Ryan Bridge: Online trends are taking lives

Early Edition with Ryan Bridge · May 27, 2025 · 2m · transcript

What happened in Palmerston North with the death of this young man was an absolute tragedy.

We don't know exactly what happened here, other than it was linked to another viral challenge.

The sad reality is stuff like this will happen again. And again. And again.

The campaigners and professionals will warn about the dangers.

And then kids will be kids, and another craze will come along and somebody else will get hurt or worse.

Ten years ago… remember planking?

The came skin art, where young people paint sunscreen on some parts of their bodies and burn the rest in the sun.

An American family…