Finding Release Ideas to Share with the Media

Talk with Linda Reed-Enever · Jan 27, 2021 · 8m

Earning media attention is one of the best forms of word of mouth marketing you can attract, as it is someone else saying your story is worthy to share. One of my favourite ways to brainstorm ideas is the use of the work-out-loud technique which we will explore in this episode of Talk. The technique was coined by John Stepper and encourages people, and businesses to talk about what they are currently working on, what is trending and what their people are saying and turn it into content ideas. Sharing your story with the media is just that, sharing your story, not a sales pitch and if the…