Building the Future of Advertising and Media
In this episode, Michael Hudes discusses the evolving landscape of advertising and media, focusing on how connected screens are reshaping consumer engagement. He explores how LG Ad Solutions leverages data, personalization, and advanced technologies to redefine advertising on connected TVs and other screens. The conversation covers key innovations in the connected TV ecosystem, privacy considerations, and the future potential of AI-driven advertising.
Key Takeaways:
The New Definition of TV: The term "TV" has evolved into "screens connected to the internet," with viewing habits now revolving…
The skinny
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