This Scrunchie Could Literally Save Your Life, with Shirah Benarde, the Gen Z CEO and Co-Founder of NightCap

Superwomen with Rebecca Minkoff · Feb 27, 2025 · 30m

On SUPERWOMEN, I talked to Shirah Benarde, the 22-year-old CEO and co-founder of NightCap. When she was just 16, Shirah found out that one of her friends had been roofied. Not long after, she got to work, taping together a pair of pantyhose and a scrunchie to make a prototype of a device that can help protect people from drink-spiking.

Cut to one year later: Shirah and her brother Michael pitched the product on “Shark Tank” and secured a deal. But launching her business as a Gen Z founder was far from easy. “I knew deep down that I had no idea what I was doing, and that made it really hard…