The Soft Market: The Market Is Changing — What’s Your Game Plan?
Watch this episode on YouTube: https://youtu.be/crE-I0UDSG4
The market is shifting faster than expected, and many agencies are already feeling pressure.
In this episode, Roe and Don break down what a soft market really means and why it matters right now. Over the past few years, growth has felt strong, but much of it was driven by rising premiums, not true growth in clients or policies.
Now, that cushion is going away.
They walk through how this shift impacts revenue and profitability, and why many agencies are feeling pressure sooner than expected. More importantly, they focus on what you…
The skinny
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