Latest / Omni Talk Retail / Unlocking Holiday Shopping: How Google Lens is Changing the Game

Transcript

Unlocking Holiday Shopping: How Google Lens is Changing the Game · Omni Talk Retail

• 0:00
  Google
• 0:00
  has
• 0:00
  enabled
• 0:01
  new
• 0:01
  shoppable
• 0:02
  visual
• 0:03
  search
• 0:03
  features
• 0:03
  in
• 0:04
  time
• 0:04
  for
• 0:04
  the
• 0:04
  holidays,
• 0:05
  according
• 0:05
  to
• 0:06
  chain
• 0:06
  storage.
• 0:06
  Google,
• 0:07
  which
• 0:07
  initially
• 0:07
  began
• 0:08
  connecting
• 0:08
  its
• 0:08
  lens
• 0:09
  image
• 0:09
  recognition
• 0:10
  tool
• 0:10
  to
• 0:10
  shopping
• 0:11
  activities
• 0:11
  in
• 0:11
  2021,
• 0:12
  is
• 0:13
  now
• 0:13
  releasing
• 0:13
  several
• 0:14
  new
• 0:14
  e
• 0:14
  commerce
• 0:14
  features
• 0:15
  for
• 0:15
  Google
• 0:15
  lens
• 0:16
  users
• 0:16
  in
• 0:17
  reaction
• 0:17
  to
• 0:17
  data
• 0:17
  which
• 0:18
  indicates
• 0:18
  20%
• 0:19
  of
• 0:20
  all
• 0:20
  Google
• 0:20
  Lens
• 0:21
  searches
• 0:21
  are
• 0:21
  shopping
• 0:22
  related.
• 0:22
  Wow.
• 0:23
  Starting
• 0:23
  Friday,
• 0:24
  October
• 0:24
  4
• 0:24
  for
• 0:25
  Android
• 0:25
  and
• 0:25
  iOS
• 0:26
  devices
• 0:26
  in
• 0:26
  select
• 0:27
  countries,
• 0:27
  Lens
• 0:28
  is
• 0:28
  prominently
• 0:29
  displaying
• 0:29
  key
• 0:29
  information
• 0:30
  when
• 0:31
  it
• 0:31
  identifies
• 0:31
  the
• 0:31
  product
• 0:32
  in
• 0:32
  a
• 0:32
  user's
• 0:32
  photo.
• 0:33
  This
• 0:33
  means,
• 0:34
  Anne,
• 0:34
  a
• 0:34
  consumer
• 0:34
  can
• 0:35
  tap
• 0:35
  the
• 0:35
  lens
• 0:35
  icon
• 0:36
  in
• 0:36
  the
• 0:36
  search
• 0:36
  bar
• 0:37
  and
• 0:37
  snap
• 0:38
  or
• 0:38
  upload
• 0:38
  a
• 0:38
  photo
• 0:38
  to
• 0:39
  instantly
• 0:39
  see
• 0:39
  details
• 0:40
  like
• 0:40
  price
• 0:40
  across
• 0:40
  retailers,
• 0:41
  current
• 0:42
  deals,
• 0:42
  product
• 0:42
  reviews,
• 0:43
  and
• 0:43
  where
• 0:44
  to
• 0:44
  buy
• 0:44
  in
• 0:44
  one
• 0:44
  place.
• 0:45
  In
• 0:45
  addition,
• 0:46
  a
• 0:47
  new
• 0:47
  feature
• 0:47
  called
• 0:48
  circle
• 0:48
  to
• 0:48
  search.
• 0:49
  Yep,
• 0:49
  I
• 0:49
  like
• 0:50
  the
• 0:50
  sound
• 0:50
  of
• 0:50
  that.
• 0:51
  Lets
• 0:51
  lens
• 0:51
  users
• 0:52
  move
• 0:52
  from
• 0:52
  browsing
• 0:53
  the
• 0:53
  web,
• 0:54
  watching
• 0:54
  videos
• 0:54
  or
• 0:55
  scrolling
• 0:55
  social
• 0:55
  media
• 0:56
  into
• 0:56
  image
• 0:57
  based
• 0:57
  shopping
• 0:57
  without
• 0:58
  switching
• 0:58
  apps.
• 0:59
  Consumers
• 0:59
  can
• 1:00
  long
• 1:00
  press
• 1:00
  the
• 1:00
  home
• 1:01
  button
• 1:01
  or
• 1:01
  navigation
• 1:02
  bar
• 1:02
  on
• 1:02
  select
• 1:02
  Android
• 1:03
  devices,
• 1:03
  then
• 1:04
  circle,
• 1:04
  scribble
• 1:04
  or
• 1:05
  tap
• 1:05
  a
• 1:05
  product
• 1:05
  on
• 1:05
  the
• 1:05
  screen
• 1:06
  to
• 1:06
  find
• 1:07
  similar
• 1:07
  options,
• 1:07
  and
• 1:07
  then
• 1:08
  add
• 1:08
  finally,
• 1:09
  there's
• 1:09
  a
• 1:09
  lot.
• 1:09
  Going
• 1:10
  on
• 1:10
  because
• 1:10
  I
• 1:10
  know
• 1:10
  you
• 1:10
  want
• 1:11
  more.
• 1:11
  Yes,
• 1:11
  I
• 1:12
  know
• 1:12
  how
• 1:12
  big
• 1:12
  of
• 1:12
  a
• 1:12
  fan.
• 1:12
  If
• 1:12
  it
• 1:13
  has
• 1:13
  to
• 1:13
  do
• 1:13
  with
• 1:13
  Google
• 1:13
  lens.
• 1:14
  I
• 1:14
  know.
• 1:14
  Yes.
• 1:15
  Okay.
• 1:15
  And
• 1:15
  finally,
• 1:16
  lens
• 1:17
  also
• 1:17
  now
• 1:17
  makes
• 1:17
  it
• 1:18
  possible
• 1:18
  to
• 1:18
  search
• 1:19
  with
• 1:19
  text
• 1:19
  and
• 1:20
  images
• 1:20
  at
• 1:20
  the
• 1:20
  same
• 1:21
  time.
• 1:21
  For
• 1:22
  example,
• 1:22
  Anne,
• 1:22
  you
• 1:23
  could
• 1:23
  take
• 1:23
  a
• 1:23
  photo
• 1:23
  of
• 1:24
  a
• 1:24
  chair
• 1:24
  with
• 1:24
  lens
• 1:25
  and
• 1:25
  add
• 1:25
  words
• 1:26
  to
• 1:26
  narrow
• 1:26
  your
• 1:27
  search
• 1:27
  like
• 1:28
  brown
• 1:28
  or
• 1:28
  velvet.
• 1:29
  Because
• 1:30
  who
• 1:30
  doesn't
• 1:31
  want
• 1:31
  to
• 1:31
  ask
• 1:32
  themselves
• 1:32
  in
• 1:33
  velvet?
• 1:33
  And
• 1:33
  for
• 1:33
  all
• 1:33
  you
• 1:34
  Seinfeld
• 1:34
  fans
• 1:34
  out
• 1:35
  there,
• 1:35
  so
• 1:35
  my
• 1:35
  question
• 1:35
  to
• 1:36
  you
• 1:36
  is
• 1:36
  this.
• 1:37
  You
• 1:37
  are
• 1:37
  the
• 1:37
  biggest
• 1:38
  visual
• 1:38
  search
• 1:38
  fangirl
• 1:39
  that
• 1:39
  I
• 1:39
  know.
• 1:40
  Absolutely.
• 1:40
  Will
• 1:41
  this
• 1:41
  change
• 1:41
  how
• 1:41
  you
• 1:41
  shop
• 1:42
  for
• 1:42
  your
• 1:42
  friends
• 1:42
  and
• 1:43
  family
• 1:43
  and
• 1:43
  even
• 1:43
  for
• 1:44
  yourself
• 1:44
  this
• 1:45
  coming
• 1:45
  holiday?
• 1:48
  Last
• 1:48
  week
• 1:48
  you
• 1:49
  talked
• 1:49
  about
• 1:50
  your
• 1:50
  headline
• 1:50
  of
• 1:50
  the
• 1:51
  year.
• 1:51
  This
• 1:51
  might
• 1:51
  be
• 1:52
  one
• 1:52
  of
• 1:52
  my
• 1:53
  contestants
• 1:53
  in
• 1:53
  the
• 1:53
  running
• 1:54
  for
• 1:54
  headline
• 1:54
  of
• 1:54
  the
• 1:54
  year
• 1:55
  because
• 1:57
  especially
• 1:57
  this,
• 1:58
  like
• 1:58
  last
• 1:58
  couple
• 1:59
  days
• 1:59
  at
• 1:59
  grocery
• 1:59
  shop,
• 2:00
  I
• 2:00
  am
• 2:00
  shocked
• 2:01
  at
• 2:02
  how
• 2:02
  many
• 2:02
  companies
• 2:03
  that
• 2:03
  I've
• 2:03
  talked
• 2:03
  to
• 2:04
  here.
• 2:04
  How
• 2:04
  many
• 2:04
  retailers,
• 2:05
  from
• 2:05
  club
• 2:06
  retailers
• 2:07
  to
• 2:07
  grocery
• 2:08
  retailers
• 2:09
  are
• 2:09
  starting
• 2:10
  to
• 2:10
  change
• 2:10
  the
• 2:11
  way
• 2:11
  that
• 2:11
  we
• 2:11
  search
• 2:11
  for
• 2:12
  product?
• 2:12
  I
• 2:12
  mean,
• 2:13
  I
• 2:13
  think
• 2:13
  you
• 2:13
  ask
• 2:14
  how
• 2:14
  many
• 2:14
  people
• 2:15
  have
• 2:15
  gone
• 2:15
  on
• 2:15
  to
• 2:16
  Amazon
• 2:16
  or
• 2:17
  who
• 2:17
  have
• 2:17
  searched
• 2:17
  a
• 2:18
  question
• 2:18
  on
• 2:18
  Google
• 2:18
  recently
• 2:19
  and
• 2:19
  you
• 2:19
  get
• 2:20
  Gemini's
• 2:20
  results.
• 2:21
  It's
• 2:21
  already
• 2:22
  training
• 2:22
  us.
• 2:22
  And
• 2:23
  for
• 2:23
  me
• 2:23
  personally,
• 2:24
  I
• 2:24
  think
• 2:24
  surprisingly
• 2:25
  how
• 2:26
  quickly
• 2:26
  I'm
• 2:26
  getting
• 2:27
  used
• 2:27
  to
• 2:27
  expecting
• 2:28
  that
• 2:28
  quick
• 2:29
  search
• 2:29
  results.
• 2:30
  The
• 2:30
  same
• 2:30
  way
• 2:31
  that
• 2:31
  I
• 2:31
  would
• 2:32
  go
• 2:32
  into
• 2:32
  a
• 2:32
  store
• 2:33
  and
• 2:33
  ask
• 2:34
  an
• 2:34
  associate
• 2:35
  in
• 2:35
  the
• 2:35
  store
• 2:35
  a
• 2:36
  question
• 2:36
  and
• 2:36
  I'm
• 2:37
  not
• 2:37
  getting
• 2:37
  served
• 2:38
  5000
• 2:39
  different
• 2:39
  products.
• 2:39
  When
• 2:39
  I
• 2:40
  search
• 2:40
  for
• 2:40
  coffee
• 2:41
  makers
• 2:41
  like
• 2:41
  Paymin
• 2:42
  Najati
• 2:42
  from
• 2:43
  own
• 2:43
  it,
• 2:43
  he
• 2:44
  does
• 2:44
  a
• 2:44
  really
• 2:44
  good
• 2:44
  job
• 2:44
  of
• 2:44
  explaining
• 2:45
  like
• 2:45
  what
• 2:45
  if
• 2:45
  you
• 2:46
  went
• 2:46
  into
• 2:47
  a
• 2:47
  best
• 2:47
  Buy
• 2:48
  store
• 2:48
  and
• 2:48
  you
• 2:49
  said,
• 2:49
  I'd
• 2:49
  like
• 2:50
  to
• 2:50
  know
• 2:50
  about
• 2:50
  your
• 2:50
  coffee
• 2:51
  makers.
• 2:51
  And
• 2:51
  the
• 2:51
  associate
• 2:52
  just
• 2:53
  showed
• 2:53
  you
• 2:54
  3000
• 2:55
  coffee
• 2:55
  makers
• 2:55
  and
• 2:56
  was
• 2:56
  like,
• 2:56
  good
• 2:56
  luck,
• 2:56
  goodbye,
• 2:57
  see
• 2:58
  you
• 2:58
  later.
• 2:58
  That's
• 2:58
  not
• 2:58
  going
• 2:58
  to
• 2:58
  happen.
• 2:58
  Figure
• 2:59
  it
• 2:59
  out
• 2:59
  for
• 2:59
  yourself.
• 2:59
  And
• 3:00
  so
• 3:00
  what
• 3:00
  I
• 3:00
  love
• 3:01
  about
• 3:01
  what
• 3:01
  Google
• 3:01
  lens
• 3:01
  is
• 3:02
  doing
• 3:02
  here
• 3:02
  is
• 3:02
  that
• 3:03
  it's
• 3:04
  like
• 3:04
  making
• 3:04
  search
• 3:05
  so
• 3:05
  much
• 3:05
  simpler
• 3:06
  and
• 3:06
  it's
• 3:06
  really
• 3:07
  capitalizing
• 3:07
  on
• 3:08
  how
• 3:08
  I
• 3:08
  think
• 3:08
  we're
• 3:08
  going
• 3:09
  to
• 3:09
  start
• 3:09
  to
• 3:09
  search
• 3:10
  differently
• 3:10
  as
• 3:11
  consumers
• 3:11
  and
• 3:12
  retailers
• 3:12
  are
• 3:12
  getting
• 3:13
  the
• 3:13
  punchline
• 3:13
  to
• 3:13
  the
• 3:13
  joke
• 3:14
  because
• 3:14
  everybody's
• 3:15
  starting
• 3:15
  to
• 3:15
  explore
• 3:15
  this
• 3:16
  in
• 3:16
  one
• 3:16
  way
• 3:16
  or
• 3:17
  another
• 3:17
  because
• 3:17
  it
• 3:18
  does
• 3:18
  simplify
• 3:19
  the
• 3:19
  online
• 3:19
  search
• 3:20
  process.
• 3:20
  I
• 3:20
  mean,
• 3:21
  come
• 3:21
  on.
• 3:21
  Can
• 3:21
  you
• 3:21
  imagine
• 3:22
  if
• 3:22
  I
• 3:22
  was
• 3:22
  like,
• 3:22
  took
• 3:23
  a
• 3:23
  picture
• 3:23
  of
• 3:23
  your
• 3:24
  jacket,
• 3:24
  like,
• 3:24
  I'm
• 3:24
  going
• 3:24
  to
• 3:24
  do
• 3:25
  it
• 3:25
  today
• 3:26
  at
• 3:26
  the
• 3:26
  airport.
• 3:27
  Like
• 3:27
  I
• 3:27
  took
• 3:28
  a
• 3:28
  picture
• 3:28
  of
• 3:28
  some
• 3:28
  woman's
• 3:29
  purse
• 3:29
  last
• 3:29
  night
• 3:30
  at
• 3:30
  dinner
• 3:30
  and
• 3:30
  I
• 3:30
  was
• 3:30
  like,
• 3:31
  ooh,
• 3:31
  I
• 3:31
  wonder
• 3:31
  who
• 3:32
  makes
• 3:32
  that
• 3:32
  bag.
• 3:32
  Visual
• 3:33
  search.
• 3:33
  Pull
• 3:34
  it
• 3:34
  up.
• 3:35
  I
• 3:35
  want
• 3:35
  to
• 3:35
  know
• 3:36
  if
• 3:36
  they
• 3:36
  have
• 3:36
  that
• 3:36
  in
• 3:36
  red.
• 3:37
  And
• 3:37
  then
• 3:37
  it's
• 3:37
  searching
• 3:38
  the
• 3:38
  entire
• 3:38
  database,
• 3:39
  which
• 3:39
  is
• 3:39
  the
• 3:39
  second
• 3:40
  part
• 3:40
  of
• 3:40
  it.
• 3:40
  It's
• 3:40
  not
• 3:41
  just
• 3:41
  Amazon
• 3:42
  search
• 3:42
  now
• 3:42
  where
• 3:43
  you're
• 3:43
  getting
• 3:43
  the
• 3:44
  products
• 3:44
  on
• 3:44
  Amazon.
• 3:45
  It's
• 3:45
  everything
• 3:45
  in
• 3:46
  the
• 3:46
  Google
• 3:46
  universe
• 3:47
  that
• 3:47
  you're
• 3:47
  shopping.
• 3:48
  And
• 3:48
  that's
• 3:49
  the
• 3:49
  other
• 3:49
  key
• 3:49
  part
• 3:49
  of
• 3:49
  this
• 3:50
  that
• 3:50
  I
• 3:50
  think
• 3:50
  is
• 3:50
  so
• 3:50
  remarkable.
• 3:51
  Right,
• 3:51
  right,
• 3:51
  right.
• 3:51
  Yes.
• 3:52
  You
• 3:52
  are
• 3:52
  the
• 3:52
  biggest
• 3:53
  Google
• 3:53
  lens
• 3:53
  fan
• 3:54
  there
• 3:54
  is.
• 3:54
  But
• 3:55
  talk
• 3:55
  to
• 3:55
  me
• 3:55
  about
• 3:55
  it
• 3:55
  after
• 3:56
  the
• 3:56
  podcast,
• 3:56
  people.
• 3:57
  So
• 3:57
  headline
• 3:57
  of
• 3:58
  the
• 3:58
  year,
• 3:58
  huh?
• 3:58
  That's
• 3:58
  how
• 3:58
  big
• 3:59
  you
• 3:59
  think
• 3:59
  this
• 3:59
  is?
• 3:59
  I
• 3:59
  think
• 3:59
  it's
• 4:00
  major.
• 4:00
  Okay.
• 4:01
  I
• 4:01
  would
• 4:01
  say
• 4:01
  more,
• 4:02
  the
• 4:02
  more
• 4:02
  the
• 4:02
  change
• 4:03
  to
• 4:03
  how
• 4:03
  we
• 4:03
  as
• 4:04
  consumers
• 4:04
  search
• 4:04
  for
• 4:05
  products
• 4:05
  being
• 4:05
  the
• 4:06
  like
• 4:06
  subtext.
• 4:07
  I
• 4:07
  don't
• 4:07
  know
• 4:07
  if
• 4:08
  I'm
• 4:08
  there
• 4:08
  with
• 4:08
  you
• 4:08
  on
• 4:08
  that
• 4:09
  because,
• 4:09
  you
• 4:09
  know,
• 4:09
  visual
• 4:09
  search,
• 4:10
  you
• 4:10
  and
• 4:10
  I've
• 4:10
  been
• 4:10
  talking
• 4:10
  about
• 4:10
  it
• 4:10
  for
• 4:11
  a
• 4:11
  long
• 4:11
  time.
• 4:11
  But
• 4:12
  the
• 4:12
  last
• 4:12
  point
• 4:13
  is
• 4:13
  what
• 4:13
  was
• 4:13
  really
• 4:13
  interesting
• 4:13
  to
• 4:14
  me,
• 4:14
  what
• 4:14
  you
• 4:14
  said,
• 4:14
  because
• 4:15
  we
• 4:15
  talk
• 4:16
  all
• 4:16
  the
• 4:16
  time
• 4:16
  on
• 4:16
  the
• 4:16
  show
• 4:16
  about
• 4:16
  the
• 4:17
  battle
• 4:17
  between
• 4:17
  Amazon
• 4:18
  and
• 4:18
  Walmart,
• 4:18
  and
• 4:18
  Jason
• 4:18
  Del
• 4:19
  Rey
• 4:19
  wrote
• 4:19
  a
• 4:19
  whole
• 4:19
  book
• 4:19
  on
• 4:20
  that
• 4:20
  topic.
• 4:20
  Right.
• 4:21
  And
• 4:21
  you
• 4:21
  even
• 4:21
  alluded
• 4:21
  to
• 4:22
  it
• 4:22
  in
• 4:22
  one
• 4:22
  of
• 4:22
  the
• 4:23
  previous
• 4:23
  headlines.
• 4:23
  But
• 4:24
  the
• 4:24
  real
• 4:24
  battle
• 4:25
  when
• 4:25
  it
• 4:25
  comes
• 4:25
  to
• 4:25
  digital
• 4:26
  commerce
• 4:26
  is
• 4:26
  still
• 4:27
  between
• 4:27
  Google
• 4:28
  and
• 4:28
  Amazon,
• 4:29
  you
• 4:29
  know,
• 4:29
  here
• 4:29
  in
• 4:29
  the
• 4:29
  US
• 4:30
  particularly.
• 4:30
  And
• 4:31
  TikTok
• 4:31
  is
• 4:31
  closing
• 4:31
  in
• 4:32
  on
• 4:32
  that
• 4:32
  too,
• 4:32
  to
• 4:32
  some
• 4:32
  degree.
• 4:32
  YouTube,
• 4:33
  yeah,
• 4:33
  but
• 4:34
  Google.
• 4:36
  But
• 4:36
  I
• 4:37
  think
• 4:37
  it
• 4:37
  was
• 4:37
  funny
• 4:37
  that
• 4:38
  Amazon
• 4:38
  also,
• 4:39
  if
• 4:39
  you
• 4:39
  remember
• 4:39
  earlier
• 4:40
  in
• 4:40
  the
• 4:40
  week,
• 4:40
  announced
• 4:41
  what
• 4:41
  was
• 4:41
  basically
• 4:42
  a
• 4:42
  virtual
• 4:42
  carbon
• 4:43
  copy
• 4:43
  of
• 4:44
  these
• 4:44
  same
• 4:44
  features.
• 4:45
  I
• 4:45
  don't
• 4:45
  think
• 4:45
  they
• 4:45
  called
• 4:45
  it
• 4:46
  circle
• 4:46
  with
• 4:46
  search
• 4:47
  or
• 4:47
  whatever
• 4:47
  the
• 4:47
  hell
• 4:47
  it.
• 4:47
  Was
• 4:47
  called,
• 4:47
  but
• 4:48
  it
• 4:48
  was
• 4:48
  like
• 4:48
  maybe
• 4:48
  something
• 4:49
  like
• 4:49
  that,
• 4:49
  Rufus's
• 4:50
  microscope
• 4:50
  or
• 4:50
  something.
• 4:51
  Rufus
• 4:52
  laps
• 4:52
  it
• 4:52
  up
• 4:52
  or
• 4:53
  something.
• 4:53
  I
• 4:53
  don't
• 4:53
  know.
• 4:53
  But,
• 4:54
  but,
• 4:54
  so,
• 4:54
  but
• 4:54
  then
• 4:55
  when
• 4:55
  you
• 4:55
  get
• 4:55
  to,
• 4:55
  when
• 4:55
  you
• 4:55
  start
• 4:55
  thinking
• 4:56
  long
• 4:56
  term
• 4:56
  again,
• 4:56
  1015
• 4:57
  year
• 4:57
  horizon,
• 4:57
  who
• 4:58
  wins?
• 4:59
  I
• 4:59
  feel
• 4:59
  like
• 4:59
  Amazon
• 5:00
  gets
• 5:00
  left
• 5:00
  holding
• 5:00
  the
• 5:00
  bag
• 5:00
  on
• 5:01
  this
• 5:01
  because
• 5:01
  Google
• 5:01
  has
• 5:02
  so
• 5:02
  much
• 5:02
  more
• 5:02
  information
• 5:03
  available
• 5:04
  about
• 5:04
  commerce,
• 5:05
  about
• 5:05
  pricing,
• 5:06
  about
• 5:06
  where
• 5:06
  you
• 5:06
  can
• 5:07
  get
• 5:07
  things
• 5:07
  than
• 5:08
  Amazon
• 5:08
  does,
• 5:09
  that
• 5:09
  you
• 5:09
  wonder
• 5:09
  if
• 5:09
  over
• 5:10
  time
• 5:10
  more
• 5:11
  of
• 5:11
  the
• 5:11
  volume
• 5:11
  doesn't
• 5:11
  migrate
• 5:12
  towards
• 5:12
  them
• 5:13
  or
• 5:13
  through
• 5:13
  them
• 5:14
  to
• 5:14
  other
• 5:14
  retailers
• 5:15
  than
• 5:15
  Amazon.
• 5:15
  So
• 5:15
  I
• 5:15
  don't
• 5:16
  like,
• 5:16
  so
• 5:16
  net.
• 5:17
  Net.
• 5:17
  I
• 5:17
  mean,
• 5:17
  two
• 5:17
  headlines
• 5:18
  here.
• 5:18
  I
• 5:18
  don't
• 5:18
  necessarily
• 5:18
  like
• 5:19
  the
• 5:19
  position
• 5:19
  of
• 5:19
  Amazon
• 5:20
  in
• 5:20
  grocery
• 5:21
  and
• 5:21
  in
• 5:21
  the
• 5:22
  realm
• 5:22
  of
• 5:23
  ongoing
• 5:23
  search
• 5:24
  too.
• 5:24
  Right.
• 5:24
  I
• 5:24
  mean,
• 5:24
  they've
• 5:25
  been
• 5:25
  leading
• 5:25
  for
• 5:25
  so
• 5:25
  long,
• 5:26
  it's,
• 5:26
  people
• 5:27
  are
• 5:27
  catching
• 5:27
  up
• 5:27
  now.
• 5:28
  I
• 5:28
  think
• 5:28
  the
• 5:28
  last
• 5:29
  thing
• 5:29
  I
• 5:29
  would
• 5:29
  say
• 5:29
  though,
• 5:29
  too,
• 5:29
  Chris,
• 5:30
  is
• 5:30
  again,
• 5:30
  this
• 5:31
  is
• 5:31
  all
• 5:31
  dependent
• 5:32
  on
• 5:32
  how
• 5:32
  much
• 5:32
  the
• 5:33
  retailers
• 5:33
  are
• 5:33
  investing
• 5:34
  in
• 5:34
  this
• 5:35
  too,
• 5:35
  from
• 5:35
  their
• 5:35
  side
• 5:36
  of
• 5:36
  things.
• 5:36
  I
• 5:36
  mean,
• 5:36
  I
• 5:37
  think
• 5:37
  the
• 5:38
  experience
• 5:39
  of
• 5:39
  Google
• 5:39
  lens
• 5:40
  is
• 5:40
  only
• 5:40
  as
• 5:40
  good
• 5:40
  as
• 5:41
  the
• 5:41
  products
• 5:42
  that
• 5:42
  are
• 5:42
  served
• 5:43
  up
• 5:43
  when
• 5:43
  you
• 5:43
  do
• 5:43
  that.
• 5:44
  Yeah.
• 5:44
  You
• 5:44
  can
• 5:44
  only
• 5:44
  find
• 5:44
  that
• 5:45
  bag
• 5:45
  if
• 5:45
  it's
• 5:45
  available
• 5:46
  online
• 5:46
  with
• 5:46
  the
• 5:47
  picture.
• 5:47
  Exactly.
• 5:48
  So
• 5:48
  I
• 5:48
  think
• 5:48
  that's
• 5:48
  the
• 5:49
  other
• 5:49
  part
• 5:49
  of
• 5:49
  this
• 5:49
  too,
• 5:50
  where
• 5:50
  we're
• 5:50
  really
• 5:51
  going
• 5:51
  to
• 5:51
  have
• 5:51
  to
• 5:51
  start
• 5:51
  to
• 5:51
  see
• 5:52
  manufacturers
• 5:54
  and
• 5:54
  retailers
• 5:54
  start
• 5:55
  to
• 5:55
  work
• 5:55
  together
• 5:55
  really
• 5:56
  closely
• 5:56
  to
• 5:56
  make
• 5:56
  sure
• 5:56
  that
• 5:57
  their
• 5:57
  products
• 5:58
  are
• 5:58
  being
• 5:58
  served
• 5:58
  up
• 5:59
  in
• 5:59
  the
• 5:59
  right
• 5:59
  way.