Latest / The Unfiltered Tea with Evie
Website Copywriting 101: How to Write a Homepage That Builds Trust and Converts
Did you know up to 88% of consumers check out a business's website before deciding to buy? In this solo episode, Evie kicks off a brand new series all about website copywriting, breaking down what actually needs to be on each of your core four pages (home, about, services and contact) to build trust, establish authority and move visitors to take action.
This episode focuses entirely on the homepage: the home base of your home base. Evie walks through her exact homepage framework, from the headline and subheading down to the footer, and explains why so many websites get stuck reflecting a past…
The skinny
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