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Groceryshop 2025 Key Takeaways · Omni Talk Retail

• 0:00
  Hey,
• 0:00
  everybody.
• 0:01
  Thank
• 0:02
  you
• 0:02
  so
• 0:02
  much
• 0:02
  for
• 0:02
  joining
• 0:03
  us
• 0:03
  today.
• 0:04
  How's
• 0:05
  everybody
• 0:05
  doing
• 0:05
  out
• 0:06
  there?
• 0:06
  We
• 0:06
  are
• 0:06
  going
• 0:06
  to
• 0:07
  be
• 0:07
  recording
• 0:07
  a
• 0:07
  live
• 0:07
  podcast,
• 0:08
  so
• 0:08
  if
• 0:08
  you
• 0:08
  can
• 0:09
  just
• 0:09
  show
• 0:09
  your
• 0:09
  enthusiasm
• 0:10
  with
• 0:10
  some
• 0:11
  noise.
• 0:12
  There
• 0:12
  we
• 0:13
  go.
• 0:13
  There
• 0:13
  we
• 0:14
  go.
• 0:14
  Thank
• 0:14
  you,
• 0:14
  thank
• 0:15
  you,
• 0:15
  thank
• 0:15
  you.
• 0:16
  Welcome,
• 0:17
  everybody.
• 0:17
  This
• 0:18
  is
• 0:18
  the
• 0:18
  Grocery
• 0:19
  Shop
• 0:19
  key
• 0:19
  takeaways
• 0:20
  session,
• 0:21
  also
• 0:21
  known
• 0:21
  as
• 0:22
  get
• 0:22
  your
• 0:22
  phones
• 0:23
  out,
• 0:23
  start
• 0:23
  taking
• 0:24
  notes
• 0:24
  because
• 0:24
  these
• 0:24
  are
• 0:24
  all
• 0:25
  the
• 0:25
  things
• 0:25
  that
• 0:25
  you're
• 0:25
  going
• 0:25
  to
• 0:25
  want
• 0:26
  to
• 0:26
  take
• 0:26
  back
• 0:26
  to
• 0:26
  your
• 0:27
  teams
• 0:27
  when
• 0:28
  you
• 0:28
  return
• 0:28
  home
• 0:29
  after
• 0:30
  these
• 0:30
  last
• 0:30
  several
• 0:31
  days
• 0:31
  of
• 0:31
  Grocery
• 0:31
  Shop.
• 0:32
  I'm
• 0:33
  Anne
• 0:33
  Mazinga.
• 0:34
  This
• 0:34
  is
• 0:34
  Chris
• 0:35
  Walton.
• 0:35
  We're
• 0:35
  the
• 0:36
  two
• 0:36
  co
• 0:36
  founders
• 0:36
  of
• 0:36
  Omnitalk
• 0:37
  Retail.
• 0:38
  We
• 0:38
  are
• 0:38
  a
• 0:38
  media
• 0:39
  platform,
• 0:40
  including
• 0:40
  a
• 0:40
  podcast
• 0:41
  that's
• 0:41
  the
• 0:41
  only
• 0:42
  retail
• 0:42
  podcast
• 0:43
  in
• 0:43
  Apple's
• 0:44
  top
• 0:44
  100
• 0:44
  business
• 0:45
  podcasts
• 0:45
  where
• 0:46
  you
• 0:46
  can
• 0:46
  find
• 0:46
  out
• 0:47
  the
• 0:47
  latest
• 0:47
  news
• 0:48
  and
• 0:48
  trends
• 0:49
  on
• 0:49
  all
• 0:49
  the
• 0:50
  tools,
• 0:50
  technologies,
• 0:51
  people
• 0:52
  and
• 0:52
  companies
• 0:52
  who
• 0:53
  are
• 0:53
  impacting
• 0:54
  the
• 0:54
  shape
• 0:55
  and
• 0:55
  future
• 0:55
  of
• 0:56
  the
• 0:56
  retail
• 0:56
  industry.
• 0:57
  And
• 0:57
  now
• 0:57
  I'd
• 0:58
  like
• 0:58
  to
• 0:58
  introduce
• 0:58
  the
• 0:59
  most
• 0:59
  important
• 0:59
  people
• 1:00
  on
• 1:00
  stage.
• 1:00
  First,
• 1:01
  we
• 1:01
  have
• 1:01
  Rick
• 1:01
  Quan
• 1:02
  Lucas,
• 1:02
  the
• 1:02
  VP
• 1:03
  of
• 1:03
  content
• 1:04
  at
• 1:04
  Grocery
• 1:04
  Shop,
• 1:04
  who
• 1:05
  is
• 1:05
  responsible
• 1:06
  for
• 1:06
  the
• 1:06
  agenda
• 1:07
  and
• 1:07
  speakers
• 1:08
  at
• 1:08
  the
• 1:08
  show
• 1:09
  that
• 1:09
  you've
• 1:09
  enjoyed
• 1:09
  all
• 1:09
  week.
• 1:10
  So
• 1:10
  maybe
• 1:10
  a
• 1:10
  quick
• 1:11
  round
• 1:11
  of
• 1:11
  applause
• 1:11
  for
• 1:12
  Rock.
• 1:14
  Yes.
• 1:15
  Well
• 1:15
  done,
• 1:16
  Rock.
• 1:16
  Great
• 1:16
  show.
• 1:17
  Thank
• 1:17
  you,
• 1:17
  thank
• 1:18
  you,
• 1:18
  thank
• 1:18
  you.
• 1:19
  And
• 1:19
  then
• 1:20
  we
• 1:20
  have
• 1:20
  Ben
• 1:20
  Miller
• 1:21
  sitting
• 1:21
  next
• 1:21
  to
• 1:21
  Rock,
• 1:22
  who
• 1:22
  many
• 1:23
  of
• 1:23
  you
• 1:23
  know
• 1:23
  and
• 1:24
  also
• 1:24
  have
• 1:25
  experienced
• 1:26
  shows
• 1:26
  with
• 1:27
  from
• 1:27
  Grocery
• 1:28
  Shop
• 1:28
  to
• 1:29
  to
• 1:29
  Shop
• 1:29
  Talk.
• 1:29
  But
• 1:30
  Ben
• 1:30
  is
• 1:30
  the
• 1:31
  VP
• 1:31
  of
• 1:31
  original
• 1:32
  content
• 1:32
  and
• 1:32
  strategy
• 1:33
  here
• 1:33
  at
• 1:33
  Grocery
• 1:33
  Shop,
• 1:34
  also
• 1:34
  responsible
• 1:35
  for
• 1:35
  the
• 1:35
  research
• 1:36
  and
• 1:36
  the
• 1:36
  insights
• 1:37
  across
• 1:37
  the
• 1:37
  Shop
• 1:38
  Talk
• 1:38
  group,
• 1:38
  including
• 1:39
  the
• 1:39
  Grocery
• 1:40
  Shop
• 1:40
  zeitgeist
• 1:41
  that
• 1:41
  Rock
• 1:41
  and
• 1:41
  Ben
• 1:41
  presented
• 1:42
  yesterday.
• 1:42
  So
• 1:43
  thank
• 1:43
  you.
• 1:43
  Round
• 1:44
  of
• 1:44
  applause
• 1:44
  for
• 1:44
  Ben
• 1:45
  too.
• 1:47
  Okay,
• 1:47
  so
• 1:47
  as
• 1:48
  I
• 1:48
  mentioned,
• 1:48
  we're
• 1:48
  gonna
• 1:49
  go
• 1:49
  through
• 1:49
  some
• 1:49
  of
• 1:49
  the
• 1:50
  key
• 1:50
  takeaways
• 1:51
  from
• 1:52
  the
• 1:52
  last
• 1:52
  several
• 1:53
  days
• 1:53
  of
• 1:53
  Grocery
• 1:54
  Shop
• 1:55
  and
• 1:55
  we
• 1:56
  are
• 1:56
  going
• 1:56
  to
• 1:56
  kick
• 1:57
  it
• 1:57
  off
• 1:57
  with
• 1:58
  this
• 1:58
  first
• 1:59
  one.
• 1:59
  Rock,
• 2:00
  I'm
• 2:00
  going
• 2:00
  to
• 2:00
  go
• 2:00
  to
• 2:01
  you
• 2:01
  first.
• 2:01
  We're
• 2:01
  going
• 2:02
  to
• 2:02
  be
• 2:02
  talking
• 2:02
  the
• 2:03
  changing
• 2:03
  consumer
• 2:04
  big
• 2:05
  topic
• 2:05
  of
• 2:05
  conversation
• 2:06
  here,
• 2:06
  which
• 2:06
  is
• 2:07
  why
• 2:07
  we're
• 2:07
  starting
• 2:07
  with
• 2:07
  it.
• 2:08
  So
• 2:08
  why
• 2:08
  was
• 2:09
  this
• 2:09
  such
• 2:09
  an
• 2:10
  important
• 2:10
  category
• 2:10
  for
• 2:11
  you?
• 2:11
  Yeah,
• 2:12
  yeah.
• 2:12
  So
• 2:13
  at
• 2:13
  all
• 2:13
  of
• 2:13
  our
• 2:14
  grocery
• 2:14
  shops,
• 2:15
  we
• 2:16
  always
• 2:16
  kind
• 2:16
  of
• 2:16
  talk
• 2:16
  about
• 2:17
  the
• 2:17
  evolution
• 2:17
  of
• 2:18
  consumer
• 2:18
  behavior.
• 2:19
  But
• 2:19
  I
• 2:19
  think
• 2:20
  one
• 2:20
  particular
• 2:20
  shift
• 2:21
  within
• 2:21
  that
• 2:21
  larger
• 2:23
  topic
• 2:24
  is
• 2:24
  just
• 2:25
  kind
• 2:25
  of
• 2:25
  the
• 2:25
  consumer
• 2:26
  behavior
• 2:27
  related
• 2:27
  to
• 2:28
  more
• 2:28
  health
• 2:28
  conscious
• 2:29
  shopping.
• 2:30
  And
• 2:31
  we
• 2:31
  saw
• 2:31
  that
• 2:31
  that
• 2:31
  was
• 2:32
  prominent
• 2:33
  across
• 2:33
  this
• 2:33
  year's
• 2:33
  show,
• 2:34
  I
• 2:34
  think
• 2:34
  more
• 2:34
  than
• 2:34
  it's
• 2:35
  ever
• 2:35
  been
• 2:35
  at
• 2:35
  any
• 2:36
  grocery
• 2:36
  shop.
• 2:37
  And
• 2:37
  I
• 2:38
  think
• 2:38
  that
• 2:38
  the
• 2:39
  reason
• 2:39
  for
• 2:39
  that
• 2:40
  was
• 2:40
  because
• 2:40
  of
• 2:40
  a
• 2:41
  lot
• 2:41
  of
• 2:41
  different
• 2:42
  factors.
• 2:43
  I
• 2:43
  think
• 2:43
  just
• 2:43
  generally
• 2:44
  there's
• 2:44
  more
• 2:45
  consumer
• 2:45
  demand
• 2:46
  for
• 2:46
  kind
• 2:46
  of
• 2:47
  healthier
• 2:47
  eating.
• 2:48
  Obviously
• 2:48
  there
• 2:49
  is
• 2:49
  the
• 2:49
  rise
• 2:49
  of
• 2:50
  GLP1
• 2:51
  medication
• 2:52
  adoption
• 2:52
  and
• 2:52
  how
• 2:53
  that's
• 2:53
  impacting
• 2:54
  folks
• 2:54
  dietary
• 2:55
  preferences.
• 2:56
  And
• 2:56
  then
• 2:56
  I
• 2:57
  think
• 2:57
  there's
• 2:57
  also
• 2:57
  some
• 2:58
  kind
• 2:58
  of
• 2:58
  government
• 2:59
  initiatives
• 3:00
  and
• 3:00
  whatnot
• 3:01
  that's
• 3:02
  encouraging
• 3:02
  CPGs
• 3:03
  to
• 3:03
  maybe
• 3:03
  take
• 3:04
  some
• 3:05
  certain
• 3:05
  ingredients
• 3:07
  out
• 3:07
  of
• 3:07
  their
• 3:08
  products.
• 3:08
  And
• 3:09
  so
• 3:09
  all
• 3:09
  of
• 3:09
  that
• 3:09
  I
• 3:10
  think
• 3:10
  just
• 3:10
  created
• 3:11
  this
• 3:11
  groundswell
• 3:12
  of
• 3:13
  healthy
• 3:14
  conscious
• 3:14
  shopping
• 3:15
  being
• 3:15
  a
• 3:16
  top
• 3:16
  focus
• 3:17
  for
• 3:17
  this
• 3:17
  year.
• 3:18
  So
• 3:18
  in
• 3:18
  instances
• 3:19
  where
• 3:19
  we
• 3:19
  may
• 3:19
  have
• 3:19
  had
• 3:20
  to
• 3:20
  like
• 3:20
  drag
• 3:21
  folks
• 3:22
  into
• 3:22
  a
• 3:22
  particular
• 3:23
  session
• 3:23
  related
• 3:23
  to
• 3:25
  health,
• 3:27
  now
• 3:27
  this
• 3:27
  year
• 3:28
  those
• 3:28
  sessions
• 3:29
  were
• 3:29
  packed
• 3:30
  and
• 3:30
  filled
• 3:30
  to
• 3:31
  the
• 3:31
  brim.
• 3:33
  And
• 3:33
  I
• 3:33
  think
• 3:34
  it's
• 3:34
  also
• 3:34
  interesting
• 3:35
  that
• 3:36
  a
• 3:36
  lot
• 3:37
  of
• 3:37
  CPG
• 3:38
  organizations
• 3:38
  that
• 3:39
  we
• 3:39
  see
• 3:40
  that
• 3:40
  are
• 3:40
  performing
• 3:41
  really
• 3:41
  well.
• 3:43
  Ben
• 3:43
  just
• 3:44
  mentioned
• 3:44
  this
• 3:44
  in
• 3:44
  the
• 3:45
  Zeitgeist
• 3:45
  presentation
• 3:46
  yesterday.
• 3:47
  In
• 3:47
  terms
• 3:47
  of
• 3:48
  companies
• 3:48
  that
• 3:48
  are
• 3:50
  driving
• 3:50
  volume
• 3:51
  led
• 3:52
  growth,
• 3:52
  one
• 3:52
  of
• 3:53
  them
• 3:53
  that
• 3:53
  was
• 3:54
  in
• 3:54
  the
• 3:54
  food
• 3:54
  and
• 3:54
  beverage
• 3:54
  category,
• 3:55
  I
• 3:55
  think
• 3:55
  the
• 3:55
  only
• 3:56
  one
• 3:57
  was
• 3:57
  Danone.
• 3:58
  And
• 3:58
  then
• 3:58
  when
• 3:59
  you
• 3:59
  take
• 3:59
  a
• 3:59
  look
• 3:59
  at
• 3:59
  Chobani,
• 4:00
  who
• 4:00
  we
• 4:00
  featured
• 4:01
  on
• 4:01
  track
• 4:02
  sessions
• 4:02
  as
• 4:02
  well,
• 4:03
  because
• 4:03
  of
• 4:03
  their
• 4:04
  excellence
• 4:04
  at
• 4:05
  driving
• 4:05
  volume
• 4:06
  led
• 4:06
  growth,
• 4:07
  it
• 4:07
  all
• 4:07
  kind
• 4:07
  of
• 4:07
  hints
• 4:08
  to
• 4:08
  the
• 4:08
  fact
• 4:09
  that
• 4:10
  you
• 4:10
  should
• 4:10
  be,
• 4:11
  in
• 4:11
  order
• 4:11
  to
• 4:12
  unlock
• 4:12
  growth,
• 4:13
  you
• 4:14
  kind
• 4:14
  of
• 4:14
  should
• 4:14
  be
• 4:14
  relating
• 4:15
  to
• 4:15
  where
• 4:15
  the
• 4:15
  consumer
• 4:16
  is
• 4:16
  headed.
• 4:16
  And
• 4:17
  so
• 4:17
  it's
• 4:17
  no
• 4:17
  coincidence
• 4:18
  that
• 4:18
  those
• 4:19
  companies
• 4:19
  are
• 4:19
  doing
• 4:20
  really
• 4:20
  well.
• 4:21
  Yeah,
• 4:21
  and
• 4:21
  I
• 4:22
  would
• 4:22
  agree.
• 4:22
  I
• 4:22
  mean,
• 4:22
  Chris,
• 4:22
  you
• 4:23
  and
• 4:23
  I
• 4:23
  have
• 4:23
  interviewed
• 4:24
  a
• 4:24
  handful
• 4:25
  of
• 4:25
  grocery
• 4:25
  retailers
• 4:26
  in
• 4:26
  the
• 4:26
  last
• 4:26
  couple
• 4:27
  of
• 4:27
  hours
• 4:28
  and
• 4:28
  days.
• 4:29
  But
• 4:29
  then
• 4:29
  even
• 4:29
  throughout
• 4:30
  this
• 4:30
  summer,
• 4:31
  I
• 4:31
  mean
• 4:31
  every
• 4:32
  single
• 4:32
  retailer
• 4:33
  that
• 4:33
  we've
• 4:33
  talked
• 4:34
  to
• 4:34
  is
• 4:35
  thinking
• 4:35
  about
• 4:36
  how
• 4:36
  their
• 4:36
  store
• 4:37
  footprint
• 4:37
  is
• 4:37
  going
• 4:37
  to
• 4:38
  change
• 4:38
  to
• 4:38
  accommodate
• 4:39
  more,
• 4:39
  better
• 4:39
  for
• 4:40
  you
• 4:40
  products,
• 4:41
  more
• 4:41
  functional
• 4:41
  foods,
• 4:42
  more
• 4:43
  fresh
• 4:43
  throughout
• 4:44
  every
• 4:45
  small
• 4:46
  format
• 4:46
  5
• 4:47
  store
• 4:48
  grocery
• 4:48
  chain
• 4:49
  to
• 4:49
  the
• 4:49
  largest
• 4:50
  chains
• 4:50
  like
• 4:51
  Walmart
• 4:51
  and
• 4:52
  Aldi
• 4:52
  and
• 4:52
  others.
• 4:52
  But
• 4:54
  Chris,
• 4:54
  what
• 4:54
  were
• 4:54
  your
• 4:55
  thoughts
• 4:55
  here?
• 4:56
  Do
• 4:56
  you
• 4:56
  feel
• 4:57
  like
• 4:57
  this
• 4:57
  has
• 4:57
  been
• 4:57
  consistent
• 4:58
  among
• 4:58
  themes
• 4:59
  that
• 4:59
  you've
• 4:59
  been
• 4:59
  hearing
• 4:59
  from
• 5:00
  at
• 5:00
  the
• 5:00
  show?
• 5:00
  Yeah,
• 5:00
  I
• 5:00
  think
• 5:01
  so.
• 5:01
  I
• 5:01
  mean,
• 5:01
  I
• 5:01
  would
• 5:01
  build
• 5:01
  on
• 5:02
  what
• 5:02
  you
• 5:02
  both
• 5:02
  just
• 5:02
  said
• 5:03
  by
• 5:03
  saying,
• 5:03
  the
• 5:04
  funny
• 5:04
  thing
• 5:04
  to
• 5:04
  me
• 5:04
  is
• 5:05
  it's
• 5:05
  not
• 5:05
  really
• 5:05
  anything
• 5:06
  new.
• 5:06
  You
• 5:07
  know,
• 5:07
  it's
• 5:07
  something
• 5:07
  we've
• 5:07
  been
• 5:07
  talking
• 5:07
  about
• 5:08
  for
• 5:08
  a
• 5:08
  while.
• 5:08
  I
• 5:08
  mean,
• 5:09
  Jack
• 5:09
  Sinclair,
• 5:10
  you
• 5:10
  know,
• 5:10
  even
• 5:10
  when
• 5:10
  I
• 5:11
  was
• 5:11
  interviewing
• 5:11
  him
• 5:11
  on
• 5:11
  stage,
• 5:11
  the
• 5:12
  CEO
• 5:12
  of
• 5:12
  Sprouts,
• 5:12
  he
• 5:12
  said
• 5:13
  this
• 5:13
  was
• 5:13
  one
• 5:13
  of
• 5:14
  the
• 5:14
  reasons
• 5:14
  he
• 5:14
  took
• 5:15
  the
• 5:15
  job
• 5:15
  at
• 5:15
  Sprouts
• 5:16
  because
• 5:16
  he
• 5:16
  was
• 5:16
  watching
• 5:17
  this
• 5:17
  trend
• 5:17
  and
• 5:17
  identifying
• 5:18
  it
• 5:18
  and
• 5:18
  thinking,
• 5:19
  oh
• 5:19
  wow,
• 5:19
  Sprouts
• 5:20
  has
• 5:20
  a
• 5:20
  really
• 5:21
  key
• 5:21
  niche
• 5:21
  and
• 5:21
  a
• 5:21
  key
• 5:22
  role
• 5:22
  they
• 5:22
  can
• 5:22
  play
• 5:22
  in
• 5:23
  this
• 5:23
  trend.
• 5:24
  But
• 5:24
  it's
• 5:24
  just
• 5:24
  now
• 5:25
  that
• 5:25
  it's
• 5:25
  all,
• 5:25
  all
• 5:26
  the
• 5:26
  confluence
• 5:26
  of
• 5:26
  streams
• 5:27
  are
• 5:27
  coming
• 5:27
  to
• 5:27
  a
• 5:27
  head
• 5:27
  together
• 5:28
  and
• 5:28
  I
• 5:28
  think
• 5:28
  that's
• 5:29
  what's
• 5:29
  happening.
• 5:29
  And
• 5:29
  the,
• 5:30
  the
• 5:30
  point
• 5:30
  for
• 5:30
  me
• 5:31
  that
• 5:31
  was
• 5:31
  really
• 5:31
  interesting
• 5:31
  was
• 5:32
  when
• 5:32
  I
• 5:32
  Asked
• 5:32
  Jack,
• 5:32
  I
• 5:33
  said,
• 5:33
  okay,
• 5:34
  you
• 5:34
  guys
• 5:34
  don't
• 5:34
  have
• 5:34
  a
• 5:34
  loyalty
• 5:35
  program.
• 5:36
  Are
• 5:36
  you
• 5:36
  thinking
• 5:37
  about
• 5:37
  the
• 5:37
  trend
• 5:37
  of
• 5:38
  food
• 5:38
  as
• 5:38
  medicine
• 5:39
  within
• 5:39
  the
• 5:39
  design
• 5:40
  of
• 5:40
  that
• 5:40
  loyalty
• 5:40
  program?
• 5:41
  And
• 5:41
  he
• 5:41
  said,
• 5:41
  yes,
• 5:42
  100%.
• 5:42
  And
• 5:43
  I
• 5:43
  was
• 5:43
  like,
• 5:43
  okay,
• 5:44
  here
• 5:44
  we
• 5:44
  go.
• 5:44
  All
• 5:45
  systems
• 5:45
  go.
• 5:45
  So,
• 5:46
  yeah,
• 5:46
  that
• 5:46
  was
• 5:46
  my
• 5:46
  take.
• 5:47
  Ben,
• 5:47
  you
• 5:47
  perfectly
• 5:48
  planned
• 5:48
  for
• 5:48
  this
• 5:49
  to
• 5:49
  be
• 5:49
  the
• 5:49
  topic
• 5:50
  du
• 5:50
  jour
• 5:51
  and
• 5:51
  for
• 5:51
  everyone
• 5:51
  to
• 5:51
  be
• 5:51
  attending
• 5:52
  these
• 5:52
  sessions.
• 5:53
  What
• 5:53
  were
• 5:53
  your
• 5:54
  thoughts
• 5:54
  here?
• 5:55
  Look,
• 5:55
  I
• 5:56
  think
• 5:56
  just
• 5:56
  to
• 5:56
  wrap
• 5:56
  it,
• 5:57
  it's
• 5:57
  price
• 5:58
  and
• 5:58
  its
• 5:59
  health.
• 5:59
  And
• 6:00
  I
• 6:00
  mean
• 6:00
  that's
• 6:00
  the
• 6:00
  consumer.
• 6:01
  I
• 6:01
  think
• 6:01
  everyone's
• 6:02
  keeping
• 6:02
  an
• 6:02
  eye
• 6:02
  on
• 6:02
  changing
• 6:02
  demographics,
• 6:03
  smaller
• 6:04
  households,
• 6:05
  reducing
• 6:05
  birth
• 6:06
  rates,
• 6:06
  those
• 6:06
  sort
• 6:06
  of
• 6:06
  things.
• 6:07
  But
• 6:07
  it's,
• 6:08
  and
• 6:08
  that's
• 6:08
  really
• 6:08
  interesting
• 6:09
  because
• 6:09
  we
• 6:09
  just
• 6:09
  did
• 6:09
  our
• 6:09
  shop
• 6:09
  talk
• 6:10
  show
• 6:10
  in
• 6:10
  Chicago
• 6:10
  two
• 6:10
  weeks
• 6:11
  ago
• 6:11
  and
• 6:11
  it
• 6:12
  was
• 6:12
  price
• 6:12
  and
• 6:12
  tariffs.
• 6:13
  But
• 6:13
  in
• 6:13
  grocery,
• 6:14
  it
• 6:14
  is
• 6:14
  absolutely
• 6:15
  price
• 6:15
  and
• 6:15
  health.
• 6:16
  And
• 6:16
  great.
• 6:16
  We've
• 6:16
  had
• 6:16
  lots
• 6:17
  of
• 6:17
  conversations
• 6:17
  about
• 6:17
  GLP1s,
• 6:18
  for
• 6:18
  example,
• 6:18
  and
• 6:19
  we
• 6:19
  know
• 6:19
  that
• 6:19
  GLP1s,
• 6:20
  there's
• 6:20
  a
• 6:20
  high
• 6:20
  drop
• 6:21
  off
• 6:21
  rate,
• 6:22
  they're
• 6:22
  very
• 6:23
  expensive.
• 6:24
  So
• 6:24
  we
• 6:24
  don't
• 6:24
  want
• 6:24
  to
• 6:24
  get
• 6:24
  kind
• 6:25
  of
• 6:25
  in
• 6:25
  an
• 6:25
  elite
• 6:26
  bubble.
• 6:27
  But
• 6:27
  there
• 6:27
  is
• 6:28
  definitely
• 6:28
  an
• 6:28
  impact
• 6:28
  happening.
• 6:29
  But
• 6:29
  actually
• 6:29
  that's
• 6:29
  just
• 6:30
  one
• 6:30
  element
• 6:30
  of
• 6:30
  the
• 6:30
  health
• 6:31
  agenda
• 6:32
  across,
• 6:32
  not
• 6:33
  just
• 6:33
  in
• 6:33
  America,
• 6:33
  but
• 6:33
  across
• 6:34
  many
• 6:34
  markets.
• 6:34
  And
• 6:35
  that's
• 6:36
  the
• 6:36
  biggest
• 6:36
  thing
• 6:36
  shaping
• 6:37
  so
• 6:37
  many
• 6:37
  CPG
• 6:37
  categories
• 6:38
  at
• 6:38
  the
• 6:38
  moment.
• 6:39
  Absolutely.
• 6:39
  All
• 6:39
  right,
• 6:39
  let's
• 6:40
  go
• 6:40
  on
• 6:40
  to
• 6:40
  the
• 6:40
  next
• 6:40
  one.
• 6:41
  Agentic
• 6:42
  AI
• 6:42
  and
• 6:42
  grocery.
• 6:43
  Ben,
• 6:43
  I'm
• 6:43
  going
• 6:43
  to
• 6:43
  go
• 6:44
  back
• 6:44
  to
• 6:44
  you
• 6:44
  to
• 6:44
  start
• 6:44
  this
• 6:45
  one.
• 6:46
  We
• 6:46
  knew
• 6:46
  AI
• 6:47
  was
• 6:47
  going
• 6:47
  to
• 6:47
  be
• 6:48
  involved
• 6:48
  in
• 6:49
  every
• 6:49
  kind
• 6:49
  of
• 6:49
  facet
• 6:50
  of
• 6:50
  this
• 6:50
  show,
• 6:51
  but
• 6:51
  let's
• 6:52
  talk
• 6:52
  specifically
• 6:52
  about
• 6:53
  agentic
• 6:53
  AI
• 6:54
  for
• 6:54
  a
• 6:54
  minute.
• 6:54
  Yeah,
• 6:54
  and
• 6:55
  that's
• 6:55
  right.
• 6:55
  AI
• 6:56
  has
• 6:56
  been
• 6:56
  everywhere
• 6:56
  and
• 6:56
  so
• 6:57
  it
• 6:57
  should
• 6:57
  be.
• 6:58
  So
• 6:58
  I
• 6:58
  think
• 6:59
  what
• 6:59
  we
• 6:59
  were
• 6:59
  really
• 6:59
  interested
• 6:59
  in
• 7:00
  was
• 7:00
  picking
• 7:00
  out
• 7:00
  some
• 7:01
  specifics
• 7:02
  really
• 7:03
  like
• 7:03
  the
• 7:03
  conversation
• 7:04
  yesterday.
• 7:05
  So
• 7:05
  we
• 7:05
  had
• 7:06
  Desiree
• 7:07
  Gosby
• 7:07
  from
• 7:08
  Walmart
• 7:08
  on
• 7:09
  the
• 7:09
  keynote
• 7:09
  stage
• 7:10
  and
• 7:10
  she
• 7:10
  talked
• 7:10
  about
• 7:11
  the
• 7:11
  use
• 7:11
  of
• 7:12
  how
• 7:13
  they
• 7:13
  can
• 7:13
  evolve
• 7:13
  their
• 7:14
  cx.
• 7:14
  So
• 7:15
  the
• 7:15
  idea
• 7:15
  that
• 7:17
  when
• 7:17
  you
• 7:17
  land
• 7:17
  on
• 7:18
  the
• 7:18
  Walmart
• 7:18
  homepage,
• 7:19
  you
• 7:19
  can
• 7:19
  give
• 7:19
  it
• 7:19
  a
• 7:20
  mission,
• 7:20
  an
• 7:20
  idea,
• 7:20
  a
• 7:21
  prompt,
• 7:21
  and
• 7:21
  your
• 7:22
  whole
• 7:22
  CX
• 7:22
  will
• 7:23
  change
• 7:23
  accordingly.
• 7:23
  Which
• 7:24
  is,
• 7:24
  which
• 7:24
  is
• 7:24
  huge
• 7:24
  considering
• 7:25
  how
• 7:25
  we
• 7:25
  thought
• 7:25
  about
• 7:26
  websites
• 7:27
  and
• 7:28
  online
• 7:28
  shopping.
• 7:28
  I
• 7:29
  mean,
• 7:29
  the
• 7:29
  other
• 7:29
  conversations
• 7:30
  that
• 7:30
  have
• 7:30
  really
• 7:30
  stood
• 7:30
  out
• 7:31
  for
• 7:31
  me
• 7:31
  have
• 7:31
  been
• 7:31
  around
• 7:32
  kind
• 7:32
  of
• 7:32
  this
• 7:32
  move
• 7:33
  from
• 7:33
  SEO
• 7:33
  to
• 7:34
  geo.
• 7:34
  So
• 7:35
  it's
• 7:35
  less
• 7:35
  about
• 7:37
  agent
• 7:37
  to
• 7:37
  agent
• 7:38
  commerce,
• 7:38
  more
• 7:39
  about
• 7:39
  understanding
• 7:40
  that
• 7:40
  agents
• 7:41
  are
• 7:41
  adding
• 7:41
  multiple
• 7:42
  technologies
• 7:43
  together.
• 7:44
  And
• 7:44
  what
• 7:44
  they're
• 7:44
  really
• 7:45
  shaping
• 7:45
  is
• 7:45
  how
• 7:46
  search
• 7:46
  is
• 7:46
  changing
• 7:47
  and
• 7:47
  the
• 7:47
  need
• 7:48
  to
• 7:48
  invest
• 7:48
  in
• 7:49
  earned
• 7:50
  and
• 7:50
  shared
• 7:50
  rather
• 7:51
  than
• 7:51
  paid
• 7:51
  media
• 7:51
  and
• 7:52
  work
• 7:52
  with
• 7:52
  influencers.
• 7:53
  And
• 7:53
  I
• 7:53
  know
• 7:53
  you
• 7:54
  talked
• 7:54
  about
• 7:54
  that
• 7:54
  on
• 7:54
  the
• 7:55
  with
• 7:55
  Poppy
• 7:55
  yesterday
• 7:56
  on
• 7:56
  the
• 7:56
  keynote
• 7:56
  stage.
• 7:56
  I
• 7:57
  mean,
• 7:57
  those
• 7:57
  have
• 7:57
  been
• 7:57
  some
• 7:57
  of
• 7:57
  the
• 7:57
  quite
• 7:58
  practical
• 7:58
  things
• 7:59
  that
• 7:59
  have
• 7:59
  shot
• 8:00
  out
• 8:00
  for
• 8:00
  me,
• 8:00
  right?
• 8:01
  Absolutely.
• 8:02
  Yeah.
• 8:03
  I
• 8:03
  mean,
• 8:03
  I
• 8:03
  think,
• 8:04
  Brock,
• 8:04
  you,
• 8:05
  as
• 8:05
  I
• 8:05
  mentioned,
• 8:05
  you
• 8:06
  kind
• 8:06
  of
• 8:06
  knew
• 8:06
  this
• 8:06
  would
• 8:07
  be
• 8:07
  a
• 8:07
  thread
• 8:07
  throughout
• 8:08
  the
• 8:08
  planning
• 8:09
  of
• 8:09
  the
• 8:09
  show,
• 8:09
  but
• 8:10
  are
• 8:10
  there
• 8:10
  any
• 8:11
  other
• 8:12
  sessions
• 8:12
  that
• 8:12
  you
• 8:12
  attended
• 8:13
  that
• 8:13
  you
• 8:13
  feel
• 8:14
  like
• 8:14
  really
• 8:14
  helped
• 8:15
  bring
• 8:15
  this
• 8:15
  to
• 8:15
  light?
• 8:16
  Yeah,
• 8:16
  yeah.
• 8:17
  If
• 8:17
  you've
• 8:17
  seen
• 8:17
  a
• 8:18
  gentake
• 8:18
  AI
• 8:19
  like
• 8:19
  in
• 8:19
  the
• 8:19
  session
• 8:19
  title,
• 8:20
  that
• 8:20
  was
• 8:20
  me
• 8:20
  being
• 8:20
  pretty
• 8:21
  bullish
• 8:21
  about
• 8:23
  covering
• 8:23
  the
• 8:23
  topic.
• 8:24
  Obviously.
• 8:26
  The
• 8:26
  reason
• 8:27
  why
• 8:27
  I'm
• 8:27
  bullish
• 8:27
  is
• 8:27
  just
• 8:28
  because
• 8:28
  I
• 8:28
  see
• 8:28
  kind
• 8:28
  of
• 8:29
  the
• 8:29
  potential
• 8:30
  that
• 8:30
  it
• 8:30
  can
• 8:30
  unlock,
• 8:31
  particularly
• 8:32
  in
• 8:33
  organizations
• 8:33
  being
• 8:34
  able
• 8:34
  to
• 8:34
  kind
• 8:34
  of
• 8:34
  democratize
• 8:35
  data
• 8:35
  and
• 8:36
  allow
• 8:36
  folks
• 8:37
  to
• 8:37
  be
• 8:38
  able
• 8:38
  to
• 8:38
  pull
• 8:39
  insights
• 8:39
  from
• 8:39
  other
• 8:40
  parts
• 8:40
  of
• 8:40
  the
• 8:41
  company.
• 8:41
  I
• 8:41
  can
• 8:41
  see
• 8:41
  that
• 8:42
  being
• 8:43
  pretty
• 8:43
  valuable
• 8:44
  in
• 8:44
  kind
• 8:44
  of
• 8:44
  unlocking
• 8:45
  efficiencies.
• 8:46
  And
• 8:46
  then
• 8:46
  of
• 8:46
  course,
• 8:47
  there
• 8:47
  is
• 8:47
  the
• 8:47
  external
• 8:48
  use
• 8:48
  cases
• 8:48
  of
• 8:49
  it,
• 8:49
  which
• 8:50
  was
• 8:50
  talked
• 8:50
  about
• 8:51
  as
• 8:51
  a
• 8:51
  part
• 8:51
  of
• 8:51
  the
• 8:51
  Walmart
• 8:52
  and
• 8:52
  Colgate
• 8:52
  Paul
• 8:53
  Mollev
• 8:53
  keynote
• 8:54
  as
• 8:54
  well,
• 8:54
  and
• 8:55
  its
• 8:55
  ability
• 8:55
  to
• 8:56
  kind
• 8:56
  of
• 8:56
  transform
• 8:57
  shopping
• 8:57
  experiences.
• 8:58
  And
• 8:58
  so
• 8:58
  I
• 8:59
  think
• 8:59
  it's
• 8:59
  an
• 8:59
  exciting
• 9:00
  time.
• 9:00
  So
• 9:00
  to
• 9:00
  Ben's
• 9:01
  point,
• 9:01
  we
• 9:01
  obviously
• 9:01
  want
• 9:02
  to
• 9:02
  be
• 9:02
  able
• 9:02
  to
• 9:02
  call
• 9:02
  out
• 9:03
  specific
• 9:03
  use
• 9:04
  cases,
• 9:04
  and
• 9:05
  so
• 9:05
  that's
• 9:06
  important.
• 9:06
  But
• 9:06
  I
• 9:06
  think
• 9:07
  what
• 9:07
  I
• 9:07
  was
• 9:09
  kind
• 9:09
  of
• 9:10
  really
• 9:10
  excited
• 9:11
  about
• 9:11
  and
• 9:11
  kind
• 9:11
  of
• 9:11
  learned
• 9:12
  at
• 9:12
  this
• 9:12
  year's
• 9:13
  show
• 9:13
  is
• 9:13
  just
• 9:14
  that
• 9:14
  there
• 9:14
  seems
• 9:15
  to
• 9:15
  be
• 9:15
  a
• 9:16
  point
• 9:16
  where
• 9:16
  consumers
• 9:17
  have,
• 9:18
  and
• 9:18
  I
• 9:18
  guess
• 9:19
  employees
• 9:19
  too
• 9:19
  have
• 9:20
  put
• 9:20
  their
• 9:20
  trust
• 9:21
  in
• 9:21
  AI
• 9:22
  a
• 9:22
  bit
• 9:22
  more.
• 9:23
  I
• 9:24
  know
• 9:24
  Walmart
• 9:24
  was
• 9:24
  talking
• 9:25
  a
• 9:25
  lot
• 9:25
  about
• 9:25
  how
• 9:26
  they
• 9:26
  conducted
• 9:27
  a
• 9:27
  survey
• 9:28
  related
• 9:28
  to
• 9:29
  consumers
• 9:29
  trust
• 9:30
  and
• 9:31
  how
• 9:31
  they
• 9:31
  were
• 9:31
  seeing
• 9:32
  that
• 9:32
  consumers
• 9:33
  trust
• 9:33
  in
• 9:33
  AI
• 9:34
  is
• 9:34
  up
• 9:35
  there
• 9:35
  with
• 9:35
  their
• 9:36
  trust
• 9:36
  in
• 9:36
  influencers
• 9:37
  when
• 9:37
  it
• 9:38
  comes
• 9:38
  to
• 9:38
  product
• 9:39
  recommendations.
• 9:40
  So
• 9:40
  the
• 9:40
  trust
• 9:41
  is
• 9:41
  there.
• 9:41
  And
• 9:42
  then
• 9:42
  when
• 9:42
  you
• 9:42
  think
• 9:42
  about
• 9:43
  it
• 9:43
  in
• 9:43
  its
• 9:43
  use
• 9:44
  cases,
• 9:44
  internally
• 9:45
  I
• 9:45
  was
• 9:46
  listening
• 9:46
  in
• 9:46
  on
• 9:46
  a
• 9:46
  conversation
• 9:47
  around
• 9:48
  jtake
• 9:48
  AI
• 9:50
  and
• 9:50
  how
• 9:51
  one
• 9:51
  of
• 9:51
  the
• 9:51
  learnings
• 9:52
  was
• 9:52
  that
• 9:52
  they
• 9:52
  needed
• 9:53
  to
• 9:53
  kind
• 9:53
  of
• 9:53
  dial
• 9:54
  back
• 9:54
  the
• 9:54
  explainability
• 9:55
  of
• 9:56
  AI
• 9:56
  because
• 9:57
  they
• 9:57
  felt
• 9:57
  like
• 9:59
  the
• 9:59
  associates
• 10:00
  or
• 10:00
  the
• 10:00
  employees
• 10:02
  got
• 10:02
  that
• 10:02
  and
• 10:03
  didn't
• 10:03
  necessarily
• 10:04
  need
• 10:04
  all
• 10:04
  of
• 10:05
  the
• 10:05
  logical
• 10:06
  steps
• 10:06
  to
• 10:06
  explain
• 10:07
  why
• 10:07
  the
• 10:08
  agent
• 10:08
  made
• 10:08
  its
• 10:08
  decision.
• 10:09
  So
• 10:09
  there
• 10:10
  seems
• 10:10
  to
• 10:10
  be
• 10:11
  the
• 10:11
  trust
• 10:12
  is
• 10:12
  kind
• 10:12
  of
• 10:12
  there,
• 10:13
  or
• 10:13
  at
• 10:14
  least
• 10:14
  getting
• 10:14
  there.
• 10:14
  And
• 10:15
  that's
• 10:15
  probably
• 10:15
  a
• 10:15
  big
• 10:16
  hurdle
• 10:16
  in
• 10:16
  terms
• 10:16
  of
• 10:17
  what
• 10:17
  the
• 10:17
  agentic
• 10:18
  AI
• 10:18
  can
• 10:18
  potentially
• 10:19
  do.
• 10:19
  Yeah,
• 10:20
  I
• 10:20
  mean,
• 10:20
  I
• 10:20
  think
• 10:20
  there
• 10:21
  was
• 10:21
  a
• 10:21
  session
• 10:22
  that
• 10:22
  I
• 10:23
  went
• 10:23
  to
• 10:23
  Jason
• 10:24
  Cottrell
• 10:25
  of
• 10:25
  Orium,
• 10:25
  who
• 10:26
  was
• 10:27
  exactly
• 10:27
  pointing
• 10:28
  that
• 10:28
  out
• 10:29
  that
• 10:29
  developing
• 10:30
  that
• 10:30
  trust
• 10:30
  from
• 10:30
  your
• 10:31
  employees
• 10:32
  in
• 10:32
  using
• 10:33
  agentic
• 10:34
  AI.
• 10:34
  And
• 10:34
  one
• 10:34
  of
• 10:34
  the
• 10:35
  ways
• 10:35
  that
• 10:36
  he
• 10:36
  suggested
• 10:37
  doing
• 10:37
  that
• 10:37
  was
• 10:38
  the
• 10:38
  golden
• 10:39
  rule
• 10:39
  of
• 10:39
  AI,
• 10:40
  the
• 10:40
  new
• 10:40
  golden
• 10:40
  rule,
• 10:41
  which
• 10:41
  was
• 10:41
  if
• 10:42
  a
• 10:42
  task
• 10:42
  needs
• 10:42
  to
• 10:43
  be
• 10:43
  completed
• 10:44
  three
• 10:44
  times
• 10:45
  or
• 10:45
  more,
• 10:45
  it
• 10:46
  needs
• 10:46
  to
• 10:46
  be
• 10:46
  automated.
• 10:47
  And
• 10:47
  that's
• 10:48
  the
• 10:48
  key
• 10:48
  to
• 10:48
  getting
• 10:48
  to
• 10:49
  your
• 10:49
  consumers
• 10:50
  or
• 10:50
  to
• 10:50
  your
• 10:51
  users
• 10:51
  or
• 10:52
  your
• 10:52
  employees,
• 10:52
  whoever
• 10:53
  the
• 10:55
  end
• 10:55
  individual
• 10:55
  is.
• 10:56
  And
• 10:56
  making
• 10:56
  sure
• 10:57
  that
• 10:57
  you're
• 10:57
  making
• 10:57
  those
• 10:57
  processes
• 10:58
  is
• 10:58
  as
• 10:59
  simple
• 10:59
  as
• 10:59
  possible
• 11:00
  for
• 11:00
  them
• 11:00
  to
• 11:00
  kind
• 11:00
  of
• 11:00
  get
• 11:01
  early
• 11:01
  buy
• 11:01
  in
• 11:02
  on
• 11:02
  the
• 11:02
  technology.
• 11:04
  Chris,
• 11:04
  close
• 11:04
  us
• 11:04
  out
• 11:05
  here.
• 11:05
  What
• 11:05
  were
• 11:05
  your
• 11:05
  thoughts?
• 11:05
  Oh
• 11:06
  man.
• 11:06
  Yeah,
• 11:07
  I
• 11:07
  mean,
• 11:07
  not
• 11:07
  surprising.
• 11:07
  Gen
• 11:08
  2
• 11:08
  ki
• 11:08
  was
• 11:08
  a
• 11:08
  topic
• 11:09
  I
• 11:09
  really
• 11:09
  talked
• 11:09
  about
• 11:09
  on
• 11:09
  our
• 11:09
  weekly
• 11:10
  podcast
• 11:10
  all
• 11:10
  the
• 11:10
  time.
• 11:11
  I
• 11:11
  think,
• 11:11
  you
• 11:12
  know,
• 11:12
  when
• 11:12
  I,
• 11:12
  when
• 11:12
  I
• 11:12
  attend
• 11:12
  these
• 11:13
  conferences,
• 11:13
  I
• 11:13
  like
• 11:13
  to
• 11:13
  try
• 11:13
  to
• 11:14
  step
• 11:14
  into
• 11:14
  the
• 11:14
  shoes
• 11:14
  of,
• 11:15
  you
• 11:15
  know,
• 11:15
  being
• 11:15
  a
• 11:15
  former
• 11:15
  high
• 11:15
  level
• 11:16
  executive
• 11:16
  at
• 11:16
  a
• 11:16
  retailer
• 11:17
  and
• 11:17
  say,
• 11:17
  okay,
• 11:17
  like
• 11:17
  what
• 11:17
  is
• 11:18
  my
• 11:18
  big
• 11:18
  takeaway?
• 11:19
  And
• 11:20
  the
• 11:20
  nugget
• 11:20
  for
• 11:20
  me,
• 11:21
  if
• 11:21
  I
• 11:21
  was
• 11:21
  going
• 11:21
  back
• 11:21
  to
• 11:22
  my
• 11:22
  teams
• 11:22
  in
• 11:22
  my
• 11:23
  office
• 11:23
  would
• 11:23
  be
• 11:24
  it
• 11:24
  was
• 11:24
  what
• 11:24
  Abby
• 11:24
  Starch
• 11:25
  said
• 11:25
  in
• 11:25
  regards
• 11:26
  to
• 11:26
  the
• 11:26
  overall
• 11:26
  umbrella
• 11:27
  topic,
• 11:27
  which
• 11:27
  is
• 11:28
  technology's
• 11:29
  changing
• 11:29
  so
• 11:29
  fast
• 11:30
  that
• 11:30
  our
• 11:31
  five
• 11:31
  year
• 11:31
  planning
• 11:32
  cycles
• 11:32
  are
• 11:32
  not
• 11:32
  the
• 11:33
  right
• 11:33
  way
• 11:33
  to
• 11:33
  plan
• 11:33
  anymore.
• 11:34
  So
• 11:35
  I
• 11:35
  would
• 11:35
  actually
• 11:35
  take
• 11:35
  that
• 11:35
  back
• 11:36
  right
• 11:36
  now
• 11:36
  and
• 11:36
  say,
• 11:36
  okay,
• 11:37
  we
• 11:37
  have
• 11:37
  to
• 11:38
  change
• 11:38
  the
• 11:38
  way
• 11:38
  we're
• 11:39
  doing
• 11:39
  our
• 11:39
  planning.
• 11:39
  And
• 11:39
  now
• 11:40
  I
• 11:40
  don't
• 11:40
  know
• 11:40
  what
• 11:40
  that
• 11:40
  means
• 11:40
  for
• 11:40
  every
• 11:41
  organization,
• 11:41
  but
• 11:41
  I
• 11:41
  think
• 11:42
  it's
• 11:42
  gotta
• 11:42
  be
• 11:42
  on
• 11:42
  faster
• 11:43
  cycles.
• 11:43
  More
• 11:44
  typical
• 11:44
  of
• 11:44
  what
• 11:44
  you'd
• 11:45
  see
• 11:45
  like
• 11:45
  in
• 11:45
  a
• 11:45
  product
• 11:46
  management
• 11:46
  cycle,
• 11:47
  you
• 11:47
  know,
• 11:47
  in
• 11:48
  digital
• 11:48
  too,
• 11:48
  you
• 11:49
  gotta
• 11:49
  take
• 11:49
  that
• 11:49
  throughout
• 11:49
  the
• 11:50
  whole
• 11:50
  organization.
• 11:50
  Cause
• 11:51
  you
• 11:51
  just
• 11:51
  don't
• 11:51
  know
• 11:52
  what
• 11:52
  you're
• 11:52
  shooting
• 11:53
  for
• 11:53
  for
• 11:54
  a
• 11:54
  very
• 11:54
  long
• 11:54
  time
• 11:54
  horizon.
• 11:55
  Right,
• 11:56
  Great,
• 11:56
  great
• 11:57
  way
• 11:57
  to
• 11:57
  wrap
• 11:57
  that
• 11:57
  one
• 11:57
  up.
• 11:58
  Let's
• 11:58
  go
• 11:58
  to
• 11:59
  the
• 11:59
  next
• 11:59
  one.
• 11:59
  In
• 12:00
  store
• 12:00
  efficiency
• 12:01
  and
• 12:01
  engagement.
• 12:02
  Chris,
• 12:02
  we're
• 12:02
  going
• 12:02
  back
• 12:03
  to
• 12:03
  you
• 12:03
  on
• 12:03
  this
• 12:03
  one.
• 12:04
  Oh,
• 12:04
  okay.
• 12:05
  Yeah.
• 12:06
  In
• 12:06
  store
• 12:06
  efficiency.
• 12:07
  Well
• 12:08
  so
• 12:08
  yeah,
• 12:08
  going
• 12:08
  back
• 12:08
  to
• 12:08
  tech
• 12:09
  again.
• 12:09
  I
• 12:09
  mean,
• 12:09
  I
• 12:09
  think
• 12:09
  tech,
• 12:10
  you
• 12:10
  know,
• 12:10
  in
• 12:10
  general
• 12:10
  can
• 12:11
  be
• 12:11
  used
• 12:11
  to
• 12:11
  either
• 12:12
  solve
• 12:12
  a
• 12:12
  problem
• 12:12
  or
• 12:13
  capture
• 12:13
  an
• 12:13
  opportunity.
• 12:14
  Right.
• 12:14
  And
• 12:14
  that
• 12:14
  opportunity
• 12:15
  can
• 12:15
  be
• 12:15
  latent.
• 12:15
  And
• 12:15
  I
• 12:16
  think
• 12:16
  my
• 12:16
  big
• 12:17
  takeaway
• 12:17
  from
• 12:18
  this
• 12:18
  show
• 12:18
  and
• 12:19
  also
• 12:19
  for
• 12:19
  the
• 12:19
  grocery
• 12:20
  industry
• 12:20
  is
• 12:21
  the
• 12:21
  best
• 12:21
  application
• 12:22
  of
• 12:22
  tech
• 12:22
  right
• 12:23
  now
• 12:23
  is
• 12:23
  probably
• 12:24
  to
• 12:24
  make
• 12:24
  your
• 12:25
  stores
• 12:26
  more
• 12:26
  productive
• 12:26
  and
• 12:27
  more
• 12:27
  efficient.
• 12:27
  That's
• 12:28
  where
• 12:28
  I'd
• 12:28
  be
• 12:28
  focusing
• 12:29
  my
• 12:29
  technology
• 12:29
  infrastructure
• 12:30
  investments.
• 12:31
  And
• 12:31
  so
• 12:31
  it'd
• 12:31
  be
• 12:31
  things
• 12:31
  like,
• 12:32
  you
• 12:32
  know,
• 12:32
  how
• 12:32
  do
• 12:32
  I
• 12:33
  get
• 12:33
  better
• 12:33
  inventory
• 12:33
  accuracy
• 12:34
  on
• 12:34
  shelf,
• 12:34
  how
• 12:35
  do
• 12:35
  I
• 12:35
  reduce
• 12:36
  my
• 12:36
  pricing
• 12:36
  workload
• 12:37
  for
• 12:37
  this
• 12:37
  employee
• 12:38
  savings
• 12:38
  as
• 12:38
  well
• 12:39
  because
• 12:39
  of
• 12:39
  the
• 12:39
  fact
• 12:40
  that
• 12:40
  employees
• 12:40
  hate
• 12:40
  doing
• 12:41
  that
• 12:41
  job.
• 12:41
  I'd
• 12:41
  be
• 12:42
  looking
• 12:42
  at,
• 12:42
  you
• 12:43
  know,
• 12:43
  all
• 12:43
  those
• 12:43
  things
• 12:43
  that
• 12:44
  also
• 12:44
  help
• 12:44
  aid
• 12:44
  employee
• 12:45
  retention
• 12:45
  that
• 12:46
  just
• 12:46
  make
• 12:46
  their
• 12:46
  lives
• 12:47
  that
• 12:47
  much
• 12:47
  better
• 12:48
  and
• 12:48
  that
• 12:48
  much
• 12:48
  simpler
• 12:49
  as
• 12:49
  they're
• 12:49
  working
• 12:49
  day
• 12:50
  to
• 12:50
  day.
• 12:50
  That
• 12:50
  would
• 12:50
  be
• 12:51
  kind
• 12:51
  of
• 12:51
  my
• 12:52
  big
• 12:52
  takeaway
• 12:52
  on
• 12:52
  this
• 12:53
  topic.
• 12:53
  Yeah,
• 12:53
  Rock.
• 12:54
  There
• 12:54
  were
• 12:54
  a
• 12:54
  few
• 12:55
  startup
• 12:55
  pitch
• 12:56
  winners
• 12:57
  that
• 12:57
  you
• 12:57
  wanted
• 12:58
  to
• 12:58
  call
• 12:58
  out
• 12:58
  I
• 12:58
  know,
• 12:59
  because
• 12:59
  they
• 12:59
  were
• 12:59
  really
• 13:00
  focusing
• 13:00
  on
• 13:00
  what
• 13:00
  Chris
• 13:01
  just
• 13:01
  talked
• 13:01
  about.
• 13:02
  Yeah,
• 13:02
  exactly.
• 13:02
  So
• 13:03
  I
• 13:03
  think
• 13:03
  that
• 13:04
  as
• 13:05
  a
• 13:05
  part
• 13:05
  of
• 13:05
  the
• 13:05
  Zeitgeist
• 13:06
  presentation
• 13:06
  we
• 13:06
  said
• 13:07
  some
• 13:07
  similar
• 13:07
  things,
• 13:07
  which
• 13:08
  is
• 13:08
  that
• 13:10
  when
• 13:10
  it
• 13:10
  comes
• 13:11
  to
• 13:11
  technology
• 13:12
  adoption,
• 13:14
  thinking
• 13:14
  about
• 13:15
  in
• 13:15
  store
• 13:15
  efficiency
• 13:16
  is
• 13:17
  a
• 13:17
  good
• 13:18
  way
• 13:18
  and
• 13:19
  route
• 13:19
  to
• 13:19
  go.
• 13:20
  And
• 13:20
  particularly
• 13:21
  robotics
• 13:22
  was,
• 13:23
  was
• 13:23
  one
• 13:23
  of
• 13:23
  the
• 13:23
  technology
• 13:24
  use
• 13:24
  cases
• 13:24
  that
• 13:25
  we
• 13:25
  called
• 13:25
  out.
• 13:26
  And
• 13:26
  it
• 13:26
  sounds
• 13:27
  like
• 13:27
  the
• 13:27
  judges
• 13:28
  of
• 13:28
  Shark
• 13:29
  Reef
• 13:29
  startup
• 13:30
  pitch
• 13:30
  this
• 13:30
  year
• 13:31
  were
• 13:31
  aligned
• 13:31
  in
• 13:31
  that
• 13:32
  thinking
• 13:33
  because
• 13:33
  they
• 13:34
  selected
• 13:34
  as
• 13:34
  the
• 13:35
  judges
• 13:35
  choice
• 13:35
  winner
• 13:36
  Muse,
• 13:36
  which
• 13:37
  is
• 13:37
  a
• 13:37
  really
• 13:37
  interesting
• 13:38
  company
• 13:38
  that
• 13:38
  focuses
• 13:39
  on
• 13:39
  in
• 13:40
  store
• 13:40
  robotics
• 13:40
  to
• 13:41
  Chris's
• 13:42
  point,
• 13:42
  to
• 13:42
  scan
• 13:43
  inventory
• 13:45
  in
• 13:45
  the
• 13:45
  owls.
• 13:46
  But
• 13:47
  it's
• 13:47
  also
• 13:47
  kind
• 13:47
  of
• 13:48
  a
• 13:48
  modular
• 13:50
  robot,
• 13:52
  meaning
• 13:52
  that
• 13:52
  there's
• 13:53
  different
• 13:53
  attachments
• 13:53
  to
• 13:54
  it.
• 13:54
  So
• 13:54
  it
• 13:54
  can
• 13:55
  also
• 13:55
  kind
• 13:56
  of
• 13:56
  serve
• 13:56
  and
• 13:57
  help
• 13:57
  with
• 13:58
  e
• 13:58
  commerce
• 13:59
  orders
• 14:00
  as
• 14:00
  well
• 14:00
  and
• 14:00
  getting
• 14:00
  items
• 14:01
  from
• 14:01
  one
• 14:01
  part
• 14:02
  of
• 14:02
  the
• 14:02
  store
• 14:03
  to
• 14:03
  another.
• 14:04
  So
• 14:05
  it's
• 14:06
  kind
• 14:06
  of
• 14:06
  adaptable
• 14:07
  in
• 14:07
  a
• 14:07
  certain
• 14:07
  extent.
• 14:08
  Yeah,
• 14:09
  I
• 14:09
  agree.
• 14:09
  I
• 14:09
  feel
• 14:10
  like
• 14:11
  the
• 14:11
  topic
• 14:12
  of
• 14:12
  inventory
• 14:12
  visibility
• 14:13
  seemed
• 14:13
  to
• 14:14
  be
• 14:14
  the
• 14:14
  place
• 14:14
  where
• 14:15
  the
• 14:16
  majority
• 14:16
  of
• 14:16
  retailers
• 14:17
  and
• 14:17
  brands
• 14:18
  that
• 14:18
  we've
• 14:18
  spoken
• 14:19
  to
• 14:19
  over
• 14:19
  the
• 14:19
  course
• 14:19
  of
• 14:19
  the
• 14:20
  last
• 14:20
  few
• 14:20
  days
• 14:20
  were
• 14:21
  focusing
• 14:21
  in
• 14:21
  on.
• 14:22
  And
• 14:22
  I
• 14:22
  think
• 14:22
  the
• 14:22
  other
• 14:22
  important
• 14:23
  thing
• 14:24
  about
• 14:24
  that
• 14:24
  was
• 14:25
  it
• 14:25
  also
• 14:25
  depends
• 14:26
  on
• 14:26
  the
• 14:26
  ready
• 14:26
  readiness
• 14:27
  of
• 14:27
  your
• 14:27
  teams
• 14:28
  and
• 14:28
  how
• 14:28
  quickly
• 14:28
  they
• 14:29
  can
• 14:29
  take
• 14:29
  the
• 14:29
  data
• 14:30
  and
• 14:30
  make
• 14:30
  it
• 14:30
  actionable.
• 14:31
  So
• 14:31
  there's
• 14:31
  robotics,
• 14:32
  there's
• 14:32
  fixed
• 14:32
  position
• 14:33
  cameras,
• 14:33
  there's
• 14:34
  individuals
• 14:35
  wandering
• 14:36
  the
• 14:36
  store
• 14:36
  aisles
• 14:37
  who
• 14:37
  can
• 14:38
  look
• 14:38
  at
• 14:38
  inventory
• 14:38
  visibility.
• 14:39
  But
• 14:39
  it
• 14:39
  really
• 14:39
  depends
• 14:40
  on
• 14:40
  how
• 14:40
  quickly
• 14:41
  your
• 14:41
  teams
• 14:42
  are
• 14:42
  able
• 14:42
  to
• 14:42
  take
• 14:43
  that
• 14:43
  data,
• 14:44
  what
• 14:44
  items
• 14:45
  in
• 14:45
  their
• 14:45
  to
• 14:46
  do
• 14:46
  list
• 14:46
  for
• 14:46
  the
• 14:46
  day
• 14:47
  they
• 14:47
  can
• 14:47
  prioritize
• 14:48
  for
• 14:48
  their
• 14:48
  team
• 14:49
  so
• 14:49
  that
• 14:49
  you
• 14:49
  can
• 14:50
  make
• 14:51
  that
• 14:51
  data,
• 14:51
  you
• 14:52
  can
• 14:52
  take
• 14:52
  that
• 14:52
  shelf
• 14:53
  visibility
• 14:53
  that
• 14:53
  you
• 14:54
  have
• 14:54
  and
• 14:54
  turn
• 14:54
  it
• 14:55
  into
• 14:55
  something
• 14:55
  that
• 14:55
  can
• 14:55
  really
• 14:56
  make
• 14:56
  an
• 14:56
  impact
• 14:56
  on
• 14:56
  the
• 14:57
  business.
• 14:58
  Ben,
• 14:59
  in
• 14:59
  store
• 15:00
  efficiency
• 15:00
  and
• 15:00
  engagement,
• 15:01
  was
• 15:01
  there
• 15:01
  anything
• 15:02
  that
• 15:02
  stuck
• 15:02
  with
• 15:02
  you?
• 15:03
  I
• 15:03
  mean,
• 15:03
  yeah,
• 15:04
  just
• 15:04
  to
• 15:04
  round
• 15:04
  us
• 15:04
  out,
• 15:04
  I
• 15:04
  think
• 15:05
  this
• 15:05
  has
• 15:05
  been
• 15:05
  a
• 15:05
  huge
• 15:05
  topic.
• 15:06
  This
• 15:06
  would
• 15:06
  probably
• 15:06
  be
• 15:06
  my
• 15:06
  number
• 15:07
  one
• 15:07
  and
• 15:08
  I
• 15:08
  think
• 15:08
  if
• 15:08
  I
• 15:08
  were
• 15:08
  to
• 15:08
  summarize
• 15:09
  and
• 15:10
  to
• 15:10
  paraphrase,
• 15:10
  I
• 15:10
  think
• 15:11
  it's
• 15:11
  all
• 15:11
  about
• 15:11
  the
• 15:11
  store.
• 15:12
  Stupid.
• 15:15
  You
• 15:16
  want
• 15:16
  to
• 15:16
  get
• 15:16
  behind
• 15:16
  the
• 15:16
  E
• 15:17
  Comm
• 15:17
  growth.
• 15:17
  Even
• 15:18
  Ocado
• 15:18
  were
• 15:18
  on
• 15:19
  stage
• 15:19
  saying
• 15:19
  if
• 15:19
  you
• 15:20
  want
• 15:20
  to
• 15:20
  drive
• 15:20
  E
• 15:20
  Comm
• 15:21
  growth,
• 15:21
  you've
• 15:21
  got
• 15:21
  to
• 15:21
  get
• 15:21
  your
• 15:21
  stores
• 15:22
  running
• 15:22
  and
• 15:22
  then
• 15:22
  there
• 15:22
  is
• 15:22
  a
• 15:22
  time
• 15:23
  to
• 15:23
  move
• 15:23
  into
• 15:23
  automation.
• 15:24
  You
• 15:25
  want
• 15:25
  to
• 15:25
  build
• 15:25
  a
• 15:25
  big
• 15:25
  retail
• 15:26
  media
• 15:26
  business
• 15:26
  in
• 15:27
  grocery
• 15:27
  where
• 15:28
  you've
• 15:28
  got
• 15:28
  to
• 15:28
  get
• 15:28
  your
• 15:28
  stores
• 15:29
  involved
• 15:29
  in
• 15:29
  that
• 15:29
  and
• 15:29
  you've
• 15:29
  got
• 15:30
  to
• 15:30
  activate.
• 15:30
  So
• 15:30
  everything
• 15:31
  is
• 15:31
  reaching
• 15:31
  back
• 15:31
  to
• 15:32
  the
• 15:32
  stores
• 15:32
  I
• 15:32
  think,
• 15:32
  as
• 15:33
  it
• 15:33
  should.
• 15:33
  And
• 15:34
  I'm
• 15:34
  really
• 15:34
  pleased
• 15:34
  that
• 15:34
  that's
• 15:34
  where
• 15:35
  the
• 15:35
  conversation's
• 15:35
  been
• 15:35
  in
• 15:35
  the
• 15:36
  last
• 15:36
  Few
• 15:36
  days.
• 15:36
  Right.
• 15:37
  All
• 15:37
  right,
• 15:37
  let's
• 15:37
  go
• 15:38
  to
• 15:38
  next.
• 15:38
  The
• 15:38
  next
• 15:39
  topic,
• 15:40
  digital
• 15:40
  demand
• 15:41
  creation.
• 15:42
  I
• 15:43
  will
• 15:43
  start
• 15:44
  this
• 15:44
  one
• 15:44
  off
• 15:44
  because
• 15:45
  as
• 15:45
  you
• 15:45
  mentioned,
• 15:45
  Ben,
• 15:46
  I
• 15:46
  was
• 15:46
  on
• 15:46
  stage
• 15:46
  with
• 15:47
  the
• 15:47
  founder
• 15:48
  of
• 15:48
  Poppy.
• 15:50
  One
• 15:50
  of
• 15:50
  the
• 15:50
  quotes
• 15:50
  that
• 15:51
  she
• 15:51
  said
• 15:51
  that
• 15:51
  really
• 15:52
  stuck
• 15:52
  with
• 15:52
  me
• 15:52
  was
• 15:53
  that
• 15:53
  80%
• 15:54
  of
• 15:54
  what
• 15:54
  we
• 15:54
  do
• 15:54
  at
• 15:54
  Poppy
• 15:55
  is
• 15:55
  planned,
• 15:56
  but
• 15:56
  10%
• 15:57
  is
• 15:57
  very
• 15:57
  opportunistic
• 15:59
  based
• 15:59
  on
• 15:59
  viral
• 16:00
  trends.
• 16:00
  If
• 16:00
  something
• 16:01
  goes
• 16:01
  viral,
• 16:01
  how
• 16:02
  did
• 16:02
  we
• 16:02
  make
• 16:02
  a
• 16:02
  flavor
• 16:03
  out
• 16:03
  of
• 16:03
  it?
• 16:03
  That
• 16:03
  was
• 16:04
  Allison
• 16:04
  Ellsworth
• 16:05
  and
• 16:05
  so
• 16:05
  she
• 16:05
  Ellsworth
• 16:06
  and
• 16:06
  she
• 16:06
  talked
• 16:07
  about
• 16:07
  how
• 16:07
  they
• 16:07
  have
• 16:08
  to
• 16:08
  build
• 16:08
  these
• 16:08
  teams.
• 16:09
  Like
• 16:09
  they
• 16:09
  have
• 16:09
  a
• 16:09
  culture
• 16:10
  team
• 16:10
  at
• 16:10
  Poppy
• 16:11
  that
• 16:11
  really
• 16:11
  focuses
• 16:12
  on
• 16:12
  being
• 16:12
  able
• 16:13
  to
• 16:13
  take
• 16:14
  action
• 16:14
  on
• 16:15
  the
• 16:15
  10%
• 16:15
  of
• 16:16
  the
• 16:16
  content
• 16:17
  or
• 16:17
  of
• 16:18
  the
• 16:18
  digital
• 16:18
  demand
• 16:19
  that
• 16:19
  they're
• 16:19
  getting.
• 16:19
  And
• 16:20
  they
• 16:20
  take
• 16:20
  that
• 16:20
  and
• 16:21
  it's
• 16:21
  like
• 16:21
  a
• 16:21
  stage
• 16:21
  SWAT
• 16:22
  team
• 16:22
  that
• 16:22
  can
• 16:22
  go
• 16:22
  and
• 16:22
  take
• 16:23
  action
• 16:23
  on
• 16:23
  that
• 16:23
  right
• 16:23
  away.
• 16:24
  And
• 16:24
  the
• 16:24
  second
• 16:25
  thing
• 16:25
  that
• 16:25
  she
• 16:25
  pointed
• 16:25
  out
• 16:26
  that
• 16:26
  I
• 16:26
  think
• 16:26
  is
• 16:26
  also
• 16:27
  really
• 16:27
  pertinent
• 16:28
  to
• 16:28
  our
• 16:28
  earlier
• 16:28
  conversation
• 16:29
  about
• 16:29
  agentic
• 16:30
  AI
• 16:30
  is
• 16:32
  the
• 16:32
  focus
• 16:32
  on
• 16:33
  creators
• 16:33
  and
• 16:34
  influencers
• 16:35
  and
• 16:35
  how
• 16:35
  important
• 16:36
  that
• 16:36
  is
• 16:36
  to
• 16:36
  the
• 16:36
  future
• 16:37
  of
• 16:37
  grocery
• 16:38
  retailers
• 16:39
  and
• 16:39
  brands.
• 16:40
  As
• 16:40
  agentic
• 16:41
  search
• 16:41
  becomes
• 16:42
  more
• 16:42
  popular,
• 16:43
  especially
• 16:44
  with
• 16:44
  the
• 16:44
  younger
• 16:45
  generations,
• 16:45
  when
• 16:46
  they're
• 16:46
  discovering
• 16:47
  and
• 16:47
  searching
• 16:47
  for
• 16:47
  production,
• 16:48
  brands
• 16:48
  will
• 16:49
  have
• 16:49
  to
• 16:49
  rely
• 16:49
  on
• 16:50
  those
• 16:50
  individuals
• 16:51
  to
• 16:51
  make
• 16:51
  sure
• 16:51
  that
• 16:51
  their
• 16:52
  content
• 16:52
  is
• 16:52
  showing
• 16:53
  up
• 16:53
  early
• 16:53
  on
• 16:54
  in
• 16:54
  those
• 16:54
  searches.
• 16:55
  Ben?
• 16:56
  Yeah,
• 16:57
  I
• 16:57
  completely
• 16:57
  agree.
• 16:57
  I
• 16:58
  mean
• 16:58
  it's
• 16:58
  such
• 16:59
  a
• 16:59
  big
• 16:59
  area
• 16:59
  for
• 17:00
  now
• 17:00
  and
• 17:00
  it
• 17:00
  will
• 17:00
  be
• 17:00
  going
• 17:01
  forward
• 17:01
  particularly
• 17:01
  for
• 17:02
  CPGs
• 17:02
  because
• 17:03
  it
• 17:03
  leans
• 17:03
  into
• 17:03
  a
• 17:04
  muscle
• 17:04
  which
• 17:04
  has
• 17:04
  been
• 17:05
  historically
• 17:05
  less
• 17:05
  developed.
• 17:06
  And
• 17:06
  that's
• 17:06
  why
• 17:07
  I
• 17:07
  think
• 17:07
  the
• 17:07
  Poppy
• 17:07
  conversation
• 17:08
  was
• 17:08
  so
• 17:08
  interesting
• 17:08
  to
• 17:09
  hear
• 17:09
  somebody
• 17:10
  having
• 17:11
  a
• 17:11
  specific
• 17:11
  team
• 17:12
  that
• 17:12
  has
• 17:12
  been
• 17:12
  built
• 17:13
  up
• 17:13
  and
• 17:13
  dedicated,
• 17:13
  the
• 17:14
  creature
• 17:14
  team
• 17:14
  just
• 17:14
  to
• 17:15
  activate.
• 17:16
  We
• 17:17
  shared
• 17:17
  a
• 17:17
  model
• 17:17
  during
• 17:17
  the
• 17:17
  zeitgeist
• 17:18
  which
• 17:18
  is
• 17:18
  something
• 17:19
  particularly
• 17:19
  thinking
• 17:19
  about
• 17:21
  around
• 17:22
  driving
• 17:22
  availability.
• 17:23
  And
• 17:24
  we
• 17:24
  talk
• 17:24
  about
• 17:24
  product
• 17:25
  availability,
• 17:25
  that
• 17:26
  is
• 17:26
  getting
• 17:26
  your
• 17:26
  product
• 17:27
  in
• 17:27
  front
• 17:27
  of
• 17:27
  the
• 17:27
  consumer
• 17:28
  wherever
• 17:28
  they
• 17:29
  want
• 17:29
  to
• 17:29
  buy
• 17:29
  it.
• 17:29
  But
• 17:29
  also
• 17:30
  mental
• 17:30
  availability.
• 17:31
  So
• 17:31
  driving
• 17:32
  that
• 17:33
  being
• 17:33
  front
• 17:33
  of
• 17:34
  mind
• 17:34
  and
• 17:34
  that
• 17:34
  mental
• 17:35
  availability
• 17:35
  has
• 17:36
  to
• 17:36
  be
• 17:36
  driven
• 17:36
  digitally.
• 17:37
  That's
• 17:37
  where
• 17:37
  consumers
• 17:38
  are.
• 17:38
  That's
• 17:38
  where
• 17:38
  you
• 17:39
  create
• 17:39
  demand.
• 17:40
  So
• 17:40
  bringing
• 17:40
  the
• 17:40
  two
• 17:41
  together.
• 17:42
  And
• 17:42
  look,
• 17:42
  there's
• 17:42
  been
• 17:43
  a
• 17:43
  whole
• 17:43
  series
• 17:43
  of
• 17:43
  conversations
• 17:44
  have
• 17:44
  been
• 17:44
  great
• 17:44
  around
• 17:44
  that.
• 17:45
  But
• 17:45
  yeah,
• 17:45
  it's
• 17:46
  massive
• 17:46
  for
• 17:46
  our
• 17:46
  industry.
• 17:47
  Right,
• 17:47
  right.
• 17:47
  You
• 17:47
  have
• 17:48
  to
• 17:48
  be
• 17:48
  thinking
• 17:48
  about
• 17:48
  where.
• 17:49
  How
• 17:49
  the
• 17:49
  consumer
• 17:50
  is
• 17:50
  interacting
• 17:50
  with
• 17:50
  the
• 17:51
  brand
• 17:52
  every
• 17:52
  space
• 17:53
  pre
• 17:53
  post
• 17:54
  and
• 17:55
  during
• 17:55
  their
• 17:55
  purchase.
• 17:56
  Rock,
• 17:57
  what
• 17:57
  about
• 17:57
  you?
• 17:57
  Anything
• 17:58
  that
• 17:58
  you'd
• 17:58
  throw
• 17:58
  in
• 17:59
  here
• 17:59
  for?
• 18:00
  Yeah,
• 18:00
  I
• 18:01
  mean
• 18:01
  I
• 18:01
  think
• 18:02
  we've
• 18:02
  always
• 18:03
  kind
• 18:03
  of.
• 18:03
  It's
• 18:04
  always
• 18:04
  been
• 18:04
  shared
• 18:05
  that
• 18:05
  while
• 18:06
  a
• 18:06
  lot
• 18:06
  of
• 18:06
  the
• 18:07
  transactions
• 18:08
  in
• 18:08
  grocery
• 18:09
  are
• 18:09
  taking
• 18:09
  place
• 18:09
  in
• 18:10
  physical,
• 18:10
  we
• 18:10
  all
• 18:11
  know
• 18:11
  that
• 18:12
  shoppers
• 18:12
  are
• 18:12
  digitally
• 18:13
  influenced.
• 18:14
  That's
• 18:14
  been
• 18:14
  said
• 18:15
  a
• 18:15
  million
• 18:15
  zillion
• 18:16
  times.
• 18:16
  But
• 18:17
  I
• 18:17
  think
• 18:17
  that
• 18:18
  in
• 18:18
  addition
• 18:18
  to
• 18:19
  kind
• 18:19
  of
• 18:19
  helping
• 18:19
  with
• 18:19
  that
• 18:20
  digital
• 18:20
  demand
• 18:20
  creation
• 18:21
  and,
• 18:22
  and
• 18:22
  helping
• 18:22
  with
• 18:23
  conversion
• 18:23
  and
• 18:23
  transactions
• 18:24
  are
• 18:24
  kind
• 18:24
  of
• 18:25
  tools
• 18:25
  out
• 18:25
  there.
• 18:26
  So
• 18:27
  I
• 18:27
  would
• 18:27
  have
• 18:27
  to
• 18:27
  go
• 18:27
  back
• 18:28
  to
• 18:28
  Shark
• 18:28
  Reef
• 18:29
  startup
• 18:29
  pitch
• 18:29
  to
• 18:30
  share
• 18:31
  that.
• 18:32
  Yeah,
• 18:33
  startup
• 18:33
  pitch,
• 18:34
  it's
• 18:34
  all
• 18:34
  aligning.
• 18:35
  But
• 18:35
  yeah,
• 18:36
  one
• 18:36
  of
• 18:36
  the
• 18:36
  audience
• 18:37
  choice
• 18:37
  winners
• 18:37
  there
• 18:38
  was
• 18:38
  a
• 18:38
  company
• 18:38
  called
• 18:39
  Scrollmark
• 18:39
  and
• 18:39
  they're
• 18:40
  using
• 18:40
  Agentic.
• 18:41
  Yeah,
• 18:41
  they're
• 18:42
  using
• 18:42
  Agentic
• 18:42
  AI
• 18:43
  to
• 18:44
  assist
• 18:44
  in
• 18:44
  support
• 18:45
  on
• 18:45
  social.
• 18:46
  And
• 18:46
  how
• 18:46
  do
• 18:46
  you
• 18:47
  kind
• 18:47
  of
• 18:47
  engage
• 18:47
  shoppers
• 18:49
  in
• 18:49
  that
• 18:49
  way
• 18:50
  and
• 18:50
  doing
• 18:50
  so
• 18:51
  in
• 18:51
  a
• 18:51
  way
• 18:51
  that
• 18:52
  kind
• 18:52
  of
• 18:52
  gets
• 18:53
  you
• 18:53
  from
• 18:54
  awareness
• 18:54
  and
• 18:55
  engagement
• 18:55
  all
• 18:55
  the
• 18:55
  way
• 18:56
  down
• 18:56
  to
• 18:57
  transactions.
• 18:57
  And
• 18:58
  so
• 18:59
  that
• 18:59
  can
• 18:59
  certainly
• 18:59
  happen
• 19:00
  just
• 19:01
  exclusively
• 19:01
  in
• 19:02
  the
• 19:02
  digital
• 19:02
  space,
• 19:02
  but
• 19:03
  there's
• 19:03
  also
• 19:04
  opportunity
• 19:04
  for
• 19:04
  that
• 19:05
  to
• 19:05
  be
• 19:06
  something
• 19:06
  that
• 19:06
  starts
• 19:06
  on
• 19:07
  the
• 19:07
  digital
• 19:07
  side
• 19:07
  and
• 19:07
  ends
• 19:08
  in
• 19:08
  kind
• 19:08
  of
• 19:09
  grocery
• 19:09
  transactions
• 19:10
  in
• 19:10
  a
• 19:10
  physical
• 19:11
  store.
• 19:11
  Yeah.
• 19:12
  Well
• 19:12
  that's
• 19:12
  a
• 19:12
  good
• 19:13
  segue
• 19:13
  into
• 19:14
  our
• 19:14
  next
• 19:14
  topic,
• 19:15
  retail
• 19:15
  media.
• 19:16
  No
• 19:16
  one's
• 19:17
  going
• 19:17
  to
• 19:17
  be
• 19:17
  surprised,
• 19:17
  Ben
• 19:18
  Miller,
• 19:18
  that
• 19:18
  we're
• 19:18
  going
• 19:18
  to
• 19:19
  you
• 19:19
  first
• 19:19
  on
• 19:19
  this
• 19:19
  one.
• 19:22
  It's
• 19:22
  a
• 19:22
  topic
• 19:22
  that
• 19:22
  I
• 19:23
  think
• 19:23
  a
• 19:24
  lot
• 19:24
  about
• 19:24
  because
• 19:24
  I
• 19:25
  know
• 19:25
  it
• 19:25
  occupies
• 19:25
  a
• 19:25
  lot
• 19:26
  of
• 19:26
  thought
• 19:26
  process
• 19:27
  for,
• 19:27
  for,
• 19:28
  for
• 19:28
  our
• 19:28
  community
• 19:28
  and
• 19:29
  I
• 19:30
  think
• 19:30
  we've
• 19:30
  put
• 19:30
  forward
• 19:31
  a
• 19:31
  bit
• 19:31
  of
• 19:31
  a
• 19:31
  model
• 19:31
  where
• 19:32
  we
• 19:32
  think
• 19:32
  that
• 19:32
  retail
• 19:33
  media
• 19:33
  in
• 19:33
  groceries
• 19:34
  entering
• 19:34
  into
• 19:34
  a
• 19:35
  new
• 19:35
  era.
• 19:36
  So
• 19:36
  we're
• 19:36
  calling
• 19:36
  it
• 19:36
  the,
• 19:36
  the,
• 19:37
  the
• 19:37
  Age
• 19:37
  of
• 19:38
  Reckoning.
• 19:38
  Okay.
• 19:39
  For
• 19:39
  both.
• 19:39
  What,
• 19:40
  what,
• 19:40
  what
• 19:40
  do
• 19:40
  we
• 19:40
  really
• 19:40
  mean?
• 19:42
  Retail
• 19:43
  media
• 19:43
  has
• 19:43
  grown
• 19:43
  up
• 19:43
  online.
• 19:44
  It's
• 19:44
  about
• 19:45
  closing
• 19:45
  of
• 19:45
  attribution
• 19:46
  and
• 19:46
  it's
• 19:46
  about
• 19:46
  bottom
• 19:47
  of
• 19:47
  the
• 19:47
  funnel
• 19:47
  conversion
• 19:48
  at
• 19:48
  point
• 19:48
  of
• 19:48
  purchase.
• 19:50
  So
• 19:51
  how
• 19:51
  do
• 19:51
  you
• 19:51
  apply
• 19:51
  that
• 19:51
  to
• 19:51
  grocery
• 19:52
  where
• 19:52
  80
• 19:53
  to
• 19:53
  90%
• 19:53
  depending
• 19:54
  on
• 19:54
  your
• 19:54
  market
• 19:54
  is
• 19:54
  in
• 19:55
  store?
• 19:55
  Well,
• 19:55
  I
• 19:56
  think
• 19:56
  we're
• 19:56
  seeing
• 19:57
  retail
• 19:58
  media
• 19:58
  networks
• 19:59
  developing
• 19:59
  grocery
• 20:00
  in
• 20:00
  a
• 20:00
  really
• 20:00
  different
• 20:00
  way.
• 20:01
  It's
• 20:01
  about
• 20:02
  activating
• 20:02
  the
• 20:03
  store
• 20:03
  and
• 20:03
  the
• 20:04
  online.
• 20:04
  It's
• 20:05
  full
• 20:05
  funnel
• 20:05
  so
• 20:05
  it's
• 20:06
  brand
• 20:06
  and
• 20:06
  bringing
• 20:07
  brand
• 20:07
  dollars
• 20:08
  rather
• 20:08
  just
• 20:08
  just
• 20:08
  converting
• 20:09
  trade
• 20:10
  spend.
• 20:11
  And
• 20:11
  yeah,
• 20:12
  I
• 20:12
  think
• 20:13
  we're
• 20:13
  seeing
• 20:13
  that
• 20:13
  in
• 20:14
  grocery
• 20:14
  more
• 20:14
  than
• 20:14
  we're
• 20:15
  seeing
• 20:15
  anywhere
• 20:15
  else.
• 20:15
  And
• 20:16
  I
• 20:16
  think
• 20:16
  grocery
• 20:17
  traditionally
• 20:17
  has
• 20:18
  been
• 20:18
  an
• 20:18
  industry
• 20:18
  where
• 20:18
  there's
• 20:18
  been
• 20:19
  a
• 20:19
  lot
• 20:19
  of
• 20:19
  trade
• 20:19
  spend
• 20:19
  so
• 20:20
  there's
• 20:20
  muscle
• 20:21
  to
• 20:21
  build
• 20:22
  on.
• 20:23
  So
• 20:23
  I
• 20:23
  think
• 20:23
  the
• 20:24
  successful
• 20:25
  retail
• 20:25
  media
• 20:25
  models
• 20:26
  that
• 20:26
  we
• 20:26
  believe
• 20:26
  going
• 20:27
  forward
• 20:27
  in
• 20:27
  grocery
• 20:28
  will
• 20:28
  be
• 20:28
  those
• 20:28
  that
• 20:29
  match
• 20:30
  your
• 20:30
  online
• 20:31
  activation,
• 20:32
  whether
• 20:32
  that's
• 20:33
  shopping
• 20:33
  at
• 20:33
  home
• 20:33
  or
• 20:34
  whether
• 20:34
  that's
• 20:34
  using
• 20:34
  apps
• 20:34
  in
• 20:35
  store
• 20:35
  with
• 20:35
  in
• 20:36
  store,
• 20:36
  you
• 20:36
  know,
• 20:37
  media
• 20:37
  opportunities,
• 20:38
  screens,
• 20:38
  banners,
• 20:40
  top
• 20:40
  of
• 20:40
  funnel
• 20:40
  work
• 20:42
  and
• 20:42
  then
• 20:42
  be
• 20:42
  able
• 20:42
  to
• 20:42
  join
• 20:43
  the
• 20:43
  team
• 20:43
  together.
• 20:43
  And
• 20:44
  we've
• 20:44
  kind
• 20:45
  of
• 20:45
  shared
• 20:45
  some
• 20:45
  examples
• 20:45
  and
• 20:45
  some
• 20:46
  case
• 20:46
  studies
• 20:46
  around
• 20:46
  that.
• 20:47
  Yeah.
• 20:47
  Chris,
• 20:47
  you
• 20:48
  and
• 20:48
  I
• 20:48
  talked
• 20:48
  to
• 20:49
  a
• 20:49
  couple
• 20:49
  Retail
• 20:50
  media,
• 20:52
  I
• 20:52
  guess,
• 20:53
  executives
• 20:53
  from
• 20:53
  Albertsons
• 20:54
  and
• 20:54
  from
• 20:55
  Sam's
• 20:55
  Club
• 20:55
  who
• 20:56
  were
• 20:56
  doing
• 20:56
  exactly
• 20:57
  what
• 20:57
  Ben
• 20:57
  talked
• 20:57
  about.
• 20:58
  Yeah,
• 20:58
  we
• 20:58
  did.
• 20:59
  Yeah.
• 21:00
  I
• 21:00
  mean,
• 21:00
  we
• 21:00
  talked
• 21:00
  Harvey
• 21:01
  Ma
• 21:01
  from
• 21:01
  Sam's
• 21:01
  Club.
• 21:02
  Yeah,
• 21:02
  he,
• 21:02
  you
• 21:02
  know,
• 21:02
  he
• 21:03
  was.
• 21:03
  They.
• 21:03
  They're
• 21:03
  actually
• 21:03
  branding
• 21:04
  their
• 21:04
  network
• 21:04
  as
• 21:05
  the
• 21:05
  Retail
• 21:05
  Experience
• 21:06
  Network.
• 21:06
  Right.
• 21:07
  That's
• 21:07
  how
• 21:07
  they're
• 21:07
  looking
• 21:07
  at
• 21:08
  it
• 21:08
  versus
• 21:08
  Media
• 21:08
  Network.
• 21:09
  Yeah.
• 21:09
  Rxn.
• 21:10
  Rxn.
• 21:12
  Yeah.
• 21:12
  Kind
• 21:12
  of
• 21:12
  cool.
• 21:13
  And,
• 21:13
  and
• 21:14
  so
• 21:14
  what's
• 21:14
  interesting
• 21:14
  about
• 21:14
  that
• 21:15
  is,
• 21:15
  you
• 21:15
  know,
• 21:15
  and
• 21:16
  he
• 21:16
  was
• 21:16
  talking
• 21:16
  very
• 21:16
  overtly
• 21:17
  about
• 21:18
  using
• 21:19
  the
• 21:19
  network
• 21:20
  as
• 21:20
  a
• 21:20
  way
• 21:20
  to
• 21:21
  bring
• 21:21
  brands
• 21:21
  into
• 21:22
  the
• 21:22
  store
• 21:22
  to
• 21:23
  create
• 21:23
  physical
• 21:24
  experiences.
• 21:24
  Like
• 21:24
  the
• 21:25
  ones
• 21:25
  you
• 21:25
  typically
• 21:25
  think
• 21:25
  about
• 21:25
  are
• 21:26
  like
• 21:26
  sampling,
• 21:26
  like,
• 21:26
  how
• 21:27
  do
• 21:27
  you
• 21:27
  do
• 21:27
  a
• 21:27
  sampling
• 21:27
  event
• 21:27
  and
• 21:28
  get
• 21:28
  attribution.
• 21:28
  But
• 21:28
  he
• 21:28
  was
• 21:29
  throwing
• 21:29
  out
• 21:29
  things
• 21:29
  like,
• 21:29
  you
• 21:30
  know,
• 21:30
  come
• 21:30
  in
• 21:30
  and
• 21:30
  throw
• 21:31
  a
• 21:31
  baseball
• 21:31
  or
• 21:31
  a
• 21:31
  football
• 21:31
  in
• 21:32
  the
• 21:32
  store,
• 21:32
  you
• 21:32
  know,
• 21:33
  so
• 21:33
  your
• 21:33
  mind
• 21:33
  can
• 21:33
  go
• 21:34
  in
• 21:34
  that
• 21:34
  direction.
• 21:35
  The
• 21:36
  other
• 21:36
  thing
• 21:36
  too,
• 21:36
  that
• 21:36
  was
• 21:36
  interesting
• 21:37
  because
• 21:37
  we
• 21:37
  talked
• 21:37
  to
• 21:39
  both
• 21:39
  Liz
• 21:39
  Roach
• 21:39
  at
• 21:40
  Albertsons
• 21:40
  and
• 21:40
  also
• 21:41
  Lawrence
• 21:41
  Steinberg
• 21:42
  who
• 21:42
  runs
• 21:42
  Retail
• 21:42
  Media
• 21:43
  at
• 21:43
  Loblaw.
• 21:44
  And
• 21:44
  what
• 21:44
  they
• 21:44
  both
• 21:45
  told
• 21:45
  us
• 21:45
  too
• 21:45
  is
• 21:46
  when
• 21:46
  you
• 21:46
  look
• 21:46
  at
• 21:46
  it
• 21:46
  from
• 21:47
  an
• 21:47
  in
• 21:47
  store
• 21:47
  perspective,
• 21:49
  and
• 21:49
  I've
• 21:50
  heard
• 21:50
  this
• 21:50
  from
• 21:50
  others
• 21:50
  as
• 21:50
  well,
• 21:51
  prior
• 21:51
  to
• 21:51
  the
• 21:51
  conference,
• 21:52
  they're
• 21:52
  looking
• 21:52
  at
• 21:53
  it
• 21:53
  as
• 21:53
  like
• 21:53
  a
• 21:53
  surround
• 21:54
  sound
• 21:54
  approach.
• 21:55
  They're
• 21:55
  investing
• 21:55
  in
• 21:56
  digital
• 21:56
  screens.
• 21:56
  They're
• 21:57
  going
• 21:57
  to
• 21:57
  complement
• 21:57
  that
• 21:58
  with
• 21:58
  in
• 21:58
  store
• 21:58
  audio.
• 21:59
  And
• 21:59
  they're
• 22:00
  going
• 22:00
  to.
• 22:00
  Their
• 22:00
  plans
• 22:01
  are
• 22:01
  to
• 22:01
  like
• 22:01
  really
• 22:01
  hit
• 22:02
  people
• 22:02
  with
• 22:02
  these
• 22:03
  messages
• 22:03
  when
• 22:03
  they're
• 22:03
  in
• 22:03
  store.
• 22:04
  But
• 22:04
  the
• 22:04
  only
• 22:04
  caution
• 22:05
  I
• 22:05
  have
• 22:05
  is
• 22:05
  going
• 22:05
  back
• 22:06
  to
• 22:06
  what
• 22:06
  I
• 22:06
  said,
• 22:06
  the
• 22:06
  beginning.
• 22:07
  You've
• 22:07
  got
• 22:08
  to
• 22:08
  be
• 22:08
  careful
• 22:08
  at
• 22:08
  the.
• 22:09
  Of
• 22:09
  the
• 22:09
  impact
• 22:09
  of
• 22:10
  this
• 22:10
  on
• 22:10
  the
• 22:10
  store
• 22:10
  employee
• 22:11
  and
• 22:11
  decide
• 22:12
  if
• 22:12
  these
• 22:12
  things
• 22:12
  are
• 22:13
  really
• 22:13
  worthwhile
• 22:13
  at
• 22:13
  the
• 22:14
  end
• 22:14
  of
• 22:14
  the
• 22:14
  day.
• 22:14
  Because
• 22:14
  every
• 22:15
  ad
• 22:15
  that
• 22:16
  you,
• 22:16
  Every
• 22:17
  additional
• 22:17
  thing
• 22:18
  that
• 22:18
  you're
• 22:18
  asking
• 22:18
  them
• 22:18
  to
• 22:19
  do
• 22:19
  takes
• 22:19
  work
• 22:19
  out
• 22:20
  of
• 22:20
  somebody.
• 22:20
  So
• 22:21
  that's
• 22:21
  something
• 22:21
  you
• 22:21
  just
• 22:21
  got
• 22:22
  to
• 22:22
  consider
• 22:22
  as
• 22:22
  you're
• 22:22
  trying
• 22:22
  to
• 22:23
  stand
• 22:23
  up
• 22:23
  these
• 22:23
  in
• 22:23
  store
• 22:24
  media
• 22:24
  ideas.
• 22:25
  But
• 22:25
  you
• 22:25
  can
• 22:25
  see
• 22:25
  the
• 22:26
  zeitgeist,
• 22:27
  Ben,
• 22:27
  to
• 22:27
  borrow
• 22:28
  your.
• 22:28
  You
• 22:28
  and
• 22:28
  Raquan's
• 22:29
  word,
• 22:29
  you
• 22:29
  can
• 22:29
  see
• 22:29
  the
• 22:30
  zeitgeist
• 22:30
  moving
• 22:30
  in
• 22:30
  that
• 22:31
  direction
• 22:31
  for
• 22:31
  sure.
• 22:33
  All
• 22:33
  right,
• 22:34
  this
• 22:35
  is
• 22:35
  where
• 22:35
  we
• 22:35
  get
• 22:36
  into
• 22:36
  the
• 22:36
  fun
• 22:36
  part.
• 22:37
  In
• 22:37
  my
• 22:38
  opinion,
• 22:39
  we
• 22:39
  got
• 22:39
  through
• 22:39
  the
• 22:39
  tactical
• 22:40
  part.
• 22:40
  Now
• 22:40
  we're
• 22:41
  going
• 22:41
  to
• 22:41
  go
• 22:41
  through
• 22:41
  some
• 22:41
  of
• 22:42
  the
• 22:42
  highlights.
• 22:43
  Let's
• 22:44
  go
• 22:44
  to
• 22:45
  the
• 22:45
  data
• 22:45
  point
• 22:46
  of
• 22:46
  the
• 22:47
  show.
• 22:47
  Ben,
• 22:48
  what
• 22:48
  was
• 22:48
  your
• 22:49
  data
• 22:49
  point
• 22:49
  of
• 22:49
  the
• 22:50
  show?
• 22:51
  So
• 22:51
  mine
• 22:51
  was
• 22:52
  taking
• 22:53
  everybody
• 22:53
  back.
• 22:53
  I
• 22:54
  think
• 22:54
  it
• 22:54
  could
• 22:54
  have
• 22:54
  been
• 22:54
  day
• 22:55
  one,
• 22:55
  might
• 22:55
  have
• 22:56
  been
• 22:56
  day
• 22:56
  two.
• 22:57
  It
• 22:57
  doesn't
• 22:58
  matter
• 22:58
  the
• 22:58
  day.
• 22:58
  It's
• 22:59
  the
• 22:59
  data
• 22:59
  point.
• 23:00
  There
• 23:00
  was
• 23:00
  a
• 23:00
  great.
• 23:01
  We
• 23:01
  had
• 23:01
  a
• 23:01
  great
• 23:01
  session
• 23:01
  which
• 23:02
  was
• 23:02
  coming
• 23:02
  back
• 23:02
  to
• 23:02
  our
• 23:03
  early
• 23:03
  conversation
• 23:04
  here,
• 23:04
  which
• 23:04
  is
• 23:04
  all
• 23:04
  about
• 23:04
  GLP1s.
• 23:06
  And
• 23:08
  from
• 23:08
  the
• 23:08
  research
• 23:08
  that
• 23:09
  I've
• 23:09
  done,
• 23:09
  I
• 23:09
  think
• 23:09
  Kantar
• 23:10
  has
• 23:10
  one
• 23:10
  of
• 23:10
  the
• 23:10
  best
• 23:11
  ongoing
• 23:11
  research
• 23:12
  studies
• 23:13
  into
• 23:13
  the
• 23:13
  behavior
• 23:14
  and
• 23:14
  how
• 23:14
  it
• 23:14
  affects
• 23:15
  shopping
• 23:15
  behavior.
• 23:16
  So
• 23:17
  Leo
• 23:18
  Donald
• 23:18
  from
• 23:18
  Cantar,
• 23:19
  who
• 23:19
  leads
• 23:19
  that
• 23:19
  study
• 23:20
  and
• 23:21
  leads
• 23:21
  the
• 23:21
  consumer
• 23:22
  research
• 23:22
  practice,
• 23:22
  joined
• 23:23
  us
• 23:23
  to
• 23:23
  share
• 23:23
  some
• 23:24
  research
• 23:24
  for
• 23:24
  that.
• 23:24
  And
• 23:24
  then
• 23:24
  we
• 23:25
  followed
• 23:25
  the
• 23:25
  second
• 23:25
  half
• 23:25
  up
• 23:26
  with
• 23:26
  the
• 23:26
  CMO
• 23:26
  Danone,
• 23:28
  as
• 23:28
  we
• 23:28
  talked
• 23:28
  about
• 23:28
  it
• 23:28
  driving
• 23:29
  all
• 23:29
  growth.
• 23:30
  And
• 23:30
  the
• 23:30
  stat
• 23:31
  that
• 23:32
  she
• 23:33
  shared,
• 23:35
  the
• 23:35
  Lee
• 23:35
  Shed
• 23:35
  from
• 23:35
  Cantor,
• 23:36
  was
• 23:37
  that
• 23:37
  for
• 23:38
  shoppers
• 23:39
  who
• 23:39
  go
• 23:39
  on
• 23:39
  GLP1s
• 23:40
  and
• 23:41
  stay
• 23:41
  on
• 23:41
  them,
• 23:42
  46%
• 23:44
  have
• 23:45
  changed
• 23:45
  their
• 23:46
  main
• 23:46
  shop
• 23:46
  destination.
• 23:47
  Yeah.
• 23:48
  So
• 23:48
  for
• 23:48
  the
• 23:49
  retailers
• 23:49
  in
• 23:49
  the
• 23:49
  room,
• 23:49
  I
• 23:50
  mean
• 23:50
  I,
• 23:50
  you
• 23:50
  know,
• 23:50
  you'd
• 23:51
  be
• 23:51
  really
• 23:51
  happy
• 23:51
  if
• 23:51
  you
• 23:51
  could
• 23:52
  make
• 23:52
  a
• 23:52
  2%
• 23:52
  shift
• 23:53
  in
• 23:53
  mains
• 23:54
  in
• 23:54
  your,
• 23:54
  in
• 23:55
  changing
• 23:55
  kind
• 23:55
  of
• 23:56
  main
• 23:56
  shop
• 23:56
  behavior.
• 23:57
  46%.
• 23:57
  And
• 23:58
  it
• 23:58
  comes
• 23:58
  back
• 23:58
  to
• 23:58
  this
• 23:58
  idea
• 23:58
  that
• 23:59
  when
• 23:59
  you're
• 23:59
  on
• 23:59
  GLP1,
• 24:00
  you're
• 24:00
  not
• 24:00
  just
• 24:00
  on
• 24:00
  the
• 24:00
  drug,
• 24:00
  you
• 24:01
  are
• 24:01
  questioning,
• 24:01
  questioning
• 24:02
  everything
• 24:02
  about
• 24:03
  your
• 24:03
  food
• 24:03
  choices.
• 24:04
  And
• 24:04
  I
• 24:04
  thought
• 24:04
  it
• 24:04
  was
• 24:05
  a
• 24:05
  stunning
• 24:06
  stat.
• 24:06
  Well,
• 24:07
  and
• 24:07
  not
• 24:07
  just
• 24:07
  the
• 24:07
  people
• 24:08
  taking
• 24:08
  the
• 24:08
  GLP1s,
• 24:09
  but
• 24:09
  their
• 24:09
  entire
• 24:10
  household.
• 24:10
  I
• 24:10
  mean,
• 24:11
  the
• 24:11
  people
• 24:11
  taking
• 24:11
  the
• 24:11
  GLP1s
• 24:12
  are
• 24:13
  the
• 24:13
  decision
• 24:14
  makers
• 24:14
  in
• 24:14
  the
• 24:14
  household.
• 24:15
  So
• 24:16
  it's
• 24:16
  not
• 24:16
  just
• 24:16
  them
• 24:17
  changing
• 24:17
  behaviors
• 24:18
  and
• 24:18
  eating
• 24:18
  habits,
• 24:19
  but
• 24:19
  it's
• 24:19
  likely
• 24:20
  to
• 24:20
  impact
• 24:21
  others
• 24:21
  as
• 24:21
  well,
• 24:21
  which
• 24:22
  is
• 24:22
  why
• 24:22
  I
• 24:22
  think
• 24:22
  we're
• 24:23
  starting
• 24:23
  to
• 24:23
  see
• 24:24
  more
• 24:24
  grocers
• 24:25
  and
• 24:26
  retailers
• 24:26
  looking
• 24:26
  into
• 24:27
  how
• 24:27
  they
• 24:27
  accommodate
• 24:28
  that
• 24:28
  format.
• 24:30
  My
• 24:30
  data
• 24:30
  point
• 24:31
  of
• 24:31
  the
• 24:31
  show
• 24:31
  was
• 24:32
  that
• 24:32
  41%
• 24:34
  of
• 24:34
  Gen
• 24:34
  Z
• 24:34
  employees
• 24:35
  will
• 24:36
  quit
• 24:36
  if
• 24:37
  the
• 24:37
  tech
• 24:37
  or
• 24:37
  UX
• 24:38
  of
• 24:38
  their
• 24:39
  associate
• 24:39
  tools
• 24:40
  are
• 24:40
  poor.
• 24:41
  And
• 24:41
  I
• 24:41
  think
• 24:41
  that
• 24:42
  that's
• 24:42
  another
• 24:42
  really
• 24:43
  important
• 24:43
  underlying
• 24:44
  thing
• 24:44
  that
• 24:44
  has
• 24:45
  been
• 24:45
  part
• 24:46
  of
• 24:46
  the
• 24:46
  conversation
• 24:47
  in
• 24:47
  many
• 24:47
  of
• 24:47
  the
• 24:48
  sessions
• 24:48
  here
• 24:48
  at
• 24:48
  Grocery
• 24:49
  Shop.
• 24:49
  You
• 24:50
  have
• 24:50
  to
• 24:50
  get
• 24:50
  adoption
• 24:51
  from
• 24:51
  your
• 24:52
  teams.
• 24:52
  You
• 24:52
  have
• 24:52
  to
• 24:52
  be
• 24:53
  bringing
• 24:53
  them
• 24:53
  in
• 24:54
  early
• 24:54
  on
• 24:54
  to
• 24:54
  get
• 24:55
  input
• 24:56
  from
• 24:56
  them
• 24:56
  about
• 24:57
  what
• 24:58
  they
• 24:58
  actually
• 24:58
  need
• 24:59
  help
• 24:59
  in
• 24:59
  their
• 25:00
  tools
• 25:00
  with.
• 25:00
  Do
• 25:00
  they
• 25:01
  just
• 25:01
  need
• 25:01
  fewer
• 25:01
  devices?
• 25:02
  Is
• 25:02
  that
• 25:03
  the
• 25:03
  problem
• 25:03
  that
• 25:03
  you're
• 25:04
  trying
• 25:04
  to
• 25:04
  solve
• 25:04
  for?
• 25:04
  Is
• 25:05
  it
• 25:06
  there's
• 25:06
  something
• 25:07
  that's
• 25:07
  sticky
• 25:07
  about
• 25:08
  one
• 25:08
  tool
• 25:09
  over
• 25:09
  another
• 25:10
  that
• 25:10
  they
• 25:10
  prefer?
• 25:11
  Is
• 25:11
  it
• 25:11
  using
• 25:11
  their
• 25:12
  own
• 25:12
  devices
• 25:12
  over
• 25:12
  using
• 25:13
  a
• 25:14
  separate
• 25:14
  device
• 25:14
  that's
• 25:15
  provided
• 25:15
  by
• 25:15
  their
• 25:16
  employer?
• 25:17
  And
• 25:17
  so
• 25:17
  I
• 25:17
  think
• 25:18
  that's
• 25:18
  a
• 25:19
  key
• 25:19
  factor
• 25:19
  that
• 25:20
  we
• 25:20
  have
• 25:20
  to
• 25:20
  be
• 25:20
  thinking
• 25:21
  about
• 25:21
  as
• 25:21
  we're
• 25:21
  developing
• 25:22
  all
• 25:22
  these
• 25:22
  new
• 25:22
  tools
• 25:23
  and
• 25:23
  technology
• 25:25
  Rock.
• 25:25
  What
• 25:25
  was
• 25:25
  your
• 25:26
  data
• 25:26
  point
• 25:26
  of
• 25:26
  the
• 25:26
  show?
• 25:28
  So
• 25:28
  my
• 25:28
  data
• 25:28
  point
• 25:28
  comes
• 25:29
  from
• 25:29
  Sam's
• 25:30
  Club.
• 25:31
  Rena
• 25:31
  Hearst
• 25:32
  took
• 25:32
  the
• 25:32
  stage
• 25:33
  just
• 25:33
  yesterday
• 25:34
  to
• 25:34
  talk
• 25:34
  about
• 25:36
  unified
• 25:36
  shopping
• 25:37
  experiences.
• 25:37
  But
• 25:38
  the
• 25:38
  specific
• 25:39
  stat
• 25:39
  that
• 25:39
  she
• 25:40
  referenced
• 25:40
  was
• 25:41
  just
• 25:41
  how
• 25:41
  they're
• 25:42
  seeing
• 25:42
  incredible
• 25:43
  e
• 25:43
  commerce
• 25:43
  growth
• 25:44
  and
• 25:44
  they
• 25:45
  mentioned
• 25:45
  that
• 25:46
  two
• 25:46
  thirds
• 25:46
  of
• 25:46
  their
• 25:47
  sales
• 25:47
  growth
• 25:48
  is
• 25:49
  attributed
• 25:49
  to
• 25:50
  their
• 25:50
  E
• 25:50
  commerce
• 25:51
  business,
• 25:52
  which
• 25:52
  I
• 25:52
  thought
• 25:52
  was
• 25:53
  incredible.
• 25:54
  Wow.
• 25:56
  So
• 25:56
  I
• 25:57
  think
• 25:57
  when
• 25:57
  it
• 25:57
  comes
• 25:58
  to
• 25:58
  Sam's
• 25:58
  Club,
• 25:58
  I
• 25:59
  think
• 26:00
  they're
• 26:00
  at
• 26:00
  the
• 26:01
  intersection
• 26:01
  of
• 26:02
  a
• 26:02
  couple
• 26:02
  of
• 26:02
  things
• 26:03
  that
• 26:03
  we
• 26:03
  talked
• 26:03
  about
• 26:03
  again
• 26:04
  as
• 26:04
  a
• 26:04
  part
• 26:04
  of
• 26:04
  the
• 26:04
  zeitgeist,
• 26:05
  which
• 26:05
  is
• 26:06
  this
• 26:07
  channel
• 26:07
  switching
• 26:07
  that's
• 26:08
  occurring.
• 26:08
  So
• 26:09
  for
• 26:10
  Sam's
• 26:10
  Club,
• 26:10
  it's
• 26:11
  obviously
• 26:11
  the
• 26:12
  kind
• 26:12
  of
• 26:12
  move
• 26:13
  and
• 26:13
  shift
• 26:14
  towards
• 26:15
  club
• 26:16
  formats
• 26:16
  that
• 26:16
  we're
• 26:17
  seeing
• 26:17
  some
• 26:17
  consumers
• 26:18
  take.
• 26:18
  And
• 26:18
  then
• 26:18
  when
• 26:19
  you
• 26:19
  apply
• 26:20
  that
• 26:20
  also
• 26:21
  to
• 26:22
  just
• 26:22
  the
• 26:23
  shift
• 26:23
  towards
• 26:23
  online
• 26:24
  grocery,
• 26:25
  that
• 26:26
  just
• 26:27
  is
• 26:27
  allowing
• 26:28
  them
• 26:28
  to
• 26:28
  be
• 26:28
  quite
• 26:29
  successful.
• 26:30
  So
• 26:31
  yeah,
• 26:31
  just
• 26:31
  thought
• 26:31
  that
• 26:32
  was
• 26:32
  quite
• 26:33
  a
• 26:33
  astounding
• 26:34
  stat.
• 26:34
  Explains
• 26:35
  why
• 26:35
  they
• 26:35
  just
• 26:35
  did
• 26:36
  a
• 26:36
  major
• 26:36
  app
• 26:36
  overhaul
• 26:37
  and
• 26:37
  website
• 26:38
  overhaul
• 26:38
  too,
• 26:39
  I
• 26:39
  imagine.
• 26:41
  All
• 26:41
  right,
• 26:41
  Chris,
• 26:42
  what
• 26:42
  was
• 26:43
  your
• 26:43
  data
• 26:43
  point
• 26:43
  in
• 26:43
  the
• 26:43
  show?
• 26:44
  I
• 26:44
  had
• 26:44
  a
• 26:44
  different
• 26:44
  one
• 26:45
  coming
• 26:45
  in
• 26:45
  today.
• 26:45
  But
• 26:46
  my
• 26:47
  new
• 26:47
  WTF
• 26:47
  data
• 26:48
  point
• 26:48
  is
• 26:48
  actually
• 26:49
  the
• 26:50
  stat
• 26:50
  you
• 26:50
  gave
• 26:50
  from
• 26:50
  Poppy
• 26:51
  because
• 26:51
  she
• 26:51
  said
• 26:51
  80%.
• 26:53
  What'd
• 26:53
  she
• 26:54
  say?
• 26:54
  Planned.
• 26:55
  80%
• 26:57
  of
• 26:57
  what
• 26:57
  we
• 26:57
  do
• 26:58
  at
• 26:58
  Poppy
• 26:58
  is
• 26:58
  planned,
• 26:59
  but
• 26:59
  10%
• 26:59
  is
• 26:59
  opportunistic.
• 27:00
  So
• 27:01
  what's
• 27:01
  the
• 27:01
  other
• 27:01
  10%?
• 27:04
  That's
• 27:04
  my
• 27:05
  question.
• 27:05
  But
• 27:05
  anyway,
• 27:05
  and
• 27:06
  those
• 27:06
  were
• 27:06
  the
• 27:06
  numbers
• 27:06
  that
• 27:06
  were
• 27:06
  shared.
• 27:07
  But
• 27:07
  I
• 27:08
  just
• 27:08
  picked
• 27:08
  up
• 27:08
  on
• 27:08
  that
• 27:08
  as
• 27:08
  you're
• 27:09
  saying
• 27:09
  that
• 27:09
  I
• 27:09
  was
• 27:09
  like,
• 27:09
  okay,
• 27:09
  so
• 27:10
  maybe
• 27:10
  they're
• 27:10
  semi
• 27:10
  planned,
• 27:11
  I
• 27:11
  don't
• 27:11
  know.
• 27:11
  But
• 27:12
  no,
• 27:12
  in
• 27:12
  all
• 27:12
  seriousness,
• 27:14
  my
• 27:14
  favorite
• 27:14
  data
• 27:14
  point
• 27:15
  was
• 27:16
  something
• 27:16
  Lauren
• 27:16
  Steinberg
• 27:17
  said
• 27:17
  again
• 27:17
  to
• 27:17
  us
• 27:17
  when
• 27:18
  we
• 27:18
  interviewed
• 27:18
  her.
• 27:18
  She
• 27:18
  said
• 27:18
  45%
• 27:19
  of
• 27:20
  online
• 27:20
  grocery
• 27:21
  add
• 27:21
  to
• 27:21
  carts
• 27:22
  happen
• 27:22
  through
• 27:22
  search.
• 27:23
  And
• 27:24
  so
• 27:24
  that's
• 27:24
  real
• 27:24
  data
• 27:24
  from
• 27:25
  her
• 27:25
  that
• 27:25
  she's
• 27:25
  seeing
• 27:25
  on
• 27:26
  her
• 27:26
  website
• 27:26
  and
• 27:26
  that's
• 27:27
  just
• 27:27
  right
• 27:27
  now.
• 27:28
  So
• 27:28
  as
• 27:28
  AI
• 27:29
  continues
• 27:29
  with
• 27:30
  language
• 27:30
  model
• 27:31
  search
• 27:31
  on
• 27:31
  own
• 27:31
  sites,
• 27:32
  as
• 27:32
  agentic
• 27:32
  AI
• 27:33
  continues,
• 27:33
  you
• 27:34
  know,
• 27:34
  where
• 27:34
  does
• 27:34
  that
• 27:35
  number
• 27:35
  go
• 27:35
  in
• 27:35
  the
• 27:35
  future?
• 27:35
  I
• 27:36
  think
• 27:36
  that's
• 27:36
  important
• 27:36
  to
• 27:36
  think
• 27:36
  about.
• 27:38
  All
• 27:38
  right,
• 27:39
  let's
• 27:39
  go
• 27:39
  on
• 27:39
  to
• 27:39
  top
• 27:40
  session.
• 27:41
  Chris,
• 27:41
  what
• 27:41
  was
• 27:41
  your
• 27:42
  top
• 27:42
  session?
• 27:42
  Ooh,
• 27:43
  my
• 27:43
  top
• 27:43
  session.
• 27:44
  My
• 27:44
  top
• 27:44
  session
• 27:44
  was
• 27:44
  on
• 27:44
  day
• 27:45
  one.
• 27:45
  I
• 27:45
  always
• 27:45
  love
• 27:46
  the
• 27:46
  table
• 27:46
  set
• 27:46
  when
• 27:47
  they
• 27:47
  bring
• 27:47
  all
• 27:47
  the
• 27:47
  consultants
• 27:48
  in
• 27:48
  and
• 27:48
  they
• 27:48
  show
• 27:48
  all
• 27:49
  the
• 27:49
  macroeconomic
• 27:50
  trends
• 27:50
  that
• 27:50
  are
• 27:50
  happening.
• 27:50
  So
• 27:51
  when
• 27:51
  IPSOS
• 27:51
  came
• 27:51
  and
• 27:52
  TD
• 27:53
  Cowan
• 27:53
  came
• 27:54
  and
• 27:55
  Deloitte
• 27:56
  came
• 27:56
  in
• 27:56
  and
• 27:56
  they
• 27:56
  talked
• 27:56
  about
• 27:57
  all
• 27:57
  the
• 27:57
  macroeconomic
• 27:58
  trends,
• 27:58
  I
• 27:58
  think
• 27:58
  that
• 27:58
  just
• 27:58
  helps
• 27:59
  you
• 27:59
  see
• 27:59
  everything
• 27:59
  from
• 27:59
  a
• 28:00
  bird's
• 28:00
  eye
• 28:00
  view.
• 28:00
  That's
• 28:00
  just
• 28:01
  always
• 28:01
  really,
• 28:01
  really
• 28:02
  interesting
• 28:02
  to
• 28:02
  me.
• 28:03
  Excellent.
• 28:04
  Ben,
• 28:04
  what
• 28:04
  was
• 28:04
  yours?
• 28:06
  I
• 28:06
  think
• 28:07
  my
• 28:07
  favorite
• 28:07
  session
• 28:07
  was
• 28:08
  Tim
• 28:08
  Steiner's
• 28:08
  keynote.
• 28:09
  So
• 28:10
  Tim
• 28:10
  Steiner,
• 28:10
  CEO
• 28:11
  of
• 28:11
  Ocado
• 28:11
  Group.
• 28:11
  That
• 28:12
  was
• 28:13
  back
• 28:14
  on
• 28:14
  Sunday.
• 28:14
  Chris,
• 28:15
  you
• 28:15
  led
• 28:16
  that
• 28:16
  interview.
• 28:16
  I
• 28:17
  think.
• 28:17
  Really?
• 28:18
  Chris,
• 28:18
  you
• 28:18
  and
• 28:18
  I
• 28:18
  have
• 28:18
  talked
• 28:19
  about
• 28:19
  this.
• 28:19
  We
• 28:19
  were,
• 28:20
  and
• 28:20
  I'm
• 28:20
  sure
• 28:20
  Some
• 28:20
  of
• 28:20
  you
• 28:21
  were
• 28:21
  as
• 28:21
  well
• 28:21
  in
• 28:21
  the
• 28:21
  audience
• 28:22
  at
• 28:22
  Shop
• 28:22
  Talk
• 28:22
  in
• 28:23
  spring
• 28:23
  in
• 28:23
  2018,
• 28:25
  when
• 28:25
  Tim
• 28:26
  did
• 28:26
  his
• 28:26
  keynote
• 28:26
  and
• 28:26
  he
• 28:27
  was
• 28:27
  great.
• 28:27
  And
• 28:27
  he
• 28:27
  just
• 28:27
  basically
• 28:28
  sat
• 28:28
  there
• 28:28
  and
• 28:28
  told
• 28:28
  us
• 28:28
  everyone's
• 28:29
  doing
• 28:29
  E
• 28:29
  commerce
• 28:29
  wrong.
• 28:33
  And
• 28:34
  actually
• 28:34
  what
• 28:34
  was
• 28:34
  fascinating,
• 28:36
  Tim
• 28:37
  is
• 28:37
  one
• 28:38
  of
• 28:38
  the
• 28:38
  only,
• 28:39
  if
• 28:39
  not
• 28:39
  the
• 28:39
  only
• 28:41
  founder
• 28:42
  or
• 28:42
  co
• 28:42
  founder
• 28:44
  of,
• 28:44
  who
• 28:44
  is
• 28:44
  still
• 28:45
  a
• 28:45
  CEO
• 28:45
  of
• 28:45
  a
• 28:46
  major
• 28:46
  listed
• 28:47
  company
• 28:47
  in
• 28:47
  the
• 28:48
  uk.
• 28:48
  So
• 28:49
  the
• 28:50
  conversation
• 28:50
  was
• 28:50
  able
• 28:50
  to
• 28:51
  balance
• 28:51
  that
• 28:51
  kind
• 28:51
  of,
• 28:51
  that
• 28:52
  founder
• 28:52
  knowledge
• 28:53
  and
• 28:53
  passion
• 28:53
  for
• 28:53
  his
• 28:53
  business
• 28:54
  with
• 28:54
  also
• 28:55
  looking
• 28:55
  forward
• 28:55
  at
• 28:55
  the
• 28:56
  organization.
• 28:57
  And
• 28:57
  what
• 28:57
  you
• 28:57
  heard
• 28:58
  from
• 28:58
  Tim
• 28:58
  was
• 28:58
  a
• 28:58
  very
• 28:59
  measured,
• 28:59
  I
• 28:59
  thought,
• 29:00
  balanced
• 29:00
  view
• 29:01
  about
• 29:01
  recognizing
• 29:02
  where
• 29:03
  automation
• 29:04
  and
• 29:04
  particularly
• 29:04
  large
• 29:04
  scale
• 29:05
  automation
• 29:05
  fits
• 29:05
  into
• 29:06
  it.
• 29:06
  And
• 29:06
  he
• 29:07
  left
• 29:07
  with
• 29:07
  a
• 29:07
  real
• 29:08
  provocation.
• 29:09
  And
• 29:09
  that
• 29:10
  provocation
• 29:10
  was
• 29:11
  as
• 29:11
  the
• 29:11
  cost
• 29:11
  of
• 29:11
  automation
• 29:12
  goes
• 29:12
  down
• 29:12
  and
• 29:13
  the
• 29:13
  cost
• 29:13
  of
• 29:13
  labor
• 29:13
  continue
• 29:14
  to
• 29:14
  goes
• 29:14
  up.
• 29:15
  Is
• 29:15
  there
• 29:15
  a
• 29:15
  point?
• 29:16
  And
• 29:16
  he
• 29:16
  was
• 29:16
  very
• 29:16
  clear
• 29:16
  it
• 29:16
  won't
• 29:16
  be
• 29:17
  in
• 29:17
  the
• 29:17
  next
• 29:17
  five
• 29:17
  years,
• 29:17
  but
• 29:17
  could
• 29:18
  it
• 29:18
  be
• 29:18
  in
• 29:18
  the
• 29:18
  next
• 29:18
  10
• 29:18
  years
• 29:19
  when
• 29:19
  it's
• 29:19
  cheaper
• 29:20
  to
• 29:20
  run
• 29:20
  a
• 29:20
  large
• 29:21
  automated
• 29:21
  warehouse
• 29:22
  than
• 29:22
  it
• 29:22
  is
• 29:22
  to
• 29:22
  run
• 29:22
  a
• 29:22
  hypermarket?
• 29:24
  I
• 29:24
  think
• 29:25
  that's
• 29:25
  probably
• 29:26
  one
• 29:26
  of
• 29:26
  the
• 29:26
  lines
• 29:27
  of
• 29:27
  the
• 29:27
  show
• 29:27
  that's
• 29:28
  generated
• 29:28
  some
• 29:28
  of
• 29:28
  the
• 29:28
  most
• 29:29
  conversation
• 29:30
  that
• 29:30
  I've
• 29:30
  heard
• 29:31
  and
• 29:31
  I
• 29:31
  think
• 29:31
  that
• 29:31
  was
• 29:31
  a
• 29:32
  really
• 29:32
  interesting
• 29:32
  four
• 29:32
  point
• 29:32
  for
• 29:33
  everybody.
• 29:34
  Can
• 29:34
  we
• 29:34
  do
• 29:34
  a
• 29:34
  show
• 29:34
  of
• 29:34
  hands?
• 29:35
  I'm
• 29:35
  curious
• 29:35
  how
• 29:35
  many
• 29:36
  people
• 29:36
  in
• 29:36
  the
• 29:36
  room
• 29:36
  think
• 29:37
  that
• 29:37
  will
• 29:37
  happen.
• 29:37
  It.
• 29:40
  Two
• 29:40
  people.
• 29:41
  Okay.
• 29:42
  Wow.
• 29:43
  All
• 29:43
  right.
• 29:44
  Yeah,
• 29:44
  yeah.
• 29:45
  And
• 29:45
  I
• 29:45
  think
• 29:45
  that's.
• 29:46
  And
• 29:46
  that's
• 29:46
  the
• 29:46
  fun
• 29:46
  part,
• 29:47
  isn't
• 29:47
  it?
• 29:47
  Yeah.
• 29:48
  To
• 29:48
  try
• 29:48
  and
• 29:48
  figure
• 29:48
  out
• 29:49
  where
• 29:49
  things
• 29:49
  might
• 29:49
  go
• 29:49
  to.
• 29:50
  But
• 29:50
  it's.
• 29:50
  I
• 29:50
  really
• 29:50
  enjoyed
• 29:51
  the
• 29:51
  provocation
• 29:51
  and
• 29:52
  I
• 29:52
  also
• 29:52
  enjoyed
• 29:52
  the
• 29:52
  real
• 29:53
  detail
• 29:53
  he
• 29:53
  shared
• 29:53
  about
• 29:53
  where
• 29:54
  the
• 29:54
  business
• 29:54
  is
• 29:54
  now.
• 29:55
  So
• 29:55
  yeah,
• 29:55
  you
• 29:55
  did
• 29:55
  a
• 29:55
  good
• 29:55
  job
• 29:56
  getting
• 29:56
  that
• 29:56
  out
• 29:56
  of
• 29:56
  him.
• 29:56
  Chris,
• 29:56
  well
• 29:57
  done.
• 29:57
  Thanks.
• 29:59
  It
• 29:59
  was
• 29:59
  definitely
• 29:59
  one
• 30:00
  of
• 30:00
  those,
• 30:01
  one
• 30:01
  of
• 30:01
  those
• 30:02
  stats
• 30:02
  that
• 30:02
  will
• 30:03
  keep
• 30:03
  us
• 30:03
  thinking,
• 30:03
  I
• 30:04
  think.
• 30:04
  And
• 30:04
  that's,
• 30:05
  that's
• 30:05
  the
• 30:05
  best
• 30:05
  part
• 30:06
  of
• 30:06
  it,
• 30:06
  100%.
• 30:07
  My
• 30:07
  top
• 30:08
  session.
• 30:08
  How
• 30:08
  many
• 30:09
  people
• 30:09
  in
• 30:09
  the
• 30:09
  audience
• 30:09
  attended
• 30:10
  a
• 30:10
  test
• 30:10
  kitchen
• 30:11
  session?
• 30:12
  Show
• 30:12
  of
• 30:12
  hands.
• 30:13
  Yes.
• 30:13
  Good.
• 30:14
  Okay,
• 30:14
  great,
• 30:15
  great.
• 30:16
  I
• 30:16
  mean
• 30:17
  this
• 30:17
  is
• 30:17
  not
• 30:17
  about
• 30:17
  pumping
• 30:18
  grocery
• 30:18
  shop,
• 30:19
  but
• 30:20
  well
• 30:20
  done,
• 30:20
  well
• 30:21
  done
• 30:21
  guys.
• 30:22
  And
• 30:22
  I
• 30:22
  will
• 30:22
  for
• 30:23
  a
• 30:23
  minute
• 30:23
  because
• 30:24
  that.
• 30:24
  So
• 30:25
  for
• 30:25
  those
• 30:25
  who
• 30:25
  didn't
• 30:25
  attend,
• 30:26
  the
• 30:26
  format
• 30:26
  was
• 30:27
  very
• 30:27
  different.
• 30:27
  It
• 30:27
  wasn't
• 30:27
  a
• 30:28
  panel
• 30:28
  style
• 30:28
  like
• 30:29
  this
• 30:29
  where
• 30:29
  you
• 30:30
  know,
• 30:30
  people
• 30:30
  are
• 30:30
  talking
• 30:30
  at
• 30:31
  you.
• 30:31
  It
• 30:31
  was
• 30:32
  so
• 30:32
  interactive.
• 30:33
  We
• 30:34
  you
• 30:34
  got
• 30:34
  a
• 30:34
  quick
• 30:34
  presentation.
• 30:35
  And
• 30:35
  the
• 30:35
  one
• 30:36
  that
• 30:36
  I
• 30:36
  went
• 30:36
  to,
• 30:36
  mine
• 30:37
  was
• 30:37
  with
• 30:37
  Brian
• 30:37
  Bell
• 30:37
  from
• 30:38
  Church
• 30:38
  and
• 30:38
  Dwight
• 30:39
  and
• 30:39
  Jason
• 30:40
  Cottrell
• 30:40
  from
• 30:41
  Orium
• 30:41
  that
• 30:41
  I
• 30:42
  attended.
• 30:42
  But
• 30:43
  then
• 30:43
  you
• 30:43
  got
• 30:44
  a
• 30:44
  whole
• 30:44
  like
• 30:45
  20
• 30:45
  minutes
• 30:46
  to
• 30:46
  just
• 30:46
  sit
• 30:46
  there
• 30:47
  and
• 30:47
  ask
• 30:47
  questions
• 30:48
  and
• 30:48
  the
• 30:48
  audience
• 30:48
  could
• 30:49
  talk
• 30:49
  to
• 30:49
  the
• 30:49
  presenters.
• 30:50
  And
• 30:50
  I
• 30:51
  Just
• 30:51
  I
• 30:51
  think
• 30:51
  that
• 30:51
  was
• 30:51
  such
• 30:52
  a
• 30:52
  unique
• 30:53
  format
• 30:53
  that
• 30:53
  I've
• 30:54
  never
• 30:54
  seen
• 30:54
  at
• 30:55
  any
• 30:55
  of
• 30:55
  the
• 30:55
  conferences
• 30:56
  that
• 30:56
  we've
• 30:56
  been
• 30:56
  to.
• 30:57
  And
• 30:57
  I,
• 30:58
  I
• 30:59
  got
• 30:59
  the
• 30:59
  most
• 31:00
  out
• 31:00
  of
• 31:00
  that
• 31:00
  session
• 31:01
  because
• 31:01
  you
• 31:01
  could
• 31:02
  interject
• 31:03
  here
• 31:03
  and
• 31:03
  there
• 31:03
  and
• 31:03
  really
• 31:04
  hear
• 31:04
  directly
• 31:05
  from
• 31:05
  the
• 31:05
  people
• 31:05
  who
• 31:05
  were
• 31:05
  trying
• 31:06
  to
• 31:06
  solve
• 31:06
  these
• 31:06
  problems.
• 31:07
  And
• 31:07
  that
• 31:08
  particular
• 31:08
  one
• 31:08
  was
• 31:08
  preparing
• 31:09
  your
• 31:09
  tech
• 31:09
  stack
• 31:09
  for
• 31:10
  Agent,
• 31:11
  which
• 31:11
  everyone
• 31:12
  I
• 31:12
  think
• 31:13
  in
• 31:13
  the
• 31:13
  room
• 31:13
  was
• 31:14
  very
• 31:14
  keen
• 31:15
  to
• 31:15
  do.
• 31:15
  So
• 31:15
  well
• 31:16
  done
• 31:16
  on
• 31:16
  that
• 31:16
  one.
• 31:16
  You
• 31:16
  guys
• 31:17
  rock
• 31:18
  pick
• 31:19
  your
• 31:19
  favorite
• 31:19
  child.
• 31:21
  What
• 31:21
  was
• 31:21
  your
• 31:21
  top
• 31:22
  session?
• 31:22
  Well,
• 31:23
  I
• 31:23
  think
• 31:23
  I'm
• 31:23
  going
• 31:23
  to
• 31:23
  continue
• 31:24
  the
• 31:25
  boosting
• 31:25
  of
• 31:26
  egos
• 31:26
  of
• 31:26
  folks
• 31:27
  on
• 31:27
  the
• 31:27
  stage
• 31:28
  by
• 31:28
  sharing
• 31:28
  my
• 31:29
  top
• 31:29
  session
• 31:30
  as
• 31:30
  being
• 31:30
  the
• 31:31
  track
• 31:31
  keynote
• 31:32
  that
• 31:32
  Ben
• 31:33
  delivered
• 31:33
  with
• 31:33
  Neil
• 31:34
  Reynolds,
• 31:34
  who's
• 31:34
  the
• 31:35
  chief
• 31:35
  customer
• 31:36
  and
• 31:36
  digital
• 31:36
  officer
• 31:37
  at
• 31:37
  Mara
• 31:38
  Snacking.
• 31:39
  And
• 31:39
  during
• 31:39
  that
• 31:40
  track
• 31:40
  keynote,
• 31:40
  the
• 31:41
  discussion
• 31:41
  was
• 31:41
  all
• 31:41
  about
• 31:42
  creating
• 31:43
  unified
• 31:43
  shopping
• 31:44
  experiences.
• 31:45
  And
• 31:46
  it's
• 31:47
  grocery
• 31:47
  shops
• 31:48
  belief
• 31:48
  that
• 31:48
  kind
• 31:49
  of
• 31:49
  in
• 31:49
  order
• 31:49
  to
• 31:49
  unlock
• 31:50
  unified
• 31:51
  commerce
• 31:51
  externally,
• 31:52
  it
• 31:52
  does
• 31:52
  require
• 31:54
  things
• 31:55
  and
• 31:55
  kind
• 31:55
  of
• 31:55
  organizational
• 31:56
  changes
• 31:57
  internally
• 31:58
  and
• 31:58
  different
• 31:58
  capabilities
• 31:59
  that
• 31:59
  you
• 31:59
  need
• 31:59
  to
• 32:00
  build
• 32:00
  in
• 32:01
  house.
• 32:01
  And
• 32:01
  so
• 32:02
  Neil
• 32:02
  did
• 32:02
  an
• 32:03
  awesome
• 32:03
  job
• 32:03
  of
• 32:04
  covering
• 32:04
  that.
• 32:04
  I
• 32:05
  mean
• 32:05
  his
• 32:05
  role
• 32:06
  as
• 32:06
  I
• 32:06
  just
• 32:06
  read
• 32:07
  it
• 32:07
  out,
• 32:08
  kind
• 32:08
  of
• 32:09
  screams
• 32:09
  unification,
• 32:10
  given
• 32:11
  that
• 32:11
  it's
• 32:11
  chief
• 32:11
  customer
• 32:12
  and
• 32:13
  chief
• 32:13
  digital
• 32:14
  officer.
• 32:14
  So
• 32:15
  that's
• 32:15
  his
• 32:15
  job
• 32:15
  of
• 32:16
  bringing
• 32:16
  those
• 32:17
  two
• 32:17
  parts
• 32:17
  of
• 32:18
  the
• 32:18
  business
• 32:18
  together.
• 32:19
  But
• 32:19
  then
• 32:20
  he
• 32:20
  also
• 32:20
  talked
• 32:20
  about
• 32:21
  the
• 32:21
  different
• 32:22
  training
• 32:23
  that
• 32:23
  he's
• 32:23
  doing
• 32:24
  internally
• 32:24
  and
• 32:25
  how
• 32:25
  they've
• 32:25
  kind
• 32:25
  of
• 32:25
  created
• 32:26
  this
• 32:26
  digital
• 32:27
  academy
• 32:28
  that's
• 32:28
  kind
• 32:28
  of
• 32:28
  tiered
• 32:29
  where
• 32:30
  depending
• 32:30
  on
• 32:31
  how
• 32:31
  close
• 32:31
  you
• 32:32
  are
• 32:32
  to
• 32:32
  digital
• 32:33
  commerce,
• 32:33
  that
• 32:34
  kind
• 32:34
  of
• 32:35
  dictates
• 32:36
  how
• 32:37
  many
• 32:37
  training
• 32:37
  courses
• 32:38
  you
• 32:38
  get
• 32:38
  or
• 32:39
  just
• 32:39
  how
• 32:39
  much
• 32:40
  information
• 32:40
  you
• 32:41
  receive.
• 32:41
  So
• 32:42
  you
• 32:42
  know,
• 32:42
  some
• 32:42
  people
• 32:43
  get
• 32:43
  a
• 32:43
  digital
• 32:44
  crash
• 32:44
  course
• 32:45
  that's
• 32:45
  a
• 32:45
  one
• 32:45
  on
• 32:45
  one
• 32:45
  level
• 32:46
  and
• 32:46
  then
• 32:46
  others
• 32:46
  get
• 32:47
  more
• 32:48
  expert
• 32:49
  level
• 32:52
  content.
• 32:53
  And
• 32:54
  all
• 32:54
  of
• 32:54
  that
• 32:54
  I
• 32:54
  think
• 32:54
  he
• 32:54
  mentioned
• 32:55
  was
• 32:55
  also
• 32:55
  powered
• 32:56
  by
• 32:56
  generative
• 32:57
  AI
• 32:57
  too.
• 32:58
  So
• 32:58
  just
• 32:59
  a
• 32:59
  cool
• 32:59
  way
• 33:00
  to
• 33:00
  kind
• 33:00
  of
• 33:00
  highlight
• 33:02
  how
• 33:02
  you
• 33:02
  bring
• 33:03
  the
• 33:04
  company
• 33:04
  and
• 33:05
  upscale
• 33:05
  it
• 33:05
  in
• 33:06
  order
• 33:06
  to
• 33:06
  be
• 33:06
  able
• 33:06
  to
• 33:07
  execute
• 33:07
  unified
• 33:08
  shopping
• 33:08
  external.
• 33:09
  Yeah,
• 33:09
  and
• 33:09
  I
• 33:10
  mean
• 33:10
  look,
• 33:10
  Neil's
• 33:11
  great
• 33:11
  and
• 33:11
  he's
• 33:11
  almost
• 33:12
  uniquely
• 33:12
  placed
• 33:12
  with
• 33:13
  the
• 33:13
  perspective
• 33:13
  that
• 33:13
  he
• 33:13
  has
• 33:14
  to
• 33:14
  be
• 33:14
  able
• 33:14
  to
• 33:14
  share
• 33:14
  this.
• 33:14
  So
• 33:15
  if
• 33:15
  you
• 33:15
  weren't
• 33:15
  able
• 33:15
  to
• 33:15
  join
• 33:16
  that
• 33:16
  session,
• 33:16
  I
• 33:16
  know
• 33:17
  he'll
• 33:17
  crop
• 33:18
  up
• 33:18
  on
• 33:19
  kind
• 33:19
  of
• 33:19
  more
• 33:19
  interview
• 33:19
  based
• 33:20
  podcasts,
• 33:20
  et
• 33:21
  cetera.
• 33:21
  So
• 33:22
  if
• 33:22
  you
• 33:22
  do
• 33:22
  get
• 33:22
  a
• 33:22
  chance
• 33:23
  to
• 33:23
  listen
• 33:23
  to
• 33:23
  Neil's
• 33:24
  view
• 33:24
  on
• 33:24
  how
• 33:24
  you
• 33:24
  bring
• 33:25
  together
• 33:25
  digital
• 33:25
  and
• 33:26
  physical
• 33:26
  from
• 33:27
  a
• 33:27
  commercial,
• 33:27
  he's
• 33:28
  pure,
• 33:28
  he's
• 33:29
  a
• 33:29
  salesman,
• 33:29
  pure
• 33:30
  commercial.
• 33:32
  He's
• 33:32
  really
• 33:32
  interesting
• 33:33
  to
• 33:33
  listen
• 33:33
  to.
• 33:34
  All
• 33:34
  right,
• 33:34
  let's
• 33:35
  close
• 33:35
  it
• 33:35
  out
• 33:35
  with,
• 33:35
  with
• 33:35
  best
• 33:36
  offstage
• 33:37
  insight.
• 33:37
  This
• 33:37
  is
• 33:38
  my
• 33:38
  favorite
• 33:38
  category
• 33:40
  I'm
• 33:41
  going
• 33:41
  to
• 33:41
  start
• 33:41
  because
• 33:42
  mine
• 33:43
  is
• 33:44
  a
• 33:44
  Little
• 33:44
  somber.
• 33:45
  And
• 33:45
  so
• 33:45
  I'm
• 33:45
  hopeful
• 33:46
  that
• 33:47
  your
• 33:47
  insights
• 33:48
  will
• 33:48
  bring
• 33:48
  us
• 33:48
  up
• 33:49
  and
• 33:49
  end
• 33:49
  us
• 33:49
  on
• 33:49
  a
• 33:49
  high
• 33:50
  note.
• 33:50
  But
• 33:51
  one
• 33:51
  of
• 33:51
  the
• 33:51
  most
• 33:52
  surprising
• 33:52
  things
• 33:52
  that
• 33:52
  I
• 33:53
  heard
• 33:53
  offstage,
• 33:54
  I
• 33:54
  was
• 33:54
  speaking
• 33:54
  to
• 33:55
  a
• 33:55
  retailer
• 33:55
  who
• 33:55
  had
• 33:56
  just
• 33:56
  launched
• 33:56
  a
• 33:56
  Buy
• 33:57
  now,
• 33:57
  pay
• 33:57
  later
• 33:57
  program,
• 33:58
  mass
• 33:58
  retailer.
• 34:00
  And
• 34:00
  the
• 34:00
  idea
• 34:00
  was
• 34:01
  really
• 34:01
  that
• 34:01
  people
• 34:01
  were
• 34:01
  going
• 34:02
  to
• 34:02
  be
• 34:02
  using
• 34:02
  this
• 34:02
  for
• 34:02
  things
• 34:03
  like,
• 34:03
  like
• 34:04
  birthday
• 34:04
  parties
• 34:05
  or
• 34:05
  holidays
• 34:06
  to
• 34:06
  buy
• 34:07
  gifts
• 34:07
  for
• 34:07
  people
• 34:08
  or
• 34:08
  a
• 34:08
  patio
• 34:09
  furniture
• 34:09
  set
• 34:10
  or
• 34:10
  something
• 34:10
  like
• 34:10
  that,
• 34:11
  when
• 34:12
  in
• 34:12
  fact
• 34:12
  the
• 34:12
  thing
• 34:13
  that
• 34:13
  they're
• 34:13
  seeing
• 34:14
  most
• 34:14
  of
• 34:14
  their
• 34:14
  customers
• 34:15
  using
• 34:15
  BNPL
• 34:16
  for
• 34:17
  is
• 34:18
  fresh.
• 34:19
  It's
• 34:19
  for
• 34:19
  produce,
• 34:20
  it's
• 34:20
  for
• 34:20
  the
• 34:20
  essentials.
• 34:21
  It's
• 34:22
  not
• 34:22
  for
• 34:22
  those
• 34:23
  big
• 34:23
  items
• 34:23
  that
• 34:24
  we
• 34:24
  thought
• 34:24
  that
• 34:24
  it
• 34:24
  was.
• 34:25
  And
• 34:25
  so
• 34:25
  I
• 34:25
  think
• 34:25
  that's
• 34:26
  just
• 34:26
  something
• 34:26
  for
• 34:26
  all
• 34:27
  of
• 34:27
  us
• 34:27
  to
• 34:27
  leave
• 34:28
  with
• 34:29
  a
• 34:29
  new
• 34:29
  consideration
• 34:30
  for
• 34:31
  and
• 34:31
  what
• 34:32
  that
• 34:32
  means
• 34:32
  for
• 34:32
  the
• 34:33
  consumer
• 34:34
  and
• 34:34
  how
• 34:34
  they're
• 34:34
  thinking
• 34:35
  about
• 34:36
  their
• 34:36
  essentials
• 34:37
  purchases
• 34:37
  right
• 34:38
  now.
• 34:39
  Chris,
• 34:40
  what
• 34:40
  was
• 34:40
  your
• 34:41
  oh
• 34:41
  man.
• 34:42
  Best
• 34:42
  off
• 34:43
  stage
• 34:43
  insight?
• 34:44
  I
• 34:44
  don't
• 34:44
  know
• 34:44
  if
• 34:44
  this
• 34:44
  will
• 34:44
  be
• 34:44
  a
• 34:44
  downer
• 34:45
  or
• 34:45
  it'll
• 34:45
  be
• 34:45
  uplifting
• 34:46
  and
• 34:46
  inspirational.
• 34:47
  It
• 34:47
  kind
• 34:47
  of
• 34:47
  goes
• 34:48
  on
• 34:48
  to
• 34:48
  what
• 34:48
  Ben
• 34:48
  was
• 34:49
  saying
• 34:49
  too.
• 34:49
  So
• 34:49
  like,
• 34:50
  so
• 34:50
  when,
• 34:50
  you
• 34:51
  know,
• 34:51
  when
• 34:51
  Tim
• 34:51
  Steiner
• 34:52
  made
• 34:52
  that
• 34:52
  prediction,
• 34:52
  when
• 34:52
  he
• 34:53
  said
• 34:53
  that,
• 34:53
  you
• 34:53
  know,
• 34:53
  at
• 34:53
  some
• 34:54
  point
• 34:54
  E
• 34:54
  Commerce
• 34:55
  Grocery
• 34:55
  will
• 34:55
  be
• 34:56
  more
• 34:56
  profitable
• 34:56
  than
• 34:56
  the
• 34:57
  traditional
• 34:57
  way
• 34:57
  of
• 34:57
  doing
• 34:58
  grocery,
• 35:00
  I've
• 35:00
  been
• 35:00
  thinking
• 35:00
  really
• 35:00
  long
• 35:01
  and
• 35:01
  hard
• 35:01
  about
• 35:01
  that
• 35:01
  and
• 35:02
  I've
• 35:02
  been
• 35:02
  talking
• 35:02
  to
• 35:02
  everyone
• 35:03
  I
• 35:03
  can
• 35:03
  outside
• 35:04
  the
• 35:04
  sessions
• 35:04
  about
• 35:04
  it.
• 35:05
  And
• 35:06
  most
• 35:06
  of
• 35:06
  us
• 35:07
  would
• 35:07
  say
• 35:07
  the
• 35:08
  numbers
• 35:08
  that
• 35:09
  you
• 35:09
  showed
• 35:10
  us,
• 35:10
  when
• 35:10
  I
• 35:10
  said
• 35:10
  show
• 35:10
  of
• 35:11
  hands,
• 35:11
  how
• 35:11
  many
• 35:11
  people
• 35:11
  believe
• 35:12
  that
• 35:12
  prediction?
• 35:12
  There
• 35:12
  were
• 35:13
  two.
• 35:13
  We
• 35:13
  said,
• 35:13
  yeah,
• 35:13
  probably
• 35:14
  95,
• 35:14
  98%
• 35:15
  of
• 35:15
  the
• 35:15
  folks
• 35:16
  probably
• 35:16
  don't
• 35:16
  agree
• 35:16
  with
• 35:16
  that.
• 35:17
  But
• 35:18
  the
• 35:18
  question
• 35:18
  I
• 35:18
  would
• 35:18
  ask
• 35:18
  is,
• 35:19
  can
• 35:19
  we
• 35:19
  afford
• 35:20
  to
• 35:20
  be
• 35:20
  wrong
• 35:20
  on
• 35:22
  our
• 35:22
  own
• 35:22
  estimation
• 35:23
  on
• 35:23
  that?
• 35:23
  What
• 35:23
  if
• 35:24
  he
• 35:24
  is
• 35:24
  right?
• 35:24
  That's
• 35:25
  what
• 35:25
  we
• 35:25
  have
• 35:25
  to
• 35:25
  think
• 35:25
  about.
• 35:26
  And
• 35:26
  so
• 35:26
  the
• 35:26
  second
• 35:26
  line
• 35:27
  question
• 35:27
  that
• 35:27
  I
• 35:27
  started
• 35:28
  asking
• 35:28
  people
• 35:28
  was,
• 35:30
  are
• 35:30
  the
• 35:30
  third
• 35:30
  party
• 35:30
  delivery
• 35:31
  marketplaces
• 35:32
  mucking
• 35:32
  things
• 35:32
  up
• 35:32
  for
• 35:33
  us
• 35:33
  as
• 35:33
  an
• 35:33
  industry?
• 35:33
  Like,
• 35:34
  have
• 35:34
  we
• 35:34
  become
• 35:35
  so
• 35:35
  reliant
• 35:36
  on
• 35:36
  those
• 35:36
  that
• 35:36
  if
• 35:36
  we
• 35:36
  were
• 35:37
  to
• 35:37
  go
• 35:37
  back
• 35:37
  and
• 35:37
  rewire
• 35:38
  how
• 35:38
  we
• 35:38
  would
• 35:39
  do
• 35:39
  this
• 35:39
  based
• 35:39
  on
• 35:39
  what
• 35:39
  we
• 35:40
  would
• 35:40
  know
• 35:40
  now,
• 35:41
  would
• 35:41
  we
• 35:41
  start
• 35:42
  to
• 35:42
  do
• 35:42
  it
• 35:42
  differently?
• 35:42
  We
• 35:43
  would
• 35:43
  take
• 35:43
  an
• 35:43
  approach
• 35:43
  of
• 35:44
  building
• 35:44
  out
• 35:44
  our
• 35:44
  own
• 35:44
  E
• 35:45
  Commerce
• 35:45
  site
• 35:46
  first,
• 35:46
  then
• 35:47
  potentially
• 35:47
  using
• 35:47
  them
• 35:48
  as
• 35:48
  a
• 35:48
  white
• 35:48
  label
• 35:49
  provider
• 35:49
  to
• 35:49
  understand
• 35:50
  the
• 35:50
  demand,
• 35:50
  but
• 35:50
  then
• 35:51
  standing
• 35:51
  up
• 35:51
  your
• 35:51
  own
• 35:52
  distribution
• 35:53
  network
• 35:53
  and
• 35:53
  facilities
• 35:54
  to
• 35:54
  be
• 35:54
  able
• 35:54
  to
• 35:55
  then
• 35:55
  decide
• 35:56
  how
• 35:56
  much
• 35:56
  you
• 35:56
  want
• 35:56
  to
• 35:57
  leverage
• 35:57
  them
• 35:57
  for
• 35:57
  your
• 35:57
  actual
• 35:58
  delivery
• 35:58
  or
• 35:58
  not.
• 35:58
  And
• 35:59
  so
• 35:59
  that's
• 35:59
  the
• 35:59
  real
• 35:59
  fundamental
• 36:00
  question
• 36:00
  here
• 36:00
  because
• 36:01
  you
• 36:01
  know,
• 36:01
  you've
• 36:01
  got
• 36:02
  Amazon
• 36:02
  sitting
• 36:02
  on
• 36:02
  the
• 36:02
  sidelines
• 36:03
  going
• 36:03
  after
• 36:03
  Fresh
• 36:04
  Grocery
• 36:04
  with
• 36:05
  all
• 36:05
  guns
• 36:05
  Ablazing
• 36:06
  now
• 36:07
  and,
• 36:07
  you
• 36:07
  know,
• 36:07
  do
• 36:08
  we
• 36:08
  get
• 36:08
  to
• 36:08
  that
• 36:08
  point
• 36:08
  where
• 36:08
  we
• 36:09
  hit
• 36:09
  the
• 36:09
  inflection
• 36:09
  point
• 36:09
  where
• 36:10
  cost
• 36:10
  of
• 36:10
  technology
• 36:11
  comes
• 36:11
  down,
• 36:11
  human
• 36:11
  labor
• 36:12
  keeps
• 36:12
  going
• 36:12
  up?
• 36:12
  You
• 36:13
  know,
• 36:13
  I
• 36:13
  don't
• 36:13
  think
• 36:13
  it's
• 36:14
  beyond
• 36:14
  the
• 36:14
  realm
• 36:14
  of
• 36:14
  possibility
• 36:15
  to
• 36:15
  consider
• 36:15
  what
• 36:16
  he
• 36:16
  said,
• 36:16
  that
• 36:16
  it
• 36:16
  actually
• 36:17
  could
• 36:17
  happen.
• 36:17
  So
• 36:18
  that's
• 36:18
  what
• 36:18
  I've
• 36:18
  been
• 36:18
  thinking.
• 36:19
  A
• 36:19
  lot
• 36:19
  of
• 36:19
  time
• 36:19
  of
• 36:19
  year
• 36:19
  I
• 36:20
  spent
• 36:20
  a
• 36:20
  lot
• 36:20
  of
• 36:20
  my
• 36:20
  headspace
• 36:20
  on.
• 36:21
  Yeah,
• 36:21
  I
• 36:22
  think
• 36:22
  now
• 36:22
  a
• 36:22
  lot
• 36:22
  of
• 36:22
  people
• 36:23
  in
• 36:23
  the
• 36:23
  audience
• 36:23
  will
• 36:23
  be,
• 36:24
  too,
• 36:24
  is
• 36:25
  my
• 36:25
  guess.
• 36:26
  Brock,
• 36:27
  how
• 36:27
  about
• 36:27
  you?
• 36:27
  Best
• 36:27
  offstage
• 36:28
  insight?
• 36:30
  I
• 36:30
  think
• 36:30
  I'm
• 36:31
  probably
• 36:31
  going
• 36:31
  to
• 36:32
  cheat
• 36:32
  a
• 36:32
  little
• 36:32
  bit
• 36:33
  because
• 36:33
  it's
• 36:34
  not
• 36:34
  necessarily
• 36:34
  an
• 36:34
  insight,
• 36:35
  but
• 36:35
  just
• 36:36
  something
• 36:36
  that
• 36:36
  I've
• 36:36
  been
• 36:37
  seeing
• 36:38
  thematically
• 36:38
  throughout
• 36:39
  some
• 36:39
  of
• 36:39
  the
• 36:39
  conversations
• 36:40
  that
• 36:40
  I'm
• 36:40
  having
• 36:41
  either
• 36:41
  on
• 36:41
  the
• 36:41
  show
• 36:42
  floor
• 36:42
  or
• 36:42
  just
• 36:43
  when
• 36:43
  I
• 36:43
  run
• 36:43
  into
• 36:44
  people,
• 36:44
  which
• 36:45
  is
• 36:46
  this
• 36:47
  continued
• 36:49
  conversation
• 36:50
  around
• 36:51
  leveraging
• 36:53
  technology
• 36:54
  in
• 36:54
  a
• 36:54
  way
• 36:54
  that
• 36:55
  is
• 36:55
  practical,
• 36:56
  in
• 36:57
  a
• 36:57
  way
• 36:57
  that
• 36:57
  is
• 36:58
  specific
• 36:59
  around
• 37:00
  a
• 37:00
  use
• 37:00
  case,
• 37:00
  versus
• 37:02
  having
• 37:02
  these
• 37:03
  grandiose
• 37:04
  conversations
• 37:04
  around
• 37:05
  agentic
• 37:05
  AI
• 37:06
  or
• 37:06
  generative
• 37:07
  AI.
• 37:08
  Obviously,
• 37:09
  that's
• 37:09
  something
• 37:09
  that
• 37:10
  we
• 37:10
  were
• 37:11
  cognizant
• 37:12
  of
• 37:12
  when
• 37:13
  we
• 37:13
  created
• 37:14
  the
• 37:14
  Test
• 37:14
  Kitchen.
• 37:15
  And
• 37:15
  I've
• 37:15
  been
• 37:16
  just
• 37:16
  leveraging
• 37:17
  and
• 37:17
  taking
• 37:18
  in
• 37:19
  the
• 37:19
  feedback
• 37:20
  that
• 37:20
  I've
• 37:20
  been
• 37:20
  getting
• 37:21
  about
• 37:21
  that
• 37:23
  to
• 37:23
  inform
• 37:24
  how
• 37:24
  we
• 37:24
  shape
• 37:25
  grocery
• 37:25
  shop
• 37:25
  2026.
• 37:26
  Yeah,
• 37:27
  exciting.
• 37:28
  Can't
• 37:28
  wait.
• 37:29
  Ben,
• 37:30
  close
• 37:30
  us
• 37:30
  out.
• 37:31
  Okay.
• 37:32
  All
• 37:32
  right.
• 37:33
  I've
• 37:33
  got.
• 37:33
  I've
• 37:33
  got
• 37:33
  a
• 37:33
  couple,
• 37:33
  so
• 37:34
  bear
• 37:34
  with
• 37:34
  me.
• 37:34
  Okay.
• 37:35
  Okay.
• 37:36
  We
• 37:36
  got
• 37:36
  a
• 37:36
  timer.
• 37:37
  Ben,
• 37:38
  I
• 37:38
  get
• 37:38
  a
• 37:39
  feel
• 37:39
  from
• 37:39
  you.
• 37:39
  If
• 37:39
  I
• 37:40
  don't
• 37:40
  hit,
• 37:40
  we
• 37:40
  can
• 37:41
  do
• 37:41
  it.
• 37:43
  Firstly,
• 37:44
  one
• 37:44
  of
• 37:44
  our
• 37:45
  track
• 37:45
  keynotes
• 37:45
  during
• 37:45
  the
• 37:46
  conversation
• 37:46
  during
• 37:46
  the
• 37:47
  show
• 37:48
  we've
• 37:48
  mentioned
• 37:48
  it
• 37:48
  already,
• 37:49
  was
• 37:49
  with
• 37:49
  Lauren
• 37:49
  Steinberg,
• 37:50
  chief
• 37:51
  digital
• 37:51
  Officer
• 37:51
  from
• 37:51
  Loblob.
• 37:53
  Kind
• 37:53
  of
• 37:53
  one
• 37:53
  of
• 37:53
  the
• 37:54
  things
• 37:54
  when
• 37:54
  you
• 37:54
  get
• 37:54
  to
• 37:54
  be
• 37:54
  on
• 37:54
  the
• 37:55
  team,
• 37:55
  Grocery
• 37:56
  Shop,
• 37:56
  you
• 37:56
  don't
• 37:56
  actually.
• 37:56
  You
• 37:57
  don't
• 37:57
  get
• 37:57
  to
• 37:57
  choose
• 37:57
  what
• 37:58
  sessions
• 37:58
  you
• 37:58
  go
• 37:58
  to.
• 38:00
  So
• 38:00
  I
• 38:00
  wasn't
• 38:00
  able
• 38:01
  to
• 38:01
  be
• 38:01
  in
• 38:01
  the
• 38:01
  room
• 38:01
  for
• 38:01
  that
• 38:01
  one,
• 38:02
  and
• 38:03
  if
• 38:03
  you,
• 38:03
  like
• 38:03
  me,
• 38:03
  weren't
• 38:04
  able
• 38:04
  to
• 38:04
  go
• 38:04
  in
• 38:04
  the
• 38:04
  room
• 38:04
  for
• 38:04
  that
• 38:05
  one,
• 38:05
  she
• 38:05
  did
• 38:05
  actually
• 38:06
  drop
• 38:06
  by
• 38:07
  your
• 38:07
  podcast
• 38:08
  booth,
• 38:09
  which
• 38:09
  would
• 38:09
  be
• 38:09
  the
• 38:10
  infusion
• 38:10
  group,
• 38:10
  and
• 38:10
  she
• 38:10
  had
• 38:10
  a
• 38:11
  conversation
• 38:11
  with
• 38:11
  you.
• 38:11
  So
• 38:12
  I
• 38:12
  listened
• 38:12
  to
• 38:12
  that
• 38:12
  this
• 38:13
  morning.
• 38:13
  It's
• 38:13
  excellent.
• 38:14
  I
• 38:15
  won't
• 38:15
  share
• 38:15
  a
• 38:16
  lot,
• 38:16
  but
• 38:16
  some
• 38:16
  really
• 38:16
  interesting
• 38:17
  insights
• 38:17
  from
• 38:17
  Lauren
• 38:18
  in
• 38:18
  there
• 38:18
  if
• 38:18
  you
• 38:18
  haven't
• 38:18
  heard
• 38:19
  from
• 38:19
  her.
• 38:19
  So
• 38:20
  that's
• 38:20
  one
• 38:20
  strongly
• 38:21
  recommend.
• 38:21
  They
• 38:21
  said
• 38:22
  something
• 38:22
  about
• 38:22
  the
• 38:22
  Test
• 38:22
  Kitchen,
• 38:23
  and
• 38:23
  now
• 38:23
  you're
• 38:23
  gonn
• 38:24
  turning
• 38:24
  the
• 38:24
  favor.
• 38:25
  Love
• 38:25
  it.
• 38:26
  This
• 38:26
  is
• 38:26
  a
• 38:26
  good
• 38:27
  exchange
• 38:27
  we
• 38:27
  have
• 38:27
  going.
• 38:28
  But
• 38:28
  the
• 38:28
  other
• 38:28
  thing,
• 38:28
  look,
• 38:28
  we've
• 38:29
  talked
• 38:29
  a
• 38:29
  lot
• 38:29
  about
• 38:29
  adoption
• 38:30
  and
• 38:30
  about
• 38:31
  technology
• 38:31
  adoption
• 38:32
  and
• 38:32
  inspiring
• 38:34
  teams
• 38:34
  and
• 38:34
  individuals
• 38:35
  and
• 38:35
  giving
• 38:35
  them
• 38:35
  space
• 38:36
  to
• 38:36
  do
• 38:36
  this.
• 38:37
  And
• 38:39
  on
• 38:39
  the
• 38:39
  stage
• 38:39
  before
• 38:40
  us
• 38:40
  with
• 38:40
  Jason
• 38:40
  Goldberg.
• 38:41
  I
• 38:41
  think
• 38:41
  Jason's
• 38:41
  still
• 38:42
  out
• 38:42
  in
• 38:42
  the
• 38:42
  audience
• 38:42
  somewhere.
• 38:42
  There
• 38:42
  he
• 38:43
  is,
• 38:43
  There
• 38:43
  he
• 38:43
  is.
• 38:43
  There
• 38:43
  he
• 38:43
  is,
• 38:43
  front
• 38:44
  row.
• 38:44
  So
• 38:44
  Jason
• 38:45
  inspired
• 38:45
  me
• 38:45
  in
• 38:45
  a
• 38:45
  conversation
• 38:46
  that
• 38:46
  we
• 38:46
  had
• 38:47
  in
• 38:48
  the
• 38:48
  speaker
• 38:48
  room
• 38:48
  a
• 38:48
  couple
• 38:49
  of
• 38:49
  days
• 38:49
  ago,
• 38:49
  and
• 38:50
  it's
• 38:50
  something
• 38:50
  that
• 38:50
  he
• 38:50
  picked
• 38:50
  up,
• 38:51
  up,
• 38:51
  which
• 38:51
  I've
• 38:51
  then
• 38:52
  followed
• 38:52
  up
• 38:53
  on,
• 38:53
  which
• 38:53
  is
• 38:54
  the
• 38:54
  number
• 38:55
  of
• 38:56
  people
• 38:56
  at
• 38:57
  the
• 38:57
  show,
• 38:57
  delegates,
• 38:58
  attendees,
• 38:59
  your
• 38:59
  good
• 38:59
  sales,
• 39:00
  who
• 39:00
  are
• 39:00
  using
• 39:00
  AI
• 39:01
  tools
• 39:01
  to
• 39:01
  help
• 39:02
  get
• 39:02
  the
• 39:02
  best
• 39:02
  out
• 39:02
  of
• 39:02
  their
• 39:02
  time.
• 39:03
  So
• 39:03
  we
• 39:04
  talk
• 39:04
  about
• 39:04
  the
• 39:04
  adoption
• 39:04
  of
• 39:05
  AI
• 39:05
  and
• 39:05
  how
• 39:05
  you
• 39:05
  have
• 39:05
  to
• 39:06
  experiment
• 39:06
  and
• 39:06
  have.
• 39:06
  You
• 39:07
  have
• 39:07
  to
• 39:07
  work
• 39:07
  for
• 39:07
  it.
• 39:08
  And,
• 39:08
  you
• 39:08
  know,
• 39:09
  so
• 39:09
  I've.
• 39:09
  I've
• 39:10
  talked
• 39:10
  to
• 39:10
  people
• 39:10
  who
• 39:10
  are
• 39:11
  using
• 39:11
  AI
• 39:12
  tools
• 39:12
  to
• 39:12
  listen
• 39:12
  and
• 39:12
  summarize
• 39:13
  sessions
• 39:13
  and
• 39:14
  share
• 39:14
  them
• 39:14
  between
• 39:14
  colleagues
• 39:16
  to
• 39:16
  create
• 39:16
  LinkedIn
• 39:17
  posts
• 39:18
  to.
• 39:19
  I
• 39:19
  spoke
• 39:20
  to
• 39:20
  somebody
• 39:20
  who
• 39:20
  created
• 39:21
  their
• 39:21
  own
• 39:21
  digital
• 39:22
  twin
• 39:23
  of
• 39:23
  themselves
• 39:24
  to
• 39:24
  represent
• 39:24
  themselves
• 39:25
  in
• 39:25
  a
• 39:25
  meeting
• 39:25
  because
• 39:26
  they
• 39:26
  had
• 39:26
  to
• 39:26
  be
• 39:26
  somewhere
• 39:27
  else.
• 39:30
  And
• 39:31
  I
• 39:31
  spoke
• 39:31
  to
• 39:31
  somebody
• 39:32
  who
• 39:33
  was
• 39:33
  working
• 39:34
  out
• 39:34
  what
• 39:34
  their
• 39:34
  next
• 39:35
  role
• 39:35
  should
• 39:35
  be.
• 39:35
  So
• 39:36
  they
• 39:36
  uploaded
• 39:37
  their
• 39:37
  cv,
• 39:38
  their
• 39:39
  sort
• 39:39
  of
• 39:39
  case
• 39:40
  studies
• 39:40
  of
• 39:40
  some
• 39:40
  of
• 39:40
  the
• 39:40
  things
• 39:41
  that
• 39:41
  they've
• 39:41
  been
• 39:41
  doing,
• 39:41
  and
• 39:42
  a
• 39:42
  few
• 39:42
  series
• 39:42
  of
• 39:43
  other
• 39:43
  bits
• 39:43
  into
• 39:45
  AI,
• 39:45
  and
• 39:46
  then
• 39:46
  put
• 39:46
  a
• 39:46
  couple
• 39:46
  of
• 39:46
  different
• 39:46
  job
• 39:47
  descriptions
• 39:47
  they'd
• 39:47
  been
• 39:48
  sent
• 39:48
  and
• 39:48
  asked
• 39:48
  them
• 39:48
  which
• 39:48
  one
• 39:49
  they
• 39:49
  thought
• 39:49
  was
• 39:49
  the
• 39:49
  best
• 39:49
  fit.
• 39:50
  And
• 39:50
  what
• 39:50
  played
• 39:50
  back,
• 39:51
  they
• 39:51
  said
• 39:51
  was
• 39:51
  quite
• 39:52
  frightening,
• 39:53
  reflecting
• 39:54
  their
• 39:54
  thinking.
• 39:54
  So
• 39:56
  the
• 39:57
  change
• 39:57
  versus
• 39:57
  when
• 39:57
  we're
• 39:58
  all
• 39:58
  together
• 39:58
  in
• 39:58
  Las
• 39:58
  Vegas
• 39:58
  six
• 39:59
  months
• 39:59
  ago
• 39:59
  in
• 39:59
  spring
• 39:59
  is
• 40:00
  huge.
• 40:00
  So,
• 40:00
  like,
• 40:01
  congratulations
• 40:01
  to
• 40:01
  everybody.
• 40:02
  But
• 40:02
  this
• 40:03
  change
• 40:03
  is
• 40:03
  so
• 40:03
  rapid,
• 40:04
  and
• 40:04
  I
• 40:04
  think
• 40:04
  we're
• 40:05
  only
• 40:05
  just
• 40:05
  starting
• 40:05
  to
• 40:05
  figure
• 40:06
  out
• 40:06
  how
• 40:06
  we
• 40:06
  can
• 40:06
  all
• 40:06
  use
• 40:07
  AI
• 40:07
  and
• 40:07
  continue
• 40:08
  to
• 40:08
  experiment
• 40:08
  to
• 40:08
  make
• 40:09
  our
• 40:09
  lives
• 40:09
  even
• 40:09
  more
• 40:09
  productive.
• 40:10
  Right.
• 40:11
  And
• 40:11
  when
• 40:11
  this
• 40:11
  podcast
• 40:12
  goes
• 40:12
  live,
• 40:12
  there
• 40:13
  will
• 40:13
  be
• 40:13
  a
• 40:13
  transcript
• 40:14
  available
• 40:14
  if
• 40:14
  you
• 40:14
  want
• 40:15
  to
• 40:15
  put
• 40:15
  it
• 40:15
  into
• 40:15
  ChatGPT,
• 40:16
  summarize
• 40:17
  it,
• 40:17
  and
• 40:17
  then
• 40:17
  use
• 40:18
  that
• 40:18
  as
• 40:18
  the.
• 40:19
  The
• 40:19
  slide
• 40:19
  deck
• 40:20
  for
• 40:20
  your
• 40:20
  team
• 40:20
  when
• 40:21
  you
• 40:21
  go
• 40:21
  back.
• 40:22
  Thank
• 40:23
  you
• 40:23
  again
• 40:23
  so
• 40:23
  much
• 40:24
  to
• 40:24
  all
• 40:24
  of
• 40:24
  you
• 40:24
  who
• 40:25
  have
• 40:25
  joined
• 40:25
  us
• 40:26
  today
• 40:26
  live
• 40:27
  for
• 40:27
  this
• 40:28
  session.
• 40:29
  Ben,
• 40:29
  when
• 40:30
  is
• 40:30
  grocery
• 40:30
  shop
• 40:31
  next
• 40:31
  year?
• 40:31
  We
• 40:32
  are
• 40:32
  back
• 40:32
  three
• 40:33
  days.
• 40:33
  Not
• 40:34
  four
• 40:34
  days.
• 40:34
  Three
• 40:34
  days.
• 40:35
  22nd
• 40:36
  to
• 40:36
  24th
• 40:37
  of
• 40:37
  September.
• 40:38
  Back
• 40:38
  in
• 40:38
  the
• 40:38
  middle
• 40:38
  at
• 40:38
  Mandalay
• 40:39
  Bay.
• 40:39
  Thank
• 40:40
  you,
• 40:40
  everyone,
• 40:40
  for
• 40:40
  joining
• 40:40
  us.
• 40:41
  Really
• 40:41
  appreciate
• 40:42
  you
• 40:42
  spending
• 40:42
  your
• 40:42
  time
• 40:42
  with
• 40:43
  us.
• 40:43
  Safe
• 40:43
  travels
• 40:43
  home.
• 40:44
  We'll
• 40:44
  see
• 40:44
  you
• 40:45
  all
• 40:45
  very
• 40:45
  soon.
• 40:45
  All
• 40:45
  right,
• 40:46
  thank
• 40:46
  you.
• 40:48
  All
• 40:49
  righty.