Latest / Success Story with Scott Clary / Jasmine Elizabeth - CEO of UBC Community | The Faith-Based Creator Who Built a 155K Community by Teaching People to Stop Wanting and Start Valuing

Transcript

Jasmine Elizabeth - CEO of UBC Community | The Faith-Based Creator Who Built a 155K Community by Teaching People to Stop Wanting and Start Valuing · Success Story with Scott Clary

• 0:00
  You've said that there is a difference between wanting something and valuing it.
• 0:05
  What does that mean?
• 0:06
  Everybody wants perfect relationship, the business, the dream body, but not everyone values that.
• 0:12
  People avoid difficult moments, trials and tribulations, but trials and tribulations is what's going to help you be responsible, what God is giving you.
• 0:21
  Today's guest is Jasmine Elizabeth, entrepreneur, speaker, and faith-based personal development advocate.
• 0:27
  In this conversation, she explores the difference between wanting something and truly valuing it, how hardship and failure can shape what we value and why our identity and worth shouldn't be tied to success, money, or external validation.
• 0:40
  Were you happier when you had nothing?
• 0:42
  Yes, I was happier with nothing because I had peace in my life.
• 0:48
  And what happens when somebody is ambitious and wants it fast?
• 0:53
  Nothing is in our control.
• 0:54
  That is the hard part for human beings to surrender.
• 0:58
  It's not our will.
• 0:59
  It's God's will.
• 1:04
  MyFitnessPal is a success story partner.
• 1:06
  Now there's something that stops a lot of people from doing the one thing that would help them feel better in their day to day.
• 1:13
  Give them more energy, make them sharper, help them sleep better.
• 1:16
  I think we all want these things, right?
• 1:18
  It's tracking your food.
• 1:20
  It's not rocket science, but tracking your food, tracking what goes into your body is the single best way to feel better, to live a better life, to have more energy, to show up,
• 1:33
  better at work, better at home.
• 1:35
  And tracking your food is not weird, it's not obsessive, it's not something that only fitness influencers do.
• 1:40
  Because when you first hear, I track what I eat, it can sound like somebody who weighs every grain of rice and is panicking about a slice of pizza.
• 1:49
  That's not what this is.
• 1:50
  that's not what i do and i use my fitness pal what i do is i log what i eat and it shows me what's going on with my food and there's this misconception that if you log your food it's going to take up an hour of your day no they've nailed it and i've been using for context in my fitness pal app for years now it's one of the first tools i've ever used first apps i've ever used
• 2:10
  when I was on my own health and wellness journey.
• 2:12
  The reason being is because it's so simple.
• 2:13
  So they have a couple different ways to log food.
• 2:16
  Barcode scanner that handles any packaged products.
• 2:19
  You just scan it, it'll log it.
• 2:21
  They have voice logging.
• 2:22
  So I can say what I ate out loud.
• 2:23
  They'll log it.
• 2:24
  There's also meal scan where I can point my camera at my plate and it figures out exactly what's on my plate.
• 2:29
  And here's where the premium version of MyFitnessPal comes in.
• 2:33
  It breaks down my macros by meal, breakfast, lunch, dinner, snacks, all separate.
• 2:37
  And that's valuable info because the distribution of my food across my day matters just as much as the total.
• 2:44
  So if most of your protein is at dinner and you're running on coffee and carbs until 2 p.m., well, your body is going all morning and most of the afternoon without what it needs.
• 2:54
  So if you feel like garbage around 3 and 4, it's going to show you that.
• 2:57
  So MyFitnessPal gives you meal by meal breakdown.
• 3:01
  And the premium also has a food analysis that shows patterns across the week where you're consistent, where things start to shift when life gets busy.
• 3:08
  So all of a sudden, that mid-afternoon crash is no longer a surprise.
• 3:12
  You understand what you ate and you understand what you feel like garbage, or rather you understand what you didn't eat.
• 3:18
  It also connects with 40 fitness apps and wearables.
• 3:20
  So if you use a smartwatch or a workout app, your nutrition and your training are all in one spot.
• 3:25
  Think about it this way.
• 3:26
  You wouldn't call someone obsessive for checking their bank account, for paying attention to their expenses, for making sure they're not overspending or have all these subscriptions that they're not using if they're trying to save up to purchase a house, right?
• 3:40
  It's smart to have the right data.
• 3:42
  And people that check their bank account, they just want to know what's going on so they can make good decisions.
• 3:46
  This is the same thing.
• 3:47
  It's information about the one thing, food, that affects how you feel more than anything else.
• 3:52
  Because food is a foundation for your energy, for your sleep, for your weight, for your recovery, for your performance at work and at home.
• 3:58
  And you don't have to overhaul how you eat to get value from this.
• 4:02
  This is not about restriction or dieting.
• 4:04
  It's about having information.
• 4:06
  So do yourself a favor, start paying attention to what goes into your body.
• 4:10
  Go to podcasts,
• 4:11
  myfitnesspal.com and use code Scott.
• 4:13
  That's S-C-O-T-T, all uppercase letters for 15% off MyFitnessPal premium.
• 4:18
  One more time, that is podcasts.myfitnesspal.com, code Scott.
• 4:28
  You've said that there is a difference between wanting something and valuing it.
• 4:34
  What does that mean?
• 4:35
  I feel like everybody wants like really perfect relationship.
• 4:40
  Everyone wants the business, the dream body, but not everyone values that.
• 4:46
  And I feel like what I meant by that is when you value something, it's almost like,
• 4:52
  you've been through some stuff where you now realize, okay, like in order for my life to change, I need to really change the way I think, change the way my habits are, really change the paradigm and the beliefs that I have towards, you know, wanting something and, you know,
• 5:11
  for me going through something and then realizing, okay, I, like I've always wanted freedom but now I value it because I know what it's like to be on the opposite side of not valuing freedom and seeing how the, like destructive that has become.
• 5:27
  If you just want it,
• 5:29
  and you don't respect it, like respect and value, or almost like I'm using those words.
• 5:33
  Yeah, like biblically, I would say it would be like stewarding, like stewarding something that God has given you.
• 5:40
  Like that for me is like translates into valuing something that.
• 5:44
  The second you say that, I think about why, I think about what and how, sorry, most people operate in life and they always want and they always want and they always want.
• 5:55
  But once they get it,
• 5:58
  It doesn't seem like they've stewarded it.
• 6:01
  I've never used that word.
• 6:02
  But, for example, look at the person that gets money quickly.
• 6:05
  Yeah, exactly.
• 6:07
  They always wanted money.
• 6:08
  So why do you disrespect it once you get it?
• 6:11
  And then the people that take the time and do it the right way and work exceptionally hard...
• 6:19
  I mean, this is the reason why lottery winners go bankrupt.
• 6:22
  This is the reason even why, you know, like young athletes, they get huge signing bonuses at a young age.
• 6:29
  A lot of them don't end up well financially because they don't steward the thing that they got because they don't realize.
• 6:37
  I mean, yes, athletes work harder than lottery winners, but it's still it's so much so quickly.
• 6:45
  I'm even thinking about, you know, the person that not only gets the business, like, okay, so I don't think there's too many people that get quick success in entrepreneurship and business, but all the other ways that things come easy to them, like especially a relationship.
• 6:59
  Somebody worked out, you know, you found somebody who you love very young.
• 7:05
  And then you don't, you don't value that.
• 7:07
  And it's so funny because how, it's not funny, it's actually sad.
• 7:10
  How many times, how many times after, I'm only speaking from my side of the relationship, a guy would break up with a girl and then like a year later he wants her back?
• 7:20
  And he was cheating on her when he had her, but then he realizes that he really fucked up because he didn't steward it.
• 7:25
  Yeah, exactly.
• 7:26
  But if he's gone through relationships, breakups, been dumped because he's an asshole, well now finally when he's 35 or 40, finally he treats the relationship with respect, hopefully, because he stewards it now.
• 7:39
  So why can't we...
• 7:41
  do that right from the get-go.
• 7:42
  I feel like because people avoid hardship, people avoid difficult moments or trials and tribulations.
• 7:52
  And so I find that they run away from that, but really trials and tribulations is what's going to help you be responsible
• 8:00
  with what God is giving you, which is how you're going to value it, because you know what it's like to have worked your butt off to, or you know what you went through, had to come out of, and you don't want to go back there.
• 8:15
  So now you're valuing the freedom that you have.
• 8:17
  You're valuing the dream body that you have.
• 8:19
  You're valuing the relationship that you had.
• 8:22
  Your story, to back up a little bit, just to when you started posting and building your own business with UBC.
• 8:30
  So you wanted financial freedom for years.
• 8:33
  Yeah.
• 8:34
  Nothing happened.
• 8:35
  Maybe just give the audience an idea of where you came from because you didn't come from money.
• 8:41
  You didn't come from massive – there was no trust fund involved, right?
• 8:43
  Yeah.
• 8:44
  And something shifted.
• 8:46
  And then that shift allowed you to hit your first $10,000 month in the first six months of this mindset shift.
• 8:53
  So let's, let's tee up your origin story a little bit.
• 8:58
  What was going on before this shift between want and value?
• 9:01
  I didn't come from money.
• 9:02
  I was raised in an area where it was very low income homes.
• 9:07
  My mom worked multiple jobs just to get by.
• 9:11
  And we were raised on like it was nothing was ever enough.
• 9:15
  Like we always had to like really just save on certain things, save on toilet paper, like raise the
• 9:20
  the heat a little bit so we don't have like a high bill, electricity bill.
• 9:26
  So it was that was my entire life.
• 9:28
  And I realized, okay, like, how can I get more?
• 9:32
  I knew we didn't have enough.
• 9:33
  But I was like, okay, so how do we get more then?
• 9:35
  And so I was curious.
• 9:37
  And I seen entrepreneurship.
• 9:40
  And I started at the beginning on online business and network marketing.
• 9:45
  And I tried for two years,
• 9:51
  And the reason why that happened was because, again, wanted it but didn't value it, right?
• 9:57
  I didn't go through enough to really see like, okay, I'm in a hard situation in my life.
• 10:05
  I'm kind of like stuck on a...
• 10:07
  I'm, I'm, I'm, there's like, I can't have a backup plan.
• 10:11
  So I was like, I am the backup plan.
• 10:13
  So, but before that, I didn't have like that hardship for me to realize, like, I need to look inward and I need to trust myself before I was like, okay, throwing a fit, like if it didn't work, if I got rejected, and I got a no from someone that was trying to close, like, I would have the worst pessimistic mindset.
• 10:30
  I was so negative.
• 10:31
  And I,
• 10:33
  I was very entitled.
• 10:34
  I thought that the world owed me everything.
• 10:37
  I was like a spoiled brat back then.
• 10:39
  The mindset was horrible.
• 10:41
  And that made me quit because I was like, yeah, this is not working.
• 10:44
  I don't know why everyone keeps saying no.
• 10:46
  And it was a lot of ego kill, like ego, like taking down my ego and
• 10:54
  Yeah, I finally felt defeated.
• 10:57
  I quit.
• 10:58
  And I went back to working at the nightclub as a bottle service girl because it was like quick money.
• 11:04
  And I found my ex-boyfriend at the club, which is like the worst thing to do.
• 11:09
  Yeah, the toxic ex-boyfriend.
• 11:11
  And he painted me a beautiful picture of, hey, I'll take care of you.
• 11:16
  Hey, I have all of this showed me the nice, luxurious lifestyle.
• 11:20
  And I was like, wow, okay, maybe this is like the lottery ticket for me because I don't have to work my butt off.
• 11:26
  I don't have to figure it out myself.
• 11:28
  I can just pond my purpose off to him and it'll be fine.
• 11:32
  I thought...
• 11:33
  You know, back then, and it still is till this day, the world really teaches teaches a lot of women.
• 11:38
  Hey, find a rich man, find a rich man.
• 11:41
  That's that's the goal to find a rich man.
• 11:44
  And that's how I was like, the world was kind of like influencing me.
• 11:48
  So I was like, wow, like, OK, like I found a rich man and I got into it.
• 11:54
  Turned out it wasn't the best.
• 11:56
  It was actually, he robbed me of my peace.
• 11:59
  And that's when I started valuing peace over money.
• 12:03
  Because I had it all with him, but I really didn't.
• 12:05
  Like, it was like a false, fake reality of like, what...
• 12:10
  success is supposed to look like.
• 12:12
  And I was actually dying inside.
• 12:14
  Like it was very destructive, emotional, verbal abuse, and a lot of cheating and, and all that stuff and controlling relationships.
• 12:22
  So once I had enough, and I was like, Okay, I've lost myself, I don't know who I am.
• 12:27
  Like,
• 12:30
  I prayed to God for the first time.
• 12:31
  I didn't really have a relationship with him.
• 12:33
  And I surrendered it to him.
• 12:34
  And I was like, God, something's got to give.
• 12:36
  Like, this cannot be my life.
• 12:38
  And it's crazy because people would look at my lifestyle and glorify it.
• 12:43
  And I was ashamed to let them know because they were so like, they were so inspired by me.
• 12:48
  Like, how did you land a rich boyfriend?
• 12:49
  You know, and I just, I kept it to myself.
• 12:53
  But I was like, literally dying inside because it wasn't cut out the way I thought it was.
• 12:57
  And that was the moment where I realized like, now I actually value freedom because I went through all of that and it wasn't what I thought I wanted.
• 13:07
  Right.
• 13:08
  And so that's when I was like, okay, I need to turn it back around and be on my own backup plan.
• 13:14
  I can't pawn my purpose off to other people.
• 13:15
  I have to turn it back to inward to me so that I can learn how to figure it out myself so that I can learn how to trust myself to be able to do.
• 13:25
  get the life that I want.
• 13:26
  And that's the pivotal moment that changed everything.
• 13:29
  And it was a mindset shift of, okay, I can do this.
• 13:34
  I have no choice.
• 13:36
  I'm my own backup plan, and I'm going to figure it out regardless.
• 13:40
  And it was a mindset of survival.
• 13:42
  It was a survival mode mindset, which I don't like to teach on because ultimately it wasn't the right way.
• 13:48
  I was in survival mode, but it worked.
• 13:50
  But it's a reality.
• 13:50
  But it's a reality and it worked.
• 13:52
  And that's what made me get to my, in six months, I was like running for it.
• 13:56
  I got into network marketing and the online space.
• 14:00
  And for six months, I was like just in survival mode and living with him with all his negativity.
• 14:06
  So you're still with him.
• 14:09
  And you're like, okay, I got to find a way out.
• 14:12
  So this is like a survival mode kind of, not rock bottom.
• 14:16
  It was like my escape plan.
• 14:18
  Psychologically, you need to get out.
• 14:20
  It was an escape plan.
• 14:21
  I was like, okay, I'm going to stay here.
• 14:24
  And I'm going to build this business.
• 14:26
  And I'm going to get out of here.
• 14:28
  And I actually told him, I was like, if you don't change, I'm going to leave.
• 14:30
  Like, and he never listened.
• 14:32
  He was still the same.
• 14:33
  And yeah, I stayed for six months with like all the verbal, emotional abuse and cheating.
• 14:39
  And I was like, okay, stay focused, Jazz.
• 14:41
  Like, keep going.
• 14:42
  And honestly, like, yeah, like it worked in six months.
• 14:46
  It was crazy.
• 14:47
  I was in survival mode, but I made it happen.
• 14:50
  So the first business that you were building, was this the first version of what people see today?
• 14:56
  Yes.
• 14:56
  Yeah.
• 14:57
  Were you happier when you had nothing than when you had something, but it wasn't what you thought it was going to be?
• 15:06
  Yes.
• 15:08
  I was happier with nothing because I had peace in my life.
• 15:13
  When I had it all, it's almost like God needed to teach me this lesson because I just glorified this fake lifestyle of materialistic things and being attached, making it my, like it validating me if I had like the nice car or the nice purse and the nice car.
• 15:32
  It was like a validation that I needed to have that in order to be worthy of something.
• 15:38
  And then I got that and it was literally the opposite of that.
• 15:41
  And so I actually lost my peace, lost my sanity, lost my own way of living and thinking.
• 15:47
  And I realized I would have rather had nothing, have my peace and work towards my purpose.
• 15:57
  Because it was...
• 15:59
  It's purpose that fulfills you, right?
• 16:01
  Whereas here, I left my purpose.
• 16:03
  I pawned it off to him and I was like, okay, I'll just settle for this rich lifestyle and get verbally and mentally abused.
• 16:11
  Like, yeah.
• 16:12
  Just now I'm understanding your story.
• 16:13
  So your self-worth
• 16:15
  For a lot of your life, and I don't know what happened before this relationship, but a lot of your self-worth was connected to something that wasn't you.
• 16:24
  So with this relationship, you were probably connecting your self-worth to your image and perceived good life, even though it really wasn't when you look beneath the surface.
• 16:36
  But then you've also said, I'm assuming this is when your business was up and running and you're posting content for a period of time, you had your worth that was connected to the results of the business.
• 16:46
  So also not incredibly healthy because then when you have like a bad month or a bad week, you're like, okay, what's wrong with me?
• 16:53
  So, and I don't think this is that uncommon.
• 16:57
  No, everyone goes through it.
• 16:58
  I mean, when an episode flops, I'm like, fuck, what am I doing with my life?
• 17:03
  Right?
• 17:05
  And I guess the question and the advice hopefully you can pass on to people is how do you remove your worth from something else and actually place it on yourself and your value as a human?
• 17:16
  Because it's very hard to do.
• 17:18
  It's easier to say, like, oh, you know, your work is not your worth and how much money you make.
• 17:24
  But, like, it's very hard to do that in reality.
• 17:28
  So I learned to not make my mistakes my identity.
• 17:33
  That's the first thing where I disconnect, like, low months and mistakes or failures with my identity.
• 17:42
  I know it's easier said than done.
• 17:44
  So now let me break it down even more.
• 17:47
  It is a spiritual thing.
• 17:48
  So for me, growing my relationship with God has 100% detached me from where my validation comes from.
• 17:59
  So the four used to be, I would get validation from things like success, people, all the external things.
• 18:08
  Once I turned that into my validation comes from God, I was able to...
• 18:16
  like distinguish the two of like, okay, I'm having a low month, right?
• 18:21
  And I've had many low months, even like till this day, like entrepreneurship is up and down.
• 18:25
  Like we just have to understand that it's never like a straight line, you know, it's always up and down.
• 18:30
  And so now I'm prepared for those low moments.
• 18:34
  And obviously securing myself financially.
• 18:37
  But also like preparing myself when the low moment comes, my identity is still in what God,
• 18:45
  tells me who I am.
• 18:47
  I'm still chosen.
• 18:47
  I'm still set apart.
• 18:49
  I'm still God's child that will do something amazing in this life.
• 18:53
  A low month does not waver that.
• 18:56
  A low month does not take that away like, oh, you're not good enough.
• 19:00
  Yeah.
• 19:00
  So it's like, it's a very spiritual thing.
• 19:02
  Knowing that I have, let's say a failed post, I just know like, okay, well, let's try it again.
• 19:08
  This didn't work out.
• 19:09
  You aren't the failure.
• 19:11
  You're not the, like your mistake is, you're not going to put your mistakes into your identity.
• 19:16
  So let's see what works next.
• 19:17
  It's almost like it's, it's a quick fix when you don't attach your identity to these failures.
• 19:22
  It's like, okay, this is not me.
• 19:23
  I know who I am.
• 19:24
  So let's just try a different method and see what works.
• 19:28
  It removes you from the, it's like, it's like to think that your identity is attached to your income or your business success or someone else.
• 19:36
  It's, it's almost selfish.
• 19:38
  You say, who are you to say that, that just because something didn't work out, it's because of, it's because of you, like reframe it.
• 19:45
  So you have talents.
• 19:47
  You're using those talents to improve the world, to create wealth so you can continue on your mission.
• 19:55
  But ultimately, if it doesn't work out, it's data.
• 19:58
  Yeah, it's data.
• 19:59
  Exactly.
• 20:00
  And you just keep moving on.
• 20:01
  So where did your relationship with God come from?
• 20:03
  You said that there was a survival moment.
• 20:05
  Yeah.
• 20:07
  And that's when you, like, I mean, I'm just trying to think, like, when somebody is secular.
• 20:11
  Yeah.
• 20:12
  What's the thing that gets them to be like, I need to hit up God for a second.
• 20:16
  Life is like really going down the shit.
• 20:17
  So it was when the moment where I had lost myself in that relationship and I was outside on my balcony just...
• 20:27
  I believe that we are naturally created to, to depend on God.
• 20:34
  So it was like an instinct for me to like call out for him and be like, God, like something's got to give, like, I don't know what else to do.
• 20:41
  I don't have strength in me.
• 20:42
  Like, help me.
• 20:44
  I didn't, I've never done that before.
• 20:46
  It's just almost like I was so desperate, rock bottom, weeping, crying.
• 20:51
  Like I was, I would call it, I was at the end of myself.
• 20:56
  And that's when God met me there.
• 20:58
  And this is now, I know it's an act of surrender.
• 21:02
  And when you have...
• 21:03
  When you have surrendered, now God can use you to do his will for your life.
• 21:09
  And that's what happened.
• 21:10
  Because after I did that, I went to sleep, I got put on the passengers, I got put in the passenger seat of my life, and he took over.
• 21:17
  And in six months, I was trying to understand, how was this all happening?
• 21:21
  How am I so sure of the things that I'm doing?
• 21:24
  I wasn't.
• 21:24
  I had failed for two years trying to run a business.
• 21:28
  And when I surrendered to him, it was like he was giving me ideas, vision, and execution, like urgency to get this done.
• 21:36
  And everything was in alignment.
• 21:38
  And in six months, it happened.
• 21:40
  And at the time, I didn't even...
• 21:43
  know that it was God.
• 21:44
  I look back now and I'm like, this was all a God moment.
• 21:46
  That's when that was the act of surrender that happened for God to be able to use me and do what he needed to do.
• 21:52
  But back then I was like, oh, okay, it's working.
• 21:54
  I was, I was into crystals.
• 21:56
  I was into new age stuff.
• 21:58
  And, um, and I, I actually gave the glory to the crystals.
• 22:03
  I was like, oh my gosh, it's the crystals.
• 22:04
  It's the black rock of, I don't know.
• 22:07
  Like it was crazy, you know?
• 22:09
  And yeah.
• 22:11
  And then I had to learn another lesson.
• 22:14
  It's almost like God was like, okay, I almost had you.
• 22:17
  Why'd you have to go to the crystals?
• 22:18
  Like I got you, you know?
• 22:21
  And then I had to learn another lesson.
• 22:23
  And that second lesson was my burnout season.
• 22:26
  And the burnout season is when I actually found God and I actually committed to like wanting to know more about who the God that I serve.
• 22:34
  What was the burnout season?
• 22:36
  What happened?
• 22:37
  It was after being in survival mode because like I said, it works, but only for a short period of time.
• 22:45
  And so I burnt out during a season where I was like making a lot of money.
• 22:49
  Business was up and running.
• 22:51
  Boyfriend doesn't exist anymore.
• 22:52
  Boyfriend doesn't exist anymore.
• 22:54
  I was single, but single, but still unhealed.
• 22:56
  I didn't seek for healing at all.
• 22:58
  It was just like, okay, I'm having success.
• 23:00
  This is like, I'm healed.
• 23:01
  You know, you think you're healed, but really you still have a lot of issues.
• 23:04
  And I didn't realize that until, you know, I burnt out, was not happy with the purpose God gave me.
• 23:11
  I was actually very resentful to people.
• 23:15
  I didn't know how to steward them properly.
• 23:17
  I didn't know how to steward my money properly.
• 23:20
  And I was, I burnt out because I put all the weight on myself.
• 23:25
  Everything.
• 23:27
  Um, okay, you're not doing enough.
• 23:28
  You got to do more.
• 23:29
  So I lost sleep.
• 23:30
  I had only four hours of sleep.
• 23:31
  I gained so much weight.
• 23:34
  Um, was not like I was neglecting my entire life because I'm like, it's on me to figure it out.
• 23:39
  It's on me.
• 23:39
  It's always on me.
• 23:40
  I'm in charge of the outcome.
• 23:42
  And until I was like burned straight to the ground and I'm like, why don't I like what I do anymore?
• 23:48
  I did.
• 23:49
  I used to love it so much.
• 23:50
  It brought so much fulfillment for me to help women get out of the same situation that I was in because I would attract women who were in relationships and I would pull them out of it and help them make money for themselves.
• 24:01
  I was not inspired by that anymore.
• 24:03
  And so I was like trying to figure out what was going on.
• 24:06
  Why am I so burnt out?
• 24:08
  And yeah, it was a year that I did not do anything, really.
• 24:13
  I was I didn't want to I was not inspired.
• 24:15
  And then I.
• 24:18
  One of my best friends told me to come to church and I was like, I don't know.
• 24:22
  She's like, well, you're with me, so I'm going to bring you.
• 24:24
  I'm like, okay, all right.
• 24:26
  And then so I go and then that's when I really started to be curious.
• 24:32
  And I started seeking that curiosity.
• 24:35
  And then everything was revealed that, hey, like you're in charge of being obedient and like, which is translated in being disciplined and taking action.
• 24:45
  That's what you're in charge of.
• 24:46
  But what God is in charge of is God.
• 24:49
  the outcome.
• 24:50
  He's in charge of the outcome.
• 24:52
  And so, um, that's when I realized like, wow, like I can't be this independent woman.
• 24:57
  I actually have to be dependent, not on people on God.
• 25:03
  And so when I was like, I was like mind blown, he started to transform me.
• 25:07
  And I started to see how my life, I started to be fulfilled again.
• 25:10
  Like with what I do, I love what I do now.
• 25:12
  Like I know how to steward people properly.
• 25:14
  I know that, um, um,
• 25:17
  Yeah, like it just the love for my purpose came back after realizing like, wow, I don't have to put everything on me.
• 25:24
  Like you're not meant to carry all the weight.
• 25:25
  It was back to the thing of your self-worth being tied to the work that you do.
• 25:31
  And then God was like the unlock that made you realize.
• 25:35
  He's like my second business partner.
• 25:37
  Like I'm in charge of the obedience and the taking action.
• 25:42
  He's in charge of the outcome.
• 25:43
  And that's how I operate till this date for my life.
• 25:46
  This AI project is a God vision too.
• 25:49
  I was struggling because personal branding is so broad and like...
• 25:55
  It has been harder than ever this year for people to overcome barriers.
• 26:00
  And I see it and it's like more and more.
• 26:02
  It's like, oh, fear of being seen, camera anxiety, not being good enough, comparison.
• 26:07
  People are going towards perfectionism instead of being authentic because of what they see on social media.
• 26:13
  So there's all these barriers.
• 26:15
  And I'm like, God, like, just give me one solution that's going to help them overcome these barriers.
• 26:20
  At least camera anxiety.
• 26:22
  I'm like, give me one solution for them.
• 26:24
  for camera anxiety, even though there's a million other barriers, just give me one solution for camera anxiety.
• 26:29
  And I remember I was like surrendering it.
• 26:31
  Okay, God, I'm still here.
• 26:32
  I'm going to be obedient.
• 26:34
  I'm going to continue to run my business.
• 26:36
  But I'm waiting for you to give me a word.
• 26:39
  And it was two weeks where I didn't hear a word.
• 26:41
  And I was still obedient.
• 26:43
  I was like, okay, I'm still gonna run my business.
• 26:45
  I'm still gonna do the coaching calls and everything.
• 26:49
  And finally, he gave me
• 26:52
  a word for storytelling and mixing it in with these cinematic AI videos.
• 26:59
  And he, it was literally, he knocked down all the barriers because this knocks down all the barriers.
• 27:04
  Camera anxiety, not having the perfect studio.
• 27:08
  You can do it like in, it's crazy what AI can do.
• 27:11
  But now we use AI as a tool to be able to tell stories.
• 27:17
  And that's how you connect with your audience.
• 27:19
  And yeah,
• 27:20
  I just had one more thought on God and I've said this a few times, but you brought up a different angle that I thought was interesting.
• 27:28
  So I've always said that when society becomes secular and there's no traditional version of God in somebody's life, something else becomes God to them.
• 27:38
  Yes.
• 27:39
  So for you at one point, like I say this.
• 27:45
  to draw a comparison, not literally, but for you at some point, like what you were worshiping was a relationship and then it was crystals and then it was income and business success.
• 27:54
  And people have other versions of God, right?
• 27:56
  So they have...
• 27:57
  These are not the worst things that you could actually worship.
• 28:01
  They're not good to worship anything outside, but they're not.
• 28:03
  People can worship alcohol and adultery and have all these vices.
• 28:10
  Vices, a.k.a.
• 28:12
  like something that you worship.
• 28:13
  So they replace traditional God.
• 28:15
  And also when you have a very secular society, I think there's two other things that you miss out on.
• 28:21
  There's a lot, but there's two main things.
• 28:23
  One, you miss out on traditional community.
• 28:24
  Yeah.
• 28:25
  And the other thing you miss out on, regardless of what religion you actually subscribe to, all religions create this environment where you are sort of alone with your thoughts, whether or not it's going to church or going to synagogue.
• 28:40
  It doesn't really matter.
• 28:41
  It's always about being alone with your thoughts and thinking deeply.
• 28:45
  And in a world that's so noisy, I think that's incredibly important.
• 28:48
  Very important, yeah.
• 28:57
  on the fact that society is more secular and, and how you see that hurting people.
• 29:02
  This is not technically a religious podcast.
• 29:06
  We see people of business, but I always say in life, um, you can go after business success and make money because those other buckets that you want to make sure are never empty.
• 29:15
  So physical health, mental health, uh, relationships and the last one being spirituality.
• 29:20
  Um,
• 29:21
  I think that when spirituality is completely out of your life, I don't think those people are thriving and happy and fulfilled.
• 29:28
  And I see a lot of issues with that.
• 29:30
  But anyway, so tell me what you believe about the secularization of society, why God is important outside of just, you know, celebrating Christmas or Yom Kippur or Eid.
• 29:43
  Like, why is God important for somebody to bring into their life for their business?
• 29:47
  Yeah.
• 29:48
  a sense of purpose and fulfillment.
• 29:51
  People are always chasing that, like fulfillment and purpose, but they chase it and go towards the wrong things.
• 29:59
  I call it counterfeit.
• 30:00
  It's short term.
• 30:03
  And I find that the world is big on this.
• 30:06
  And if they see it's not working in relationships, okay, I'm going to hop on the next thing that I'm going to idolize, like money, income,
• 30:18
  all of that.
• 30:19
  And it's always short lived.
• 30:20
  And it's, it's, it's so destructive, because we live in such a self centered, selfish world.
• 30:28
  It's all about me, me, me, me, me.
• 30:29
  And, and I find that that's what the world trains you to be that you it's, it's you and your ways, even like the manifestation, like world, it's always about like, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you
• 30:43
  Like you can manifest anything.
• 30:45
  You are the one that's going to give power to the dream life.
• 30:50
  Like you have to say, I am a millionaire.
• 30:52
  I am confident.
• 30:53
  I am this.
• 30:55
  And, and draw, draw, draw out your vision board exactly how it is.
• 30:59
  Put a timeline to it.
• 31:01
  And it's so self-destructive because that's not how life operates.
• 31:06
  Right.
• 31:07
  You are on God's timeline.
• 31:09
  If God wants you to do whatever it is, like get this dream life, it's going to be on his timeline.
• 31:16
  It's not going to be on your timeline.
• 31:18
  You are not your own God.
• 31:19
  And so this world trains us to be our own God.
• 31:23
  And that's why we always set ourselves up for disappointment because we're always like, okay, timeline to have a baby at...
• 31:31
  by 30, if I don't have it at 30, I'm literally washed up grape, like might as well just, you know, just settle for adoption, you know, and it's like, it's crazy, because that's what we, it's a very spiritual world.
• 31:45
  If there is a God, there's also an enemy, there's also a devil.
• 31:47
  And the prince of this world is the devil, and he's the one that influences that.
• 31:54
  And he wants us to
• 32:02
  the one and true God, the only God, you know?
• 32:05
  Plot is a success story partner.
• 32:06
  Now, I spoke about Plot a few episodes back.
• 32:08
  This is the AI-powered device that captures your conversations, turns them into transcripts, summaries, action items.
• 32:14
  And I wanted to come back to it because I keep finding new ways that this thing is incredibly useful.
• 32:18
  Last week, I sat down with a potential sponsor at a coffee shop.
• 32:22
  And we were going back and forth on deliverables, timelines, pricing, a lot of details and a lot of numbers.
• 32:27
  And normally after a conversation like that, I'd open my notes app on my phone.
• 32:31
  I try to write everything down.
• 32:32
  I remembered and I'd probably get about 70% of it, but the other 30% would be gone.
• 32:37
  Usually the small details that end up mattering a lot later.
• 32:41
  But this time with their permission, I had the note pin S on my shirt and I honestly forgot it was even there.
• 32:47
  So after the meeting, I opened up my plot app and everything was already laid out the full transcript of
• 32:51
  clear summary, the key numbers we discussed and the follow-ups I'd agree to.
• 32:55
  And I could even ask Plod, what pricing did we discuss or what were my next steps?
• 32:59
  And it pulls up the answer right away.
• 33:00
  I didn't have to reconstruct the conversation from memory.
• 33:03
  And that's the part that I keep coming back to.
• 33:05
  I'm not splitting my attention in meetings between being present in the conversation and trying to document and remember everything.
• 33:11
  I can just focus on the person in front of me, knowing that the important details will be there afterwards.
• 33:16
  And remember, they do have two products.
• 33:17
  So the Note Pro magnetically attaches to the back of your phone.
• 33:20
  It's great for calls.
• 33:21
  And the Note Pin S clips or magnetically attaches to your shirt, making it ideal for in-person conversations.
• 33:26
  And you can choose between them depending on the situation.
• 33:29
  So if you spend a lot of your day in conversations and you're tired of losing important details, go check it out.
• 33:34
  Go to plod.ai slash success and use code success for 15% off.
• 33:39
  That's plod.ai slash success and use code success for 15% off.
• 33:43
  Odoo is a success story partner.
• 33:45
  And remember that is pronounced Oh do.
• 33:47
  Now I want to tell you something that happened to me recently that I think a lot of you will relate to.
• 33:51
  I was trying to send a quote to a client and this should be simple, right?
• 33:55
  Except the pricing was in one tool and the contact info was in another tool.
• 33:59
  And the last conversation that we had was in a third tool.
• 34:02
  And then I spent something like 20 minutes pulling it all together for one quote.
• 34:06
  And that's the thing.
• 34:07
  Each tool works fine on its own.
• 34:09
  The problem is that they don't talk to each other.
• 34:11
  So you become the person connecting everything.
• 34:14
  You become the integration.
• 34:16
  You're the one copying numbers between tabs and making sure everything matches.
• 34:20
  But that's what Odoo fixes.
• 34:22
  It puts everything on one platform.
• 34:24
  So I'm talking accounting, invoicing, CRM, inventory, HR, project management, your website, e-commerce, e-signatures, over 45 apps, all connected.
• 34:33
  When something happens in one place, every other place already knows about it.
• 34:37
  So you're not updating three systems every time you close a deal.
• 34:40
  And the pricing is the part that surprised me.
• 34:42
  The first app is free for life, unlimited users, hosting included.
• 34:47
  One subscription after that unlocks everything else.
• 34:50
  So if you're spending your time connecting tools instead of actually doing the work you have to do, go check it out.
• 34:54
  Links in the show notes.
• 34:55
  My fitness pal is a success story partner.
• 34:57
  So people always ask me how I have time to track what I eat.
• 35:00
  Daily podcast, newsletter.
• 35:02
  I run a full marketing agency.
• 35:03
  My days are super full.
• 35:04
  And honestly, that's exactly why I do it.
• 35:06
  See, when you're running that many things, you can't afford to have your energy be inconsistent.
• 35:11
  Food is a foundation for energy, for sleep, for your weight, for recovery, for performance.
• 35:16
  And the days that I'm not paying attention to it, I feel it.
• 35:19
  The MyFitnessPal app makes tracking what you eat a non-issue.
• 35:22
  It removes all the friction.
• 35:23
  I just say what I ate.
• 35:24
  I can voice log it and it's done.
• 35:26
  Or I can point my camera at a plate with MealScan and it figures out what's there.
• 35:29
  I'm not sitting around entering ingredients.
• 35:31
  The app does the work for me.
• 35:33
  And it connects with over 40 fitness apps and wearables.
• 35:36
  So my training, my steps, my nutrition, it all goes to one place.
• 35:39
  One picture of what's happening instead of having to piece everything together or just go by feel or vibe.
• 35:44
  See, the whole thing takes seconds, not minutes.
• 35:46
  So go to podcasts.myfitnesspal.com and use code SCOTT, all uppercase, for 15% off My Fitness Pal Premium.
• 35:52
  That's podcasts.myfitnesspal.com, code SCOTT.
• 35:55
  And what happens when somebody is ambitious and wants it fast?
• 36:02
  That message will make it seem like it's completely out of their control.
• 36:05
  Yeah, because it is.
• 36:06
  Nothing is in our control.
• 36:11
  I feel like that is the hard part for human beings to surrender is it's not our will.
• 36:18
  It's God's will.
• 36:19
  He will give us what we need, not what we want always.
• 36:23
  And we have to just be okay with knowing that
• 36:27
  we serve a big God and whatever, for me, for example, every time, even when I didn't have a relationship with him, like I go back to thinking like, okay, everything that I've come out of that I've like sought out for God, it's always been bigger and better.
• 36:42
  Like, I didn't even think that I would ever be this, this entrepreneur that was never in my books.
• 36:46
  Like I thought I was just going to be on social media.
• 36:51
  make money online.
• 36:53
  I didn't think I was going to have this big brand ever.
• 36:57
  And so I always look back at that.
• 36:58
  Like God always has bigger plans that you have, you don't can't even imagine like your, your own self.
• 37:04
  And so I always believe that, that you might not see it right now, but God is going to give you what you need in the moment.
• 37:11
  not what you want.
• 37:12
  And, and we just don't know any better.
• 37:14
  Every time I thought I knew better, it's always, always, always just never gone the way that I wanted it to be.
• 37:21
  And it's been like pain and destructive.
• 37:23
  So now I'm just like, you know what, God, every time I've chosen your way, the hard way, it's always come out even better.
• 37:30
  So that's the hard part that people can't surrender and admit is like it, like his will is always better than our own will.
• 37:39
  It's interesting because when you see how that plays out in real life, when you don't quit something because it doesn't work out, when you don't hold on to it so tight, like you're just like white knuckling this thing that you're trying to make successful.
• 37:56
  And then what that means is, you know, the cliche, like, enjoy the journey.
• 38:00
  Yeah.
• 38:00
  Yeah.
• 38:01
  That's really what you're doing.
• 38:02
  You're not getting stressed.
• 38:03
  But ironically, when you enjoy the journey for long enough, it actually does work out.
• 38:09
  Because if you do something, I've said this many, if you can commit to something for like 10 plus years.
• 38:14
  it's really hard for it to like not work.
• 38:16
  Yes.
• 38:17
  And it makes you flexible.
• 38:20
  Like it's just human beings are just so fixated on like this specific vision.
• 38:24
  And this person's vision is so small compared to God's vision.
• 38:28
  And it's like if you can just make yourself flexible and just, you know, not take it so personal and that everything that's happening is,
• 38:34
  It's cliche is meant is for a reason like it actually is.
• 38:39
  That's actually what it is.
• 38:40
  Everything that happened, it happens is for a reason, bad or good.
• 38:44
  And you bounce back faster.
• 38:46
  It's not like you dwell in the darkness of like, oh, my God, I'm so like, I can't do this.
• 38:50
  Like, I'm I'm a horrible person.
• 38:52
  It's you bounce back faster when you have that mindset.
• 38:55
  I want to talk about money because you, one of the things that you've said, which I thought was really interesting.
• 39:00
  We're talking about all the things that people have relationships with God, which is a good thing to have relationship with.
• 39:05
  People have a relationship with money, not always positive, but one of the things you said is money is energy.
• 39:10
  It's a nervous system game.
• 39:12
  So what does that actually mean?
• 39:13
  Money is energy in terms of like, if you are scared to make money, it's going to run away from me.
• 39:20
  Like you're, it's not going to come to you.
• 39:21
  Okay.
• 39:21
  So to play devil's advocate,
• 39:23
  Who is scared to make money?
• 39:24
  Explain that to me because I never understand that.
• 39:26
  When someone's trying to build a brand, let's say, for example, they have to put themselves out on social media, but they have all these limiting beliefs of like, oh, no, I don't look right.
• 39:36
  Oh, my gosh, my hair.
• 39:36
  Oh, my God, did I say that?
• 39:37
  I sound so crazy.
• 39:38
  It's like there's so much fear inside of them that the energy is never going to come to them because that's going to translate onto the people.
• 39:48
  And so people feel that when you are like...
• 39:52
  trying to be someone that you're not because you're, I don't know, it's like a mindset thing where they, they're just overthinking everything.
• 40:01
  They're there.
• 40:03
  It's okay to be nervous, but it's also like you can tell when someone is just looking at, it's like they're very surface level.
• 40:10
  They don't want to go too deep because they're scared of like sharing too much.
• 40:14
  Yes.
• 40:15
  Fear of judgment, fear of being seen, fear of like,
• 40:19
  the camera anxiety of like how they look and how they sound like all of that repels the world from you you know and that's kind of like how i i i would explain the nervous system so a couple different ideas in that thought so the first one is you have to heal your relationship with money and believe that it's possible for you to make as much as you are on the journey to make um and and you know i i jokingly said like who doesn't want to make money but i feel like that's real because
• 40:49
  what I do for a living now and how much money I make, I never thought that was like a reality.
• 40:54
  I wasn't scared of money, but it wasn't... Because it was almost impossible for me to even be scared of it because I wasn't even conscious of what's like a potential reality.
• 41:04
  Okay.
• 41:05
  If that makes sense.
• 41:06
  Because it just wasn't in my... Like, I never thought you can make...
• 41:09
  It's not in your, like, vision of like, yeah, you're right.
• 41:12
  Well, no, because if you...
• 41:14
  Can you imagine everybody around you, you know what they make annually?
• 41:17
  Like their salary, right?
• 41:19
  So could you imagine making that in a month?
• 41:21
  For most people, that doesn't make any sense.
• 41:23
  And even that is what some people make in a week and a day and an hour.
• 41:28
  If we're talking about really, really, really, you know, successful people.
• 41:32
  So I think that...
• 41:35
  understanding what is possible is the first thing so it's not for me it wasn't even fear it was just like not real yeah yeah same with me when I first started I thought I'm like if I could just make a thousand dollars a month so that my ex I didn't have to rely on my ex-boyfriend and have him complain about whatever the money that he was giving me if I could just make a thousand dollars like that
• 42:00
  That's all I want.
• 42:01
  And then it became a reality.
• 42:03
  And then it's kind of like you start to believe the possibilities.
• 42:08
  But then the second thing you're talking about is you almost sabotaging your own success by staying surface level, making yourself smaller, making yourself play like this.
• 42:18
  you know, this game at a level that's never going to actually impact the world, which is what you're talking about, like with brand, when people like are scared about jumping on camera or something.
• 42:28
  So the first problem is you don't believe that the money is real.
• 42:31
  Like it doesn't make sense to you conceptually.
• 42:34
  The second problem is that you self-sabotage and you're afraid of it because...
• 42:39
  You fear judgment, you fear whatever.
• 42:41
  And I always say to this stuff is like, it's just, again, so self-centered and selfish of you.
• 42:47
  To think about yourself, like you are being used by God to impact this world.
• 42:52
  And that's kind of like...
• 42:53
  how I train my clients of like, this has nothing to do with you.
• 42:57
  You're being used by God.
• 42:58
  Like, let him allow you to let him, like, allow him to use you.
• 43:04
  And it has nothing about it has nothing to do with you.
• 43:07
  Like be messy, be, be, make the mistakes.
• 43:10
  Like, actually, that's what people want.
• 43:12
  That's more authentic than trying to be perfect on social media.
• 43:15
  And yeah, so...
• 43:18
  Do you think it's harder to make money or to fix like a scarcity mindset?
• 43:27
  It's harder to fix a scarcity mindset.
• 43:30
  I find that, I mean, if you fix that, then you can make money, you know?
• 43:34
  So it's harder to fix the scarcity mindset because it's a lot of deep, deep healing in our work.
• 43:42
  It's like all this subconscious trauma and limiting beliefs and these ceilings that... Yeah.
• 43:49
  And our reality is shaped... Because our reality is shaped by the people around us.
• 43:53
  You must have felt this even moving from...
• 43:55
  I know, like, I'm also Canadian.
• 43:56
  Moved down from, well, Toronto before I came down here, even though I wasn't raised there for most of my life.
• 44:01
  But moving from Toronto to Miami, it, like, completely alters your perspective on what's possible.
• 44:07
  Oh, yeah.
• 44:08
  Like, I came to Miami and I made even more money.
• 44:12
  I have no doubt saying everyone that comes to Miami.
• 44:15
  Yeah.
• 44:16
  So and it is true.
• 44:17
  Your environment is such a huge thing for you to it's for you to have success.
• 44:24
  Even though I was able to do it in Toronto, it was very hard here.
• 44:28
  You're just around people who think the same.
• 44:31
  It's hard to find that in my city in Toronto.
• 44:34
  So you have over 600,000 on Instagram.
• 44:36
  You have 160,000 on TikTok.
• 44:39
  UBC has over 57,000 students total, which is insane.
• 44:44
  This has been done through, you've done about 45 hours of training with UBC, is that correct?
• 44:52
  And I think 469 videos.
• 44:55
  You co-founded this with Dre?
• 44:57
  Okay, cool.
• 45:00
  So...
• 45:02
  All of this started from content.
• 45:05
  All this started from content.
• 45:06
  And this is like, I don't know what your revenues are.
• 45:09
  You can talk about them if you want or not.
• 45:11
  It doesn't matter to me.
• 45:14
  But I want to break down the business.
• 45:16
  And I also want to understand how, like, this is not a business that most people understand how to start.
• 45:21
  Like, how do you start a proper community?
• 45:24
  How do you consistently build that through organic social?
• 45:28
  How do you evolve that community into like what you're doing now with AI?
• 45:32
  So like bring it back.
• 45:33
  When you were starting this, you had no idea kind of what this was going to turn into.
• 45:37
  This wasn't like a formal business plan.
• 45:40
  Okay, so what was the start?
• 45:42
  Like, what was the first?
• 45:43
  This digital marketing space, like it was an era of like, what is it called?
• 45:49
  MRR, which is the Master Resale Rights.
• 45:51
  I don't know if you've ever heard of that.
• 45:53
  It was in the era of 2023.
• 45:57
  And for people who don't know, this is basically when somebody creates a product and you can take that product and resell it as your own.
• 46:03
  It's like white labeling.
• 46:04
  Exactly.
• 46:04
  Yeah, exactly.
• 46:06
  So that was taken over and it was disrupting all the online spaces, the affiliate marketing space, the network marketing space.
• 46:17
  And so I was like...
• 46:19
  Okay, I'm going to jump in on this.
• 46:21
  And I seen where there was a gap.
• 46:23
  And the gap was people were struggling to sell their digital product or their MRR product that gave 100% profit.
• 46:32
  They were struggling to sell this because they were like...
• 46:34
  well, I don't have the proof, like, because people were using their income, like, hey, like, I made this much money, like, look at my receipts and this and that.
• 46:42
  So people were like, but how are they doing this?
• 46:44
  Yeah, like, they're like, how are they doing that?
• 46:46
  I don't have the proof.
• 46:47
  So this is not going to work for me.
• 46:48
  And I'm like, no, they just had a brand from the past.
• 46:51
  So they had authority, they had influence.
• 46:53
  That's why they were able to sell the course and show the receipts.
• 46:57
  But so where does it come from?
• 46:59
  It comes from building a brand.
• 47:00
  It's just because you're a beginner, you don't have a brand.
• 47:02
  So there was a gap there.
• 47:03
  So I was like,
• 47:04
  So people starting out, we're looking at the people that have done it already.
• 47:08
  They already had the receipts showing success.
• 47:10
  The people starting out, the only way they thought they could market it was showing the income, the income, the results from the course.
• 47:17
  So it was to say, like, I'm just so people understand if people were doing like a social media management, which I think Tai Lopez was famous for originally.
• 47:27
  Right.
• 47:27
  He was telling, like, how do you turn into a social media manager?
• 47:31
  And then he'd show, well, this, you know, this student made 100 grand and blah, blah, blah.
• 47:35
  So if you wanted to do that and you wanted to sell a course to people on how to do this, the gap was, I have no proof that anybody who I've sold a course to has been successful.
• 47:46
  So nobody's buying from me.
• 47:48
  That was the issue.
• 47:49
  Okay.
• 47:50
  Exactly.
• 47:51
  So then that's when I was like, okay, the gap is teaching people how to build a personal brand.
• 47:56
  And so I remember telling Dre, I'm like, oh my gosh, this is like, this can be a game changer.
• 48:06
  digital marketing, selling a digital product.
• 48:10
  That was the marketing brand behind it all.
• 48:13
  And so we're like, okay, we're going to teach these people how to build a brand and we're going to slap the 100% profit on there for them to resell the program.
• 48:22
  But we're actually going to make them build a real personal brand.
• 48:25
  And so we did it.
• 48:26
  We literally put the course together in like four days and we launched it in seven days.
• 48:31
  And it was like,
• 48:32
  Me and Dre doing it and it didn't blow up.
• 48:37
  And so we started September 2023.
• 48:38
  It didn't blow up until February went mega viral, February of 2024.
• 48:44
  And we went from 700 members in February 2024 to 10,000 members in less than one month.
• 48:50
  And this is teaching people how to build a brand online.
• 48:53
  Yeah.
• 48:54
  And then from then, it just kept skyrocketing.
• 48:57
  2024 was insane.
• 48:58
  But OK, so tell me why it went viral, because you were not the first people to teach somebody how to build a brand.
• 49:02
  No.
• 49:03
  One, because it was a no brainer product.
• 49:05
  So it was 100 percent profit.
• 49:08
  If you buy the course, you can resell it for 100 percent profit.
• 49:11
  You don't even have to.
• 49:13
  Make your own course.
• 49:14
  You can sell it.
• 49:15
  And the thing is, is our strategies were so good that they were working on people that they're like, oh, my God, this is working.
• 49:22
  So by default, they were already sharing it and they were making five hundred dollars by sharing it.
• 49:27
  And so it was like a win win for everyone.
• 49:30
  And, yeah, our strategies were so good.
• 49:32
  I started my account from scratch, the Jasmine's world to prove to people like this.
• 49:36
  These strategies work.
• 49:37
  I'm going to start an account from zero.
• 49:39
  And then I was showing people like my strategies through real time on a brand new account from zero.
• 49:45
  So you were teaching people the thing that you were doing for your social that was at the same time blowing.
• 49:49
  Yeah.
• 49:50
  Yeah.
• 49:50
  So I was kind of like leading by example in that way and not just talking.
• 49:55
  I was doing it with them.
• 49:57
  So I find that that was the thing that made people believe because I was getting in the trenches with them.
• 50:03
  I wasn't being the expert in teaching.
• 50:05
  I'm like, OK, I'm going to act like I'm one step ahead of you.
• 50:09
  And I'm going to do this with you.
• 50:10
  And I'm going to show you that you can grow an account from zero using the strategies from UBC.
• 50:16
  And so I did that.
• 50:18
  And then, okay, so then it blew up because we had one webinar and there were a lot of affiliates already having a lot of success.
• 50:25
  And we're like, okay, we're going to do one big webinar.
• 50:27
  Let's invite everyone onto this webinar.
• 50:29
  It was our biggest webinar we've ever had.
• 50:31
  We had 5,000 people.
• 50:34
  Dude, that's a big ass webinar.
• 50:36
  5,000 plus 2,000 on YouTube.
• 50:40
  So we had 5,000 on Zoom and then 2,000 on... No ad spend.
• 50:46
  No ad spend.
• 50:47
  I have to make that clear because a lot of people think that it was like, no, I did not use any ads.
• 50:52
  I've actually only started using ads this year.
• 50:55
  Everything was organic.
• 50:57
  Everything.
• 50:58
  That's really, really impressive.
• 50:59
  Yeah, I know.
• 51:00
  A lot of people say that and they're like, no ads?
• 51:01
  No ads.
• 51:04
  It was the culture that we built inside of the community that is what made people come alive and really just have success.
• 51:11
  I mean, people, the beginners were making success.
• 51:14
  hundreds of thousands of dollars.
• 51:15
  Like we had one girl make a million dollars from our course, from selling our course.
• 51:21
  A couple of questions.
• 51:22
  First of all, how did you figure out social so well?
• 51:26
  Because that was like, like when I'm hearing this, okay, so yes, it was a smart strategy to get people to resell.
• 51:33
  But ultimately if the product sucks, no one's going to resell it or they're not going to make a million dollars.
• 51:36
  Exactly.
• 51:37
  So the product is strategy.
• 51:39
  And
• 51:39
  Everybody and their grandma has a social media strategy.
• 51:42
  Most of them don't work.
• 51:43
  So how did you figure out a strategy that worked so well?
• 51:49
  Well, I did myself first, of course.
• 51:51
  And then... How many people... Did you try other types of...
• 51:54
  I know your content.
• 51:55
  It's like you're teaching for 45, 60 seconds, podcast studio.
• 51:59
  That's the content that goes super, super viral.
• 52:02
  I've seen a lot of people copy your style now.
• 52:05
  But is that the first thing you tried?
• 52:08
  No, actually, I did not.
• 52:12
  So what I've always been really good with is connecting with my audience.
• 52:17
  So building a culture on my social media platform for people to be invested into me.
• 52:24
  Like they're like I made people feel like they were my best friend, like as if I'm like on FaceTime with them.
• 52:28
  And a part of that required a lot of vulnerability.
• 52:32
  So that's something that a lot of people struggle with is vulnerability.
• 52:34
  Again, it goes back to where does your validation come from?
• 52:37
  And so I had to really know that, OK, I'm going to be super vulnerable.
• 52:42
  I'm going to talk about.
• 52:44
  everything I went through, my relationship, and actually a lot of it was talking about that relationship and how I overcame it.
• 52:51
  And I attracted a lot of women who were also going through that as well.
• 52:55
  And so I, I, I built a space that felt safe for women.
• 53:02
  And so I find I found that that's how I built my social media platform at first, which is still the way that I build it now.
• 53:09
  But
• 53:12
  The other way that I did it was through back then stories and just going on live.
• 53:17
  I went on live a lot on Instagram and just like talking about my experiences, my perspective, and then tying it back.
• 53:23
  How I got out of it was through building a personal brand.
• 53:26
  And that's how people would get involved and just creating a safe space for people is is and it's vulnerability.
• 53:33
  It's like just putting myself out there.
• 53:35
  I actually put myself out there way more before than I do now.
• 53:39
  So like everyone knew everything about my life.
• 53:41
  Yeah.
• 53:42
  What made you confident enough to do that?
• 53:44
  Because I think that's rare.
• 53:45
  I think that I had nothing to lose back then.
• 53:48
  Like, well, I had success.
• 53:50
  But again, like I came from training myself from that level.
• 53:55
  rock bottom of not have nothing to lose.
• 53:59
  And so I was just kind of like, well, here it is.
• 54:01
  Like, I, I didn't really care.
• 54:04
  I actually care more about what people think now.
• 54:06
  It's, it's a battle that I have that I go back with than I did before.
• 54:10
  And it was because like, I just was like in survival mode.
• 54:13
  So I was like, just sharing and sharing and people were connecting with me.
• 54:16
  And then, and then I felt safe.
• 54:17
  Like I was like, Oh, I have a community of women that I feel good with.
• 54:22
  And, yeah, and then and then people like it would be to the point where if I didn't post one day on stories or reels, people would be like, are you OK?
• 54:30
  Is everything OK?
• 54:31
  I didn't hear from you today.
• 54:33
  It was an infectious brand.
• 54:35
  I named that for UBC is creating an infectious brand that people are really bought into.
• 54:41
  Outside of content that works, being super vulnerable, was there anything else that you can think of that made this brand like what it is?
• 54:52
  Yes.
• 54:54
  So, oh, okay.
• 54:55
  Brand or the program?
• 54:57
  Tell me the difference in your mind between the two, because I think that the program is part of the brand.
• 55:02
  So, I mean, the program is, for me at least, the way I understand it, like a very tactical way to create content, different topics to speak about.
• 55:10
  So, like, to get to 57,000 members, I did not do that myself.
• 55:14
  That was my, like, it was building a community that sold the program.
• 55:19
  So, I can't take credit, full credit over there.
• 55:22
  I just, I take credit.
• 55:24
  I'm really good at painting a vision.
• 55:27
  Paint a vision and tell people, hey, this is where I'm going.
• 55:30
  This is why I think it's important.
• 55:31
  And I think this is why it's important.
• 55:33
  It would be important for you.
• 55:34
  And I kind of like just share the vision.
• 55:36
  And I've always been like that.
• 55:37
  I did that actually right now with the AI program that I launched.
• 55:42
  And the thing is, is people need that.
• 55:44
  Like people, broken people, they just are trying to find hope.
• 55:48
  And I was that, I would call it a hope dealer, you know, and got people to buy into the vision.
• 55:54
  And they got results and they sold the program.
• 55:58
  And that's why we were able to blow it up.
• 55:59
  HubSpot is a success story partner.
• 56:01
  Now, every entrepreneur, founder, CEO is listening right now needs to pay attention.
• 56:07
  I have a question for you.
• 56:08
  When a buyer asks AI for a solution or a product that your business sells, does your business come up?
• 56:15
  The answer is that most companies have no idea.
• 56:19
  They don't know if their name shows up in any of the AI tools, chat, perplexity, clod.
• 56:26
  And by the time they find out, they have lost tons of traffic and tons of deals to someone who did show up.
• 56:33
  HubSpot AEO.
• 56:35
  It helps you show up in those moments with the right answers that your customers and your buyers are looking for when they go type in a question.
• 56:42
  It's before the first click.
• 56:44
  It's before they fill out some form on your website.
• 56:47
  That is the moment that HubSpot AEO is built for.
• 56:51
  So if you want your company to show up in AI searches when your customer is looking, check out HubSpot.com.
• 56:57
  They are the agentic customer platform for growing businesses.
• 57:01
  NetSuite is a success story partner.
• 57:03
  So every day there's another headline about how your business is already behind on AI.
• 57:07
  It's stressful for founders, entrepreneurs, CEOs, and the real problem
• 57:11
  isn't just your business is behind on AI, it's that you don't know where to start and all of your company's data is scattered across a bunch of different systems.
• 57:18
  NetSuite solves all your problems.
• 57:20
  It's the AI powered business management suite that securely brings your finance, your inventory, commerce, HR and CRM into one source of truth.
• 57:28
  Over 44,000 companies run on it across all kinds of industries, whether you're doing a few million or hundreds of millions of dollars in revenue.
• 57:36
  And with NetSuite Next, AI is built right into how you work.
• 57:39
  You get custom insights on your business throughout the day, and AI agents handle routine tasks alongside your team.
• 57:45
  If I needed a product like this, this is what I would use it for the first time ever.
• 57:49
  You can try NetSuite Next for free.
• 57:50
  If your revenues are at least in these seven figures, go to netsuite.ai.
• 57:54
  Scott Clary, built for every industry, ready for every boardroom, netsuite.ai.
• 58:00
  Scott Clary.
• 58:00
  Monarch is a success story partner.
• 58:02
  Now, quick question.
• 58:03
  Do you know where your money went last month?
• 58:05
  Not roughly, but exactly.
• 58:07
  And most people don't.
• 58:07
  And I didn't for years.
• 58:08
  And that is most of our money stories, right?
• 58:11
  When we first start our career, we have one income and one account, and you can kind of wing it.
• 58:15
  But once you're running businesses, once you're investing,
• 58:17
  Once you're carrying 50 different subscriptions that you stop paying attention to, winging it gets super expensive.
• 58:23
  Monarch fixed that for me.
• 58:24
  It is the personal finance app that tracks everything.
• 58:27
  So that means accounts, investments, savings goals, spending all on one screen.
• 58:31
  The first week I had it, it fired recurring charges I'd been paying for months without realizing.
• 58:35
  And every single week, the AI recap tells me if spending spiked, if my net worth moved and what bills are coming.
• 58:40
  And I can just ask it, hey, can I afford this trip?
• 58:43
  without touching my savings.
• 58:44
  And I can get a real answer based on my actual numbers.
• 58:47
  It is a financial advisor in your pocket.
• 58:49
  It costs less than an hour with a real one.
• 58:51
  So write your own money story with Monarch.
• 58:53
  Use code success at monarch.com and get your first year of Monarch Core half off at just $50.
• 58:58
  That's 50% off your first year at monarch.com with code success.
• 59:02
  One idea that you had is that when you're creating content, you don't need to be 100 steps ahead, just one step.
• 59:08
  So why is being one step ahead of who you're teaching the strategy?
• 59:13
  Um, because people cannot relate with the finished product.
• 59:18
  Like they're not there yet.
• 59:20
  So for even till this day, like, that's why I have to tell my, my story that happened six years ago.
• 59:26
  I still tell it, tell it till this day, because, um,
• 59:29
  People cannot relate to my life right now.
• 59:31
  They can relate to what happened to me six years ago.
• 59:34
  So I always, so that they can go back to, hey, I know I understand you.
• 59:38
  I see you because I was there too.
• 59:41
  But if I don't talk about that, they're going to be like, you have no idea.
• 59:43
  Yeah.
• 59:44
  what I'm going through right now.
• 59:45
  Like you're already in la la land.
• 59:46
  Like you've already, like you're a finished product.
• 59:49
  So that's why I always tell like beginners, like share your journey, just be one step ahead of your, of your audience.
• 59:56
  Actually, that's more impactful for someone who's looking up to that person than someone who's 10 steps ahead, because they think this person's like, like the person that's 10 steps ahead, they're an alien.
• 1:00:08
  Like they're, it's like, they can't relate to this person.
• 1:00:11
  So don't,
• 1:00:12
  sharing the it's like people want to be an expert immediately.
• 1:00:16
  It's it.
• 1:00:17
  That's where people go wrong about content.
• 1:00:19
  Like, stop trying to be the expert.
• 1:00:22
  Everyone wants to start off with like five tips on how to be successful.
• 1:00:26
  You haven't even been successful.
• 1:00:27
  Like we need to just pump the brakes a little bit and share your story as to why you got started, where you're headed and why you're doing this.
• 1:00:36
  That's the main thing that you need to do in order to connect with your audience.
• 1:00:40
  And
• 1:00:40
  I think that naturally when you're just one step ahead of somebody and you really show that you're just one step, I'm new here.
• 1:00:48
  And you're honest and real about it.
• 1:00:50
  Like, hey, I'm figuring this out just as much as you are.
• 1:00:56
  And I've been able to figure this part out about my life and I'm still working on it.
• 1:01:01
  That there makes people trust you even more because that's real.
• 1:01:05
  People have such a hard time with that.
• 1:01:07
  They do because they think that they need to they see the successful people and they're like, oh, they're like sharing all these tips.
• 1:01:12
  But it's like it's like the the conviction in someone's voice that convinces somebody like, hey, like, OK, like, yeah, I believe what you're you're you're you went through.
• 1:01:22
  Like you can't share life experiences or you can't share perspectives that you haven't been through.
• 1:01:28
  It's like it's just people can smell that when you're faking the funk.
• 1:01:32
  You know, it's it's in your voice when the things that you've gone through.
• 1:01:36
  That's why people can talk about certain things.
• 1:01:38
  Yes.
• 1:01:39
  But then the beginner is trying to copy this, the person that's like on chapter 20.
• 1:01:43
  And it doesn't come off the same because you haven't gone through that.
• 1:01:47
  You don't have your battle wounds like you can tell.
• 1:01:49
  Yeah.
• 1:01:51
  I feel like a lot of creators have that issue.
• 1:01:52
  Yeah, they do.
• 1:01:54
  But why do you think a lot of, because I think the real people that we're going to be teaching today would be people that are just starting out.
• 1:01:59
  They're not the big creators or the people that are just starting to kind of figure out how to create content.
• 1:02:03
  So why out of the gate do people feel like they have to be perfect?
• 1:02:08
  Is it, again, is it the selfishness you were talking about before?
• 1:02:11
  Or is it imposter syndrome and they're trying to cover that?
• 1:02:15
  Like, what is the thing?
• 1:02:17
  I find that...
• 1:02:21
  We are trained from such a young age, like we're programmed to like get it right once and we only have one shot.
• 1:02:28
  And that's what tries.
• 1:02:30
  It's like a mind, like it's a mind.
• 1:02:34
  I don't want to say.
• 1:02:35
  I know you're going to say it's a mind.
• 1:02:37
  But that like it messes with your mind because it's like, no, I got it.
• 1:02:41
  I got to be perfect.
• 1:02:42
  I got to make sure that my hair looks good.
• 1:02:43
  And it's just so toxic.
• 1:02:45
  And it's I just find that like people look at other people that already have the highlight reel and like they they have the perfect.
• 1:02:54
  the perfect studio, the perfect everything.
• 1:02:57
  And they're like, I have to be there.
• 1:02:58
  I'm going to skip the journey.
• 1:03:01
  I want to be there.
• 1:03:02
  And they try so hard to make it perfect.
• 1:03:05
  And I feel like though we're in an era where the audience are desensitized from the Lambos, the penthouse.
• 1:03:14
  They're so tired already.
• 1:03:16
  of this, of showing the big lifestyle, like the Lambos, the, the nice aesthetic.
• 1:03:23
  They're tired of that.
• 1:03:24
  Like, even for me now, I can't like, I, I try so hard to make my content as, uh, like, not like aesthetic as possible because the audience is so dis like, they're just so turned off, not turned off.
• 1:03:36
  They're just like, they've seen it enough.
• 1:03:38
  That was in 2020, 2018.
• 1:03:40
  It's not new to them anymore.
• 1:03:41
  It's not new.
• 1:03:42
  It's like just, oh, here's another video of somebody in a Lambeau preaching about X, Y, and Z.
• 1:03:48
  Well, you know, I think this is actually why streaming is so popular because streaming is just real and it's raw and there's no bullshit and there's no editing.
• 1:03:58
  And you just see somebody walking around a city dealing with all the regular bullshit that we all deal with walking around a city.
• 1:04:03
  And I think that's why people like these streamers so much.
• 1:04:06
  And that's why they actually get huge, massive contracts.
• 1:04:08
  And that's why that content does so well.
• 1:04:10
  Because it's like the most real.
• 1:04:12
  I agree.
• 1:04:12
  And it's you can't edit it.
• 1:04:14
  You can't.
• 1:04:15
  So it's it's crazy because we know this.
• 1:04:18
  Well, I like at least I know it.
• 1:04:20
  But other people know it, too.
• 1:04:22
  They're like they see it like going on live is like even going on live on TikTok.
• 1:04:25
  A lot of people do it and they have success on it.
• 1:04:27
  And it's like because it's real and raw.
• 1:04:29
  So why don't we try that?
• 1:04:31
  And it's because you have to be okay with yourself, with your real self, like knowing that you are not perfect.
• 1:04:38
  And you're not perfect.
• 1:04:39
  Like I I'm coming on this podcast like I usually do the mock podcast where it's a teleprompter.
• 1:04:44
  I'm reading off a script, right?
• 1:04:45
  Like word for word.
• 1:04:47
  And like I know that I have to like sit with like it's going to be not perfect.
• 1:04:51
  But these podcasts actually do the best for me.
• 1:04:53
  Like I I'll be saying ums and ahs and people are like she's real.
• 1:04:57
  She's not reading off a teleprompter for once, you know.
• 1:05:00
  And so it's crazy how people are just craving that authenticity more than ever in 2026.
• 1:05:06
  Yeah.
• 1:05:08
  So let's talk about what you're doing with AI.
• 1:05:09
  So the first advice to somebody who's creating content is to be more themselves, is to, you know, not... People say authentic all the time.
• 1:05:19
  And I think it's like an overused content word.
• 1:05:22
  Nobody really knows what it means.
• 1:05:22
  But ultimately, it's like just stop, like, gating part of yourself in your life.
• 1:05:27
  Like you can put it out there.
• 1:05:28
  Mm-hmm.
• 1:05:28
  It'll be authentic, it'll be raw.
• 1:05:29
  This is why we're talking about the streamers and why they do so well, because it's just them.
• 1:05:33
  There's no editing, there's no post-production, there's nothing.
• 1:05:37
  But people are still super scared of that.
• 1:05:39
  So I'm assuming what you're doing with AI content is to get people to start posting and get rid of some of the fear.
• 1:05:46
  Yes.
• 1:05:48
  How do you think, in terms of building an audience, how do you think AI is going to perform compared to the person doing it themselves?
• 1:05:57
  And it may not be perfect, but I'm a big fan of just do something.
• 1:06:02
  So I do think it's good.
• 1:06:03
  I'm just curious if it's ever going to be at the same level.
• 1:06:06
  I feel like somebody who uses AI as a tool will outperform the regular person that's trying to do it themselves.
• 1:06:16
  I find that...
• 1:06:20
  AI is advancing at a level that I can't even keep up with.
• 1:06:24
  Like there's, oh, it's always upgrading the, the AI softwares like the, like specifically for what I'm in AI avatars, like the cinematic AI videos, like,
• 1:06:35
  I've been in it for three weeks and there's already launched a new version of like real.
• 1:06:41
  If you go back to like looking at my first video I created, nothing compared to what it is now because it launched.
• 1:06:48
  They launched a new version that makes it even more real.
• 1:06:52
  So it's like people.
• 1:06:53
  Yeah, it's just like I feel like it'll.
• 1:06:57
  it'll outrun the people that are trying to do it on their own.
• 1:07:01
  Without ChatGBT, without any AI tools, like it's just, and there's a lot of controversy.
• 1:07:08
  A lot of people are like, no, no AI.
• 1:07:10
  It's just like, we need to get with the program,
• 1:07:14
  It's here to stay.
• 1:07:15
  It's not going anywhere.
• 1:07:17
  So let's use it for good.
• 1:07:18
  Let's use it to help us.
• 1:07:20
  Now, we're not making AI our entire identity too, right?
• 1:07:24
  We still, because some people do that.
• 1:07:25
  They like use chat and you can tell it's chatGBT and not you, you know?
• 1:07:30
  And so I always tell people like use it to amplify your ideas that you have or the vision that you have, like allow it to help you advance it and execute it.
• 1:07:40
  I think that the way, so the way you use it,
• 1:07:43
  Obviously, plug your socials, people check it out.
• 1:07:45
  But if they don't follow you, so you still post you, like real you.
• 1:07:50
  And then you use AI to do these tiny little stories, 90-second stories about parts of your life, too, that are kind of teaching the lesson that you're also talking about in your regular content.
• 1:08:01
  So you do a mixture of both, which that just means it increases your posting frequency and it allows people to learn a little bit more about your life and your story.
• 1:08:11
  So before I didn't see the the the AI branding as my thing, like I was like, no, I seen people do it.
• 1:08:18
  The podcast like how I'm doing it.
• 1:08:21
  Like and I was like.
• 1:08:23
  Man, like, this is not authentic.
• 1:08:26
  This is a fake person.
• 1:08:28
  So I was never convinced.
• 1:08:29
  And then finally, I had curiosity in it.
• 1:08:32
  And I was just like, all right, I'll look into it.
• 1:08:34
  I was not convinced until I seen, okay, cinematic AI videos and attaching it to storytelling.
• 1:08:40
  Now, we know that storytelling is a huge thing that connects people with your audience.
• 1:08:45
  And so now I'm like, oh, what if we do story showing, which is even better?
• 1:08:50
  better.
• 1:08:50
  Like, it's bringing people into your story.
• 1:08:54
  Instead of you just talking about it, you're showing them and you're making them feel something.
• 1:08:59
  And so I was like, that was like a light bulb, like, okay, we're going to use AI as a tool for people to help people tell their story and make it impactful, make it make it something that they've never even thought about, because it's a whole Netflix production studio.
• 1:09:13
  Yeah.
• 1:09:13
  And you could tell your story in a way that you couldn't, like you couldn't do the things that you're doing.
• 1:09:16
  You just brainstorm one, two, three.
• 1:09:19
  This is what happened in my life.
• 1:09:20
  Like show the outcome.
• 1:09:22
  And then the prompts that we have create an entire Netflix production video.
• 1:09:27
  I was just like, mind blown.
• 1:09:29
  I was like, this is going to change lives because we.
• 1:09:33
  People struggle with building a personal brand because, again, they tell tips and they don't tell stories.
• 1:09:38
  You tell the story first and then they will trust you enough to receive your tips.
• 1:09:45
  So now it's like, okay, but my story, like, I don't know if I want to tell it.
• 1:09:49
  I don't know how to tell it.
• 1:09:50
  Because you feel stupid turning on the camera and be like, okay, so this is where I came from.
• 1:09:55
  Like, you feel like an idiot.
• 1:09:56
  It's so much more comfortable to talk about, oh, these are like the five tips to, you know.
• 1:10:01
  Yeah.
• 1:10:02
  sell your product like that seems even though nobody gives a shit about that because who are you but that feels way more comfortable but again when you're like we we don't do things that are comfortable because if it's comfortable it's not going to work you want to do things that are uncomfortable that are are vulnerable and you're literally pretty much like vulnerability is like you being completely naked like everyone's seeing you for who you are and
• 1:10:26
  And so that's the people, that's the thing that people avoid.
• 1:10:29
  And it's like, no, but that's going to create the most impact.
• 1:10:31
  Like we got to take it out, like take the story out of you.
• 1:10:34
  And then people are like, well, I don't have a story.
• 1:10:36
  I didn't go through a rock bottom moment.
• 1:10:38
  No, go back.
• 1:10:39
  Think about the time, what created the person that you are today.
• 1:10:43
  You have a story just because you don't have like a, oh, I, uh, rags to riches story.
• 1:10:49
  Like it's, it's,
• 1:10:50
  Everyone has a story and AI will help you tell it in a way where it's compelling, a compelling story showing, not telling now, it's showing it.
• 1:11:00
  Since you started, so you've only started this for three weeks?
• 1:11:03
  Three weeks, yeah, yeah.
• 1:11:05
  We launched it three weeks ago, but we came up with the idea like a month prior to launching.
• 1:11:12
  You move quick too.
• 1:11:12
  Yeah, ASAP.
• 1:11:14
  I was like, if it were up to me, I would launch the next day, but we had to sort everything out.
• 1:11:20
  This is like the trait of a successful entrepreneur.
• 1:11:22
  You have to move, especially if you're talking about content or AI.
• 1:11:26
  It's like urgency.
• 1:11:27
  It's like somebody is going to steal this idea.
• 1:11:29
  I need to execute it.
• 1:11:30
  That's happened to me so many times as a beginner where I'm like, I have an idea and I'm like the limiting beliefs.
• 1:11:35
  And then after you're unmotivated because the limiting beliefs has taken over and then somebody else takes the idea.
• 1:11:39
  And then you're just like, damn it.
• 1:11:41
  I knew I should have done it.
• 1:11:43
  So now that always reminds me.
• 1:11:44
  And I'm like, no, I need to execute.
• 1:11:45
  People need to move quicker because like who cares if it doesn't work out?
• 1:11:48
  It's just people don't want to be seen trying.
• 1:11:51
  That's another thing.
• 1:11:52
  Another topic.
• 1:11:53
  Nobody wants to be seen trying because that's personal branding.
• 1:11:56
  You have to try out new things.
• 1:11:57
  Like I've tried out content styles that don't work for me.
• 1:12:01
  And I was like, OK, pivot.
• 1:12:02
  Let's do something else.
• 1:12:03
  You know, so, yeah.
• 1:12:05
  How's that?
• 1:12:06
  OK, so when you create these these AI and doesn't want like feedback from what you've seen, so they work?
• 1:12:11
  Yeah, they work to another level, I would say.
• 1:12:15
  Like, it's crazy.
• 1:12:16
  People are like, I want the next episode.
• 1:12:18
  Like, when are you launching the next episode?
• 1:12:20
  I need to make your episodes longer.
• 1:12:22
  Like, I've been there.
• 1:12:23
  Like, I'm going.
• 1:12:24
  I went through what you went through.
• 1:12:25
  And it's crazy because I've told this story a million times for the last six years.
• 1:12:30
  This is a story I tell always because that's what got me to where I am today.
• 1:12:34
  And it's like people hearing it for the first time because it's a new way of telling it.
• 1:12:38
  Well, showing it, you know, so.
• 1:12:40
  I think that sometimes as a creator, you think that people have consumed more of your content than they actually have.
• 1:12:48
  Yeah, it's true.
• 1:12:49
  And I talk about that, too, as I tell people, like, keep repeating yourself because you think people have listened to what you have to say.
• 1:12:58
  No, there's new people coming into your digital store friends, what I tell them with your Instagram and hearing you for the first time.
• 1:13:04
  So keep repeating yourself over and over and over again until it starts clicking for people.
• 1:13:11
  But the AI content that you were speaking about that you didn't like were creators 100% AI.
• 1:13:18
  I don't think that's the answer either.
• 1:13:20
  I don't think so.
• 1:13:20
  Yeah.
• 1:13:21
  Because I see those talking head AI videos.
• 1:13:24
  And what I notice is when somebody uses just AI to create somebody speaking like almost like a mock podcast style, two things.
• 1:13:34
  First, I think the platforms are trying to shut down those accounts because they don't really, really want to support pure AI content.
• 1:13:40
  Yeah.
• 1:13:41
  And secondly, I noticed that the creators of those AI avatars, they do their best to make them seem real.
• 1:13:49
  And I noticed they do things like they'll put like, like they'll instead of just posting, you know, like when we post stuff on social, it'll be like a full, like vertical reel of us chatting in front of a mic.
• 1:14:03
  But they'll like put like a frame on it.
• 1:14:05
  Then they'll put like a filter on it.
• 1:14:07
  Then they'll put like this big text on that.
• 1:14:08
  Then they'll put B-roll.
• 1:14:09
  They're trying to make it.
• 1:14:10
  Yeah, like as real.
• 1:14:12
  And they're trying to make it so that the person who's viewing it doesn't see that it's AI.
• 1:14:17
  AI, but no.
• 1:14:19
  No, we don't want to lie that it's not AI.
• 1:14:20
  That's what people are trying to do.
• 1:14:21
  They're trying to trick people.
• 1:14:22
  Yeah, that's crazy.
• 1:14:24
  And I think that's because as humans...
• 1:14:26
  We don't mind listening to Jasmine's story through AI because we know Jasmine.
• 1:14:31
  Exactly.
• 1:14:32
  But we don't want a fake person that doesn't exist.
• 1:14:35
  I don't give a shit about them.
• 1:14:37
  Yeah, yeah.
• 1:14:38
  Or let's say it's completely faceless because I also have clients who just want to be completely faceless.
• 1:14:45
  Okay, so put a story behind the character.
• 1:14:48
  So I know somebody that's doing it faces and she has a story, but she doesn't want to show her face.
• 1:14:54
  Okay, create the character and give it your personality.
• 1:14:58
  Share your story.
• 1:14:59
  Be vulnerable.
• 1:15:00
  But still, people don't do that with their AI content.
• 1:15:02
  They're just like creating the mock podcast and just saying what will go viral.
• 1:15:07
  Yeah.
• 1:15:07
  that's another thing.
• 1:15:08
  They're just saying things just to go viral.
• 1:15:10
  And it's like, it's still not connecting with your audience.
• 1:15:12
  So it's, they're still having a difficult time selling their products because people know it's not real.
• 1:15:18
  And it's just like, you're just sharing perspective shifts.
• 1:15:21
  That's it.
• 1:15:22
  And it's like, okay, well give a personality to the avatar, put a story behind the avatar and people will start connecting more with it.
• 1:15:29
  But yeah, it's a, it's, it's for me, I'm doing both.
• 1:15:33
  Like I cannot not show my face.
• 1:15:35
  By the way, what you just mentioned, perspective shifts, is that the secret to good content?
• 1:15:41
  Yes.
• 1:15:42
  The secret to good content is telling your story and perspective shifts, changing, shifting someone's perspective on the fear of being seen, for example, right?
• 1:15:52
  What's your perspective?
• 1:15:53
  How did you shift your perspective in order to overcome the fear of being seen?
• 1:15:58
  So it's like those, yeah, perspective shifts is the number one thing that I talk about with my mock podcast videos.
• 1:16:03
  People are putting energy into AI content.
• 1:16:05
  Obviously, it's working.
• 1:16:08
  Just mentioning how it's not a substitute for you.
• 1:16:12
  It's in addition to, right?
• 1:16:16
  What's the lesson when somebody wants to use AI content properly?
• 1:16:20
  It's like knowing that you are still the magic, like you're the one that's feeding, like you're still bringing in the ideas, the story and your perspective to and then making AI just make it better to to make people like to catch people's attention.
• 1:16:40
  How do you do it so that you don't turn your audience off?
• 1:16:42
  I guess is a question, because with AI, I could have a team of people creating content 24-7, 365.
• 1:16:46
  I could have 50 pieces a day.
• 1:16:49
  For me, it's still showing your face.
• 1:16:51
  Like still don't make it completely AI.
• 1:16:55
  Like go do a mixture of like you showing your face, talking about your perspective shifts and then mixing it in with AI.
• 1:17:03
  Like I feel like for me, it's because everyone uses AI avatar, like AI content differently.
• 1:17:08
  For me, it's storytelling.
• 1:17:09
  And then I will show myself and then storytelling and then I'll show my my real self.
• 1:17:13
  So the lesson is you always have to show up as yourself as a content creator, but you still have to like jump on new trends.
• 1:17:21
  I feel like the AI tool is a new way to catch people's attention.
• 1:17:24
  You know, it's interesting.
• 1:17:25
  Like even like what we're doing with the podcast.
• 1:17:26
  So the podcast is never going away.
• 1:17:28
  But I was talking to Matt before and I want to do like more street interviews and I want to do more stuff that catches people's attention.
• 1:17:35
  Like the street podcast, that's working really, really well.
• 1:17:40
  And I think that there's some formats that I think will always work well.
• 1:17:44
  Yeah.
• 1:17:45
  Like I think why street interviews work is because there's so much shit going on.
• 1:17:49
  Right.
• 1:17:50
  So you're paying attention to the person and things around them.
• 1:17:53
  And so I think it's about capturing and keeping people's attention.
• 1:17:58
  I mean, there has to be tension in the content, too.
• 1:18:00
  So the questions have to be interesting and what can be boring stuff.
• 1:18:03
  But street interviews is a format that's always worked.
• 1:18:06
  Right.
• 1:18:06
  Because it's so authentic.
• 1:18:07
  It's like, oh, what's going to happen?
• 1:18:09
  And actually, I got interviewed by the School of Hard Knocks Women.
• 1:18:14
  I saw that.
• 1:18:14
  Yeah, yeah.
• 1:18:15
  So she was telling me that the audience, that audience loves when she gets rejected.
• 1:18:20
  So she actually puts that out there, the ones that get her rejected.
• 1:18:24
  And they are just like, and then she did the street podcast with me.
• 1:18:30
  And people were like, wow, finally, someone said yes.
• 1:18:33
  Oh, my God.
• 1:18:33
  Stop.
• 1:18:34
  Because that's authentic, because it's real, because the fear of rejection is real.
• 1:18:38
  So you can relate with the average person like, oh, my gosh, she's actually putting herself out there and she's getting rejected and she's owning it.
• 1:18:45
  So like that is what authentic content is.
• 1:18:48
  I've created more content than most people on this planet outside of the people in our group of friends.
• 1:18:53
  Like I put out a ton of content.
• 1:18:55
  And I still don't feel comfortable going up to random strangers.
• 1:18:58
  Like this, this podcasting is like very safe.
• 1:19:00
  Like for most people, starting a podcast would be like, oh, I'm still putting myself out there.
• 1:19:05
  For me, this is like very safe.
• 1:19:07
  Like someone comes over.
• 1:19:09
  We agreed on this, but going on the street, you're getting rejected all the time.
• 1:19:15
  We've spoken about being authentic, about trying new trends.
• 1:19:20
  We've spoken about.
• 1:19:22
  Realizing that if things don't work, it's not you.
• 1:19:25
  It's just data.
• 1:19:28
  What would be your advice to a young content creator?
• 1:19:31
  They're committed to building a brand online.
• 1:19:35
  They have no idea what to do, where to start.
• 1:19:38
  What's the first thing they should do?
• 1:19:40
  Train yourself to not feed into your insecurity, meaning...
• 1:19:48
  You are not going to want to post that content because it looks cringe and it's uncomfortable.
• 1:19:54
  And so how I train my clients is I don't care how you feel that you're going to post it because I'm not trying to feed into your insecurity.
• 1:20:05
  I'm trying to get you away from it.
• 1:20:07
  So until we can overcome that, then we can look at how to become better and adjust.
• 1:20:14
  But I want you to become better and adjust while posting and taking action.
• 1:20:21
  I find that a lot of people, they create the content and it stays in their phone and collecting dust.
• 1:20:28
  And that's why people don't win.
• 1:20:30
  And I've just dealt with that so many times with people that they're just like, I just don't.
• 1:20:37
  I don't it feels cringe.
• 1:20:38
  That doesn't sound like me.
• 1:20:40
  And it's like, listen, I'm like, I'm going to need you to trust me because you you paid a lot of money, first of all, to for me to coach you and you're paying to get a different result.
• 1:20:50
  So that means you're going to have to try something different.
• 1:20:52
  And that is uncomfortable.
• 1:20:54
  So and I find that when they actually take action on it, it works.
• 1:20:59
  And they're just like, wow, it's just in my own way.
• 1:21:03
  And so I just like for the beginner creator is like, just get out of your own way and just be seen trying.
• 1:21:09
  And you're your own biggest enemy.
• 1:21:12
  So if you can overcome your own self by taking action and knowing that, you know, it's I'm standing in front of my own success.
• 1:21:21
  Like and if I can just overcome that and be seen trying, I think that that's the most beautiful thing that you can do for for your future self.
• 1:21:29
  Where can people follow you, connect with you?
• 1:21:32
  Where do you want to send people?
• 1:21:32
  We'll put all the links in the show notes, too.
• 1:21:34
  Jasmine's World.
• 1:21:36
  You can connect with me on Instagram.
• 1:21:39
  Yeah, that's what I take.
• 1:21:40
  Talk to you, but I'm mainly on Instagram.
• 1:21:42
  If people want to sign up and go through UBC, want to figure out a do way out, where do they go?
• 1:21:48
  They go into the link in my bio.
• 1:21:51
  Yeah.
• 1:21:52
  And right now it's on all my videos, CTAs.
• 1:21:55
  So the last question I want to ask is if you could give 20 year old Jasmine some advice, it doesn't have to be business, just life advice.
• 1:22:03
  What would it be and why?
• 1:22:04
  Everything that I'm about to go through is going to be exactly how it needs to be in order to become the woman that I am today.
• 1:22:11
  So don't be scared.
• 1:22:12
  Don't think that every failure that you went through is a failure.
• 1:22:16
  It's actually a success because I'm who I am today because of all the pain that I went through in my 20s.
• 1:22:23
  I started asking that question because I used to ask, like, you know, what would you do differently?
• 1:22:29
  And I don't think you should do anything differently.
• 1:22:33
  It's literally like I now go in running, running ahead into the difficult times because that's what really makes me who I am today.
• 1:22:42
  You know, so I just feel like people are just too scared and they're tiptoeing on on life and not trying to get uncomfortable.
• 1:22:49
  It's just not the way like it is.
• 1:22:52
  You know, you have to go through it.
• 1:22:54
  So, yeah, I don't regret anything.
• 1:22:56
  I think that everything that has me like that I went through has made me into the woman that I am today.