Eggs 381: The Power of Unique Brand Experiences with Andrew Howlett
Summary
In this conversation, Andrew Howlett, CEO of Struck, shares his journey from finance to leading a creative agency. He discusses the importance of multidisciplinary skills in leadership, the challenges of RFPs, and the impact of brand transformation on business. The Mighty Five campaign is highlighted as a successful case study in experiential marketing. Andrew emphasizes the significance of collaborative leadership and the future of advertising in the experience economy, where strong branding and human connection remain essential.
Takeaways
Struck is a leading agency known for its…
The skinny
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