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Leveraging Thought Leadership | Mike Kleinemaß | 270
Today's guest is Mike Kleinemaß, Digital Marketing & Communications Expert at ThyssenKrupp, a company that deals with engineering and construction of plant technology.
Mike discusses how he came to thought leadership while doing other research and how it fits into his role in digital marketing. Bill and Mike discuss the place of platforms like Linkedin in B2B sales and why building a following and creating truly useful content for your prospective clients is important.
In addition, Mike talks about the importance of building a relationship in which you are open and available to answering…
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