Latest / Best of Business / Paul Raeburn: new head of GrabOne on the company relaunching under Paradigm Group after liquidation shutdown

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Paul Raeburn: new head of GrabOne on the company relaunching under Paradigm Group after liquidation shutdown · Best of Business

• 0:09
  Speaker 1: You're listening to a podcast from News Talks Be follow
• 0:12
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• 0:16
  Speaker 2: Grab one is coming back from the dead. You'll remember
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  Speaker 2: the website shutdown last year after the business as Ossie
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  Speaker 2: owner went into the liquidation. But Wellington Business Paradigm has
• 0:25
  Speaker 2: bought grab one and is going to relaunch it and
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  Speaker 2: Paul Rayburn is the new head of grab one and
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  Speaker 2: with us. Now, Hi, Paul, Hi, You going ahead, Paul?
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  Speaker 2: What are you going to do differently to make the
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  Speaker 2: succeed when it didn't succeed before?
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  Speaker 3: Yeah, I think, well, we sat down with lots of
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  Speaker 3: merchants over the last sort of four weeks and what
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  Speaker 3: came early obvious is that the way they were paid
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  Speaker 3: sort of it was sub optimmal. They say that. So
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  Speaker 3: we haven't engaged with strike payments and we're going to
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  Speaker 3: get money to merchants a lot faster. And also as
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  Speaker 3: part of our portfolio of companies, we believe we have
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  Speaker 3: the digital marketing talent to amplify the deals and not
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  Speaker 3: be so reliant on the email. I guess it's a
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  Speaker 3: bit of a bit of a risk, but we do
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  Speaker 3: back ourselves to try and get the cadence of the
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  Speaker 3: purchases up in the quality that was the deals up.
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  Speaker 3: We're getting rid of the I guess the Tenuisque type products.
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  Speaker 3: They grabbed one. They've been on grab one for at
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  Speaker 3: the last ten years, so it's just going to be
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  Speaker 3: experience one.
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  Speaker 2: Of the temu risk type products.
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  Speaker 3: But you drop ship products, so any I don't know,
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  Speaker 3: like a phone cable or toothbrush heads or any of
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  Speaker 3: that stuff that became about eighty percent of a deal page.
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  Speaker 3: So that spliced your attention. So they were actually heading
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  Speaker 3: your targets, but it was through like four hundred different
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  Speaker 3: deals but only actual experiences.
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  Speaker 2: Okay, So the other problem, I'll tell you what I mean,
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  Speaker 2: example of one, So Paul take it, take it as
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  Speaker 2: with a grain of salt. But why I dropped off
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  Speaker 2: in the end was it became the stuff that was available.
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  Speaker 2: It was mainly events, you know, living type things like
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  Speaker 2: go on, go on, a bunge of jumper whatever, became
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  Speaker 2: stuff that was not really what I wanted to do
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  Speaker 2: in my daily life. What I wanted was a voucher
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  Speaker 2: to go to the restaurant down the road for me.
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  Speaker 2: Do you think that's part of the problem.
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  Speaker 3: Yeah, one hundred percent. And that's that's that's the hard bit.
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  Speaker 3: So we've brought back probably half a dozen of key
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  Speaker 3: grab on employees that were a circa like twenty ten
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  Speaker 3: to twenty fifteen, and they're really energized to get grab
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  Speaker 3: one back to what it was. They understand the food
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  Speaker 3: and beverage modeling of how to put a deal together
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  Speaker 3: one hundred percent. Concur, I stopped looking at grab one
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  Speaker 3: probably five or six years ago because of the same reason.
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  Speaker 3: It wasn't anything that I wanted to do there. But
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  Speaker 3: we've got some real heat today like Quarters, Hotels, Flamingo, Scooters,
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  Speaker 3: Holy Molly, like all those staples. But yeah, that is
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  Speaker 3: the challenges to go and get that nice food and
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  Speaker 3: beverage offering for people like yourself.
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  Speaker 2: Hey, well, best of luck with it, Paul, look after yourself.
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  Speaker 2: As Paul ray Rayburn the new grab one boss.
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