Rachel A. Williamson on Turning 30 Years of Store Operations Experience into a Bestselling Book
Rachel Williamson spent 30 years leading retail operations at some of the biggest brands in the industry — from Bath & Body Works to Ann Taylor — before launching her consulting firm and writing Running Great Stores, a 30-day implementation guide for store managers and district managers.
In this episode, Rachel talks with Eric Jorgenson about how she finally committed to the book, the creative process that got it done in two focused months, and the hands-on marketing playbook she built from scratch — custom shipping envelopes, branded ribbon, Mini Cooper keychains, and personalized book…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.