
• 13:09
  It had nothing to do with what we're doing, but I applied it and was seeing it like this.
• 13:14
  Well, you got to build it from the end first.
• 13:16
  You got to see the place you want to connect to and build it.
• 13:18
  And you start building out from there.
• 13:19
  And then you build out from your side.
• 13:21
  And then you set up the support.
• 13:22
  And they were just talking about the very high level, like 100,000 foot view down.
• 13:29
  You start at the end, sounds very familiar.
• 13:32
  Then you got to start building out from your side.
• 13:35
  That's what we're doing with the validation.
• 13:37
  We're making sure that we have the right tools.
• 13:39
  We have the right equipment.
• 13:40
  We have the right everything and we're ready to roll.
• 13:43
  Once you have those two things, now it's just execution.
• 13:47
  Now it's just following the right system and execution.
• 13:50
  Now granted, there's a million things that happen along the way.
• 13:52
  Don't get me wrong.
• 13:53
  I'm not trying to undersimplify, but what I am saying is
• 13:57
  Until you have those two things, you have nothing.
• 14:02
  Don, what you had, sorry to interrupt you, Mike, I thought you were closing.
• 14:07
  You had a mini mastermind right there in the coffee shop.
• 14:09
  Yeah.
• 14:10
  Improptu.
• 14:11
  We were allowed to.
• 14:12
  We probably shouldn't have been that loud, but hey.
• 14:15
  And just we're throwing stuff out there.
• 14:17
  It's like it's fun.
• 14:19
  Right?
• 14:20
  Well, you know, it's really, and what it does with the, to you and the third person that joined you, you know, you stepped into that accountability furnace of light-minded builders, you know?
• 14:33
  And people realize,
• 14:36
  You permanently end the silent isolation of a Trump in our ship and the grind by linking arms with a driven community of operators here at the forge and who refuse to let you accept excuses and miss milestones or negotiate with fear.
• 14:53
  That's the beauty of hearing the community and you just demonstrated it in an impromptu meeting.
• 14:59
  I was going to say, think about that.
• 15:00
  I mean, exactly what you just said, Stephen, that with the community that we have and whether it be the launch community or whatever community we have inside, we have multiple communities, specifically the launch community, though, for driving some of the new ideas.
• 15:11
  Like you just said, you're with like-minded people.
• 15:14
  You're with people who think like you, who think, what about this?
• 15:18
  You know what?
• 15:18
  What if we do this?
• 15:20
  Those are the conversations you want to be in.
• 15:22
  Those are the people you want to be around.
• 15:25
  And that's how you're going to start creating pretty remarkable things.
• 15:27
  And AI allows you to turn that around in weeks, if not days, sometimes hours, depending on how simplified the solution is.
• 15:35
  It's amazing.
• 15:38
  I built another site last night, by the way.
• 15:40
  I think it took me all of 20 minutes.
• 15:45
  Yeah.
• 15:45
  This is a pretty darn extensive site.
• 15:49
  Right.
• 15:51
  And it was all AI.
• 15:53
  I mean, I put the, I just, I just fed it content and said, do this.
• 15:56
  Right.
• 15:57
  Right.
• 15:58
  And I didn't, at the time I didn't put the colors in.
• 16:01
  So it picked some colors from something that I gave it for information.
• 16:04
  So I'm changing those today.
• 16:06
  Other than that site's done.
• 16:08
  It's ready.
• 16:09
  Right.
• 16:09
  And by the way, I've used a bunch of generic.
• 16:11
  site builders that have created sites.
• 16:14
  No, no, no, I know that's what I'm saying.
• 16:15
  Like I've done that.
• 16:16
  And a lot of people out there are probably dabbled and I'm not going to name a few, but you've probably seen them on TV or there have been in your inbox excessively.
• 16:24
  And you get this block and that block.
• 16:26
  And yeah.
• 16:27
  And it's, and some of them, I mean, you can build it with AI and it's decent, but then you go to make any sort of change and, Oh, you have to subscribe to this and you have to do this.
• 16:34
  Yeah.
• 16:36
  And even with all those subscriptions, it's not one-tenth as good as what we're doing.
• 16:41
  It's not even remotely close.
• 16:44
  Nope, not even close.
• 16:46
  And we can give some examples.
• 16:47
  But this is not about websites.
• 16:49
  This is about ideas, business, driving stuff.
• 16:52
  Right, but those ideas, if there's no product and it's just an idea, don't worry.
• 16:58
  That can be built quickly.
• 16:59
  That's right.
• 17:01
  Yeah.
• 17:02
  I'm going to give a plug for that particular, two, two particular sites that just came from our system.
• 17:06
  Yep.
• 17:07
  All right.
• 17:07
  Actually three.
• 17:08
  All right.
• 17:08
  So crusher, crusher social.com is one site that came from,
• 17:13
  Actually the whole, the whole app, everything we built is for our system.
• 17:17
  Um, but, and that's crushers T R U S H R. There's no E in there.
• 17:21
  Crushers social.com.
• 17:23
  Uh, you can go there and take a look at the site, but actually go into crush our, do a beta on it.
• 17:28
  Um, that's a cool one.
• 17:29
  The one I built last night is Donald bloom.com.
• 17:31
  I needed to do that.
• 17:32
  Uh, and with all the different stuff we've got going on, it's all right, I'll do it.
• 17:36
  And, and I had all the content.
• 17:37
  It was kind of easy cause it's me.
• 17:39
  Right.
• 17:40
  Um,
• 17:40
  But even SmartFlex, SmartFlexBenefits.com.
• 17:45
  That is a benefit site for a company that I have.
• 17:48
  And that one was, that might've been 15 minutes to build initially.
• 17:53
  And then all the functionality we built into the back of it, you know, maybe it took a couple hours total.
• 17:59
  It's insane.
• 18:00
  So I give you those because those are just examples you can go to.
• 18:05
  I know we've all done them, right?
• 18:07
  But, but this is, this, this podcast really about the challenge.
• 18:12
  And I wanted us to give that sort of background first and talk about that story with Jess.
• 18:18
  So, hi, Jess.
• 18:19
  I know she's going to check out the podcast.
• 18:21
  She didn't even know about the podcast until yesterday.
• 18:23
  So, but really, really appreciated that time with her because it was great.
• 18:29
  It's always fun when you can work with an entrepreneur and your brains start flowing together, right?
• 18:34
  Because you create wild stuff.
• 18:36
  So that's something that we're going to be incorporating, by the way, into the challenge.
• 18:39
  So let's get into this.
• 18:40
  This is where I wanted to go on this podcast, and we've talked about this.
• 18:44
  Our next challenge, the Forgefire Protocol Challenge, is going to launch.
• 18:50
  All right.
• 18:50
  We've got the dates scheduled.
• 18:52
  Monday the 28th.
• 18:53
  Monday the 28th is the first day for the challenge.
• 18:55
  But on Sunday the 27th of September, we're meeting.
• 18:59
  We're going to give you the ground rules.
• 19:01
  We're going to give you all of the whole process.
• 19:06
  And then Monday, you can hit the ground running.
• 19:08
  Okay.
• 19:10
  We're going to go through day one, Monday night.
• 19:14
  And so you, because of the ground rules and everything else you get on Sunday, you're going to be able to get a bunch of different stuff done on Monday, but then the, you're going to begin your 72 hour tests on that day.
• 19:26
  All right.
• 19:27
  And Monday night, we're going to be going over.
• 19:32
  day one of the 72-hour test, right?
• 19:34
  Basically phase one and phase two.
• 19:35
  Am I correct, Mike?
• 19:37
  Correct.
• 19:37
  So, yeah.
• 19:37
  So that's Sunday night.
• 19:38
  We're going to be just, I mean, it's pretty simple.
• 19:41
  What we're going to get into is you're going to make sure you have your idea.
• 19:44
  And if you have multiple ideas, you're going to pick the best one.
• 19:46
  We're going to stick with one for now.
• 19:47
  We're not going to try to do five things at once.
• 19:49
  So go through and do your best one.
• 19:51
  And we're going to do these challenges frequently.
• 19:52
  So if you want to come in with your second challenge, with your second idea, then on the next one, do it.
• 19:57
  But the bottom line is you need the idea.
• 19:58
  And then just a few questions we're going to ask you just to think about so you come prepared to the meeting on the Monday.
• 20:03
  Yeah.
• 20:04
  Nothing extensive.
• 20:05
  Just some basic thought.
• 20:06
  Just set aside some time and just think about it and give your best answer you can.
• 20:10
  Again, there is going to be no right or wrong answers to these.
• 20:12
  There's just going to be the best answer that you have based on what you know today.
• 20:17
  Nothing has to be perfect.
• 20:18
  We're going to give you every tool you need.
• 20:21
  Literally, all you're going to have to do is do the effort.
• 20:23
  You're going to have to do the steps.
• 20:25
  So Sunday night, the ground rules, that's going to be about an hour.
• 20:28
  We'll go through everything that you need, everything you're going to need to do over the course of that time.
• 20:33
  On Monday, we're going to go through day one, basically, phase one and phase two.
• 20:38
  And we will be strategizing, kind of like I was strategizing with Jess yesterday.
• 20:44
  All right.
• 20:44
  So some of you are going to have some different ideas that you don't mind sharing.
• 20:47
  Not all the in-depth ideas, but you're
• 20:51
  You want to brainstorm, right?
• 20:54
  Well, you're going to have us there.
• 20:55
  We'll bring some people on that want to do that.
• 20:57
  If you raise your hands, right, let us know.
• 21:00
  In fact, I think when we don't, we haven't even opened up registration for this challenge yet.
• 21:03
  The registration, I believe, is going to be opening up Monday, this coming Monday, which is the 21st of September.
• 21:11
  So in that registration, one of the things we'll have is, do you want to share or brainstorm with the team live on that?
• 21:21
  on that first night or on the second night or through the process.
• 21:25
  Because we want to get your permission on that first, right?
• 21:28
  And we won't get into super detailed information, but what we will do is we'll brainstorm on different ideas and different ways you can go.
• 21:34
  So if you've got an idea, but you're just not sure, we can help with that.
• 21:40
  And Don, you know what, though?
• 21:41
  We might not be able to get to everybody, depending on how many people respond to that.
• 21:44
  But what we can do,
• 21:46
  I was just thinking about the best way we can handle that to be fair.
• 21:49
  Everyone who enters says yes.
• 21:51
  Whoever says yes, we add them to the wheel.
• 21:52
  We'll just do a live spin one or two times, time permitting.
• 21:57
  Whatever we have, we can do two, three, just short brief sessions.
• 22:03
  We can do that.
• 22:03
  I know we're going to be using our wheel.
• 22:06
  We can't say wheel of fortune.
• 22:07
  I don't know what the heck.
• 22:09
  We haven't really named the wheel.
• 22:10
  Right?
• 22:11
  That's all right.
• 22:11
  You'll, if you haven't seen the wheel yet, you'll understand when we do our live, because we have our own production studio for Forgefire Protocol.
• 22:18
  And so when you're in one of our live sessions, it's not on a Zoom or something else.
• 22:24
  It's streamed live through our system so we can interact with everybody and through our studio.
• 22:31
  And so we get this wheel that'll spin and it's gonna pull out names that we fed into it from all the entries.
• 22:40
  All right.
• 22:41
  And who knows?
• 22:42
  Maybe we're giving away something.
• 22:43
  Maybe we're giving away, you know, a copy of the Forge Fire Protocol book or maybe it's something else.
• 22:48
  Right.
• 22:49
  But we'll have different things.
• 22:51
  But the idea is, yes, we can do it that way.
• 22:53
  My first thought, by the way, Mike, just because, you know, obviously we don't rehearse this.
• 22:57
  It's just go.
• 22:59
  But my first thought was, OK, first come, first serve.
• 23:01
  So whoever registers first is is the one if they say, yes, they want to do that, then great.
• 23:07
  We put them on first.
• 23:08
  Right.
• 23:08
  So we can do that, too.
• 23:10
  So I'll tell you what, let's we'll make that available.
• 23:14
  We'll talk about that maybe the next podcast episode, because the next one's going to come out.
• 23:18
  Actually, the next one would come out after 21st.
• 23:20
  So we'll put that in writing.
• 23:24
  The wheel.
• 23:26
  It's either gonna be the wheel or it's gonna be first come first serve.
• 23:28
  But either way, you're gonna want to register for this challenge.
• 23:31
  Right?
• 23:33
  But even still, let's let's say you're not let's say you don't get picked.
• 23:36
  Yeah.
• 23:37
  you're going to be hearing other people talk.
• 23:39
  And as they're talking about different ideas, you and I have been on calls with this, where people are talking about iterations to make towards products, and they're talking about it out live.
• 23:46
  And someone else in the chat will chime in and say, why don't you add an FAQ section?
• 23:52
  Or why don't you add a link that can do this?
• 23:55
  And some of them are crazy and not great ideas, and some of them are phenomenal.
• 24:00
  Yeah.
• 24:01
  And it's, I never would have thought of that.
• 24:03
  Okay, yeah, so, and then you can...
• 24:05
  So that's what I was thinking, having the ability for other people to chime in too while we're doing that.
• 24:09
  Because if they see something that's needed, that's where the community comes in that we're talking about.
• 24:13
  And that's where the value of the community that we have inside the protocol.
• 24:16
  We've got that live streaming chat in our studio.
• 24:20
  So I don't know how many people will have in this particular challenge.
• 24:26
  We're not giving people a ton of time to know about this.
• 24:28
  But I'll tell you, what if as somebody's going through it, we're getting feedback?
• 24:32
  Because, again, it's a mastermind.
• 24:35
  Where can you get all kinds of, you know, a ton of entrepreneurially minded people together thinking about the same thing coming up with solutions?
• 24:46
  So everybody can put stuff in the chat and we'll use that chat to help us.
• 24:52
  So it's not just the three of us with that person's and their idea.
• 24:57
  It would be the entire challenge group.
• 25:01
  or coming up with different ideas.
• 25:02
  So yeah, that, that, that's powerful stuff guys.
• 25:05
  Well, your mastermind just increases dramatically in terms of the number of people.
• 25:08
  And as we've talked about, it's not just one person.
• 25:11
  It's a, there's an expert, there's an exponential number that's tied to all the different pairs within each group.
• 25:16
  So the more people that are weighing in, the better.
• 25:19
  100%.
• 25:20
  For something like this, there are things in Lightbird.
• 25:22
  It is better not to let the whole world chime in on it because a decision needs to be made.
• 25:26
  But in this scenario right here, as we're building, we definitely want to get as many minds as possible, as much input as possible, and take the good, harness the good, and let go of the rest.
• 25:36
  Yeah.
• 25:37
  And even though the ones that might be ideas that are great ideas that might be good for someone else's app or someone else's solution that they're seeing in there.
• 25:43
  That might not be the right fit for person A, but it's a perfect fit for person B.
• 25:48
  Yeah.
• 25:48
  And you're going to see that because when everybody's chiming in on one concept, right, just kind of like what we did, what I did with Jess yesterday, right.
• 25:57
  But people are chiming in on one concept.
• 26:00
  Everybody else is listening to this.
• 26:01
  They're like, wait a minute, that'd be perfect to integrate into my idea.
• 26:06
  Right.
• 26:07
  Or I didn't even think about that.
• 26:08
  I mean, she was saying stuff.
• 26:10
  I've been in business a long time, right?
• 26:11
  I've done a lot of stuff in business over the years.
• 26:15
  And she's coming up with ideas.
• 26:18
  And spitting stuff out, I was like, that's brilliant.
• 26:21
  Right.
• 26:22
  And I never thought of some of those things.
• 26:24
  And it was funny because she's saying, she says to me, you know, I don't understand.
• 26:28
  I talked to our different people in our industry and meaning the insurance industry in that particular case.
• 26:36
  And they're not thinking about all the opportunities that they have in front of them.
• 26:42
  They just don't think about this.
• 26:44
  Is there something wrong with me?
• 26:45
  Why do I think about all of these things?
• 26:47
  Am I wrong or am I right or what?
• 26:50
  Because you're sort of alone there.
• 26:53
  Here you're not alone, first of all.
• 26:55
  And yeah, we're all crazy like that.
• 26:57
  Can I say it that way?
• 26:58
  Yeah.
• 26:59
  And honestly, the people that think like that, that's why everyone doesn't do it.
• 27:05
  It's not hard.
• 27:06
  Right.
• 27:07
  It's not easy.
• 27:07
  It's not easy.
• 27:08
  It does require time.
• 27:09
  And it's not that it's not hard.
• 27:10
  It is a simple thing to do.
• 27:12
  But you've got to have the courage.
• 27:14
  Again, I watched so many, I've watched so many interviews with billionaires.
• 27:20
  And they're talking about the most important things.
• 27:22
  And it's, they, a lot of them come back to courage.
• 27:27
  A lot of them come back to persistence.
• 27:31
  Number two is, and another three is just putting something out there.
• 27:35
  Always starting with the end in mind.
• 27:36
  Recurring themes that we say a lot too, but I'm listening.
• 27:40
  Yes, but I'm listening to the who's who of the planet.
• 27:44
  I mean, household names that you all know.
• 27:47
  Yep.
• 27:48
  And almost every single one of them has the exact same advice or a great takes on, for example, someone was looking at a product and,
• 27:59
  She's like, everyone's looking here.
• 28:01
  And yes, like you were saying, like AI.
• 28:03
  AI is extremely important.
• 28:04
  And that is definitely a place you should be investing.
• 28:06
  You don't have to be investing your money if you're not comfortable investing, but you need to be investing either your some of your time or working with people that already have that knowledge so you can get it quicker.
• 28:13
  So you need to be part of a group of people already doing this so you can acquire how to move this stuff forward in this space faster.
• 28:20
  So, but let's say that's not your thing.
• 28:22
  Okay, well, what does AI require?
• 28:26
  Chips, energy.
• 28:28
  So where's those products?
• 28:29
  So maybe that's your thing or something in that space.
• 28:31
  So then get into industries or solutions that help feed that.
• 28:36
  You don't need to get into the one thing.
• 28:37
  Everyone's looking right here and saying AI right there.
• 28:39
  That's what I need to figure out.
• 28:41
  AI is massive.
• 28:44
  The whole infrastructure and ecosystem of what encompasses AI is so massive that there are so many different places for people to get in.
• 28:53
  And that's just one major thing right now.
• 28:56
  But again, people just don't think like that.
• 28:58
  They focus in on the one little thing because that's what they hear.
• 29:02
  That's what they see.
• 29:03
  And that's where if you're not around creative-minded thinking people and people who are asking those questions, what if?
• 29:10
  You know what?
• 29:11
  When the conversation starts like that, or when you're talking to someone, they're looking at you, they're describing something to you and you notice that their eyes go straight up.
• 29:22
  Because now something has popped in their head saying, can we do this?
• 29:25
  Could we do that with this?
• 29:26
  Yeah, and then just say it.
• 29:30
  That's why we built this.
• 29:32
  And that's why, again, the challenge is so important because you get that validated idea, you have the exit, and now you're part of this community.
• 29:38
  So the solution that you have, your solution A that comes out of your mind is not going to be probably anything close to what you deliver.
• 29:45
  No.
• 29:45
  It's going to be the foundations.
• 29:48
  then you got to pour in it and you get floors framing, et cetera.
• 29:51
  But there's a lot of components that go inside a house besides the foundation, but without the foundation, you have nothing.
• 29:57
  So that foundation is a key point.
• 30:01
  And down into challenge, what's the expectations that, you know, someone can expect it's in their challenge that they can accomplish individually.
• 30:10
  You know, what's it going to mean to them?
• 30:13
  Awesome, awesome question.
• 30:14
  I'm glad that you asked it that way.
• 30:15
  I was thinking we got to get to that.
• 30:17
  So you were perfect leading that.
• 30:19
  So in those days, so let's explain the challenge first as far as the different dates.
• 30:26
  But the end result is you are going to have a validated idea.
• 30:31
  Either it's valid and you know that it makes sense to move forward, or you're going to need to pivot.
• 30:37
  Or you know what?
• 30:39
  That idea doesn't make sense to move forward on.
• 30:41
  Let's figure something else out.
• 30:43
  And I guarantee you, just in being part of the challenge and being around the different people and listening to the conversations, you're going to come up with probably 10 other ideas, at least.
• 30:53
  Right?
• 30:53
  Just listening.
• 30:54
  It's like, oh, wait, I didn't think about that.
• 30:55
  What if we did this?
• 30:57
  Right?
• 30:57
  Just write it down.
• 30:59
  Think about it.
• 31:00
  There's so much that's needed in society today.
• 31:05
  So many problems and challenges out there that we can solve.
• 31:09
  Right?
• 31:09
  Right?
• 31:09
  That's, that's at the very least, that's what you're going to get out of this is that you're going to, you're going to come up with ideas, uh, even if you don't have one.
• 31:16
  So if, if, if you're saying, Hey, I don't have anything to build on, don't worry, be part of the challenge.
• 31:21
  So, so let's go, let's go through the dates.
• 31:23
  Let's go through how this is going to work.
• 31:24
  So open enrollment or enrollment, let's say for this challenge is going to open on Monday, the 21st.
• 31:31
  Okay.
• 31:32
  Uh, there's going to be some really cool perks for those who register early.
• 31:37
  Okay.
• 31:38
  Registration by the way, it's only $9 and 97 cents, 10 bucks.
• 31:41
  Okay.
• 31:42
  So that's, that's the only cost of the challenge.
• 31:45
  All right.
• 31:46
  And you'll be able to get your validated idea.
• 31:49
  So, so it is, it is going to be worth it just for that piece with what you're going to get for ideas and stuff.
• 31:55
  But so registration opens on the 21st, the registration,
• 32:00
  Welcome meeting is going to be on September 27th.
• 32:03
  That's going to be the kickoff.
• 32:04
  And that's we're going to go through the ground rules, everything you need.
• 32:07
  We're going to strategize.
• 32:08
  We're going to give you the whole layout.
• 32:11
  Monday, the 28th, these are all, by the way, at 8 p.m. Eastern time.
• 32:16
  So if you're in California, it's 5 p.m. All right.
• 32:21
  And this is really for US, Canada.
• 32:27
  area, right?
• 32:27
  This is not necessarily for people out in Europe yet, or we can do some different time zones for different continents.
• 32:34
  But right now we're talking US, Canada.
• 32:36
  So we're talking 8 p.m. Eastern time.
• 32:39
  So keep that in mind, depending on where you are.
• 32:41
  That's Sunday, Monday, Tuesday, Wednesday, and Thursday.
• 32:45
  So Monday is going to be the 28th.
• 32:48
  And that's when we're really going through phase one and phase two.
• 32:53
  Tuesday, we're going to go through phase three,
• 32:57
  of the 72-hour market test.
• 32:58
  And Wednesday, we're going to go through phase four.
• 33:02
  And we're breaking it out that way because you can do this in an hour segment with us and in some work during the course of your day or evening so you can get that 72-hour test done.
• 33:14
  All right, this is not about taking in a ton of time.
• 33:17
  But here's what you end up with.
• 33:19
  So on Thursday, that's when we're going to do recognition.
• 33:22
  We're going to cover some of the different things that have been validated, the ideas that have been validated that are now about to be built.
• 33:28
  We're going to talk about some really cool stuff and the next step.
• 33:31
  So when you get a valid idea, what is that next step?
• 33:33
  What do you do next?
• 33:35
  All right.
• 33:35
  And that's what the protocol is built for.
• 33:37
  The whole blueprint to take that validated idea to a $10 million exit.
• 33:42
  Thinking, you know, planning with the end in mind, right, Mike?
• 33:45
  And in three to five years.
• 33:49
  So that's what we're going towards.
• 33:51
  I was going to say on that, I want you guys to understand too, though, that when we're talking about the different phases, we're not just going to be showing you what they are.
• 33:57
  We're going to be giving you real world examples of us taking phase one and phase two, entering in a business idea that we have or something that we're working on to.
• 34:04
  You're going to see it live.
• 34:06
  So we're going to show you exactly how we're doing it.
• 34:08
  There's not going to be any confusion.
• 34:10
  And if there are, you're going to be able to ask a question in the chat and we'll be able to respond back to you.
• 34:14
  the bottom line is it's going to be pretty self-explanatory because we've made it pretty simple yeah but the yeah but you're going to get incredible output you're going to have incredible information
• 34:26
  And you're going to be ready.
• 34:28
  You're going to be at that decision phase on day four where you're going to make that decision.
• 34:32
  As you just said, are you ready to move forward in green?
• 34:34
  Do you need to pivot?
• 34:36
  Or are you going to kill it?
• 34:37
  And then you're going to have to go back and do the process again with a new idea.
• 34:40
  You won't be with us on the call right here, but you've just walked through it with us.
• 34:43
  Now you're going to know how to do it.
• 34:45
  You can go in and do it with your second idea if you want to, if you don't want to wait to the next challenge.
• 34:49
  You're going to have access to do that.
• 34:50
  So, yeah.
• 34:52
  Yeah, I think it's basically like if you think of it almost a slingshot, what we're doing is pulling back.
• 35:00
  I love it.
• 35:00
  Like right here, and you're going to be right here, ready to just go and let go.
• 35:05
  Indeed.
• 35:07
  The beauty in the challenge is that excitement builds and it doesn't leave you hanging because the next day you have another session.
• 35:13
  And then when the challenge is finished and you look back and you've actually accomplished something towards that goal, that dream that you had of starting a business or a business you've had and you're looking to scale it.
• 35:24
  And then you start believing in yourself and that success that you can have and you discover the blueprint.
• 35:31
  that's laid out in front of you step by step and all the tools and the whole ecosystem of the forge.
• 35:36
  And then you get inspired because you really see what that can do for you.
• 35:40
  And that spark ignites to the fire.
• 35:44
  That's where the word spark comes from.
• 35:46
  It's all about igniting, you know, getting, getting you to that point where you're like, Hey, I can really do this.
• 35:51
  And you can.
• 35:52
  So I want to close my closing piece is going to be this.
• 35:55
  All right.
• 35:56
  Cause, cause we're over time, but I love what we do.
• 36:00
  So the thing I really want you to take away from this is you have ideas.
• 36:07
  All right.
• 36:07
  Every one of us has ideas, but sometimes we tuck them down.
• 36:10
  Like I don't have the time for it.
• 36:12
  I don't know how to do it.
• 36:13
  I don't, I don't know if it's good.
• 36:15
  Look, let's get those things off the table.
• 36:18
  All we need to do is we're going to, we're going to,
• 36:22
  go through whatever that idea is with you.
• 36:27
  And you're gonna do the test.
• 36:29
  And it really is simple.
• 36:30
  We give you everything you need to do the test.
• 36:33
  You just have to take the action and do it.
• 36:34
  But here's the thing, at the very least, what you're gonna get out of that is you're gonna get that idea either moving forward and shooting forward like the slingshot Mike was just talking about, or that idea is killed.
• 36:45
  It's out of the way.
• 36:46
  Now you get space in your brain for something else.
• 36:49
  All right.
• 36:49
  But if you're sitting there just wondering, you've been wondering for years.
• 36:53
  When I was a kid, I got to share this.
• 36:55
  When I was I'm trying to close.
• 36:57
  Right.
• 36:57
  And I bring something up.
• 36:59
  But it but it makes me think I think about all kinds of different things.
• 37:02
  When I was a kid, I was looking to create a flying car.
• 37:07
  Right now, it was it was it was early.
• 37:11
  So I was studying molar.
• 37:13
  Molar had his had had a model he was trying to build and other people were trying to do the same thing.
• 37:17
  But he was he was a big one.
• 37:18
  And I literally, I created some blueprints and some other stuff.
• 37:23
  I went to my eighth grade science teacher.
• 37:26
  It was a sort of physics class.
• 37:29
  Mr. Sprague, I believe it was.
• 37:30
  It was a long, long time ago.
• 37:32
  I don't think he's with us anymore.
• 37:33
  But, and I went through it.
• 37:35
  He says, well, based off what you're doing, you could, yeah, you could get this to take off the ground with about a 16 horsepower engine.
• 37:40
  It was a small vehicle that I was creating.
• 37:43
  And I was like, all right, I know where I can get one of those.
• 37:46
  Now, I never did get it off the ground.
• 37:47
  I'm just going to say that, all right?
• 37:48
  But it was like, we all have ideas.
• 37:51
  We thought about them when we were kids.
• 37:52
  Sometimes we just tuck those things away, right?
• 37:55
  But they're there, all right?
• 37:57
  Now there's cars out there that, I mean, they actually can fly.
• 38:01
  It's just not mass-produced yet.
• 38:02
  We're going to have those soon.
• 38:06
  But for you, if you get those ideas, pull them out.
• 38:08
  All right, if they've been tucked away, pull them out.
• 38:11
  Let's clear them out.
• 38:12
  Let's validate it or kill it.
• 38:15
  Or tweak it so that it's really valid.
• 38:18
  Either way.
• 38:18
  But let's move forward.
• 38:19
  We've got to move things forward.
• 38:21
  We've got to move society forward.
• 38:22
  We've got to move our lives forward and build that legacy.
• 38:26
  And one quick thing not ending.
• 38:29
  So what you're, to emphasize what you're speaking about, stop waiting for the sun to rise.
• 38:34
  Your breakthrough demands that you do it now.
• 38:37
  That old theory, and I would say this attack at dawn, is dead.
• 38:41
  Dawn is an illusion of postponement.
• 38:43
  It's that subtle negotiation with fear that lets you push off your destiny until tomorrow.
• 38:49
  But in the fire, you've got true champions, because there is no tomorrow.
• 38:53
  The moment you walk into the ForgeFire protocol and you really stop planning, you start planning to win someday, and you seize really that undeniable power for immediate massive action, and that's the key idea.
• 39:06
  Activate your AI agents that we have available to you and show you what to do.
• 39:11
  Run your 72-hour validation and reverse engineering that the whole concept is designed on to get that eight-figure exit, that $10 million exit now.
• 39:20
  And you feel that surge
• 39:22
  of absolute accomplishment, really rushing through your veins.
• 39:26
  And the second you step onto the anvil, so to say, because the second you decide to do it, now you cease being a spectator, a spectator to your ambitions, and you become unstoppable, an unstoppable architect of your own multimillion dollar legacy.
• 39:45
  That's who we are.
• 39:46
  That's why you're at the Forge.
• 39:48
  Yeah, the last thing I would close with is this.
• 39:53
  The power of proximity that we speak about a lot is a very important tool and it's a shortcut where you learn from people who have already been there, done that, so you don't have to repeat and make them same mistakes.
• 40:04
  So I look for that all the time.
• 40:07
  In this scenario, if I had an idea and I knew that I could get access to an idea for 40% of the price of the book, it's only 10 bucks.
• 40:22
  I mean, it's cheap.
• 40:24
  If I could pay $10 and learn how to properly validate my idea based on how entrepreneurs are validating their idea, people who are succeeding, who are creating $10 million plus exits, and I knew that it was only going to cost me $10 to learn how to do it, there wouldn't even be a question.
• 40:45
  And the importance of knowing...
• 40:47
  the right people who have the right solutions.
• 40:49
  I'm going to give just a closing example because of what Steven said with regards to an anvil.
• 40:54
  If I say to you two right now, how can we put, how can we float an anvil and liquid?
• 41:02
  Anyone have a quick clue in the next five seconds as to how we could put a anvil and liquid and have it float?
• 41:08
  Yeah, have a magnet underneath that is pushing.
• 41:11
  Okay.
• 41:12
  See, I like the thinking.
• 41:13
  Yeah, I like the idea.
• 41:15
  First thing, it came to my head.
• 41:16
  I don't know whether it's working or not.
• 41:19
  So if you have mercury inside a tub and you put a 125-pound-plus anvil in there, well, iron is lighter, so it will float.
• 41:33
  Interesting.
• 41:33
  That's something you would never know if you didn't have somebody who knew that answer already.
• 41:40
  I didn't know that.
• 41:41
  I saw a video on it because I was talking to someone about Anvil and Anvil picked up that I was talking about Anvil and showed me an Anvil video.
• 41:49
  And I thought about the analogy though.
• 41:52
  I said, this is incredible because I would have had no idea how to make an Anvil float.
• 41:58
  Besides engineering something pretty spectacular.
• 42:01
  We're not just dropping it in a liquid.
• 42:03
  Now granted, it's mercury, but.
• 42:06
  It's literally that simple.
• 42:07
  This is the shortcut.
• 42:08
  Someone can tell you how to make it float in seconds rather than you having to go in and think about what it would take while we were just talking about that to try to engineer a solution that could make it float.
• 42:16
  Where if you talk to the right one person, you say, oh yeah, just buy a bunch of mercury.
• 42:19
  Just stick it in.
• 42:20
  It'll float.
• 42:22
  Wild.
• 42:22
  Wild.
• 42:23
  That's awesome.
• 42:24
  Well, folks,
• 42:26
  Go to forgefireprotocol.com on Monday, the 21st.
• 42:30
  And that's when you're going to be able to, that's when the registrations are going to open.
• 42:33
  It's going to be open on forgefireprotocol.com.
• 42:35
  It'll be right on the top of the page.
• 42:36
  We'll make sure that the registration for the challenge is up at the top there.
• 42:40
  And, um, but get your spot.
• 42:43
  Uh, there are going to be limited seats.
• 42:45
  All right.
• 42:45
  We're, we're, we're, we're, we're doing these in a way that we can control.
• 42:50
  Uh, cause we want to be able to add true value and spend a lot of time with the founders that are joining.
• 42:56
  um so the uh uh the builders that are joining here and the master master forge builders um so we have to cap it all right so make sure that you go in on monday the 21st register get your spot and and and hey volunteer to bring up your idea and have it part of a mastermind uh as well so we'll catch you the next in the next episode uh where we're going to cover some you know i think it was um steven mentioned agents
• 43:24
  Uh, and we are going to be talking about, um, our agent creator that's there, how it works and how you can utilize it for all, really all sorts of things to maximize your productivity.
• 43:35
  Cause quite frankly, that's what we need to do.
• 43:37
  We need to maximize everything we do every moment of our lives.
• 43:40
  So we'll see you in the next episode, guys.
• 43:44
  That's it for this episode of the forge fire protocol podcast.
• 43:48
  Take at least one step from today's episode while the fire is still hot.
• 43:53
  Don't let the insight cool.
• 43:55
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• 44:00
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• 44:12
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• 44:20
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• 44:26
  Because we are Forged in Fire, built for legacy.