Influence on a whole new level, a podcast sponsored by Spectrum Science
The word “impression” is a very intriguing one in the world of marcomms. As a savvy brand, you certainly want to make an impression. However, as a savvy brand, you also understand that an impression is no longer that Holy Grail metric to which your efforts should aspire.
During this podcast, Spectrum Science’s Bryan Blatstein (EVP and head of media) and Allie Golden (Group SVP, client services) discuss the importance ofstrategically combininginfluencer authenticity with media muscle, patient-first design and campaign tools that empowerreal action.
Many lessons will be gleaned from this…
The skinny
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