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Inside Rick Steves’s Self-Imposed Carbon Tax
Can $30 per traveler really make a difference when it comes to carbon offsets? For Rick Steves, the answer is “absolutely.” For the past four years, his company has paid a self-imposed carbon tax—in 2022, they donated $1 million to a dozen, carefully selected nonprofits to mitigate the carbon cost of their travelers. In this week’s episode of Unpacked , we chat with Craig Davidson, COO of Rick Steves’ Europe, about how their Climate Smart Commitment program works—and the life-changing results.
Meet this week’s guest
Craig Davidson, COO of Rick Steves’ Europe
Resources
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The skinny
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