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BREAKING: Walmart's Nintendo Switch 2 Launch Just Changed Retail Forever · Omni Talk Retail

• 0:00
  Walmart
• 0:00
  decided
• 0:00
  to
• 0:00
  try
• 0:01
  something
• 0:01
  a
• 0:01
  little
• 0:02
  different
• 0:02
  with
• 0:02
  the
• 0:02
  launch
• 0:02
  of
• 0:03
  Nintendo
• 0:03
  Switch
• 0:04
  2.
• 0:04
  According
• 0:05
  to
• 0:05
  Modern
• 0:05
  Retail,
• 0:06
  Walmart
• 0:06
  delivered
• 0:07
  every
• 0:07
  Nintendo
• 0:08
  Switch
• 0:08
  2
• 0:09
  console
• 0:09
  preordered
• 0:10
  by
• 0:10
  customers
• 0:11
  by
• 0:11
  9am
• 0:12
  local
• 0:13
  time
• 0:13
  and
• 0:14
  some
• 0:14
  even
• 0:14
  arrived
• 0:15
  as
• 0:15
  early
• 0:15
  as
• 0:15
  7am
• 0:16
  and
• 0:17
  customers
• 0:17
  did
• 0:17
  not
• 0:18
  have
• 0:18
  to
• 0:18
  pay
• 0:18
  for
• 0:19
  the
• 0:19
  extra
• 0:20
  express
• 0:20
  delivery.
• 0:21
  Additionally,
• 0:22
  to
• 0:22
  the
• 0:23
  surprise
• 0:23
  of
• 0:23
  shoppers,
• 0:24
  some
• 0:24
  of
• 0:24
  whom
• 0:24
  shared
• 0:25
  on
• 0:25
  social
• 0:25
  media,
• 0:26
  the
• 0:26
  retailer
• 0:26
  included
• 0:27
  Coca
• 0:27
  Cola
• 0:27
  bottles
• 0:28
  and
• 0:28
  Pringles
• 0:28
  chips.
• 0:28
  And
• 0:29
  alongside
• 0:29
  the
• 0:29
  consoles
• 0:30
  for
• 0:30
  free
• 0:31
  as
• 0:31
  an
• 0:31
  extra
• 0:32
  wow
• 0:32
  factor.
• 0:33
  David
• 0:33
  Gugina,
• 0:34
  the
• 0:34
  EVP
• 0:34
  and
• 0:35
  Chief
• 0:35
  e
• 0:35
  commerce
• 0:35
  Officer
• 0:36
  for
• 0:36
  Walmart
• 0:36
  us,
• 0:37
  said
• 0:37
  the
• 0:37
  company
• 0:37
  wanted
• 0:37
  to
• 0:38
  use
• 0:38
  the
• 0:38
  launch
• 0:38
  to
• 0:38
  bring
• 0:39
  awareness
• 0:39
  of
• 0:39
  how
• 0:39
  quickly
• 0:40
  the
• 0:40
  company
• 0:40
  can
• 0:40
  deliver
• 0:41
  food
• 0:41
  items
• 0:41
  alongside
• 0:42
  general
• 0:42
  merchandise.
• 0:44
  Brooks,
• 0:44
  we're
• 0:44
  going
• 0:44
  to
• 0:44
  you
• 0:45
  first
• 0:45
  on
• 0:45
  this
• 0:45
  one.
• 0:46
  I
• 0:46
  can't
• 0:46
  wait
• 0:46
  to
• 0:46
  hear
• 0:46
  what
• 0:46
  you
• 0:47
  have
• 0:47
  to
• 0:47
  say.
• 0:48
  With
• 0:48
  the
• 0:48
  unique
• 0:49
  approach
• 0:49
  to
• 0:49
  the
• 0:50
  Nintendo
• 0:50
  Switch
• 0:51
  to
• 0:51
  launch,
• 0:52
  has
• 0:52
  Walmart
• 0:53
  forever
• 0:54
  changed
• 0:54
  the
• 0:54
  merchandising
• 0:55
  game
• 0:55
  around?
• 0:56
  Hot
• 0:56
  new
• 0:56
  product
• 0:57
  release
• 0:57
  releases.
• 0:59
  Well,
• 0:59
  and
• 0:59
  you
• 1:00
  had
• 1:00
  me
• 1:00
  at
• 1:00
  free
• 1:00
  snacks.
• 1:05
  Yes.
• 1:07
  Once
• 1:07
  you
• 1:07
  stop
• 1:07
  it,
• 1:08
  you
• 1:08
  can't
• 1:08
  stop
• 1:08
  it,
• 1:08
  right,
• 1:09
  Brooks?
• 1:09
  That's
• 1:09
  the
• 1:09
  whole
• 1:09
  tagline,
• 1:10
  right?
• 1:10
  Well,
• 1:11
  you're
• 1:11
  exactly
• 1:11
  right
• 1:12
  about
• 1:12
  that.
• 1:12
  If
• 1:12
  I
• 1:12
  could
• 1:12
  just
• 1:13
  get
• 1:13
  my
• 1:13
  teenagers
• 1:14
  out
• 1:14
  of
• 1:14
  bed
• 1:14
  before
• 1:15
  9am
• 1:15
  to
• 1:15
  pick
• 1:16
  up
• 1:16
  that
• 1:16
  package.
• 1:18
  Somebody
• 1:18
  tell
• 1:18
  me
• 1:18
  that
• 1:19
  secret.
• 1:20
  Even
• 1:20
  7am
• 1:21
  you
• 1:21
  said?
• 1:22
  Yeah,
• 1:22
  this
• 1:22
  might
• 1:22
  be
• 1:23
  motivation
• 1:23
  to
• 1:23
  get
• 1:23
  out
• 1:24
  of
• 1:24
  bed.
• 1:24
  A
• 1:24
  new
• 1:24
  gaming
• 1:25
  console,
• 1:25
  Maybe.
• 1:26
  We'll
• 1:26
  see.
• 1:27
  Something
• 1:27
  feels
• 1:28
  amazingly
• 1:29
  ingenious
• 1:30
  about
• 1:30
  what
• 1:31
  Walmart
• 1:31
  pulled
• 1:32
  off
• 1:32
  here.
• 1:32
  I'll
• 1:33
  be
• 1:33
  eager
• 1:33
  to
• 1:33
  hear
• 1:33
  more
• 1:34
  about
• 1:34
  the
• 1:34
  results
• 1:34
  and
• 1:35
  the
• 1:35
  execution.
• 1:36
  This
• 1:37
  feels
• 1:37
  like
• 1:37
  a
• 1:37
  big
• 1:37
  win
• 1:38
  for
• 1:38
  Walmart,
• 1:39
  Nintendo,
• 1:40
  Coke
• 1:40
  and
• 1:41
  Pringles,
• 1:41
  I'll
• 1:42
  say,
• 1:42
  which
• 1:42
  were
• 1:42
  along
• 1:43
  for
• 1:43
  the
• 1:43
  ride.
• 1:44
  There
• 1:44
  are
• 1:45
  people
• 1:45
  that
• 1:45
  like
• 1:46
  to
• 1:46
  wait
• 1:46
  in
• 1:46
  long
• 1:47
  lines
• 1:47
  for
• 1:48
  a
• 1:48
  launch.
• 1:48
  These
• 1:49
  people
• 1:49
  exist.
• 1:50
  I'm
• 1:50
  not
• 1:50
  one
• 1:51
  of
• 1:51
  them.
• 1:51
  This
• 1:51
  is
• 1:52
  service
• 1:52
  with
• 1:52
  a
• 1:52
  smile.
• 1:53
  Nothing
• 1:53
  pairs
• 1:54
  better
• 1:54
  with
• 1:54
  gaming
• 1:55
  than
• 1:55
  Coke
• 1:55
  and
• 1:55
  Pringles.
• 1:56
  So
• 1:56
  hey,
• 1:57
  kudos
• 1:57
  to
• 1:57
  Walmart
• 1:58
  for
• 1:58
  this
• 1:58
  vision.
• 1:59
  I
• 1:59
  absolutely
• 2:00
  love
• 2:00
  it.
• 2:00
  Yet
• 2:01
  how
• 2:01
  do
• 2:01
  you
• 2:01
  think,
• 2:02
  and
• 2:02
  were
• 2:02
  you
• 2:02
  surprised,
• 2:03
  Brooks,
• 2:03
  that
• 2:03
  Walmart
• 2:04
  was
• 2:04
  the
• 2:04
  one
• 2:04
  to
• 2:05
  kind
• 2:05
  of
• 2:05
  upend
• 2:05
  or
• 2:06
  to
• 2:06
  kind
• 2:06
  of
• 2:06
  change
• 2:06
  the
• 2:07
  merchandising
• 2:07
  game
• 2:07
  around?
• 2:08
  You
• 2:09
  know
• 2:09
  how
• 2:09
  they
• 2:09
  do
• 2:10
  these
• 2:10
  product
• 2:10
  drops?
• 2:12
  Well,
• 2:13
  I've
• 2:13
  loved
• 2:13
  Walmart's
• 2:14
  vision
• 2:14
  the
• 2:15
  last
• 2:15
  couple
• 2:15
  of
• 2:15
  years.
• 2:16
  The
• 2:16
  imagination.
• 2:17
  I
• 2:18
  love
• 2:18
  that
• 2:18
  creativity.
• 2:19
  I
• 2:19
  think
• 2:20
  this
• 2:20
  is
• 2:20
  the
• 2:20
  future.
• 2:21
  I
• 2:21
  think
• 2:21
  it's
• 2:22
  a,
• 2:22
  it's
• 2:22
  a
• 2:22
  game
• 2:22
  changer,
• 2:23
  as
• 2:23
  you
• 2:23
  said.
• 2:24
  Chris,
• 2:25
  how
• 2:25
  about
• 2:25
  you?
• 2:26
  You're,
• 2:27
  you're
• 2:27
  one
• 2:27
  of
• 2:27
  the
• 2:28
  merchants
• 2:28
  of
• 2:28
  the
• 2:28
  group
• 2:29
  here.
• 2:29
  I
• 2:29
  mean,
• 2:29
  how
• 2:29
  much
• 2:29
  of
• 2:30
  an
• 2:30
  impact
• 2:30
  do
• 2:30
  you
• 2:30
  think
• 2:30
  this
• 2:31
  is
• 2:31
  going
• 2:31
  to
• 2:31
  have
• 2:31
  for
• 2:32
  even
• 2:32
  competitors
• 2:33
  in
• 2:33
  the
• 2:33
  space
• 2:33
  who
• 2:33
  are
• 2:34
  all
• 2:34
  trying
• 2:34
  to
• 2:34
  figure
• 2:34
  out
• 2:35
  how
• 2:35
  to
• 2:35
  launch
• 2:35
  these
• 2:36
  products
• 2:36
  in
• 2:36
  new
• 2:37
  and
• 2:37
  exciting
• 2:37
  ways.
• 2:38
  Yeah,
• 2:38
  it's
• 2:38
  a
• 2:38
  great
• 2:39
  question.
• 2:39
  And
• 2:39
  you
• 2:39
  know,
• 2:39
  you
• 2:39
  know,
• 2:40
  having
• 2:40
  been,
• 2:40
  you
• 2:41
  know,
• 2:41
  live
• 2:41
  in
• 2:41
  the
• 2:41
  war
• 2:42
  rooms
• 2:42
  during
• 2:42
  these
• 2:42
  product
• 2:42
  launches
• 2:43
  back
• 2:43
  in
• 2:43
  my
• 2:43
  Target
• 2:44
  days,
• 2:44
  you
• 2:44
  know,
• 2:44
  I
• 2:45
  think
• 2:45
  100%,
• 2:45
  yes,
• 2:46
  I
• 2:46
  think
• 2:46
  Brooks
• 2:46
  is
• 2:46
  right.
• 2:46
  This
• 2:47
  is
• 2:47
  change
• 2:47
  the
• 2:48
  game
• 2:48
  forever.
• 2:48
  And
• 2:49
  the
• 2:49
  reason
• 2:49
  I
• 2:49
  say
• 2:49
  that
• 2:49
  is
• 2:49
  because
• 2:50
  retail
• 2:50
  retailers
• 2:50
  are
• 2:51
  creatures
• 2:51
  of
• 2:51
  habit.
• 2:52
  They
• 2:52
  don't,
• 2:52
  they
• 2:52
  don't
• 2:53
  do
• 2:53
  anything
• 2:53
  until
• 2:53
  they
• 2:53
  see
• 2:54
  somebody
• 2:54
  else
• 2:54
  do
• 2:54
  it
• 2:54
  and
• 2:54
  do
• 2:55
  it
• 2:55
  successfully
• 2:55
  and
• 2:55
  then
• 2:56
  they
• 2:56
  all
• 2:56
  follow
• 2:56
  suit
• 2:57
  almost
• 2:57
  like
• 2:57
  lemmings
• 2:58
  to
• 2:58
  a
• 2:58
  point.
• 2:59
  And
• 2:59
  so
• 3:00
  that's
• 3:00
  what
• 3:00
  this
• 3:00
  is
• 3:00
  about.
• 3:01
  You
• 3:01
  know,
• 3:01
  it's
• 3:01
  a,
• 3:02
  it's
• 3:02
  an
• 3:02
  approach,
• 3:03
  I
• 3:03
  mean,
• 3:03
  Brooks
• 3:03
  hit
• 3:03
  on
• 3:03
  a
• 3:04
  little
• 3:04
  bit.
• 3:04
  It's
• 3:04
  an
• 3:04
  approach
• 3:04
  that
• 3:04
  beats
• 3:05
  standing
• 3:05
  in
• 3:05
  line
• 3:06
  and
• 3:06
  getting
• 3:06
  to
• 3:07
  the
• 3:07
  store
• 3:07
  only
• 3:07
  to
• 3:07
  be
• 3:07
  disappointed
• 3:08
  to
• 3:08
  find
• 3:09
  out,
• 3:09
  you
• 3:09
  know,
• 3:09
  that
• 3:10
  what
• 3:10
  you
• 3:10
  wanted
• 3:10
  to
• 3:10
  get
• 3:11
  is
• 3:11
  no
• 3:11
  longer
• 3:11
  available
• 3:12
  or
• 3:12
  even
• 3:12
  to
• 3:12
  go
• 3:13
  into
• 3:13
  the
• 3:13
  store
• 3:13
  to
• 3:13
  pick
• 3:13
  up
• 3:14
  your
• 3:14
  preorder.
• 3:14
  So
• 3:15
  yeah,
• 3:15
  and
• 3:15
  then
• 3:15
  you
• 3:15
  get
• 3:16
  the
• 3:16
  extra
• 3:16
  surprises
• 3:17
  of
• 3:17
  Coke
• 3:17
  and
• 3:17
  Pringles
• 3:18
  to
• 3:18
  boot.
• 3:18
  So,
• 3:18
  you
• 3:19
  know,
• 3:19
  yes,
• 3:19
  my
• 3:19
  guess
• 3:19
  is
• 3:20
  the
• 3:20
  rest
• 3:20
  of
• 3:20
  industry
• 3:20
  and
• 3:21
  really
• 3:21
  the
• 3:21
  only
• 3:21
  players
• 3:21
  we're
• 3:22
  talking
• 3:22
  about
• 3:22
  in
• 3:22
  this
• 3:22
  space
• 3:23
  are
• 3:23
  our
• 3:23
  Best
• 3:24
  Buy,
• 3:24
  Target,
• 3:24
  used
• 3:25
  to
• 3:25
  be
• 3:25
  Gamestop.
• 3:25
  I
• 3:26
  don't
• 3:26
  know
• 3:26
  how
• 3:26
  much
• 3:26
  they're
• 3:26
  still
• 3:27
  in
• 3:27
  this
• 3:27
  game
• 3:27
  but
• 3:28
  really
• 3:28
  that's
• 3:28
  who
• 3:29
  we're
• 3:29
  talking
• 3:29
  about.
• 3:29
  And
• 3:29
  I
• 3:29
  wouldn't
• 3:30
  be
• 3:30
  surprised
• 3:30
  if
• 3:30
  the
• 3:30
  next
• 3:30
  time
• 3:31
  this
• 3:31
  comes
• 3:31
  around
• 3:31
  all
• 3:32
  of
• 3:32
  them
• 3:32
  are
• 3:32
  going
• 3:32
  to
• 3:32
  do
• 3:33
  something
• 3:33
  very,
• 3:33
  very
• 3:34
  similar.
• 3:34
  Yeah,
• 3:35
  especially
• 3:35
  with
• 3:35
  a
• 3:35
  category
• 3:36
  that
• 3:36
  is
• 3:36
  really
• 3:37
  one
• 3:37
  of
• 3:37
  the
• 3:37
  things
• 3:37
  that's,
• 3:38
  that
• 3:38
  had
• 3:38
  been
• 3:39
  really
• 3:39
  driving
• 3:39
  people
• 3:39
  to
• 3:40
  stores.
• 3:40
  Like
• 3:40
  it
• 3:40
  was
• 3:40
  so
• 3:41
  important
• 3:41
  for
• 3:41
  people
• 3:42
  to
• 3:42
  have
• 3:42
  these
• 3:42
  product
• 3:43
  drops.
• 3:44
  Brad
• 3:44
  Bryson,
• 3:45
  what
• 3:45
  are
• 3:45
  your
• 3:45
  thoughts
• 3:46
  here?
• 3:46
  I
• 3:46
  mean
• 3:46
  what
• 3:46
  do
• 3:46
  you
• 3:47
  think
• 3:47
  about
• 3:47
  how
• 3:48
  this
• 3:48
  is
• 3:48
  going
• 3:48
  to
• 3:48
  change
• 3:48
  like
• 3:49
  what
• 3:49
  Chris
• 3:49
  said,
• 3:49
  how
• 3:50
  maybe
• 3:50
  even
• 3:50
  Target
• 3:51
  or
• 3:52
  some
• 3:52
  other
• 3:52
  retailers,
• 3:53
  Best
• 3:53
  Buy
• 3:54
  start
• 3:54
  to
• 3:54
  market
• 3:54
  these
• 3:55
  product
• 3:55
  drops?
• 3:56
  Yeah,
• 3:57
  no,
• 3:57
  I
• 3:57
  think
• 3:58
  the
• 3:58
  change
• 3:58
  is
• 3:58
  going
• 3:58
  to
• 3:58
  be
• 3:59
  meaningful
• 3:59
  and
• 3:59
  significant.
• 4:00
  I
• 4:00
  think
• 4:00
  swift
• 4:00
  as
• 4:01
  well.
• 4:01
  I
• 4:01
  think
• 4:01
  just
• 4:01
  given
• 4:02
  the
• 4:02
  success
• 4:02
  that
• 4:02
  Walmart
• 4:03
  achieved
• 4:03
  in
• 4:04
  this
• 4:04
  drop,
• 4:04
  not
• 4:04
  only
• 4:05
  with
• 4:05
  the
• 4:05
  surprise
• 4:05
  and
• 4:06
  delight
• 4:06
  of
• 4:06
  their
• 4:07
  customers
• 4:07
  that
• 4:07
  participated,
• 4:08
  but
• 4:08
  also
• 4:08
  the
• 4:08
  word
• 4:08
  of
• 4:09
  mouth
• 4:09
  buzz
• 4:09
  that
• 4:09
  was
• 4:09
  generated
• 4:10
  through
• 4:10
  this
• 4:11
  on
• 4:11
  platforms
• 4:12
  where
• 4:12
  you
• 4:12
  traditionally
• 4:13
  don't
• 4:13
  see
• 4:13
  Walmart
• 4:13
  indexing
• 4:14
  the
• 4:14
  gaming
• 4:14
  platforms
• 4:15
  where
• 4:15
  these
• 4:16
  coh
• 4:16
  engage.
• 4:17
  So
• 4:17
  the
• 4:18
  word
• 4:18
  of
• 4:18
  mouth,
• 4:18
  the
• 4:18
  positivity
• 4:19
  you
• 4:19
  achieve
• 4:19
  through
• 4:19
  it.
• 4:20
  But
• 4:20
  then
• 4:20
  I
• 4:20
  think
• 4:20
  also
• 4:20
  too
• 4:21
  then
• 4:21
  flipping
• 4:21
  over
• 4:21
  to
• 4:21
  the
• 4:22
  brand
• 4:22
  side,
• 4:22
  really
• 4:22
  that
• 4:23
  coveted
• 4:23
  access
• 4:24
  to,
• 4:24
  you
• 4:24
  know,
• 4:24
  those
• 4:25
  consumer
• 4:25
  insights
• 4:26
  and
• 4:26
  really
• 4:26
  that
• 4:26
  deep
• 4:27
  meaning
• 4:27
  the
• 4:27
  ability
• 4:27
  to
• 4:27
  establish
• 4:28
  that
• 4:28
  deep
• 4:28
  meaningful
• 4:29
  connection
• 4:30
  one
• 4:30
  on
• 4:30
  one
• 4:30
  where
• 4:31
  brands
• 4:31
  are
• 4:31
  struggling
• 4:32
  with,
• 4:32
  you
• 4:32
  know,
• 4:32
  competing
• 4:33
  with
• 4:33
  shared
• 4:33
  mind
• 4:34
  with
• 4:34
  their
• 4:34
  consumers,
• 4:35
  obviously,
• 4:36
  you
• 4:36
  know,
• 4:36
  reducing
• 4:38
  assortments
• 4:39
  in
• 4:39
  store,
• 4:40
  competing
• 4:40
  for
• 4:40
  offline
• 4:41
  purchases
• 4:41
  and
• 4:42
  elsewhere
• 4:42
  so
• 4:42
  for
• 4:43
  Walmart
• 4:43
  to
• 4:43
  you
• 4:43
  know,
• 4:44
  bridge
• 4:44
  that
• 4:44
  gap
• 4:44
  and
• 4:45
  not
• 4:45
  only
• 4:45
  identify
• 4:46
  a
• 4:46
  key
• 4:46
  cohort
• 4:47
  that
• 4:47
  is
• 4:48
  vital
• 4:48
  important
• 4:48
  to
• 4:49
  Coca
• 4:49
  Cola,
• 4:49
  Pringles
• 4:50
  and
• 4:50
  other
• 4:50
  brands
• 4:50
  and
• 4:51
  then
• 4:51
  be
• 4:51
  able
• 4:51
  to
• 4:51
  make
• 4:52
  that
• 4:52
  connection
• 4:52
  I
• 4:52
  think
• 4:53
  is
• 4:53
  a
• 4:53
  huge
• 4:53
  win
• 4:53
  and
• 4:53
  you're
• 4:54
  going
• 4:54
  to
• 4:54
  see
• 4:54
  much
• 4:54
  more
• 4:54
  excitement
• 4:55
  and
• 4:55
  actually
• 4:55
  now
• 4:56
  brands
• 4:56
  starting
• 4:57
  to
• 4:57
  pull
• 4:57
  and
• 4:57
  push
• 4:58
  and
• 4:58
  setting
• 4:58
  that
• 4:58
  expectation.
• 4:59
  So
• 4:59
  I
• 5:00
  think
• 5:00
  you
• 5:00
  know,
• 5:00
  could
• 5:01
  be
• 5:01
  a
• 5:01
  little
• 5:01
  bit
• 5:01
  of
• 5:01
  a,
• 5:02
  you
• 5:02
  know,
• 5:02
  the
• 5:02
  genie's
• 5:03
  out
• 5:03
  of
• 5:03
  the
• 5:03
  model
• 5:03
  so
• 5:04
  be
• 5:04
  careful
• 5:04
  what
• 5:04
  you
• 5:04
  wait
• 5:04
  for.
• 5:05
  But
• 5:05
  I
• 5:05
  think
• 5:05
  you're
• 5:05
  going
• 5:05
  to
• 5:05
  see
• 5:06
  more
• 5:06
  brands
• 5:06
  now
• 5:06
  flooding
• 5:07
  for
• 5:07
  that
• 5:07
  direct
• 5:08
  one
• 5:08
  to
• 5:08
  one
• 5:08
  connect
• 5:09
  with
• 5:09
  their
• 5:09
  retail
• 5:10
  partners.
• 5:10
  100%.
• 5:11
  Yeah,
• 5:11
  I
• 5:11
  think
• 5:11
  that's
• 5:12
  the
• 5:12
  brand
• 5:13
  play
• 5:13
  here
• 5:13
  is,
• 5:14
  is
• 5:14
  just
• 5:15
  brilliant
• 5:15
  and
• 5:15
  I
• 5:15
  think
• 5:16
  this
• 5:16
  is
• 5:16
  definitely
• 5:16
  going
• 5:17
  to
• 5:17
  be
• 5:17
  one
• 5:17
  of
• 5:17
  those
• 5:17
  other
• 5:17
  touch
• 5:18
  points
• 5:18
  like
• 5:18
  you're
• 5:18
  saying
• 5:18
  Bryson,
• 5:19
  you
• 5:19
  know
• 5:19
  that
• 5:20
  where
• 5:20
  it's
• 5:20
  retail
• 5:21
  media
• 5:21
  but
• 5:21
  then
• 5:22
  how
• 5:22
  do
• 5:22
  I
• 5:22
  intercept
• 5:22
  and
• 5:23
  get
• 5:23
  in
• 5:23
  there
• 5:23
  in
• 5:24
  front
• 5:24
  of
• 5:24
  our
• 5:24
  consumers
• 5:24
  at
• 5:25
  home
• 5:25
  and
• 5:25
  how
• 5:25
  do
• 5:25
  I
• 5:25
  get
• 5:25
  in
• 5:26
  front
• 5:26
  of
• 5:26
  them
• 5:26
  in
• 5:26
  the
• 5:26
  store?
• 5:26
  And
• 5:27
  I
• 5:27
  think
• 5:28
  the
• 5:28
  number
• 5:28
  one
• 5:28
  thing
• 5:29
  that
• 5:29
  you,
• 5:29
  you
• 5:30
  just
• 5:30
  mentioned
• 5:30
  that
• 5:30
  got
• 5:31
  me
• 5:31
  thinking
• 5:31
  here
• 5:31
  is
• 5:32
  the
• 5:32
  swiftness
• 5:33
  of
• 5:33
  how
• 5:33
  this
• 5:33
  can
• 5:34
  happen.
• 5:34
  I
• 5:34
  think
• 5:34
  it's
• 5:35
  really
• 5:35
  important
• 5:35
  to
• 5:35
  call
• 5:35
  out
• 5:36
  who's
• 5:36
  speaking
• 5:37
  on
• 5:37
  Walmart's
• 5:38
  behalf
• 5:38
  in
• 5:38
  this
• 5:38
  article.
• 5:39
  It's
• 5:39
  David
• 5:39
  Gugina.
• 5:40
  It's
• 5:40
  not
• 5:40
  the
• 5:40
  brand
• 5:41
  rep,
• 5:41
  it's
• 5:41
  not
• 5:41
  the
• 5:42
  electronics
• 5:42
  box
• 5:42
  buyer,
• 5:43
  it's
• 5:43
  really
• 5:43
  the
• 5:44
  supply
• 5:44
  chain
• 5:44
  team.
• 5:45
  And,
• 5:45
  and
• 5:46
  when
• 5:46
  you
• 5:46
  think
• 5:46
  about
• 5:47
  all
• 5:47
  the
• 5:47
  logistics
• 5:47
  that
• 5:48
  have
• 5:48
  to
• 5:48
  go
• 5:48
  into
• 5:48
  making
• 5:49
  this
• 5:49
  be
• 5:50
  executed
• 5:50
  as
• 5:51
  flawlessly
• 5:51
  as
• 5:51
  it
• 5:51
  was
• 5:52
  to
• 5:52
  deliver
• 5:52
  in
• 5:53
  some
• 5:53
  cases
• 5:53
  by
• 5:54
  7am
• 5:54
  like
• 5:55
  this
• 5:55
  involves
• 5:55
  coordination
• 5:56
  at
• 5:56
  a
• 5:56
  scale
• 5:57
  that
• 5:57
  Walmart
• 5:58
  clearly
• 5:58
  is
• 5:58
  ready
• 5:59
  to
• 5:59
  do.
• 5:59
  Our
• 6:00
  best
• 6:00
  buy
• 6:00
  and
• 6:00
  Target
• 6:01
  also
• 6:01
  equipped
• 6:02
  with
• 6:02
  their
• 6:03
  internal
• 6:03
  operations
• 6:04
  to
• 6:04
  handle
• 6:05
  an
• 6:05
  execution
• 6:06
  like
• 6:06
  this.
• 6:07
  That's
• 6:07
  the
• 6:07
  question
• 6:08
  that
• 6:08
  I
• 6:08
  have
• 6:08
  for
• 6:09
  how
• 6:09
  quickly
• 6:09
  we'll
• 6:09
  end
• 6:10
  up
• 6:10
  seeing,
• 6:10
  seeing
• 6:10
  some
• 6:11
  of
• 6:11
  the
• 6:11
  other
• 6:11
  retailers
• 6:12
  follow
• 6:12
  suit.
• 6:12
  But
• 6:12
  Chris,
• 6:12
  it
• 6:13
  looks
• 6:13
  like
• 6:13
  you
• 6:13
  got
• 6:13
  a
• 6:13
  point
• 6:14
  to
• 6:14
  close
• 6:14
  on
• 6:14
  here.
• 6:14
  Yeah,
• 6:15
  no
• 6:15
  I
• 6:15
  think
• 6:15
  that's
• 6:16
  a
• 6:16
  great
• 6:16
  point
• 6:16
  you
• 6:16
  know
• 6:16
  because
• 6:16
  David
• 6:17
  Geena
• 6:17
  to,
• 6:17
  for,
• 6:18
  I
• 6:18
  mean
• 6:18
  for
• 6:18
  those
• 6:18
  that
• 6:19
  maybe
• 6:19
  aren't
• 6:19
  as
• 6:19
  familiar
• 6:19
  with
• 6:20
  him
• 6:20
  as
• 6:20
  you
• 6:20
  are
• 6:20
  and
• 6:20
  you
• 6:21
  know
• 6:21
  he
• 6:21
  was
• 6:21
  formerly
• 6:21
  the
• 6:22
  EVP
• 6:22
  of
• 6:22
  supply
• 6:23
  chain
• 6:23
  and
• 6:23
  now
• 6:23
  is
• 6:23
  the
• 6:23
  head
• 6:24
  of
• 6:24
  E
• 6:24
  Commerce
• 6:24
  so
• 6:24
  he
• 6:25
  brings
• 6:25
  those
• 6:25
  chops
• 6:25
  to
• 6:26
  the
• 6:26
  table
• 6:26
  to
• 6:26
  execute
• 6:26
  this.
• 6:27
  So
• 6:27
  your
• 6:27
  question
• 6:27
  about
• 6:27
  can
• 6:28
  other
• 6:28
  people
• 6:28
  replicate
• 6:29
  it
• 6:29
  is
• 6:29
  really
• 6:29
  interesting.
• 6:30
  The
• 6:30
  other
• 6:30
  point
• 6:31
  though
• 6:31
  that
• 6:31
  I
• 6:31
  think
• 6:31
  about
• 6:31
  is
• 6:32
  that
• 6:32
  I
• 6:32
  actually
• 6:32
  think
• 6:33
  this
• 6:33
  is
• 6:33
  an
• 6:33
  easier
• 6:33
  model
• 6:34
  to
• 6:34
  execute
• 6:35
  than
• 6:35
  the
• 6:35
  traditional
• 6:36
  pre
• 6:36
  order
• 6:36
  drop
• 6:37
  in
• 6:37
  the
• 6:37
  store
• 6:38
  as
• 6:38
  well
• 6:38
  because
• 6:39
  you
• 6:39
  know,
• 6:39
  who
• 6:39
  needs
• 6:40
  who,
• 6:40
  who's
• 6:40
  demanding
• 6:41
  the
• 6:41
  items
• 6:41
  and
• 6:41
  you
• 6:41
  just
• 6:42
  got
• 6:42
  get
• 6:42
  them
• 6:42
  to
• 6:43
  them
• 6:44
  and
• 6:44
  then
• 6:44
  the
• 6:44
  last
• 6:44
  point
• 6:44
  I
• 6:45
  make
• 6:45
  is
• 6:45
  I
• 6:45
  also
• 6:45
  think
• 6:45
  this
• 6:45
  is
• 6:46
  very
• 6:46
  rep.
• 6:47
  Repeatable
• 6:47
  across
• 6:47
  other
• 6:48
  product
• 6:48
  categories.
• 6:48
  Like
• 6:48
  I
• 6:49
  think
• 6:49
  of
• 6:49
  fashion
• 6:49
  drops
• 6:50
  and
• 6:50
  things
• 6:50
  like
• 6:50
  that
• 6:51
  that,
• 6:51
  you
• 6:51
  know,
• 6:51
  like
• 6:51
  our,
• 6:52
  our
• 6:52
  former
• 6:52
  retail,
• 6:53
  our
• 6:53
  former
• 6:54
  employer
• 6:55
  loves
• 6:55
  to
• 6:55
  do
• 6:55
  as
• 6:55
  well.
• 6:56
  So,
• 6:56
  like
• 6:56
  this
• 6:56
  is
• 6:56
  very,
• 6:57
  very
• 6:57
  easy
• 6:58
  to
• 6:58
  do
• 6:58
  and
• 6:58
  replicate
• 6:59
  across
• 6:59
  the
• 6:59
  industry,
• 7:00
  not
• 7:00
  just
• 7:00
  it
• 7:00
  doesn't
• 7:01
  have
• 7:01
  to
• 7:01
  stay
• 7:01
  within
• 7:01
  electronic
• 7:02
  shops.
• 7:02
  Bryson,
• 7:03
  close
• 7:03
  us
• 7:03
  out
• 7:03
  with
• 7:03
  the
• 7:03
  last
• 7:04
  word.
• 7:04
  Yeah,
• 7:04
  and
• 7:05
  Chris,
• 7:05
  I
• 7:05
  think
• 7:05
  you
• 7:05
  brought
• 7:05
  up
• 7:05
  a
• 7:06
  relevant
• 7:06
  point
• 7:06
  that
• 7:06
  we
• 7:06
  really
• 7:06
  haven't
• 7:07
  given
• 7:07
  a
• 7:07
  lot
• 7:07
  of
• 7:07
  attention
• 7:07
  to.
• 7:08
  Right.
• 7:08
  And
• 7:08
  that
• 7:08
  is
• 7:08
  the
• 7:08
  impact
• 7:08
  on
• 7:09
  the
• 7:09
  physical
• 7:09
  stores.
• 7:10
  Right.
• 7:10
  So
• 7:10
  to
• 7:10
  prepare
• 7:11
  for
• 7:11
  and
• 7:11
  be
• 7:11
  able
• 7:12
  to
• 7:12
  facilitate
• 7:12
  these
• 7:12
  drops,
• 7:13
  look,
• 7:14
  over
• 7:14
  the
• 7:14
  past
• 7:14
  years
• 7:14
  it's
• 7:14
  come
• 7:15
  at
• 7:15
  some
• 7:15
  risk
• 7:16
  for
• 7:16
  retailers,
• 7:16
  right?
• 7:17
  Queuing
• 7:17
  up
• 7:18
  long
• 7:18
  lines,
• 7:18
  dissatisfied
• 7:19
  customers
• 7:19
  who
• 7:20
  weren't
• 7:20
  able
• 7:20
  to
• 7:20
  get
• 7:20
  their
• 7:20
  hands
• 7:21
  on
• 7:21
  the
• 7:21
  product,
• 7:22
  customers
• 7:23
  chomping
• 7:23
  at
• 7:23
  the
• 7:23
  bed
• 7:24
  and
• 7:24
  rushing
• 7:24
  through
• 7:24
  the
• 7:24
  store
• 7:24
  to
• 7:24
  be
• 7:25
  able
• 7:25
  to
• 7:25
  find
• 7:25
  that
• 7:25
  product.
• 7:26
  So
• 7:26
  it
• 7:26
  really
• 7:27
  alleviates
• 7:27
  a
• 7:27
  lot
• 7:27
  of
• 7:28
  the
• 7:28
  potential
• 7:28
  legacy
• 7:28
  headaches
• 7:29
  that
• 7:29
  we've
• 7:29
  had
• 7:29
  and
• 7:30
  we've
• 7:30
  seen
• 7:30
  in
• 7:30
  these
• 7:30
  traditional
• 7:31
  drops,
• 7:31
  whether
• 7:31
  it's
• 7:31
  Black
• 7:32
  Friday,
• 7:32
  new
• 7:32
  product
• 7:32
  releases.
• 7:33
  So
• 7:33
  there
• 7:33
  is
• 7:34
  a
• 7:34
  knockdown
• 7:34
  benefit
• 7:34
  of
• 7:34
  that
• 7:35
  too,
• 7:35
  in
• 7:35
  the
• 7:35
  sense
• 7:35
  of
• 7:35
  being
• 7:36
  able
• 7:36
  to
• 7:36
  control
• 7:36
  the
• 7:36
  narrative
• 7:37
  and
• 7:37
  satisfy
• 7:38
  all
• 7:38
  the
• 7:38
  customers
• 7:38
  as
• 7:38
  opposed
• 7:39
  to
• 7:39
  sending
• 7:39
  away
• 7:39
  the.
• 7:39
  So
• 7:39
  I'm
• 7:39
  dissatisfied.
• 7:41
  Yeah,
• 7:41
  great
• 7:41
  point.
• 7:41
  And
• 7:42
  not
• 7:42
  even
• 7:42
  just
• 7:42
  the
• 7:42
  stores
• 7:43
  online
• 7:43
  too,
• 7:43
  because
• 7:44
  you
• 7:44
  can
• 7:44
  actually
• 7:44
  over
• 7:44
  fulfill
• 7:45
  your
• 7:45
  demand
• 7:45
  online
• 7:45
  and
• 7:46
  then
• 7:46
  have
• 7:46
  to
• 7:46
  issue
• 7:46
  a
• 7:46
  lot
• 7:47
  of
• 7:47
  apology
• 7:47
  notices
• 7:48
  on
• 7:49
  the
• 7:49
  back
• 7:49
  end
• 7:49
  of
• 7:49
  that
• 7:50
  as
• 7:50
  well
• 7:50
  as
• 7:50
  I've
• 7:50
  been
• 7:50
  a
• 7:50
  part
• 7:51
  of
• 7:51
  in
• 7:51
  the
• 7:51
  past
• 7:51
  as
• 7:51
  well.
• 7:52
  So.
• 7:52
  Yes,
• 7:52
  so
• 7:52
  there's
• 7:52
  a
• 7:53
  lot
• 7:53
  of
• 7:53
  operational
• 7:53
  wins
• 7:54
  here
• 7:54
  too.