Latest / Abbey the Podcast Lady / Mastering the Art of Podcast Guesting with Julie Marty-Pearson

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Mastering the Art of Podcast Guesting with Julie Marty-Pearson · Abbey the Podcast Lady

• 0:05
  Hello, and welcome back to another episode of
• 0:08
  Abbey the Podcast Lady. I have been loving having
• 0:11
  guests on the show, all thanks to Podmatch. It's
• 0:15
  been hooking me up with some really great guests,
• 0:17
  and today is no exception. We have Julie joining
• 0:20
  us. Hello, Julie. Hi, Abbey. Thank you so much
• 0:22
  for having me. And yes, major shout out to Podmatch.
• 0:25
  I love it. It is such a great service. I put
• 0:28
  off signing up for it for like six months and
• 0:31
  I finally just got on. I'm like, why did I wait
• 0:33
  so long? Foolish girl. Right. There's always
• 0:36
  those great things that you think, oh, well,
• 0:37
  I won't use it right now. And then you get in,
• 0:39
  you're like, why haven't I been using this? So
• 0:42
  Julie, can you give me a little just background
• 0:44
  on who you are and what your role is in the podcasting
• 0:47
  space? So I've been in the podcasting space for
• 0:50
  four or five years now. Still kind of a newbie
• 0:52
  in some ways, but. After I started my coaching
• 0:56
  business back in 2020, I was taking all the classes,
• 1:00
  you know, that we take as online entrepreneurs.
• 1:02
  And I took a podcasting class and it never really
• 1:05
  went anywhere with what I was doing then, which
• 1:07
  was career coaching. So I decided to just forget
• 1:10
  that, do something fun, see if I even liked it.
• 1:13
  And that is where my first podcast, The Story
• 1:15
  of My Pet, was born. And I always say for those
• 1:18
  watching video, that explains my background to
• 1:20
  all my fun pictures. And so, you know, four years.
• 1:24
  later now my whole business is podcasting so
• 1:27
  I coach women to own their voice and share their
• 1:31
  story whether it's as awesome guests like I am
• 1:33
  today by starting their own show or growing and
• 1:37
  expanding an existing one they had already started
• 1:40
  and so I really see my role as helping more women
• 1:43
  get into podcasting because it's not going anywhere
• 1:47
  it continues to grow and evolve And that doesn't
• 1:51
  mean everyone needs a podcast, but there are
• 1:53
  a lot of different ways you can tap into it,
• 1:55
  especially if you're an entrepreneur or a business
• 1:57
  owner. And so that's really where my role is
• 2:00
  now in that space is just getting more women
• 2:03
  into it and more women's voices shared because
• 2:06
  it's still male dominated in a lot of ways. Oh,
• 2:09
  yeah. There's no denying it's definitely still
• 2:11
  a male dominated industry. So I love that your
• 2:13
  role is to help get more women involved because
• 2:15
  we have some pretty awesome stories to share.
• 2:18
  Yes. And I think there's so much power in women
• 2:20
  sharing stories because there's been things I've
• 2:23
  gone through in my life. It's like, I just wish
• 2:24
  I'd been able to talk to someone that was going
• 2:27
  through it or had been through it. or had some
• 2:29
  better advice than what I got. You know, everything
• 2:32
  from our own health and mental health to starting
• 2:36
  a podcast and running a business. So many ways
• 2:38
  that we can help each other. For sure. And today
• 2:41
  our topic is something you touched on, and that
• 2:44
  is being a guest on other people's podcasts and
• 2:47
  how to be a great. guest on other people's podcasts.
• 2:51
  Because anyone can stick a mic in front of someone
• 2:53
  and hope for the best and hope they give a good
• 2:55
  interview or hope that they're a dynamic person
• 2:57
  to have a conversation with. But it truly is
• 3:00
  a special skill set. And so I can't wait to hear
• 3:03
  all sorts of wonderful insight from you on being
• 3:05
  a great podcast guest. Yeah, you know, when I
• 3:07
  shifted my business, I started a second podcast
• 3:10
  thinking everybody wanted to launch a podcast.
• 3:12
  But then I started networking a lot. And I'm
• 3:14
  like, okay, well, getting a wide variety of questions,
• 3:16
  especially women. of a certain age maybe and
• 3:20
  I can say that as 48 women my age and older who'd
• 3:22
  never been in podcasting in any way so they didn't
• 3:26
  even know how it worked let alone if they wanted
• 3:28
  one so I always tell people start with guesting
• 3:31
  it's a great way to kind of dip your toe in see
• 3:33
  if you enjoy it that sort of thing but then I
• 3:36
  started realizing there were little things people
• 3:38
  didn't know like yeah, don't ask to be on a podcast
• 3:41
  you've never listened to. That's a great place
• 3:43
  to start. And it seems silly and some of us be
• 3:45
  like, yeah, but I get reached out every day having
• 3:48
  two podcasts. I get emails, I get DMs. I want
• 3:51
  to be on your podcast or my client wants to be
• 3:54
  on your podcast and they have these great pitches
• 3:56
  and I just want to reply, hi, did you read the
• 3:59
  title of my podcast? Like the story of my pet,
• 4:02
  you just gave me this great pitch for a business
• 4:04
  topic, right? And so I'm seeing a lot of people
• 4:07
  doing it the wrong way. And so what I really
• 4:10
  try to help people in my community, people who
• 4:12
  are my clients, I say, let's talk about your
• 4:15
  why. Like, why do you want a guest? What is it
• 4:17
  you want? Do you want to grow your email list?
• 4:19
  Do you want to sell your book? Do you want to
• 4:21
  get people to follow you? What is that first
• 4:23
  step? Because then we can figure out, well, then
• 4:25
  what are the right type of shows for you to be
• 4:28
  on? And what shows are going to have the listeners
• 4:30
  that you want to talk to? And those are really
• 4:33
  simple things. But people just often say yes
• 4:35
  to anybody that asks them to be on their podcast.
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  And, you know, when you're starting out, that's
• 4:39
  fine. We all have to practice and get used to
• 4:41
  how to do an interview. But you don't want to
• 4:44
  waste your time. And you don't want to do a great
• 4:46
  interview on a podcast that isn't going to be
• 4:48
  heard by people you actually want it to be heard
• 4:50
  by. And I give myself as an example. I've been
• 4:53
  guessing. a lot this year. I think I have 22
• 4:56
  or 23 published episodes as of right now. A lot.
• 5:00
  Thanks. A lot. And, you know. When I get matched,
• 5:05
  the first thing I do is go to see who listens
• 5:07
  to this podcast. And it's not that I can't and
• 5:10
  haven't been on some awesome shows hosted by
• 5:13
  men, but if I go there and I see it's hosted
• 5:16
  by men, it's almost all men guests, and they
• 5:19
  say their guests are male, that's great, but
• 5:21
  that's not my target audience. I speak to women
• 5:23
  and how women podcast and how women speak. So
• 5:26
  there are little things like that that doing
• 5:28
  PodMatch and doing a lot of research has helped
• 5:30
  me to realize the right and wrong places to be
• 5:32
  in. And also sometimes it's not the right time
• 5:35
  for me to approach certain podcasts. So there
• 5:38
  is a lot of strategy in that. And I also come,
• 5:42
  my career before COVID was in higher education.
• 5:45
  So I did a lot of research. I have a doctorate
• 5:48
  in psychology. So I am an analytical person and
• 5:52
  I really try to help people think that way about
• 5:54
  it because you want to be strategic. Otherwise
• 5:57
  you're just, you know, going and having fun doing
• 5:59
  interviews. It's not as much about your business.
• 6:03
  Yeah, that's very true. First of all, congrats
• 6:06
  on the doctorate. That is insane. Like, mad kudos.
• 6:10
  Like, that's a lot of work to get a doctorate.
• 6:12
  So congratulations on that. Good for you. It
• 6:15
  was a long time. going achievement and it definitely
• 6:20
  was not easy for different reasons, but I've
• 6:22
  always loved school. I've always loved being
• 6:24
  a student and I used to teach. I used to teach
• 6:26
  psychology and statistics. So that's what I love
• 6:29
  about podcasting because it's kind of the same.
• 6:31
  I'm learning every day. There's always something
• 6:33
  new or it changes. Then I get to teach other
• 6:36
  people how to do it, whether it's podcasting
• 6:38
  themselves or being a guest. And so I really
• 6:41
  love being able to use those skills I used to
• 6:44
  do every day in this new world of podcasting.
• 6:47
  You can tell you have a passion for it. There's
• 6:49
  absolutely no denying that. And I think that's
• 6:51
  what's great about podcast guesting is we get
• 6:54
  to kind of share our story, different parts of
• 6:57
  it and our passion for things. And I always tell
• 7:00
  people you can't be a good guest or even a good
• 7:03
  host if you're not passionate about what you
• 7:05
  talk about, because it's going to come through
• 7:07
  and how you talk about it. And I've had some
• 7:09
  dud guests, trust me, where I'm like pulling
• 7:12
  words out of them. But, you know, that's why
• 7:14
  the story of my pet was so much fun for me. and
• 7:17
  I still do it is because I love it. I love talking
• 7:19
  about animals. I always have. And I've learned
• 7:22
  so much by interviewing these amazing guests
• 7:24
  who work and volunteer and rescue that it's widened
• 7:27
  my own understanding of the world of animal welfare.
• 7:31
  But it's also like I get to help other people
• 7:34
  have that understanding and learning. So as a
• 7:37
  guest, you really want to think about like, what
• 7:38
  is your purpose? Are you wanting to educate people
• 7:41
  about something you do and how you may be able
• 7:43
  to help them? Are you advocating for someone?
• 7:47
  Are you, you know, what is that thing? And I
• 7:50
  see a wide variety of people as guests. They're
• 7:52
  authors selling a book. They're coaches trying,
• 7:55
  you know, trying to grow their business. But
• 7:57
  ultimately, guesting is for visibility and for
• 8:00
  more people to meet you that you may not meet
• 8:02
  through social media or through networking and
• 8:05
  other ways like that. So that's why I really
• 8:07
  encourage people to be awesome guests. But it's
• 8:11
  not just the interview. It's the after that's
• 8:13
  important too, right? Yes, so important. I would
• 8:17
  love to hear everything you have to say about
• 8:19
  that because I have a feeling we're going to
• 8:21
  agree on most of it. And I will preface it with,
• 8:24
  you can only be as good of a guest as your host
• 8:27
  sets you up to be, right? There is some aspect
• 8:30
  on us as hosts. We have to provide the content
• 8:33
  for them and provide some of the information.
• 8:36
  I have been on a few podcasts where I was never
• 8:38
  even reached out to after my episode come out.
• 8:40
  I just happened to see that the episode was live.
• 8:43
  I'm like, oh, you didn't send me a link. You
• 8:45
  didn't send me anything. So it's like you guys
• 8:47
  are missing out on me promoting it to my email
• 8:50
  list. on my social media and so as a guest I
• 8:53
  always tell everyone to you know be very aware
• 8:56
  of when it's going to come out and a lot of good
• 8:58
  hosts will tell you that or at least an idea
• 9:01
  of when and you know ask for them to give you
• 9:05
  as much as they can whether it's images from
• 9:07
  the cover art they create clips from the episode,
• 9:11
  link to the episode or full episodes times guests,
• 9:15
  you know, hosts do that too. Because there's
• 9:17
  a lot of ways you can take that and turn it into
• 9:19
  even more content for yourself. And I have done
• 9:22
  that many times. I have a whole page dedicated
• 9:24
  on my website to guesting and I list all of my
• 9:27
  episodes, whether it goes to their audio or video.
• 9:31
  On my YouTube channel, I have a whole playlist,
• 9:34
  which is Julie guest episodes. And so I link
• 9:36
  every YouTube guest episode I am on. once it's
• 9:40
  published. So then I'm boosting their channel
• 9:43
  as well as pulling more traffic to mine. So there's
• 9:47
  a lot of little things like that that can really
• 9:49
  make a difference. And sending a dedicated email
• 9:52
  to your list, writing a newsletter or a blog
• 9:55
  post. I also have LinkedIn newsletters for both
• 9:58
  of my podcasts. So every time I have a new episode,
• 10:01
  I create a new article. So all the people that
• 10:03
  follow me on LinkedIn get a notification about
• 10:05
  it and they can read it. They can go listen or
• 10:07
  watch. can do the same thing as guests. We can
• 10:10
  link to our guest episode and talk about what
• 10:13
  we talked about. So guesting isn't just about
• 10:16
  the visibility. It's how you use it to gain visibility
• 10:19
  and use the content that you've created by being
• 10:23
  interviewed, right? That's what we want to do.
• 10:26
  We don't want to just, oh, well, they're going
• 10:27
  to promote it. No, you get to promote it too.
• 10:30
  Not only are you helping them to maybe find new
• 10:32
  listeners, but you're helping more people to
• 10:34
  learn about you and hear what you talk about
• 10:36
  and your story. One of my favorite features that
• 10:39
  Instagram has rolled out, I think it's only been
• 10:41
  in the past year, but in addition to like tagging
• 10:44
  someone and say like a clip from your podcast
• 10:47
  that you've turned into a reel, you can also
• 10:49
  invite them to be a collaborator. And then so
• 10:52
  it's populating on your page as well as their
• 10:54
  page. That feature, incredible. So incredible.
• 10:58
  We've seen so much growth for so many of my clients
• 11:01
  because of that feature alone. I absolutely love
• 11:03
  it. Tagging, resharing is great. But when you
• 11:07
  invite someone to be a collaborator, it becomes
• 11:09
  their content too. So not only are you sharing
• 11:12
  to people that might happen to see it in your
• 11:14
  stories, but everybody's going to see it if they
• 11:17
  go to your profile and same with them. And that
• 11:19
  does make a big difference. And I think being
• 11:22
  a collaborator is a great, that's really what
• 11:24
  guesting is. We're collaborating on this interview.
• 11:27
  for your your podcast but it's also for my audience
• 11:30
  too and i want to share it with them and that
• 11:33
  may give you abby some new listeners who knows
• 11:35
  but yeah i really do love that collaborator i
• 11:38
  think that is a great tool that instagram gave
• 11:40
  us i use it a lot especially with my pet podcast
• 11:43
  because a lot of times the people i'm talking
• 11:45
  to have small businesses or work directly with
• 11:48
  a rescue And so I can invite them to be collaborators.
• 11:52
  And so then, you know, my followers see it and
• 11:54
  they get boost. They may get more follows or
• 11:56
  likes. And that makes a big difference to really
• 11:59
  small businesses or especially small animal rescues
• 12:02
  that are having a hard time, you know, being
• 12:04
  seen by more people. Right, exactly. I can see
• 12:07
  how that would be so valuable as someone who
• 12:09
  has a rescue dog myself and feels very passionately.
• 12:12
  about helping rescue animals find homes, simply
• 12:15
  just sharing their story and tagging them and
• 12:17
  just raising awareness can do so much work for
• 12:20
  those nonprofits of the world. It doesn't matter
• 12:23
  what. Yeah, you know, I've actually spoke, I
• 12:25
  spoke at PodFest earlier this year about using
• 12:27
  podcasting as advocacy. And it's because you
• 12:31
  can really use it as a tool to broaden people's
• 12:34
  understanding of a topic. And it can be anything
• 12:36
  from, you know, a lot of women podcasts talk
• 12:38
  about menopause and how to deal with it, where
• 12:41
  I talk about animal rescue and why you should
• 12:43
  foster and why you should adopt. And, you know,
• 12:45
  there's just a huge education piece you can use
• 12:48
  podcasting with. So whatever your business may
• 12:51
  be, that's what you're using it for. As a guest,
• 12:54
  I talk about how I help my clients or how I teach
• 12:56
  them to do X, Y, Z. That's really being a great
• 13:00
  guest, but it's also using that content. And
• 13:03
  one tool I always love to share, which is great
• 13:06
  for hosts and guests, is called CapShow. I don't
• 13:09
  know if you've heard of CapShow before. I have
• 13:12
  not. Tell me everything. CapShow is an AI tool
• 13:15
  that was built for podcasters by podcasters.
• 13:18
  And it's also woman -founded, woman -owned, which
• 13:21
  I always love. And they basically created Cap
• 13:24
  Show back in, I think, 2020 around then because
• 13:28
  they had a podcast and they hated looking at
• 13:30
  a blank page for their episode description. They
• 13:33
  felt like they were starting from nothing, even
• 13:35
  though they had this great episode content. So
• 13:37
  they actually created it as a tool. You upload
• 13:40
  your audio or video, you know, processes it,
• 13:43
  asks you some questions about what's being said
• 13:45
  in it. And then it creates a description, a title,
• 13:49
  a YouTube description, a blog post, a link. LinkedIn
• 13:52
  article, all the things. Yes. That is definitely
• 13:56
  one of my secret tools. That's amazing. Please
• 13:59
  tell me you have an affiliate link you can share
• 14:01
  with everyone on that. Because the great thing
• 14:03
  is you can use it as a guest too. And so one
• 14:06
  of the things that is a newer option they have
• 14:08
  is you can take the, I can take the link from
• 14:10
  a YouTube video that is not mine, but it is me.
• 14:14
  as a guest. I upload that and I say, this is
• 14:16
  not my content. This is someone else's, but I'm
• 14:18
  in it. And then they do the same process. And
• 14:21
  it gives me all of that. I mean, it will not
• 14:23
  give me obviously a podcast description or YouTube
• 14:26
  description, but it gives me social posts. It
• 14:29
  gives me a blog post. It gives me a LinkedIn
• 14:31
  article. So it takes my words being interviewed
• 14:34
  and creates this content that makes it so much
• 14:36
  easier for me to put it out in multiple places
• 14:39
  at once. That's amazing, especially for people
• 14:42
  who are doing all the editing and all the social
• 14:46
  sharing on their own. Like the DIYers of the
• 14:49
  world, they don't have a dedicated social media
• 14:51
  person or a dedicated podcast producer. Like
• 14:53
  that is such a time saver. Such a huge time saver.
• 14:56
  I can't wait to poke around. And you know, there's
• 14:59
  a lot of AI tools for podcasters. I use Buzzsprout
• 15:02
  for my podcast and they have some AI tools built
• 15:05
  in, which are great too. But what I love about
• 15:07
  Cap Show is I can use my guest episodes. I can
• 15:10
  even take a workshop I've done online and I can
• 15:13
  create content from it. As a coach, as an entrepreneur,
• 15:17
  and even as a speaker, I could take a recording
• 15:19
  of me speaking, whether it's virtually or in
• 15:21
  person, and create content from it and help me
• 15:24
  get booked again. So I always share that tool
• 15:27
  because I think even if someone's only guesting
• 15:30
  and they have no interest in being a host, there
• 15:32
  are still tools available to you that you can
• 15:34
  maximize the guesting you are doing and create
• 15:38
  more content so you're not having to constantly
• 15:40
  be coming up with brand new information. I think
• 15:43
  that is so amazing. And I love the fact that
• 15:46
  you're a guest on my podcast right now, but I'm
• 15:48
  learning new things from you about tools to use
• 15:52
  to help me run my business better and help my
• 15:54
  clients better and get the word out and help
• 15:57
  serve other people. This is what podcast guesting
• 15:59
  is all about. And it's so funny because when
• 16:01
  I talk to people about guesting, I go, well,
• 16:03
  I guess because I learn. I, as a guest, I get
• 16:05
  to see how every host does it because that's
• 16:07
  also the great thing about podcasting, right?
• 16:09
  We get to do it however we want it to be. But
• 16:12
  that also means guesting is you never know how
• 16:14
  they're going to do it, right? Live streaming,
• 16:18
  recorded, video, audio only. We have so many
• 16:21
  options. But as a guest, and because that was
• 16:24
  like one of my big goals this year and I've done
• 16:25
  it so much, I'm constantly. writing down notes
• 16:28
  like, I loved how they did this. I loved that
• 16:30
  they did this before or after, or, oh gosh, don't
• 16:33
  do that. I will never do that to my guests, you
• 16:35
  know? And so I think it is important even as
• 16:38
  podcasters to guess because we can learn from
• 16:40
  others by your process or what we talk about,
• 16:43
  so many different things. Yeah, the workflows
• 16:45
  are just so different. And I actually love when
• 16:49
  people ask me the question like, well, what's
• 16:50
  the right way to do it? I'm like, there is no
• 16:52
  right way. The right way is the right way that
• 16:54
  works for you. to be sustainable and not burn
• 16:57
  yourself out. That's the right way. Doesn't matter
• 17:00
  what tools you're using to edit, what platform
• 17:03
  you're hosting on. The right way is what works
• 17:06
  for you. And I think it's the same with guesting.
• 17:07
  You know, I often tell people to use Podmatch,
• 17:10
  which is such a great tool to find podcasts.
• 17:13
  But it's like you also have to have time to do
• 17:15
  it. You have to go into Podmatch regularly, see
• 17:17
  your matches, listen. Is this a good match? You
• 17:21
  have to have all you know, have your like Google
• 17:23
  spreadsheet with all your links and everything
• 17:25
  ready. And, you know, it is something you have
• 17:27
  to give yourself. time to do on a regular basis,
• 17:29
  whether that's blocking out an hour a week or
• 17:32
  a month, that that is your dedicated time because.
• 17:35
  Guesting only works so much if you put the work
• 17:38
  in. And, you know, it takes time to build up
• 17:40
  doing several episodes and they all come out
• 17:43
  at different times. So just like podcast hosting,
• 17:46
  if you're guesting and really want to use it
• 17:48
  as a positive impact on your business, you really
• 17:51
  have to find the right tools that work for you
• 17:53
  and your workflow and what you have time or don't
• 17:56
  have time to do. I think that makes a big difference,
• 17:58
  too. Yes, for sure. So let's get into. pitching
• 18:03
  yourself to be a guest on other people's podcast.
• 18:05
  Whether you're using a service like Podmatch,
• 18:08
  I'm just going to keep blowing wind up Alex's
• 18:10
  skirt because what a great service, or just cold
• 18:13
  pitch emailing people. I would love to hear what
• 18:15
  your... Top three things should be in a pitch
• 18:18
  to be a guest on a podcast. Will definitely lead
• 18:21
  with, I listened to this episode and this is
• 18:24
  what I loved or what I learned. I mean, that's
• 18:27
  going to grab a host's attention. You're saying,
• 18:29
  I listened to your podcast. I've been listening.
• 18:31
  I loved this episode. I love this series, whatever
• 18:34
  it is, because that shows you right away. They
• 18:37
  don't not only know what podcast they're talking
• 18:40
  about. This is not a cold pitch. They've listened.
• 18:43
  And then the second part is what can you give
• 18:46
  their listeners as a guest? Because you don't
• 18:49
  want to just list five or 10 different topics
• 18:52
  you talk on because that that can be all over
• 18:54
  the place. It's like based on listening to one
• 18:56
  or more episodes, what do you think their listeners
• 18:59
  need and what can you provide them? Like, you
• 19:01
  know, I would say to Abby, hey, I would love
• 19:03
  to come on and give like my top five tips for
• 19:06
  being a great. podcast guest right xyz and maybe
• 19:09
  give some bullet points i think it's really important
• 19:12
  to make it clear what content or tips or help
• 19:17
  you can provide their guests because that's ultimately
• 19:20
  why we bring guests on, right? For them to talk
• 19:23
  about something maybe we don't talk about as
• 19:25
  much or there's a specialty or there's some really,
• 19:27
  there's a hot issue out there right now that
• 19:29
  we want our listeners to learn about. So that's
• 19:32
  definitely the second one. And then the third
• 19:35
  one, it depends on what you talk about. Sometimes
• 19:39
  it's good to have a one sheet that you attach.
• 19:42
  Sometimes it's good to list, I was just on this
• 19:44
  episode and I really enjoyed it. It might be
• 19:46
  a good fit of how I talked about this. So it
• 19:50
  kind of depends on who you are, but definitely
• 19:52
  giving them, I listened to your podcast. This
• 19:55
  is what I love. I would love to talk about this.
• 19:58
  And then these are the tips and the information
• 20:01
  I can provide your listeners. And I think they
• 20:03
  would greatly benefit from it. I think those
• 20:06
  are three really solid things to have. And I
• 20:09
  will note that you had all three of those in
• 20:12
  the pitch that you sent me on Podmatch. So way
• 20:15
  to talk the talk and walk the walk. I appreciate
• 20:16
  that because, you know, sometimes as coaches,
• 20:18
  we say it, but we don't do it, right? Mm -hmm.
• 20:21
  Do as I say, not as I do. But I will say that
• 20:22
  it's also, again, we love Podmatch. Podmatch
• 20:25
  is so great because it's built in when you're
• 20:27
  matched. The podcast is right there. All you
• 20:29
  have to do is click play. And there's a new feature
• 20:31
  that when you get matched and you go to send
• 20:34
  them a message, there's a little note that says,
• 20:36
  wait, listen to the podcast here first and we'll
• 20:39
  tell them you did. And I'm like, well, that's
• 20:42
  great because I could say I listened, but how
• 20:46
  do you know? I could just look at the title and
• 20:48
  say, oh, I loved this episode, right? But Podmatch
• 20:51
  has kind of added that next layer that we're
• 20:53
  going to say, yes, we. technically they hit play
• 20:55
  and they listen to one of your episodes. Yes.
• 20:58
  I would love to expand on the second thing that
• 21:01
  you mentioned, telling the person that you're
• 21:03
  pitching to exactly what you can bring, what
• 21:06
  idea you have for the podcast episode. I know
• 21:09
  myself when I'm sifting through the people who
• 21:11
  send me messages on Podmatch, that's what I'm
• 21:14
  looking for. I'm looking for someone to bring
• 21:16
  me a fresh perspective, a fresh idea. Not that
• 21:19
  I can't go and figure out how to use their expertise
• 21:22
  on my show, but if they're telling me what they
• 21:25
  want to talk about, what they're interested in,
• 21:27
  that makes my life as the host so much easier
• 21:30
  because I already know that you're going to be
• 21:33
  excited about the topic and I'm not going to
• 21:34
  pitch you an idea that you're going to go...
• 21:37
  Yes, we can do that, but I don't know. It just
• 21:40
  makes so much sense. Yeah, and I think one little
• 21:42
  tip I always tell people is if you've listened
• 21:44
  to an episode, you're looking at their most recent,
• 21:47
  don't pitch a topic they just had another guest
• 21:50
  come on and talk about, right? So if I saw you
• 21:53
  just had one or more episodes about guesting,
• 21:55
  that's not what I'm going to pitch to you because
• 21:57
  you're going to be like, well, we just talked
• 21:59
  about that. We don't need another guest. So there
• 22:02
  also is that layer of seeing what the podcast
• 22:05
  is about, seeing the type of people that listen,
• 22:07
  but also see what they've been talking about.
• 22:09
  And are they doing a series on something you
• 22:12
  could add something new to? Can you talk about
• 22:14
  a perspective that hasn't been covered in the
• 22:16
  last five or 10 episodes? So I think that's another
• 22:19
  way to think about it too, is yes, you want to
• 22:21
  say, this is what I can talk about. These are
• 22:23
  the things I can provide. And I noticed you haven't
• 22:26
  talked about this topic yet, or at least this
• 22:28
  season or whatever it may be, because if you're
• 22:31
  pitching something. all these podcasts have already
• 22:33
  talked about, you're probably not going to get
• 22:35
  a response, just like Abby said. Or if it's totally
• 22:38
  off the wall, it's not going to work out. I just
• 22:40
  had the, just remembered someone pitched me that
• 22:43
  they started a port -a -potty rental service.
• 22:45
  And I'm like, one, I'm kind of interested in
• 22:49
  that. But two, That's not really what my podcast
• 22:51
  is about. Well, and you know, I get DMs and emails
• 22:54
  all the time that really it's not a good fit,
• 22:57
  even when it's not my pet one. I mean, there's
• 22:59
  a lot of times I get them from my pet one. I'm
• 23:01
  like, guys, did you look? We talk about animals,
• 23:03
  not about people or businesses. But even with
• 23:06
  my other podcast, which is Podcast Your Story.
• 23:09
  I get people reaching out all the time and sometimes
• 23:11
  it's men wanting to be guests. And I'm like,
• 23:13
  I appreciate you and I'm sure you have great
• 23:16
  content, but this podcast is focused on amplifying
• 23:18
  women's voices. And so I also say to you, please
• 23:21
  don't reach out to people you aren't really a
• 23:23
  good fit for because you're actually wasting
• 23:26
  your time and theirs. And I'm sure you've had
• 23:29
  this as a host. Like sometimes you feel like,
• 23:31
  please just stop bothering me. Like, if you're
• 23:34
  not a good fit, don't waste my time to have to
• 23:36
  read your email or whatever it may be. And, you
• 23:39
  know, I think some people just have a canned
• 23:41
  email. They send 100 people without really doing
• 23:44
  more research. So please, whether you're on PodMatch
• 23:47
  where you can do it or I always talk about ListenNotes
• 23:50
  .com, that is a great search tool, is a podcast
• 23:53
  directory. You can see all sorts of data about
• 23:56
  podcasts and what they talk about and how they
• 23:59
  do their podcast that you're not going to see
• 24:01
  like when you're on YouTube or an Apple podcast.
• 24:04
  So there's little things like that you can use
• 24:06
  to pitch yourself in a way that you know is going
• 24:08
  to be unique and different from other guests
• 24:11
  that they've had recently or just other guests
• 24:14
  that have been pitched. them. You want to stand
• 24:16
  out in some way. Yes, for sure. So you mentioned
• 24:19
  your podcast, Your Story, and I actually really
• 24:22
  want to talk to you about your podcast, Your
• 24:24
  Story community membership on your website. Tell
• 24:27
  me all about that. First of all, your website
• 24:29
  colors, so much fun. I clicked on that. I'm like,
• 24:33
  it's beautiful. Thank you. I love it when people
• 24:36
  say that because I just have so much fun with
• 24:38
  it. I was in higher education for 20 plus years.
• 24:42
  And, you know, school colors, we had to dress
• 24:45
  a certain way, you know, all that stuff. So now
• 24:47
  I'm just like full into I love pink and sparkly
• 24:49
  things. And so I appreciate that. But yeah, my
• 24:52
  membership, the Podcaster Story community really
• 24:55
  is for anyone. in podcasting or wanting to get
• 24:58
  in it. I do a variety of things from bonus workshops
• 25:02
  to live group coaching. So if someone is a guest
• 25:05
  or wants to be one, wants to launch, wants to
• 25:07
  grow their show, I try to give pieces of content
• 25:10
  every month for everybody. But that membership
• 25:13
  really grew out of me doing a lot of networking.
• 25:16
  So I created a networking community called the
• 25:19
  Women's Podcaster Party. I thought that sounded
• 25:21
  fun. I want to go to that party. So for almost
• 25:27
  two years, I've been hosting monthly networking
• 25:29
  for women and non -binary people, casters, wherever
• 25:34
  you may be in the world, to come in and meet
• 25:37
  each other and to connect and maybe find collaborations.
• 25:40
  But I also bring in featured speakers. So other
• 25:43
  incredible women I've met through podcasting
• 25:46
  come in and talk about how to live stream, how
• 25:49
  to use your email marketing, how to do AI, how
• 25:52
  to do goals, like so many different things we've
• 25:54
  talked about. events kept going and people kept
• 25:58
  loving it and giving me feedback I realized that
• 26:00
  there was the like next level of support I could
• 26:03
  offer people and so I do that in my membership
• 26:06
  and it's a very low cost because I know everything
• 26:09
  costs more right now so I'm trying to keep it
• 26:11
  reasonable But I really offer, you know, different
• 26:14
  things for different people. And I ask my members,
• 26:17
  hey, what do you guys want? I just did one on
• 26:19
  sponsorships and how to use sponsorships in your
• 26:21
  podcast. So I also listen to my members and hear
• 26:25
  what they need support with. And one of the things
• 26:28
  I do that the guests in my membership love is
• 26:31
  every month I do a live pitch fest. So for an
• 26:35
  hour on Zoom. All of the members can come and
• 26:38
  people outside can join for a small fee and everybody
• 26:42
  gets three minutes to pitch themselves as a podcast
• 26:45
  guest. And then after I clip it up and I send
• 26:49
  people their clip of their three minute pitch
• 26:51
  and they get to put it on social or on their
• 26:54
  website or do whatever they want with it. So
• 26:56
  one, you get to practice pitching live. You get
• 26:59
  to hear how everyone else pitches themselves.
• 27:02
  And everybody has said every month that they
• 27:04
  learn from hearing everybody else talk. about
• 27:06
  it and the different ways they say things are
• 27:09
  like, oh, I love how you said it like that. You
• 27:11
  know, so we also learn from each other. And then
• 27:13
  I have some hosts who come live and they'll talk
• 27:16
  about their podcast and what kind of guests they're
• 27:18
  looking for. And I have a running list of podcasts
• 27:20
  within my community that are always looking for
• 27:23
  guests that I share with anyone who comes. So
• 27:26
  that is something I've as a newer option in the
• 27:29
  membership that people really have responded
• 27:31
  to and really enjoy doing it. They they have
• 27:34
  a lot of fun getting. to practice like that,
• 27:36
  but they also feel like they really get some
• 27:39
  good feedback from it and are able to kind of
• 27:42
  be more comfortable in pitching themselves after
• 27:44
  that. What a wonderful, first of all, concept.
• 27:49
  Two, the offerings are, I have never heard of
• 27:52
  anyone doing a live pitch fest that is so unique
• 27:55
  and so special. And just the fact that you're
• 27:57
  doing what you can to keep the costs low in the
• 28:00
  economy right now, like... you're out here doing
• 28:02
  the lord's work for lack of better term i'm so
• 28:04
  sick of the emails next month your option is
• 28:07
  going up i'm like guys we can't if everything's
• 28:10
  raising five or ten dollars something has to
• 28:12
  give right And I actually saw a version of the
• 28:16
  pitch fest in another community I'm in called
• 28:18
  the Feminist Podcast Collective, which I really
• 28:21
  love that community too. And hers was different
• 28:25
  that it was outside of the membership people
• 28:26
  coming in to pitch all the podcasters in the
• 28:29
  community. So I made it a little different for
• 28:31
  mine and I kind of let people do it differently.
• 28:33
  But that's also why I love being in other people's
• 28:36
  communities because I get ideas and I kind of
• 28:37
  play with it to see how it works for people in
• 28:40
  my membership or just, you know, people that
• 28:43
  I. i know in podcasting so i love trying new
• 28:45
  things and seeing if it lands or not because
• 28:48
  it doesn't always but You know, I've found community
• 28:52
  has been so important to me as a podcaster. I
• 28:56
  was very lucky to find an incredible community
• 28:58
  early on that I always say if I hadn't found
• 29:02
  it, I don't think I'd still be podcasting today.
• 29:04
  And so I try to kind of pass that on to people
• 29:08
  because I know it can be really isolating. It
• 29:11
  can be overwhelming, especially when you're hosting
• 29:14
  by yourself and doing all the work and you feel
• 29:16
  like, is anyone listening? Am I making any progress?
• 29:19
  So it is important to have other people in the
• 29:22
  space of podcasting that you can check in with,
• 29:25
  you can ask questions of. And that's really what
• 29:27
  I try to do both in my networking community and
• 29:30
  in my membership. It is so true. This industry
• 29:33
  can feel really isolating, especially like I'm
• 29:36
  in it full time. This is my full time career.
• 29:38
  I'm self -employed. I make podcasts for people.
• 29:40
  But most of the time I'm sitting right here in
• 29:42
  my little corner of the basement just editing
• 29:45
  and then I'll record my own podcast. I'm like,
• 29:48
  am I just? Is everybody just screaming into the
• 29:50
  void? Is there anyone on the other side of the
• 29:52
  void? Because it does feel so isolating. But
• 29:56
  communities like yours, events like PodFest,
• 29:59
  when we can all come together and learn from
• 30:01
  each other and help each other, I think is just
• 30:03
  absolutely magical. Another big shout out to
• 30:06
  PodFest. Love PodFest. I've gone the last two
• 30:10
  years. I had to think about it. Podcast is such
• 30:13
  a community. Like I've been to other conferences,
• 30:15
  but that you don't feel like everybody's trying
• 30:17
  to sell to you. It's really I also call it like
• 30:20
  my podcast family reunion at this point, because
• 30:23
  I get to see those people once a year in person.
• 30:26
  And there's nothing like being in person with
• 30:28
  each other, right? There's a different energy.
• 30:30
  But it's also just such a fun collaborative space
• 30:33
  where everybody's just there to learn and grow
• 30:35
  together and share and have fun. Yeah, Podfest
• 30:38
  is great. And they have a great community outside
• 30:40
  the person conference that I always tell people
• 30:43
  about because you just want to connect with people
• 30:45
  and and find those people that you can ask the
• 30:47
  questions of where you don't feel like they're
• 30:49
  going to try and sell you something they're just
• 30:51
  going to help you and I love my pod pals all
• 30:55
  of them all over the world and I've learned so
• 30:57
  much from them and people are so gracious you
• 31:00
  know I've had a lot of great podcasters come
• 31:02
  into my networking community and speak and share
• 31:04
  their journey I haven't seen that in a lot of
• 31:08
  other industries, right? People are always chasing
• 31:10
  the dollar or what are you going to give me in
• 31:13
  return? But podcasting, there's something about
• 31:16
  people who podcast. We're all really here for
• 31:18
  each other and sharing and helping people in
• 31:22
  different ways. And so it is a very special community
• 31:25
  to be a part of. And it can be very lonely and
• 31:29
  feel like, okay, I don't have anyone to talk
• 31:31
  to or bounce ideas off of. So really find your
• 31:35
  community within it because there are a lot of
• 31:37
  great ones out there. And to bring it full circle,
• 31:39
  a great way to find your community is to be guests
• 31:42
  on podcasts. I always say that, you know, one
• 31:44
  of the reasons we guest is to network. That's
• 31:48
  how you network and meet new people. And then
• 31:49
  they may refer you to someone else, whether it's
• 31:52
  to be a guest or speak or just to have a great,
• 31:54
  you know, connection with. And so. Guesting is
• 31:57
  so important for growing your network, meeting
• 32:00
  new people, potentially finding new collaborators
• 32:03
  or referral partners. And that's why I say to
• 32:07
  women all the time, if you have a business or
• 32:09
  even a side hustle and you're not tapping into
• 32:11
  podcasting in some way, you are missing out because
• 32:15
  you could be a sponsor for a podcast. You could
• 32:17
  be a guest. You could do all sorts of things
• 32:20
  that help promote what you do while helping podcasters
• 32:23
  grow their shows. That's the clip right there.
• 32:26
  That is the clip that's getting made into a reel,
• 32:29
  into a TikTok, into a YouTube short. That is
• 32:31
  the money piece. And I have to remind myself
• 32:33
  of it sometimes. Like you said, when we're in
• 32:36
  the work of editing and doing all this stuff,
• 32:39
  you kind of feel like, oh, you get a little overwhelmed.
• 32:43
  That's also why I keep guesting because this
• 32:44
  is what fuels me, being online with other podcasters
• 32:47
  and just sharing and growing together. So if
• 32:50
  you haven't guested yet, just do it. You don't
• 32:53
  know how it feels unless you try it. And it's
• 32:55
  okay to try it and not really know what you're
• 32:56
  doing. We all start somewhere. I like that. That's
• 32:59
  great advice. Okay, to kind of wrap this up here,
• 33:02
  I have two questions. First one, what is a podcast
• 33:05
  you've been listening to lately that you've been
• 33:07
  loving that isn't your own? That's a good question.
• 33:10
  I will admit I don't listen as much as I wish
• 33:12
  I could. I think like any downtime is like, what
• 33:16
  do I need to get done? I have to, I'm literally
• 33:18
  pulling up my phone right now. I will say one
• 33:21
  that I've been a guest on that I love listening
• 33:23
  to because she cranks out the content like no
• 33:26
  one. I mean, like I feel like every time I...
• 33:27
  go on LinkedIn, she has a new episode and it
• 33:29
  could be every day. And that is Amy Stone and
• 33:32
  her podcast is called The Art of Imperfect Adulting.
• 33:35
  As you can imagine, she has some pretty great
• 33:38
  conversations and she talks to a wide range of
• 33:41
  people. And I really love the way that she gets
• 33:44
  her community involved. Like there's a place
• 33:46
  where she'll ask a question related to who she's
• 33:48
  talking to and then people can send in their
• 33:50
  questions. She's just really doing a great job
• 33:53
  of engaging her listeners. That's awesome. I'm
• 33:56
  going to have to definitely check that one out.
• 33:58
  I love the title of that one because who is the
• 34:00
  perfect adult among us? Doesn't exist. Some days
• 34:04
  I'm like, am I being an adult or am I just pretending?
• 34:08
  I feel like I'm pretending most days. And then
• 34:10
  just to wrap this all up, tell us where we can
• 34:12
  find you, where we can find your shows. Give
• 34:14
  us the whole rundown. If people want to connect
• 34:16
  with you, where do they do it? I will always
• 34:17
  send everyone to my website. You'll pretty much
• 34:20
  know it when you find it. Lots of bright colors.
• 34:22
  And that is juliemartypearson .com. You will
• 34:25
  find all of my upcoming networking events, workshops,
• 34:28
  both of my podcasts, as well as my membership
• 34:31
  if you're interested in learning more. Awesome.
• 34:34
  Well, Julie, this has been such a treat. Thank
• 34:36
  you so much for being on my show. Thank you for
• 34:38
  being a wonderful guest and sharing your insights.
• 34:41
  And I can't wait to see you in person at PodFest
• 34:43
  this year. We'll have to connect when we're both
• 34:45
  there. It's coming up very soon. I'm like, oh,
• 34:48
  wow, that's soon. But yeah, I know that is also
• 34:50
  the fun thing. I've met all these different podcasters
• 34:52
  this year. I'm like, hey, I get to meet some
• 34:54
  of you in person. So I can't wait to meet you.
• 34:57
  And thank you so much for having me.