Latest / WIN/WIN: Women in Innovation
#19 Charlotte Diaz | Vice President, Strategy @ Critical Mass
In this episode, Charlotte Diaz explains her route from business school and management consulting to discovering the brand strategy world — at Vivaldi Partners, RGA, and now in her role at Critical Mass. She elaborates on the business imperative to focus on the customer, why she’s dedicated to creating meaningful experiences for employees, and the challenges for women rising into leadership.
Listen for advice on:
Why customers define the business case for innovation
The biggest challenge when it comes to thinking about strategy
What it means to innovate internally for your employees
To learn…
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