Yair Attar on Building an “Too Early” Startup That Got Acquired Twice
Yair Attar spent years leading nation-state incident response in the IDF before co-founding OTORIO an OT cybersecurity company built for the physical world: factories, critical infrastructure, industrial systems, and the environments where a cyberattack can shut down real operations.
Then came two major exits in rapid succession.
OTORIO was acquired by Armis. Not long after, Armis itself was acquired by ServiceNow.
But this conversation isn’t about headline-chasing or founder mythology. It’s about what building an “early” category actually feels like when customers don’t fully believe in the…
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