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How a Local Bookstore Beat Audible With a Membership Program
In this episode, Lucas and Luna explore how an independent bookstore in Portland, Oregon, launched a subscription-based audiobook and physical book bundle that drove 40 percent revenue growth in 2025. The bookstore, called Chapter Two, competes with Audible by offering local author events, hand-picked recommendations, and a community-driven model. They break down the pricing, the customer retention data, and why small retailers don't need to match Amazon's scale to win.
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The skinny
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