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Business Growth from Better Snacking: Paloma Lopez on Bel's Mission and Strategy
In this episode, Erin Boyd Kappelhof speaks with Paloma Lopez about Bel, a family-owned, mission-led global fruit, veggie, and dairy snacking company behind brands like Baby Bel, The Laughing Cow, GoGo squeeZ, and Boursin. Paloma traces Bel's evolution from pioneering portion-size cheese to building a three-pillar strategy of innovation, awareness, and coalitions aimed at closing the gap between growing snack consumption and Americans' lack of fruit, veggie, and dairy intake. They discuss why leading with taste and experience - rather than nutrition education - is the key to making the…
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